Clear Channel Communities™ Announces Targeted Partnership With Big Brothers Big Sisters Of New York City
Z100, Q104.3, 103.5 KTU, 106.7 Lite FM And Power 105.1 Donate Over $1 Million In Media To Attract New “Bigs” To Mentor City's Youth
New York, NY – April 3, 2012 – Clear Channel Communities, the community engagement brand of CC Media Holdings, Inc. (OTCBB: CCMO) that champions for critical issues and causes by educating and inspiring communities to make a difference, today announced a dynamic, multi-platform partnership with Big Brothers Big Sisters of New York City, the local chapter of the nation’s largest donor and volunteer supported mentoring network.
The three-month long collaboration will include a series of approximately 2,700 public service announcements [PSAs] and span five top-rated Clear Channel Media and Entertainment New York stations including Z100, Q104.3, 103.5 KTU, 106.7 Lite FM and Power 105.1. The campaign will highlight the real need for mentors, with a targeted focus on African American and Hispanic men in their early 20s to mid-30s, and aid the organization in matching volunteers (“Bigs”) with children in the program (“Littles”) to facilitate positive relationships that will have a direct and lasting effect on the lives of young people.
This campaign represents the first time that all Clear Channel New York stations have collectively come together to promote one local organization for an extended period of time. The market-wide focus and support of Big Brothers Big Sisters follows an extensive and streamlined application process that allows local nonprofits to apply for more than $1 million in local media support each quarter.
“Clear Channel New York has a rich history of addressing the issues and concerns of our local community and has aided thousands of nonprofit groups over the years,” said Joe Puglise, President and Market Manager, Clear Channel Media and Entertainment, New York. “As we look to enhance our impact in the New York community, we believe sharpening our focus each quarter will allow us to make a more significant and measurable impression, in addition to continuing to support other company-wide efforts.”
This unique collaboration emerges at a time when mentors are in short supply. According to Big Brothers Big Sisters of New York City, more than 500,000 children in the community currently live below the poverty line, including 149,000 children from single-parent families. Big Brothers Big Sisters of New York City serves more than 3,500 of these children each year, and Clear Channel Communities shares their vision of extending this positive impact to every New York City child who wants or needs a mentor.
“Big Brothers Big Sisters of New York City is thrilled to align with Clear Channel Communities in support of this very important initiative. Together we can reach substantially more potential volunteers and donors,” said Hector Batista, Executive Director of Big Brothers Big Sisters of New York City. “Thanks to Clear Channel’s commitment and extensive reach into the New York community, we will be able to help even more New York City children in need.”
“We are excited to join forces with Big Brothers Big Sisters of New York City and to help facilitate mentorships for local, at-risk youths,” said Puglise. “We hope to make an impact on the lives of children in all five boroughs with our targeted outreach and help a terrific partner like Big Brothers Big Sisters of New York City meet the changing needs of the diverse populations in our city.”
Learn more about the partnership between Clear Channel Communities and Big Brothers Big Sisters of New York City at z100.com, ktu.com, 1067litefm.com, power1051fm.com or q1043.com, keyword: Big. Visit bigsnyc.org for more information and to volunteer with Big Brothers Big Sisters of New York City.
About Big Brothers Big Sisters of New York City:
Big Brothers Big Sisters of NYC (BBBS of NYC), the nation’s oldest and NYC’s largest youth mentoring organization, has served the changing needs of New York City’s most at-risk youth since 1904. The volunteer- and donor-based organization offers a variety of specialized mentoring programs to help children facing more complex challenges – including immigrant youth, teen mothers and children of incarcerated parents – as well as the Workplace Mentoring Program, which helps businesses throughout New York City positively impact the lives of young people and build a foundation for professional success. Additionally, since 1992 BBBS of NYC has worked through its Center for Training and Professional Development to equip non-profit professionals throughout New York City to develop and enhance their own mentor-based programs and organizations.
Through the support of individuals, foundations and corporations, this not-for-profit agency has been able to change the lives of the city’s most disadvantaged children, matching them with caring adult role models – dependable friends who can help to expand their horizons, realize their potential and enrich their futures. To learn more, become a mentor and/or offer support, please visit www.bigsnyc.org.