Clear Channel Outdoor's New ClearVISION TV Network Goes Live in Time for Travelers in New Orleans for the Big Game
Louis Armstrong New Orleans International Airport Offers Entertainment, News and Sports Programming from More Than 140 Content Partners as Part of its Modernization Program, Just In Time for the Football Championship
New York, NY– January 15, 2013 -- Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world's leading marketer of airport advertising, today announced that travelers heading to Louis Armstrong New Orleans International Airport for this year's Football Championship will be among the first to experience the new ClearVision airport television network. Featuring national and local news, music and sports from more than 140 content partners, ClearVision is a dynamic and new entertainment network that enhances travelers' airport experience. The installation of ClearVision is part of Louis Armstrong International Airport's $356 million modernization program.
"New Orleans is one of the greatest tourist, business and sports destinations in the world. ClearVision will help Louis Armstrong International Airport deliver the most enjoyable experience possible for travelers coming to the Big Easy for the big game, and also to the millions of passengers that visit the airport each year," said Clear Channel Airports' President Toby Sturek. "In addition to making the visitors' experience even better, ClearVision provides the airport and local businesses with an unprecedented opportunity to communicate with these travelers about the city of New Orleans and the amazing products and services available."
ClearVision programming features customized, shortened versions of popular network shows, called "minisodes," which are ideal for entertaining the 8.5 million business and leisure air travelers who visit the airport each year.
Unlike its only in-airport television competitor, CNN Airport, ClearVision offers an entertaining mix of programming through its growing network of well-known content partners, such as:
Entertainment
Access Hollywood, Bravo, CelebTV, C-Net, Cooking Channel, E!, DIY, Game Show Network, HGTV, Style Network, Travel Channel, Funimation
National and local news sources
ABC, Associated Press, CBS, Dow Jones, Freshwire, FOX Business News, NBC, WSJ, Weather Channel
Music
Blastro Networks, Billboard magazine, FILTER magazine, VH1, Universal Music Group, Columbia Records, Disney Records
Sports
Golf Channel, Indycar, LPGA, MLB, NAUTICAL CHANNEL, NBC Sports, PGA Tour, Universal Sports
"Consumers' growing desire for fast, compact video information and entertainment is particularly keen at airports; ClearVision's 'minisodes' directly address this opportunity," added Sturek. "ClearVision now gives travelers a new and more varied video entertainment option while waiting in the airport. Its launch represents a huge step in delivering the information and entertainment that travelers constantly want while also providing advertisers a dynamic platform for reaching engaged audiences."
In addition to entertaining travelers, ClearVision offers both national and local businesses with a unique advertising medium for promoting products and services to the most valuable consumers – frequent travelers. On the local side, ClearVision is ideal for airports of cities seeking to promote hometown businesses and tourism in order to lift sales tax revenue and encourage repeat visits. Additionally, ClearVision gives airports the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their experience. The New Orleans airport has utilized the custom messaging feature to add a welcome message from Mayor Mitch Landrieu.
"While other Airports may pay for this type of service, the arrangement that our team has negotiated with Clear Channel to air ClearVision at MSY will cost us nothing. In fact, it actually will increase our non-airline revenues which should help decrease airline costs thus enabling airlines to bring more seats to New Orleans," said Iftikhar Ahmad, Armstrong International Airport Director of Aviation.
ClearVision was created through a partnership between Clear Channel Airports and connectiVISION Digital Networks, a leading digital media company. Together, these companies are building momentum among U.S. airports and transforming in-airport advertising.
"ClearVision helps airports bring more modern entertainment to travelers by offering engaging and entertaining programming that people know and want," said David Tetreault, chief operating officer at ClearVision/connectiVISION TV Networks. "We are excited to launch ClearVision with Louis Armstrong International Airport just in time for the biggest advertising event of the year. I can think of no better way to debut the service and bring attention to this valuable new platform for advertisers. We look forward to working with our content partners and airports around the country to enhance the in-airport experience for passengers while also creating new business."
"My enthusiasm for the potential of the new ClearVision TV Network is strongly supported in the interest we've seen among airports and the shear size of our initial daily, weekly, monthly and annual audience," said Henry Mauriss, CEO of ClearVision/connectiVISION TV Networks. "We will soon be announcing a second ClearVision installation at another international airport and with just two important airports initially, we will kick off this venture with more than 50,000 daily passengers, 1.5 million monthly passengers, and 18 million annual passengers, which translates to more than 60 million annual impressions. The prestige and heft of our highly affluent audience points to a compelling advertising platform as ClearVision scales in 2013."
About connectiVISION Digital Networks
connectiVISION is a revolutionary digital media company that is transforming the digital media landscape with one of the most dynamic away from home television networks ever launched. The company's television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.connectivision.com to learn more.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
###