Clear Channel Outdoor Honors Hollywood's Biggest Winners on its National Digital Billboard Network
National Campaign Leverages Speed and Agility of Digital Signs to Congratulate Winners in Top Six Categories from Last Night’s Awards Show
New York, NY – February 25, 2013 – Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world’s largest out of home advertising companies, is today honoring last night’s movie award winners on its digital billboards across the U.S. The company is demonstrating the agility and speed of its digital network to congratulate last night’s winners in the top six categories – best picture, best director, best leading actor, best leading actress, best supporting actor and best supporting actress.
The campaign launched in 36 markets including New York and Los Angeles, and includes six different creative messages to honor Argo, Ang Lee, Daniel Day-Lewis, Jennifer Lawrence, Christoph Walz, and Anne Hathaway for their amazing work and winning their categories. The campaign will run through Tuesday on over 1,000 digital billboards, giving additional recognition and $357,000 worth of additional coverage to these already famous names, movies and awards; the digital screens will be seen by approximately 70 million people across the country.
“Last night was the culmination of another amazing year for the film industry with so much of the work contributing to our culture and conversation. People love to talk about the films, their picks and the wins. Digital out of home is a very effective medium for driving a social dialogue with consumers so Clear Channel Outdoor activated our network to help amplify the discussion,” said Vicki Lins, chief marketing officer for Clear Channel Outdoor. “The entertainment industry is one of our biggest customers because they recognize and value the power of our digital billboards to connect them with their target audiences. We are proud to honor these great artists just as we were proud to advertise these great movies throughout the year.”