With Over $5M Invested, iHeartRadio Earth Continues to Offer Simple Actions That Positively Impact the Planet and Improve Listener’s Daily Lives
To Celebrate Earth Day 2021, iHeart Encourages One Million People To Grow Their Own Produce As Part Of the Million Gardens Movement
New York – April 22, 2021 – iHeartMedia, the number one audio company in the United States, today celebrated the one year anniversary of the launch of iHeartRadio Earth, the company’s sustainability initiative designed to inspire iHeart’s millions of listeners to take action to positively impact the environment. Since the program’s inception on Earth Day in 2020, the company has committed nearly $5M worth of media and has run thousands of PSAs highlighting useful tips and information that promote insights about environmentally conscious actions and behavior while also helping consumers save money while protecting the planet.
The PSAs developed in partnership with the National Environmental Education Foundation (NEEF), the nation’s leading organization in lifelong environmental learning, were continually updated and aired throughout the year to take into consideration the evolving impact of the pandemic as well as seasonal changes, and covered topics ranging from energy efficiency, optimal home heating, car mileage and efficiency to recycling and sustainable shopping. All new PSAs were released this week for Earth Day and are focused on cooking and eating sustainably, conserving water, reducing energy while working from home and more. Additionally, iHeartRadio Earth provides listeners with information about virtual ways to explore the outdoors, including free guided tours of national parks, online workshops and more.
To celebrate Earth Day 2021, iHeart is expanding its partnership with Big Green, a national nonprofit dedicated to creating healthy places where kids can learn and grow, in support of the Million Gardens Movement, a national effort in partnership with Modern Farmer to encourage to encourage one million people to grow their own produce. The goal of the campaign is to give all people the opportunity to grow their own food, whether on a windowsill or in a backyard, and to create a healthier, happier, more sustainable world. Beginning April 19 through May 3, iHeartMedia stations will air PSAs voiced by Grammy Award-winning musician and actress Eve championing the power of homegrown food and encouraging listener participation to plant a garden or to make a donation. All the PSAs will drive listeners to MillionGardensMovement.org for fun online lessons, advice and resources to help communities and families grow more produce.
Additionally, iHeart will kick off an activation later this summer with the Ad Council and the U.S. Forest Service to encourage parents and caregivers to take their families out to the forest to experience and reconnect with nature this summer. Studies show that when kids spend time outdoors, they become healthier, have lower stress levels and develop stronger immune systems. They also become more creative, and have greater respect for themselves, other people, and the environment. The English and Spanish radio campaign will emphasize fostering a sense of connection to and belonging in nature among families, with emphasis on reaching Black and Hispanic families. The radio spots will connect parents and caregivers to nearby forests, parks and trails through an interactive map at DiscoverTheForest.org or DescubreElBosque.org.
"We are so pleased to continue our partnership with iHeartRadio," said Meri-Margaret Deoudes, CEO and President of NEEF. "I'm confident that the small, but powerful, actions we've created for iHeartEarth coupled with the incredible reach of iHeartRadio, has helped listeners across the U.S. incorporate sustainability into their daily lives."
