Clear Channel Airports Partners With Sapientnitro To Launch New Version Of Flysmart™ Mobile Travel Application
New FlySmart™ Application Adds Microsoft’s Bing Maps and Push Notifications to Empower Air Passengers to Manage Travel From Their Mobile Devices
class="page-strong">Allentown, PA – May 21, 2012 – Clear Channel Airports (CCA) and SapientNitro announced today the launch of a new version of “FlySmart: Be an Airport Insider,” a mobile travel application that provides air travelers with all the information they need right on their mobile phones.
FlySmart™ brings together SapientNitro’s mobile, marketing and technology expertise and Clear Channel Airport’s expertise in airports, air travel and airport technology to deliver a unique service to travelers, airports and advertisers. In addition, FlySmartTM includes new features for travelers such as flight push notifications and Bing Maps capabilities that enable travelers to manage their time more efficiently.
The FlySmart application, an enhanced and improved version of SapientNitro’s goHow airport application, which was first developed with aviation consulting ICF SH&E, will include customized content from partner airports. This will offer travelers a truly localized experience with all the latest information they need. FlySmart will be available in 96 U.S. and international airports including the official partner airports in Boston, Denver and Minneapolis.
“Early on, Minneapolis - St. Paul International Airport recognized the importance of mobile applications in the traveler experience. We are thrilled to see our work with goHow over the last two years serve as the basis for the new FlySmart app,” said Patrick Hogan, Director of Public Affairs and Marketing at Minneapolis - St. Paul International Airport (MSP). “FlySmart will reset the bar for great traveler experience and we are proud to have it continue as our official MSP mobile application.”
“We’re excited to team up with SapientNitro and Clear Channel Airports to bring Bing Maps functionality to the new FlySmart app,” said Roberto Bojorquez Alfaro, Program Manager, Bing Maps. “Bing’s airport venue maps provide travelers access to detailed information for restaurants and shops, terminals and gates, baggage claim and more, to help people navigate more smoothly through airports making the feature a natural fit for the app.”
FlySmart provides travelers with everything the airport knows about their travel including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. The application links passengers to other travelers by providing consumer ratings about restaurants, shops and services at the airport.
The new FlySmart app monitors multiple flights across various trips in real-time. When travel details change, FlySmart will notify travelers immediately so they can make the necessary adjustments.
“We are pleased to partner with SapientNitro to deliver the best mobile travel solution for air passengers and airports,” said Toby Sturek, President of Clear Channel Airports group. “FlySmart is another great example of how Clear Channel Airports is providing innovative new ways to connect advertisers with consumers.”
“Clear Channel Airports have great airport relationships and ad sales capabilities allowing us to create the best overall product for travelers by combining FlySmart with the innovative technology behind our goHow application,” said Chris Davey, Head of Global Commerce, SapientNitro. “We’re looking forward to the strategic partnership with Clear Channel Airports to enhance traveler engagement with this ground-breaking airport application.”
The new FlySmart app is now available for free download from iTunes, Google Play and Blackberry App World for consumers using iPhone, Android and Blackberry phones.
Clear Channel Airports is the industry’s premiere airport advertising company in North America. Its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, Clear Channel Airports currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
About SapientNitro
SapientNitroSM, part of Sapient (NASDAQ:SAPE), is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific.