Clear Channel Outdoor and Equity Office Light Boston’s South Station Orange to Promote Multiple Sclerosis Awareness
Out-of-Home Media Leader Will Turn its Digital Billboards Orange Once per Hour in Symbolic Reference to those Diagnosed Every Hour with MS
Boston, Massachusetts – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), Equity Office Properties (EOP) and Philips Color Kinetics announced that a bright orange glow will greet South Station commuters March 3-9 as Boston shows its support of National Multiple Sclerosis Week. Clear Channel Outdoor, the new advertising media provider in South Station, signed on to support the MS Week awareness campaign through the orange illumination of the station’s exterior as well as strategically placed campaign messages on its media inside the station and on digital billboards across the Greater Boston community. Additionally, Clear Channel’s digital billboards throughout the Boston region will maintain an eight-second hold on orange once per hour in symbolic reference to the one person diagnosed every hour with MS.
In conjunction with the Greater New England MS Society, The Prudential Center and the Zakim Bridge will also be illuminated orange by Phillips to raise awareness of, and support for, MS research and services that help people living with the immune-mediate disease.
“Someone is diagnosed with MS every hour of the day. Researchers and care providers face considerable challenges as they learn more about MS and strive to help people living with the disease achieve a better quality of life,” said Stephen Ross, president, Clear Channel Outdoor-Boston. “We are proud to promote awareness to help generate support for research and care services.”
"“The National MS Society is dedicated to creating a world free of MS, but we cannot do it without help. Orange is the national color for Multiple Sclerosis Awareness, and the illumination of South Station, the Prudential Center, Zakim Bridge and Clear Channel’s digital billboards will have an enormous impact helping bring attention to the issue,” said Michael Marks, project manager, O’Mahony & Sons Electrical, Inc., and member of the steering committee for marketing and fundraising for the New England MS Society. “Clear Channel Outdoor’s generous donation of advertising space on its inventory in the station and digital billboards across Boston will help extend our message more deeply across the community.”
“On behalf of our team at Equity Office and South Station, we are proud to support awareness of the MS Society and hope that someday, we will find a cure,” said Mark Smith, market managing director, Equity Office.
”The MBTA is honored to join in bringing awareness to National MS Awareness Week by illuminating one of our iconic transportation landmarks in the vibrant orange of the National MS Society,” said MBTA General Manager Dr. Beverly Scott.
Clear Channel Outdoor recently acquired the rights to manage South Station’s specialized LED lighting system, 75 impactful ad displays and two captivating digital screens. The digitally controllable LED lighting system that lights the façade of South Station has the capability of producing custom light shows from a palette of more than 16 million colors.
Located in the heart of Boston's major business district, South Station is a restored historic landmark and acts as the major downtown commuter rail station. It serves four million visitors monthly throughout the greater Boston Metro area and is a major hub for the Massachusetts Bay Transportation Authority’s “T” (Boston's primary public transportation system). Additionally, South Station is a main stop for Amtrak's Northeast Regional service.
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About Equity Office
Equity Office is one of the largest commercial property owners in New England with more than 7.7 million square feet of space in the region, and with a portfolio encompassing approximately 70 million square feet of Class A office space under management in superior locations throughout the country. Equity Office is an affiliate of The Blackstone Group, a pre-eminent global equity firm providing significant financial strength and long term stability. Additional information is available at http://equityoffice.com.
For more information, please contact:
Julia Corbett Tanen
Julia@riotpr.com