iHeartMedia Partners With No Ceilings: The Full Participation Project To Address Gender Inequality On International Women’s Day
In A Bold Statement, iHeartMedia & Clear Channel Outdoor Temporarily Remove Iconic Women From Radio And Billboards
New York, NY – March 9, 2015 – iHeartMedia, the leading global media and entertainment company with the largest reach of any radio or television outlet in America, joined a provocative pro social campaign in conjunction with No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation, in a collaborative effort to raise awareness that women are “not there” yet on issues of gender equality. For a full day, iHeartMedia and Clear Channel Outdoor will use its broad range of multi-platform assets – including radio, digital and out-of-home – to raise public awareness, and will join other leading companies including Condé Nast, Dove and TRESemmé, Under Armour, Kate Spade, the New York City Ballet and others to temporarily remove female images from highly visible media profiles and redirect the public to NOT-THERE.org to learn why. The newly launched website features celebrities including Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi and Sienna Miller, who came together in a sharable video to inspire Americans to learn the facts on gender equality and inspire action on a global scale.
Beginning March 8 and running through the evening of March 9, more than 185 iHeartMedia radio stations across the country and its on-air personalities will launch a targeted on-air and online campaign in support of NOT THERE. In a symbolic approach, the on-air campaign will play clips from the hottest and most iconic female artists – sans the female vocal track. Similarly, Clear Channel Outdoor will help NOT THERE make a bold statement in Times Square and at other high impact New York locations by removing female images from outdoor ads. NOT THERE aims to inspire a generation to learn more and take action for the full participation of women and girls – in the U.S. and around the world.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” said Clinton Foundation Vice Chair Chelsea Clinton. “By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”
“For iHeartMedia, International Women’s Day is an opportunity to celebrate the invaluable contributions that women have made to the world, but most especially within music and entertainment, and set this stage for future progress,” said Gayle Troberman, EVP and CMO for iHeartMedia, Inc. “It is our hope that our participation and commitment to the NOT THERE – A No Ceilings Project will help ignite and energize the next generation to continue fighting every day for equality, until we are indeed, there.”
About the Bill, Hillary & Chelsea Clinton Foundation
The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 26,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; more than 40,000 farmers in Malawi, Tanzania, and Rwanda have improved their incomes by more than 500 percent; 33,500 tons of greenhouse gas emissions being reduced annually across the U.S.; more than 5,000 people have been trained in marketable job skills in Colombia; 8.2 million people have access to lifesaving HIV/AIDS medications; $200 million in strategic investments have been made, impacting the health of 75 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 3,100 Commitments to Action to improve more than 430 million lives around the world.
Learn more at http://www.clintonfoundation.org on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.