iHeartRadio Launches Large-Scale Digital Campaign to Support The Global Poverty Project
Clear Channel NYC Named Official Radio Partner of The 2013 Global Citizen Festival, A Free Ticketed Festival On The Great Lawn Of Central Park On September 28, 2013
NEW YORK, August 19, 2013 — The Global Poverty Project today announced a partnership with Clear Channel Media and Entertainment, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet. The partnership will support the 2013 Global Citizen Festival and promote the Global Citizen Tickets Initiative, a program designed to incentivize social activism with concert tickets.
To participate in the Global Citizen Tickets Initiative, users can register on the Global Citizen platform at globalcitizen.org and earn points for each action they take, from sharing a video on Facebook to signing a petition, which they can use to win free concert tickets. To create additional awareness around the music-infused program, Clear Channel’s iHeartRadio digital radio platform is launching a dedicated digital radio station titled “Global Citizen Radio” that features music from over 60 contributing Global Citizen artists including Pearl Jam, Beyoncé, Bruno Mars, JAY Z, Bruce Springsteen, One Direction, John Mayer, Tim McGraw, No Doubt and more. Clear Channel will promote the campaign and the new digital station via its industry leading digital service, iHeartRadio, and across a number of its radio stations’ websites beginning today. In addition to music from artists who have come together to support ending extreme poverty, Global Citizen Radio will feature messages from several Global Citizen charity partners, which are working on the ground to help create sustainable change. Global Citizens will earn one point on GlobalCitizen.org for sharing through social media the Global Citizen digital radio station, along with the message that we can end extreme poverty together.
“Global Poverty Project’s purpose of inciting action in local communities to generate positive global change is an important one to share with our listeners,” said Clear Channel Director of Community Engagement Jessica King. “The Global Citizen Tickets Initiative is a fun way to introduce our listeners to the Global Poverty Project and reward them with some incredible music experiences for taking action.”
“The Global Citizen Festival and Global Citizen Tickets campaign have shown that music can be a strong motivator to encourage citizen action in the movement to fight extreme poverty,” said Global Poverty Project Founder and CEO Hugh Evans. “This partnership with Clear Channel helps our organization reach even more music lovers, showing them how they can combine their passion for music with meaningful action that can help end extreme poverty by 2030.”
Additionally, Clear Channel’s family of six New York radio stations [Q104.3, Z100, 103.5 KTU, Power 105.1, Lite FM and WOR] will again support this year’s 2013 Global Citizen Festival, which is presented in proud partnership with the Cotton On Foundation. This free ticketed festival will take place on the Great Lawn of New York's iconic Central Park on September 28, 2013 with Stevie Wonder, Kings of Leon, Alicia Keys, and John Mayer. Clear Channel will provide Global Poverty Project with more than $850K of donated media.
In addition to Clear Channel and the Cotton On Foundation, the 2013 Global Citizen Festival is generously supported by global technology partner HP, as well as Kidnected World, The Pratt Foundation, FedEx, Coca-Cola, Citibank, The Color Run, and The Riot House. The Festival is only possible because of critical funding from the Sumner M. Redstone Foundation. For more information about The Global Citizen Festival, visit www.globalfestival.com. To listen to the Global Citizen digital station, visit iHeartRadio.com and search for “Global Citizen.”
ABOUT THE GLOBAL CITIZEN PLATFORM:
Launched successfully with the Global Citizen Festival on September 29, 2012, in New York City’s Central Park, Global Citizen is an innovative online platform and mobile application that tracks and rewards activist action through a point-scoring system. Accumulated points are used as a currency to bid on live entertainment experiences like tickets to great concerts and a host of other entertainment events. Join the conversation: "Like" us on Facebook and follow us on Twitter and Instagram at @GLBLCTZN.