Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover
New York, NY– October 7, 2013 – Clear Channel Outdoor (NYSE: CCO) today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.
Beginning today at 1pm ET, in an exclusive multiplatform event, Lady Gaga, who is renowned for her social media savvy and massive following, will ask her over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook to tweet and post about the upcoming album using the hashtag #iHeartARTPOP. Over the following 30-minute time-frame, “Mother Monster” will use Clear Channel Outdoor’s media to perform a digital tease of the album cover with a new portion revealed every few minutes until the artwork is fully displayed.
Available November 11, ARTPOP is Gaga’s fourth studio album. Legendary artist Jeff Koons designed the cover. “Having Jeff create something for ARTPOP was a dream come true, and a very emotional experience. He has given me the greatest gift and we are excited to be sharing it with you,” said Lady Gaga.
Tweets from fans with #iHeartARTPOP will be incorporated into the backdrop of the creative reveal, giving them the chance to become fully immersed in the collaborative art process and the opportunity to see their messages on Clear Channel billboards and digital screens, and on www.ladygaga.com. This marks the first time any musical and visual performing artist has collaborated with fans through social media to create an iconic, global moment around art in out-of-home media.
“Clear Channel Outdoor has a growing, vibrant network of high quality digital screens across the globe which gives advertisers a new and powerful, premium media portfolio to reach consumers. With the rise of urbanization and the increasing dominance of mobile Internet and apps, out-of-home is an essential ingredient in media campaigns to communicate, engage and even transact with consumers,” said William Eccleshare, chief executive officer of Clear Channel Outdoor. “We are committed to delivering the full potential of digital out-of-home by providing our global clients with rich, creative and effective campaigns, so we’re extremely proud to be partnering with Lady Gaga to bring ARTPOP to the world in such an innovative way.”
To ensure that all fans worldwide are able to participate, Lady Gaga will expose her highly anticipated album’s artwork simultaneously in 18 cities across the globe while also streaming the live reveal at www.ladygaga.com, direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square located at 1567 Broadway. In demonstration of Clear Channel’s truly unique cross platform capabilities that include radio and digital in addition to out-of-home, Clear Channel Media and Entertainment radio stations across the U.S. will also post the album cover, once it’s revealed, to their individual websites.
Eager fans who crave a first-hand look at the global unveiling of the ARTPOP can see it in the following cities:
• Barcelona, Spain
• Brussels, Belgium
• Chicago, Illinois
• Helsinki, Finland
• Lima, Peru
• London, United Kingdom
• Los Angeles, California
• Madrid, Spain
• Mexico City, Mexico
• Miami, Florida
• New Jersey
• New York City, New York
• Oakland, California
• Oslo, Norway
• Paris, France
• Santiago, Chile
• Stockholm, Sweden
• Valencia, Spain
• Venice, Italy
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For more information, please contact:
Lucy Puddefoot
Clear Channel Outdoor – all countries outside U.S.
+44 (0) 207 478 2284
lucypuddefoot@clearchannel.com
David Grabert
Clear Channel Outdoor – North America
+001 (212)-812-0089
davidgrabert@clearchannel.com
Angel Aristone
Clear Channel Media + Entertainment
+001 (212)-377-7802
angelaristone@clearchannel.com
Jessica Morris
Fishburn Hedges
+001 (212) 459-6232
jessica.morris@fishburn-hedges.com
Lady Gaga’s ARTPOP album reveal will be seen starting at 1:00 PM ET at the following international locations:
EUROPE:
Brussels, Belgium
• Over 100 screens covering the Metro stations across Belgium, including Brussels South, Brussels Central, Antwerp Central and Ghent.
Helsinki, Finland
• In the Heart of Helsinki City, the big screen located near Narinkkatori by the Kamppi shopping center main entrance.
London, UK
• Over 100 bus stops covering key pedestrian areas in downtown central London.
Oslo, Norway
• Downtown Oslo, a large screen outside the front entrance to the largest shopping mall in Oslo City Center, next to the main railway station.
Paris, France
• Le Grand Ecran on l’esplanade, La Défense, Paris. Outside, near le Quatre Temps Mall.
Barcelona, Madrid & Valencia, Spain
• Super-sized billboards at the main entry and exit routes into Madrid, Barcelona and Valencia, Spain; La Vaguada in Madrid; Nuevo Centro in Madrid and Valencia.
Stockholm, Sweden
• Over 100 screens in the Stockholm Metro, covering all the main stations.
Venice, Italy
• Screens throughout the Marco Polo airport, Venice.
LATIN AMERICA:
Lima, Peru
• Digital billboards across the city center including Av. La Marina at a location in front of the most visited mall in the city and three other screens at Av. Javier Prado which connects the principal business districts of the city.
Mexico City, Mexico
• Digital billboards across the city center
Santiago de Chile, Chile
• Digital billboards across the city center
UNITED STATES:
New York City
• Times Square, 1567 Broadway (Broadway between 46th and 47th Streets)
Chicago
• 33 screens
Los Angeles
• 6 screens
Miami
• 20 screen
New Jersey (various cities)
• 10 screens
Oakland
• 10 screens