Rocky Sisson Named Chief Revenue Officer of Clear Channel Outdoor Americas
25-Year Advertising Veteran Will Create Innovative Opportunities for Local, National and Global Advertisers to Reach Consumers Using Clear Channel Outdoor Network
NEW YORK - February 1, 2012 - Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today named advertising industry veteran Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Americas. This new position will lead the company’s strategic efforts to develop new solutions that will enable advertisers to more effectively reach their customers.
Sisson, formerly EVP of Sales & Marketing at Clear Channel Outdoor Americas, will work closely with William Eccleshare, CEO of Clear Channel Outdoor Holdings, Inc., to lead the design, creation and delivery of innovative, high value “Out of Home” advertising opportunities for local, national, and global marketers and advertisers.
“I’m delighted to make Rocky’s appointment my first official announcement as Clear Channel Outdoor Holdings CEO,” said Mr. Eccleshare. “Rocky’s advertising experience and his extraordinary understanding of client needs make him ideally suited for this vitally important role to grow and expand our business.”
“Our broad reach coupled with new digital technology make this an incredibly opportune time for advertisers to use Clear Channel's assets both in America and – where appropriate – internationally, to inform customers about, and drive customers to, their businesses,” said Sisson. “We will continue to demonstrate just how effective and important ‘Out of Home’ advertising can be to their brands and bottom lines.”
In this newly created position, Sisson will continue to be the leader of Clear Channel Outdoor Americas' sales team, overseeing Clear Channel Outdoor Americas' overall sales and marketing strategy, which includes national and local sales, new business development, and multicultural sales, a growing area of focus for CCOA. In addition, Sisson will lead the effort to identify and deliver innovative opportunities for advertisers seeking to reach their customers who are out of their home and more likely to make a purchase decision.
Sisson is a seasoned industry veteran who has been in the advertising business for 25 years, including two decades with Clear Channel Outdoor. He is a member of the Outdoor Advertising Association of America Hall of Fame (OAAA), has served on the OAAA board of directors, and is a winner of the organization’s prestigious L. Ray Vahue Marketing Award.