Podcasts by and for Marketing Executives Provide Access to Industry Influencers
NEW YORK – April 19, 2023 – iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today unveiled a new B2B (business to business) Podcast Network created for and hosted by advertising and marketing industry leaders. The first “marketer to marketer” audio network of its kind, gathers leading marketing and advertising podcasts under one umbrella, keeping media executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.
Podcasts have become one of the fastest-growing mediums, reaching over half of the US population every month. Beyond delivering mass reach, podcasts are now an effective vehicle for targeting specialized audiences. Marketers and business decision makers are among the most passionate podcast listeners, who over-index as consumers spending a third of their time with streaming audio. Recent studies confirmed: more than three-quarters (77%) of advertisers are listening to podcasts on a regular basis; 80% of people listen to all or most of every podcast episode they start; Gen Z listens to podcasts to be entertained, millennials listen to be better at their jobs and increase productivity; and 56% of listeners say that hearing an ad on a podcast compared to other places makes them more likely to purchase a product.
iHeartMedia’s B2B Podcast Network is designed to answer the rapidly growing need amongst marketers for timely, topical, useful and entertaining insights that help markets excel. The optimized suite of shows powers brands with an effective way to engage with key decision-makers and cultivate new revenue-driving partnerships.
“We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates," said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.”
Hosted by a range of the most interesting, proactive, diverse marketing thought leaders in the industry, B2B podcasts within the network include:
- “The Future Legends of Advertising Podcast: Marketing All-Stars in Riveting Conversation”– From the American Advertising Federation (AAF), the “unifying voice for advertising”, and co-produced by iHeartMedia and Known, this popular podcast series is hosted by marketing luminaries, Ross Martin, president of Known, and Hayley Romer, former Chief Revenue Officer and Publisher at The Atlantic. The pair dig into the most prescient advertising topics including branded content, DEI, public service, the future of the CMO, and much more. The first season included toe-to-toe conversations with AAF Hall of Fame and Hall of Achievement inductees such as: Bozoma Saint John, Antonio Lucio, Louis Carr, Bing Chen and more. Listen Here.
- “Math and Magic: Stories from the Frontiers of Marketing” – Join iHeartMedia Chairman and CEO Bob Pittman for the third season of “Math & Magic.” This season Bob sits down with visionaries such as Gwyneth Paltrow, Allen Grubman, Paris Hilton, Angela Yee and Jon Bon Jovi, to hear how they’ve used data and creativity to push business into the future. There’s nothing these CEOs and leaders can’t teach us about how to find success in our ever-changing world. Listen Here.
- “The Sound of Serotonin with Charles Cantu: Interviews Reshaping Advertising” – Produced by CEO and Founder of Reset Digital, Charles Cantu, and in partnership with 4As and iHeartMedia, “The Sound of Serotonin” will welcome celebrities, CXOs, academics and other provocateurs into Serotonin Studios for an hour of deep discussion about what stimulates, unites and divides us as people and a culture.
More shows will be announced in the upcoming months and all shows will be distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard.