Listen To Episode One HERE
NEW YORK – June 29, 2023 – iHeartPodcasts announced today the launch of a new bi-weekly, 10-episode series "Brand New,” co-produced by iHeartMedia and Brand New Labs. Launching today on iHeartMedia's B2B Podcast Network, “Brand New” shifts from the interview format of most business, marketing and media podcasts and instead invites listeners in on a lively conversation between two of the marketing industry’s most dynamic and well-connected leaders: Marisa Thalberg and Steven Wolfe Pereira. The c-suite co-hosts, who are also close friends, will tackle trending topics in the world of technology, entertainment, advertising, media and marketing, particularly through the lens of brands and the people powering them.
Geared for industry insiders – from senior executives to those first working their way up the ladder – Thalberg and Wolfe Pereira’s professional and personal relationship, along with their unique insights and camaraderie, will distinguish “Brand New” as an industry must-listen series. Each week, they will be talk about a combination of “ripped from the headlines” issues combined with topics of ongoing interest from why “brand” shouldn’t be a dirty word to what the c-suite doesn’t understand about marketers to what it takes just to be a good leader today. Season one of “Brand New” will debut its first episode today featuring real marketers’ take on Cannes – what it was about, what it should be about and more.
“Steven and I have had such varied experiences spanning start-ups to Fortune 50 companies and what we both share is a passion and love for this industry,” said Thalberg.
Steven Wolfe Pereira added, “We are not doing this to promote an agency or sell a product. Rather, we are driven to decode what’s happening in the world of brands, debunk some of the biggest misunderstandings about this industry, and hopefully inspire a next generation of marketers in this ever-changing world.”
“Podcasts are becoming the go to platform for marketers who want to stay current,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “As the No. 1 podcast network, iHeart is excited to have Marisa and Steven join our growing suite of must-listen business podcasts.”
Marisa Thalberg and Steven Wolfe Pereira will serve as creators and executive producers for the podcast. David Thalberg, Nuria Santamaria Wolfe and Joseph Salvia will also serve as executive producers for Brand New Labs.
"Brand New" is distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard. Listeners can hear episode one, here.
EDITOR’S NOTE
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Download the show’s cover art HERE
ABOUT MARISA THALBERG
Recognized as one of the most influential CMOs in the world and inducted into Forbes’ CMO Hall of Fame for her tenures at Taco Bell, Lowe’s and The Estee Lauder Companies, Thalberg currently serves as the Chief Marketing and Communications Officer for SeaWorld Parks and Entertainment, Inc. She is a globally recognized business strategist and brand-building innovator, known for inspiring teams to take brands to new heights of consumer resonance, cultural relevance and business performance. A pioneer of digital, social and eCommerce marketing, she has orchestrated blockbuster product launches, unexpected cultural moments, and has moved with uncommon ease between industries like beauty and quick-service restaurants (QSR); retail and consumer package goods (CPG); brand and performance marketing; and mass and prestige. In addition, Marisa founded the organization Executive Moms in 2002 and has continued to be a champion for women and particularly mothers in the workforce. She serves on the boards of the MMA and the Blumenthal Center for the Arts.
ABOUT STEVEN WOLFE PEREIRA
Steven Wolfe Pereira is the Chief Business Officer of 3Pas Studios, the global entertainment company co-founded by the biggest Latino actor in the world Eugenio Derbez and his producing partner Ben Odell. Named by Adweek as one of the "50 Most Indispensable Executives in Marketing, Media and Tech" as well as one of LinkedIn’s Top Voices in Marketing & Advertising, he is also the Co-Founder and Chairman of Encantos PBC, the award-winning children's entertainment company, named by Fast Company as one of the World’s Most Innovative Companies. An accomplished executive with more than 25 years of experience in technology, media and financial services, Steven Wolfe Pereira previously served as the Chief Marketing Officer of Datalogix (acquired by Oracle), Neustar (acquired by Golden Gate Capital) and Quantcas. He’s also held executive roles at Publicis Groupe, Univision and Akamai Technologies. He began his career in finance at The Blackstone Group, Salomon Smith Barney (Citi) and Violy, Byorum & Partners. He currently serves as a board director of the Latino Community Foundation, Save the Children and the creator commerce agency Whalar.
ABOUT BRAND NEW LABS
Brand New Labs Inc. is a new media company founded by industry veterans Steven Wolfe Pereira and Marisa Thalberg to bring fresh perspectives, content, mentorship and community, targeted to those both established and emerging in the fields of marketing, media, brands, tech and beyond. The Brand New podcast is the company’s first initiative. Visit www.brand-new.com for more information.
