iHeartMedia

NEW YORK, N.Y. – July 1 – iHeartMedia celebrated new music this week with World Premiere debuts across iHeartRadio stations from several hit artists, including Luke Bryan’s “Country On” on July 1 across all Mainstream Country stations. Additionally, Cardi B’s latest single “Hot Sh*t” feat. Ye and Lil Durk had its World Premiere debut on July 1 on all Hip Hop and Rhythmic CHR stations.

Throughout the week, iHeartRadio’s YouTube Channel released various interviews with hit artists including Why Don’t We, mxmtoon and MisterWives. Why Don’t We chatted with iHeartRadio host Emily Curl about their upcoming Good Times Only Tour and new album coming soon. Singer-songwriter mxmtoon took part in the “15 Firsts” series where she revealed one of her first crushes was Hermione Granger. MisterWives chatted with Curl about their new song “Where Do We Go From Here” and how they feel about pineapple on pizza. Plus, Jimmie Allen shared exclusive details about his new album “Tulip Drive” and more on the iHeartCountry YouTube Channel.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.

FLORHAM PARK, N.J. – June 30, 2022 – Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement. Pharmaceutical and life sciences companies can now leverage the same brand-exclusive Swoop segments they already use for digital activation to better inform media planning across iHeartMedia’s ad-enabled broadcast radio portfolio, which reaches nine out of 10 Americans monthly, driving greater engagement and conversion, and ultimately increasing Rx lift.

As one of iHeartMedia’s preferred healthcare data providers, Swoop enables healthcare marketers to move from legacy age and gender buying to data-driven broadcast radio activation in an ad-enabled portfolio that reaches more than 275 million individuals per month, representing 90 percent of the U.S. adult population.

By applying privacy-safe machine learning and artificial intelligence to a real world data universe of more than 300 million de-identified patient journeys and 65 billion anonymous social determinants of health signals, Swoop develops audiences specifically designed for a brand’s unique objectives and a treatment’s core therapeutic advantages. With the industry’s highest audience quality (AQ), Swoop patient segments can be used to more effectively plan radio media strategy, optimizing channel performance and outcomes.

“By partnering with iHeartMedia, we are bringing Swoop’s highly precise patient audiences to the largest ad-supported audio network in America, allowing healthcare marketers to more easily reach a highly engaged population that is most likely to benefit from a specific treatment,” said Scott Rines, Chief Revenue Officer for Swoop. “Applying the same audiences they already use for digital activation to broadcast radio will help advertisers optimize their reach and frequency, and develop the most beneficial media mix for their brand.”

“iHeartMedia has been leading the way in data driven media planning and delivery for all forms of audio including streaming, podcast and broadcast radio,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia. “Our goal is to make sure we’re getting our client’s messages to the right listeners and driving results. Our partnership with Swoop, and their pharmaceutical industry-leading audience segments, powers up our ability to fulfill that promise for healthcare marketers who are struggling to find the combination of reach and audience targeting that only iHeartMedia’s combined audio platforms which includes the massive scale of broadcast radio can provide.”  

Swoop has built more than 3,000 exclusive privacy-safe patient segments for 42 of the top 50 pharmaceutical brands and 18 of the top 20 healthcare marketing agencies. Audiences are built against each client’s unique ideal patient definitions and brand objectives, and audience quality is independently verified by a third party prior to activation, providing full performance transparency. It is the first consumer health data company to become a member of the Network Advertising Initiative (NAI) and assures 100% compliance with the NAI 2020 Code of Conduct Guidelines, making its segments approved for common, specialty and rare conditions, both sensitive and non-sensitive in nature.

About Swoop

Swoop (www.swoop.com), part of Real Chemistry, empowers the world’s leading pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of activation has uncovered over 3,000 unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real-world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop's segments are superior in audience quality, lead to optimal conversion and drive increased Rx lift. It’s no wonder that 18 of the top 20 healthcare marketing agencies and 42 of the top 50 pharmaceutical brands power their marketing efforts with Swoop. And we are just getting started.

From Co-Hosts of the Chart-topping and Popular Series, “Root of Evil,” Sisters Rasha Pecoraro and Yvette Gentile Examine True-Crime Cases and Discuss the Quest to Heal From Generational Trauma

Premieres July 14, Check out the Trailer HERE

Based on the book "Tears in the Darkness,” the podcast recounts Ben Steele’s incredible story of survival.

Listen to the trailer HERE.

WHAT: Just months after World War II broke out, Ben Steele found himself in the Philippines, a long way from his home state in Montana, and in the most perilous circumstances. iHeartRadio’s new original limited series documentary podcast “Ben Steele, American,” hosted by Alec Baldwin, tells Steele’s harrowing story as he became a prisoner of war within the first five months of WWII and forced to take part in the brutal and deadly Bataan Death March, in which prisoners were cruelly treated while forced to march for over 60 miles. Ben came close to dying and was given last rites three times while imprisoned at a camp, yet he miraculously survived. To keep his sanity, Ben began using charcoal from the fire at the prison hospital to draw, and a lifelong love of the arts was born. 

After the war, Ben studied with famous artists and eventually made his way back home to Montana, where he taught art at a college in Billings where he had a particular empathy for, and influence on, students who had suffered traumas in their own lives.

“Ben Steele, American” is a documentary limited series podcast telling the remarkable story of Ben Steele: the best of human beings in the worst of times.

WHO: Narrated by actor Alec Baldwin, “Ben Steele, American” features interviews with Ben Steele acquired over a span of 30 years before his death in 2016 at age 98. The podcast also has first-person interviews with over thirty former prisoners of war, including numerous Bataan Death March survivors, and notable history scholars from around the world.

The podcast is narrated by Baldwin, who also produced the show alongside Jan Thompson and Zach McNees. The podcast, written by Thompson and mixed by McNees, was inspired by the book “Tears In The Darkness” by Elizabeth and Michael Norman.

Baldwin has appeared in numerous productions on stage, in films and on television since his debut in 1980. He’s won three Emmy Awards, three Golden Globes and seven consecutive Screen Actors Guild Awards for his role on NBC’s 30 Rock. He’s also received nominations at the Tony Awards in 2001 for A Streetcar Named Desire and at the Academy Awards in 2004 for The Cooler. 

WHEN: The first two episodes of “Ben Steele, American” premieres tomorrow, Thursday, June 30, with new episodes released weekly on Thursdays. Listen to the trailer HERE.

WHERE: Listen to “Ben Steele, American” on the iHeartRadio app or wherever you get your podcasts. 

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Trans experience podcast “Beauty Translated” launches today, the first in the NextUp lineup which aims to elevate voices from all backgrounds, including members of historically underrepresented groups

Listen to the first episode of “Beauty Translated,” HERE

NEW YORK – June 29, 2022 – iHeartMedia, the No.1 podcast publisher globally according to Podtrac, today announced the first slate of podcasts from its NextUp Initiative presented by the first-ever Toyota Corolla Cross. NextUp aims to empower participants of all backgrounds by giving them the tools to succeed in the podcast industry: from developing and marketing a podcast to using industry-leading software. The NextUp fellows have learned from some of iHeartRadio's top creators and have developed shows centered around their unique voices. The first podcast in the slate, “Beauty Translated,” debuts today. Hosted by Carmen Laurent, the show focuses on the transgender community in the South and touches on their experiences with coming out, launching careers, and family life. Listeners can tune into the first episode now on iHeartRadio and everywhere podcasts are available. 

Laurent, a professional skin therapist, life-long podcast fan and trans woman, creates a safe and open space for her guests to share experiences about their lives being trans in the South––bringing awareness and visibility to an area that is not often represented in popular media the way trans people in larger cities like New York City and Los Angeles are.

“As a transgender woman, it’s very important to me that my community’s stories are shared,” says Laurent. “The NextUp Initiative has given me the tools and platform to do just that, and it’s been so inspiring to learn from industry-leading experts in the podcasting world to create a show that really amplifies our voices.”

Over the next six months, iHeartMedia will launch the full upcoming slate of shows from all eight of its NextUp fellows, covering a range of important topics from the working class to Native American identity.

“We’re thrilled to see the results of the hard work and passion that each and every creator put into their podcast,” said Anna Hossnieh, Co-Founder of NextUp and Managing Executive Producer for iHeartPodcasts. “Each show tells a different story around an incredibly important, but often overlooked issue, and the creativity we’ve seen here is just astounding. This is really just the beginning of what these creators will do.”

Full NextUp Initiative Slate of 2022 Podcasts:

• “Beauty Translated” (Premiering Today): Hosted by Carmen Laurent, trans woman and professional skin therapist, “Beauty Translated” is a podcast made by trans people for trans people. Carmen sheds light on the trans experience in the Southeast United States––an area that has little trans visibility––and covers topics around gender transition to educate listeners. Additionally, listeners will hear featured guests open up about their lives and share personal stories around their journey with gender transition, providing support to those going through their own experiences.

• BFF: Black, Fat Femme (Premiering July 12): Featuring the voices of two of the leading queer, fat, and Black changemakers, the BFF podcast examines what it means to love oneself unapologetically in a world where loving oneself often feels impossible. The podcast is hosted by Dr. Jonathan P. Higgins, an educator, national speaker, journalist, thought leader and media critic, and Jordan Daniels, a queer Afro-Jew writer and photographer, who bring their combined passion of identity and race to discuss important topics around belonging and self-love.

• Tongue Unbroken (Premiering August 1): Tongue Unbroken (Tlél Wudakʼóodzi Ḵaa Lʼóotʼ) is a podcast that explores the Native American revitalization and decolonization through the eyes and mind of a multilingual Indigenous person who is Lingít, Haida, Yupʼik and Sami. Listeners will learn all about the complex concepts around identity, resilience, erasure and genocide of Indigenous languages. Hosted by X̱ʼunei Lance Twitchell, PhD and Associate Professor of Alaska Native Languages at the University of Alaska Southeast, Tongue Unbroken will feature guests leading the language revitalization and decolonial efforts across the United States, Alaska, Canada, and New Zealand.

• Partition (Premiering August 15): Inspired by her first trip back home to Pakistan in 2017, Pakistani-American writer Neha Aziz explores the 1947 Partition of India and the formation of Pakistan in this historical podcast. When Britain decided they could no longer afford to control India, they granted the country independence and announced that a new country would also be formed––Pakistan. This severed the country in such a way that friends and neighbors became enemies and murderers. With this year marking the 75th anniversary, Neha brings this important story to the masses––combining robust reporting with anecdotes and commentary from her research around the Partition.

• On Call with Kay-B (Premiering September 2022): On Call with Kay-B will immerse listeners in an audial journey around the medical TV shows that have been a staple in the entertainment industry for decades. These shows have drawn in audiences with not only their steamy romances and on-screen friendships, but the most over-the-top medical cases known to man. Kay B, both a veteran entertainment journalist and podcaster, as well as a trained scientist, uses her unique experience to give listeners a cultural and scientific experience. A wide variety of guests––from talent, creatives and medical consultants behind the shows to real-life scientists and medical professionals working in the field––will be featured on the show.

• When You’re Invisible (Premiering October 2022): When You’re Invisible is a love letter to the working class and people who have largely been excluded in society. The podcast spotlights the different experiences of these “invisible” people––many of whom are being interviewed for the first time in their life. Actor and creator Maria Fernanda Diez draws from her experience as a first generation American born to Mexican parents, who went from living off food stamps to rising to the middle-middle class and achieving the “American dream,” to welcome and reflect on each guests’ life experiences. Listeners will hear (at times) unbelievable, yet true stories from working-class folks, nannies, immigrants, houseless folks, healthcare workers and more.

• Survivors Heal with Oya L. Sherrills (Premiering November 2022): At a time when there’s a quiet movement of survivors raging right beneath the surface of the nation’s social and political floor, Survivors Heal is a podcast that explores the healing side of true crime. Host Oya L. Sherrills, an advocate, organizer, and activist of social justice, has been on the ground floor in high crime communities and has seen the reality of the staggering statistic that 1 in 4 Americans have been reported as victims of crime. The Survivors Heal podcast employs both narrative and interviews to create a niche guidebook to the grassroots conversations that have fueled a movement that touches every corner of the political landscape––policy reform, racial justice, social justice, criminal justice reform, resource allocations, and urban culture.

• We, The Product (Premiering December 2022): Hosted by Priyanka Das, community organizer and activist with holistic experience in corporate America, tech start-ups, NGOs, and solidarity economy networks, We, The Product gives listeners a peek behind the curtain into the ways that surveillance capitalism has embedded itself into every facet of our society. Listeners will hear Priyanka engage with community organizers to better understand how surveillance technologies have evolved into an omnipresent force that is being weaponized as a tool to control communities. Supplemented by academic research and artistic literature, and with a critical lens to the digital market, this podcast will also highlight the ways that communities are building resiliency and fighting to make technology a tool for peoples’ empowerment.

The entire slate of NextUp shows will be distributed by the iHeartPodcast Network. Toyota Corolla Cross is the proud sponsor of the NextUp initiative.

EDITOR’S NOTE: Use the below audio embed code to include the “Beauty Translated” podcast player directly into your article:

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Hosted by Comedian Lil Duval and Power 105.1 DJ Nyla Symone, the Event will Include Live Podcasts and Panel Discussions featuring Charlamagne Tha God, and more at The Brooklyn Mirage in New York City

NEW YORK – June 28, 2022 – iHeartMedia and Charlamagne Tha God today announced the first-ever Black Effect Podcast Festival to celebrate, uplift and amplify Black voices in the podcast industry. The event will take place Sunday, August 28 at the Avant Gardner, Brooklyn Mirage. Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcast tapings and informative discussions aimed at aspiring podcasters in the Black community. The festival will be hosted by comedian Lil Duval and Power 105.1 DJ and personality Nyla Symone. For more information on the inaugural festival, visit blackeffect.com/podfest for live updates.

The Festival will feature live podcast tapings from the Black Effect’s most popular shows including “The 85 South Show,” “All The Smoke,” “We Talk Back,” “Reasonably Shady,” “Black Tech Green Money,” “WHOREible Decisions” and “The Trap Nerds Podcast.” Additionally, ticket holders will hear thought-provoking and informative discussions during the event’s Women in Podcasting Panel and The Business of Podcasting Panel featuring Dollie S. Bishop, President of Production and Creative Development for the Black Effect Podcast Network and Charlamagne Tha God.

“The Black Effect Podcast Network was created to amplify Black voices for new and established content creators and storytellers, giving them a space to showcase their creative vision in the ever-growing podcast game,” said Charlamagne Tha God. “I’m excited to celebrate the first-ever Black Effect Podcast Festival, where talented Black creators and aspiring podcasters will come together for a day to uplift and inspire one another. This festival is for the culture and is one of many events the network will host for the Black community.”

The Black Effect Podcast Network has emerged as the leading platform for Black creators to raise their voices and be heard in the podcast space. It brings together the most influential and trusted voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more. Launched in September 2020, the Black Effect Podcast Network has since debuted 32 shows, featuring a luminous roster of marquee talent and culture-shifting voices committed to enlightening, educating and entertaining audiences, curated by Charlamagne Tha God himself.

The Black Effect Podcast Festival is sponsored by Nissan who will be on-site at the festival with an engaging activation for attendees. In addition, the festival will also feature a variety of other entertaining activities and games such as a pop-up market showcasing merchandise from Black businesses, a family game room, and a photo booth.

Black Effect Podcast Network partners include AT&T, BetterHelp, Hulu, Molson Coors, Nissan and State Farm. Fans can visit blackeffect.com/podfest beginning July 6 at 10 a.m. EST to purchase tickets

About The Black Effect Podcast Network

The Black Effect Podcast Network is a transformative network founded by renowned cultural architect, executive producer, bestselling author, and media mogul Charlamagne Tha God. In a historic joint venture with the world’s number one commercial podcast publisher, iHeartMedia, Charlamagne and iHeartMedia created the groundbreaking first-ever Black Effect Podcast Network, celebrating the most important Black culture-shapers on the planet—in education, politics, entertainment, sports and pop culture. The Black Effect Podcast Network gives rise to emerging and established content creators and storytellers whose perspective and creative vision have been marginalized and overlooked while serving an audience that has been underserved. The Black Effect Podcast Network helps its partners define their place in podcast culture through influence, ideas, and experiences that engage, inspire, inform and empower.

Hosts iHeartCountry Takeover with Luke Combs, Debuting Songs from His New Album “Growin’ Up”

iHeartRadio’s YouTube Channel Releases Exclusive Interviews with Several Top Artists

NEW YORK, N.Y. – June 24 – iHeartMedia celebrated new music this week with a World Premiere debut across iHeartRadio stations from several hit artists, including John Legend’s new single “Honey,” (featuring recent ‘On The Verge’ artist Muni Long) on June 21 on all R&B stations as well as Sam Hunt’s “Water Under the Bridge” on June 23 on Mainstream iHeartCountry stations. Ozzy Osbourne ft. Jeff Beck’s “PN9” had its World Premiere across all Rock stations on June 24 and Babyface ft. Ella Mai’s “Keeps On Fallin” debuted with a World Premiere on June 24 across all R&B stations. Additionally, iHeartRadio hosted an iHeartCountry Takeover with Luke Combs for his brand-new album “Growin’ Up” on its release date, June 24. New songs from Luke Combs’ album were played once every hour throughout a five-hour span on iHeartCountry’s Mainstream stations.

 On June 23, Jimmie Allen kicked off the release of his new album “Tulip Drive” at the iHeartRadio Theater in Los Angeles with an interview and performance at the iHeartCountry Album Release Party with Jimmie Allen presented by AT&T Dream in Black. The event video streamed on iHeartRadio’s YouTube and broadcasted across iHeartRadio’s Mainstream Country stations.

iHeartMedia’s latest National Flyaway contest, iHeartRadio’s “This is Definitely Not a Drill” Roger Waters Flyaway, kicked off on June 20. One grand prize winner and a guest will win the chance to see the Pink Floyd rocker perform at T-Mobile Arena, Las Vegas, NV on October 1, 2022 as part of his “This Is Not a Drill” show. The prize includes first-class air transportation, a two-night hotel stay in Vegas, two front-row tickets to Waters’ show, as well as an autographed bass guitar signed by Waters. The contest runs through July 3 and is featured across iHeartRadio’s Classic Rock, News/Talk and Sports stations.

Additionally, iHeartRadio’s YouTube Channel released various interviews with hit artists including Gavin DeGraw. In the latest “iHeartRadio Backstage With” series, host Emily Curl took fans backstage during Gavin DeGraw’s Full Circle Tour stop in New York City. On the iHeartCountry YouTube channel, singer Brett Eldredge took part in the “Track by Track” series, sharing exclusive details about his new album “Songs About You.” To celebrate Father’s Day, iHeartCountry shared a special message from Florida Georgia Line singer Tyler Hubbard about what being a dad means to him.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

Ad Moguls Will Bring Icons, Illuminating Chats, and Bold New Ideas to Listeners  

New York, NY - June 22, 2022 - Today, NBCUniversal Chairman of Global Advertising & Partnerships Linda Yaccarino and Giant Spoon Partner Laura Correnti announced the launch of their new podcast, "Sunday Supper" in partnership with iHeartMedia.  Having spent their entire careers bringing stakeholders to the conference table, Yaccarino and Correnti will welcome listeners to the dinner table—alongside some of the biggest names in entertainment and business—for open conversations over even more open bottles of wine.  

And while they’re breaking bread, they’ll be breaking legacy. Each week, Yaccarino and Correnti will turn Sunday dinner into a space where icons and influencers can let their guard down and reminisce about the moments they broke from tradition and blazed a trail for themselves. With warmth, sweetness, and a healthy dose of spice, this podcast will invite leaders to dish and listeners to enjoy never-before-told stories, advice, and ideas for the future of media—with two of the industry’s best as their guides.    

“In my house and even my office — the best days end—and the most genuine conversations start—around the dinner table,” said Linda Yaccarino. “I’m so excited to bring all the laughter, conversations, and tough questions of an Italian home to Sunday Supper, and make our guests—and our listeners—part of the family, too.” 

“Linda and I have worked at the intersection of media, marketing, business, and culture for decades. And yet we’ve also always operated far beyond the traditional lanes of our industry,” said Laura Correnti. “This podcast is an opportunity to explore the connections that can take creativity, business, and technology to the next level. We’re excited to pass the meatballs, remove the formalities, and learn from some true visionaries.” 

“Podcasting has quickly established itself as one of the most genuine, effective ways for humans to do something that is critical to all of us: have a real conversation,” says Conal Byrne, CEO of iHeartMedia Digital Audio Group. “And, as two powerhouse forces in the world of media and creativity, Linda and Laura have a credibility and authenticity that is second to none. The medium is perfect for them. And the Sunday Supper podcast is the perfect idea for it. As the largest podcast network in the country, iHeartMedia can’t wait to swing our full, mass-reach marketing and sales support behind it.”  

As intimate as it is informative, this podcast will be distributed through the iHeartPodcast Network and available on iHeartRadio and all major podcast platforms later this fall, with episodes airing every Sunday. So save the date, and a seat at your table. What you learn will stay with you long after Sunday Supper. 

“Prop Culture” is a weekly entertainment podcast hosted by three NFTs from iHeart’s Non-Fun Squad as well as special celebrity guest NFTs including Paris Hilton’s Bored Ape

Listen now HERE

NEW YORK – June 22, 2022 – iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced the launch of “Prop Culture” – a first-of-its-kind podcast hosted by iHeartMedia’s very own Non-Fun Squad NFTs and voiced by top comedians and celebrities. The announcement was made at Cannes Lions International Festival of Creativity during a metaverse and innovation panel featuring Paris Hilton, the self-proclaimed “Queen of the Metaverse.” Fans can hear the first episode now on IHeartRadio and everywhere podcasts are heard.

“Prop Culture” is hosted by NFTs and voiced by show writers. The NFTs include Loot Bag #2020 voiced by Matt Harrigan (TV writer, producer and voice actor known for his work on The Late Show with David Letterman, Celebrity Death Match, Space Ghost Coast to Coast, Aqua Teen Hunger Force), Quirkies #1988 voiced by Jiyoung Lee (director and writer for independent video-movies) and Quirkies #307 voiced by Dave Bonawits (producer and musician with featured series on Adult Swim). During the series, the hosts will be joined by other celebrities who are proud NFT owners including Paris’s very own Bored Ape NFT which will make an appearance on the podcast in a future episode. Throughout the show, hosts and guests will dissect the latest in pop culture and wager on what unexpected entertainment news will break next, placing outlandish and hilarious prop bets with one another.

“iHeartMedia continues to be on the cutting edge of the audio world,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “We’re excited to introduce ‘Prop Culture’ at Cannes, pioneering the first-ever podcast series voiced by NFTs. The metaverse is pushing the boundaries of what’s possible in the audio and podcasting space, and we’re thrilled to be on the forefront of this new frontier.”

The debut of “Prop Culture” follows iHeartMedia’s announcement of The Non-Fun Squad And Non-Fun Podcast Network, a podcast slate leveraging characters and voices from an array of NFT collections. “Prop Culture” is a weekly hangout podcast focused on everything from TV, music, crypto, current events and pop culture.

“Prop Culture'' was launched at Cannes during a panel discussion hosted by iHeartMedia and Vatom that focused on NFTs, metaverse and media. Participants in the discussion included Paris Hilton, Conal Byrne (CEO, iHeartMedia Digital Audio Group), Gayle Troberman (CMO, iHeartPodcasts), and Eric Pulier (Founder & CEO, Vatom). The leaders in the space talked about predictions, key learnings from the past year and how iHeartMedia will continue to develop innovative technology to push boundaries in the metaverse

“Prop Culture” is distributed by The iHeartPodcast Network and will be available on iHeartRadio and everywhere podcasts are heard. Listen to the first episode now, here.

Editor’s Note:

Podcast cover art is available for download HERE. Use the below embed code to include the podcast audio player in your article:

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Download Cover Art HERE

Launching on Tuesday, June 28th -- Listen to the Official Trailer HERE

WHAT: To more than one billion fans worldwide, Formula 1 is the pinnacle of motorsports, with death-defying races, state-of-the-art machinery, exotic locales, and billions of dollars at stake. But to many Americans who follow only the Big Four sports, it’s mostly a car series confused with NASCAR.

Luckily, the tides are changing.

In recent years — and thanks in part to Netflix's ultra-popular Drive to Survive series — Formula 1 has finally gained a foothold in the United States. But there’s more to these teams and their drivers than simple stats, race wins, and championship standings. For instance, when did Mercedes team boss Toto Wolff become both a meme magnet and a thirst trap? How did Haas, the only American-owned team, lose millions of dollars to a sketchy energy drink tycoon? And which driver received death threats and hired a bodyguard at the end of last season all because he crashed into a wall? Find out on IHeartRadio and Sports Illustrated Studios’ new “Choosing Sides: F1” podcast.

WHO: Lily Herman is a writer, editor, and cultural commentator whose work has spanned the intersections of sports, entertainment, politics, and more. Her writing has appeared on TIME, Business Insider, ELLE, Teen Vogue, and Bustle in recent years. She also writes the popular F1 culture newsletter Engine Failure. 

Michael Kosta is a Senior Correspondent on The Daily Show with Trevor Noah. Previously, he hosted and was the co-executive producer of The Comment Section for the E! Network. He is well known from his numerous late night appearances on The Tonight Show, Conan, Seth Meyers, and @midnight. Michael co-hosted Fox Sports 1’s Crowd Goes Wild opposite Regis Philbin and was a regular Correspondent for The Soup Investigates with Joel McHale. His one hour Comedy Central stand up special: MIchael Kosta: Detroit. NY. LA. premiered last December and is now streaming on Paramount +. Listen to his other weekly podcast Tennis Anyone with Michael Kosta and watch his videos online at @MichaelKosta.

WHEN: The first episode will be released on Tuesday, June 28th with new episodes every Tuesday.

WHERE: “Choosing Sides: F1”  is distributed by the iHeartPodcast Network and will be available on iHeartRadio and everywhere podcasts are heard.

TRAILER: https://www.iheart.com/podcast/1119-choosing-sides-f1-98407484/ 

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ABOUT SPORTS ILLUSTRATED STUDIOS

Established in 2020, Sports Illustrated Studios is a media production company that develops, produces, and distributes long-form film, television, and audio content based on the stories of world-class Sports Illustrated journalists from today, tomorrow, and the past 65 years of the brand’s history. Sports Illustrated Studios seeks to reimagine and recreate the most memorable moments in sports history in cutting edge and unexpected ways for audiences worldwide. Upcoming projects include Paradise Found based on the true story of high school football coach Rick Prinz; a feature documentary covering the sexual abuse and cover-up at Ohio State University with HBO and Smokehouse Pictures; and the docuseries Covers, a behind-the-scenes look at Sports Illustrated’s top cover stories of all time.