iHeartMedia

Global Superstar Enrique Iglesias to Perform and Receive the iHeartRadio Corazón Latino Award at the Event, Which Returns to Miami at the FTX Arena on October 15

New York, N.Y. – July 21, 2022 – iHeartMedia announced today that the 2022 iHeartRadio Fiesta Latina Presented by The JUVÉDERM® Collection is making its return to Miami, Florida at the FTX Arena on Saturday, October 15. The annual concert event will celebrate the power of Latin music in popular culture with a star-studded slate of performances from Farruko, Nicky Jam, Jhay Cortez, Becky G, Myke Towers, Manuel Turizo, DJ Adoni and iHeartRadio Corazón Award recipient Enrique Iglesias. Enrique Santos, President and Chief Creative Officer of iHeartLatino and on-air talent for iHeartRadio, will once again host the ninth annual event.

In addition to performing, Enrique Iglesias will receive the iHeartRadio Corazón Latino Award, which honors an individual who exemplifies their big heart through their selfless work enhancing the lives of the Latin community and beyond. A multi-platinum pop icon, Enrique Iglesias is a global superstar recognized for his musical versatility across pop and urban genres in Spanish and English. Outside of music, Iglesias dedicates his time to causes important to him and has been a strong supporter of the Save the Children organization since 2015. He was named a ‘Changemaker for Children’ by the organization in 2019 after he collaborated with them on hurricane relief efforts following the devastating 2017 storms Harvey, Maria and Irma.

“We are so excited to head back to Miami to celebrate the best of Latin music this year,” said Santos. “We’re thrilled to once again give fans the opportunity to come together and feel the unique energy that comes from celebrating our culture. This year’s iHeartRadio Corazón Latino Award recipient, Enrique Iglesias, embodies that perfectly with his endless stream of hits and charitable work. It’s going to be a night to remember.”

iHeartMedia’s Spanish Contemporary Hits, Tropical, Regional Mexican, Tejano, and Spanish Oldies radio stations will broadcast the event live in their local markets and on iHeartRadio.com.

Tickets go on sale to the general public on Friday, July 22 at 10 a.m. ET via Ticketmaster.com.

Every year since 2014, iHeartRadio’s Fiesta Latina has brought together the biggest names in Latin Music to perform live on one stage on one night. Over the last several years, the event has featured all-star performances from Jennifer Lopez, Daddy Yankee, Enrique Iglesias, Pitbull, Camila Cabello, Ricky Martin, Luis Fonsi, Gente De Zona, Prince Royce, Ozuna and more.

Additionally, this year iHeartRadio’s Fiesta Latina is part of the 2022 Pepsi Stronger Together Scholarship program, which aims to support underserved youth nationwide by inviting students to apply to receive one of four $25,000 scholarships towards an education in music and arts. The four winners will also receive a trip to attend iHeartRadio’s Fiesta Latina in Miami. High school seniors nationwide can apply through PepsiStrongerTogether.com/Scholarship until September 20, 2022.

Proud partners of this year’s event include presenting partner The JUVÉDERM® Collection; and Delta Dental, Goya Foods, Pepsi Stronger Together, with more to be announced.

For more information, visit iHeartRadio.com/fiesta.

About The JUVÉDERM® Collection.

The JUVÉDERM® Collection offers a wide range of different fillers. The JUVÉDERM® Collection is made by Allergan Aesthetics, an AbbVie company, which develops, manufactures, and markets a portfolio of leading aesthetics brands and products. The aesthetics portfolio includes facial injectables, body contouring, plastics, skincare, and more. The Company’s goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.JUVÉDERM.com or www.AllerganAesthetics.com.

New National Flyaway Contest Gives Elton John Fans a Once-in-a-Lifetime Opportunity

iHeartRadio’s YouTube Channel Releases Exclusive Interviews with Several Top Artists

NEW YORK, N.Y. – July 15 – iHeartMedia celebrated new music this week with a World Premiere debut across iHeartRadio stations from rock and alternative artists, including Death Cab For Cutie’s new single “Here to Forever” on July 13 on Alternative stations and metal band Disturbed’s new single “Hey You” on July 14 across Active Rock stations. Additionally, iHeartRadio’s “Feature 5” series celebrated Ne-Yo’s new album “Self-Explanatory” by playing 5 songs from the album across R&B stations on July 15.

On July 14, Lizzo celebrated the release of her fourth studio album “Special” with an exclusive iHeartRadio Album Release Party at the iHeartRadio Theater in Los Angeles, which aired on iHeartRadio stations across the country and streamed via Fox Soul and Dish Nation. Lizzo performed some of her biggest hits including “Good as Hell,” “Truth Hurts” and her latest single, “About Damn Time.” The singer also sat down for a Q&A with host Jojo Wright and played the audience new songs from her album.

iHeartMedia’s latest National Flyaway contest kicked off July 11 for Elton John’s just-announced Las Vegas stop on November 1 during his worldwide Farewell Yellow Brick Road: The Final Tour. One lucky fan and their guest will win round-trip airfare to Las Vegas, a two-night hotel stay, a VIP experience during the show at the Allegiant Stadium and more. Fans can enter through iHeartRadio.com/EltonJohn.

Additionally, iHeartRadio’s YouTube Channel released a new interview with South Korean girl group Dreamcatcher. The band members faced off against one of their superfans in iHeart’s “Fan vs. Artist Trivia” to see if they knew more trivia about themselves than their fan.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

Series Premieres July 21 & Guides Listeners Through Different Cities, Exploring Each Town Through Its Unique Music Culture, Venues and More

Acclaimed Indie Artist Will Dailey Hosts; Listen to The Trailer HERE

Download Logo HERE

BOSTON, MA (July 14, 2022) — Double Elvis, the audio-first media company behind hit podcasts DISGRACELAND, BADLANDS and more, in partnership with iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announce the launch of a brand new travel-meets-music podcast titled SOUND OF OUR TOWN. The new scripted, narrative style audio series explores 10 different cities across the United States in-depth by taking listeners through each town’s individual culture of music. SOUND OF OUR TOWN premieres on July 21, with new episodes dropping weekly on Thursdays. SOUND OF OUR TOWN  is distributed by the iHeartPodcast Network and can be heard on iHeartRadio and all other major platforms.

In each episode, host and acclaimed independent recording artist, Will Dailey, will dig into each city’s best live music venues, tell the tales of local musicians, detail the neighborhoods and communities where new sound styles thrive and more. SOUND OF OUR TOWN’s premiere episode will take listeners through the dynamic sound of Portland, Maine, while other episodes will delve into local music from Asbury Park, Chicago, Atlanta, Boston, Los Angeles, Tulsa, Phoenix, Houston and Philadelphia.

With travel and live music picking back up across the nation, SOUND OF OUR TOWN is the perfect mix of inspiration and utility for music-loving travelers. The show combines storytelling and city-specific recommendations with flair from local music, resulting in a mix of inspiration and practicality for listeners.

“Live music is a fundamental building block of my identity,” said Will Dailey, Host of SOUND OF OUR TOWN. “From the virtuoso to the punk rocker, live music is there to remind people that being yourself onstage can directly contribute to the culture around you. The melodies we make in the cities we live in help define not only who we are, but who our cities are. Exploring different places through music is one of the most reaffirming things I can do at this moment in time - and it's a hell of a lot of fun."

Dailey is a true troubadour, proud Boston-based songwriter and globe trotting performer who has shared the stage and studio with Eddie Vedder, Willie Nelson, Roger McGuinn, Kay Hanley, Steve Earle, and Tanya Donelly. He has also been at the forefront of efforts to support communities and musicians throughout the pandemic and its aftermath, organizing online concerts and virtual tours that have raised over $32K for non-salary employees of music venues in Boston, other independent artists, and the City of Chelsea.

Sonos, the ultimate wireless home sound system, will assist with the podcast’s production through sponsorship, backing personalized host reads and custom segments matching the audio series themes.

For more information about SOUND OF OUR TOWN, please visit iHeartRadio.com and for more information about Double Elvis, please visit www.doubleelvis.com. 

About Double Elvis

Double Elvis is an audio-first media company that explores life through the lens of music. Rooted in podcasting, Double Elvis was co-founded by Brady Sadler and Jake Brennan, creator & host of the podcasts “Disgraceland” ​(#1 most downloaded music podcast),​ “27 Club,” “Blood On The Tracks” and more. The company specializes in storytelling about music and aims to provide both a platform for artists and a destination for music fans. Since its founding in 2018, the company has released an additional number of critically acclaimed podcasts, such as “Dear Young Rocker,” “About A Girl,” their spinoff of “Disgraceland,” “Badlands.” The company’s latest project, “Lust for Live”, consists of distinct podcasts, live audio and video, and voice-enabled micro content for different cities. “Lust for Live: Boston” launched in March 2022; Double Elvis plans to launch “Lust for Live” in Los Angeles this summer, followed by releases in additional major cultural hubs across the United States, over the next year and a half.

Double Elvis has also partnered with a number of notable podcast and music companies to produce new series. In 2020, Double Elvis collaborated with Tenderfoot TV to produce “Dead and Gone,” a podcast exploring the various deaths and disappearances of Grateful Dead fans. In 2021, in partnership with Def Jam Records and iHeartRadio, Double Elvis launched “Here Comes the Break,” a hip-hop, mental health podcast that fuses a fictional scripted narrative with real artist interviews and exclusive music releases from Def Jam artists. Double Elvis also partnered with a slate of independent podcasts later that year; “Washed Up Emo,” “Sounds and Vision with Andrew Loog Oldham,” “Women in Hip Hop,” and “Curious Creatures,” providing independent creators with support in audience growth and monetization.

“Song Stories” hands the mic to FINNEAS allowing fans to hear directly from chart-topping performers

Listen to the official trailer HERE

Download the logo HERE

NEW YORK – July 13, 2022 – iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally as per Podtrac, today announced “Song Stories,” a groundbreaking artist-led, music-first iHeartRadio podcast. Hosted by Jordan Runtagh, Writer, and Executive Podcast Producer at iHeartRadio, the new franchise will allow game-changing, chart-topping musicians to tell the incredible backstories of their songwriting process, production collaborations and eye-popping live tours in a way that audiences have never heard before. The first episode of “Song Stories” debuts July 20,2022, with new episodes launching every Wednesday on iHeartRadio and everywhere podcasts are heard.

“Music is the lifeblood of iHeartRadio, and we pride ourselves in connecting fans to the artists and music they love in a way that creates immersive, unforgettable experiences,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “The extremely personal process of creating new music, putting it down on ‘tape’ and then touring the world with it is in-and-of itself a story that fans want to hear – and ‘Song Stories’ will do just that in podcast form, amplifying those stories even more through iHeartRadio’s massive broadcast, digital and social reach.”

The inaugural season will feature FINNEAS, who went from teenage musician and producer to Academy and multi-GRAMMY award winning powerhouse producer, and critically acclaimed solo artist. He will share an inside look into the creation of his debut LP ‘Optimist,’ an album shaped largely by the events of 2020. In quick succession, upcoming seasons of “Song Stories” will feature a new artist with each dedicated season chronicling the creation of their newest album and the tour that follows. These backstories will often start far upstream, tracking an artist’s journey from the very beginnings of the creative songwriting process, all the way through to performing those songs live for fans around the world. “Song Stories” other featured artists to be announced soon.

“My connection with my fans is so important to me, and I’ve loved sharing my album with them,” said FINNEAS. “I’m so excited to team up with iHeartRadio to bring them into the intimate process of making the album through this podcast. It’s an important piece of me and I can’t wait for them to hear how it came together.”

iHeartMedia has been in the business of supporting and growing musicians’ relationships with their audiences from the beginning – through the power its nearly 900 broadcast radio stations across the country to recent podcasts like “Inside the Studio,” which has featured interviews with legends like Paul McCartney, Garth Brooks, Dave Matthews, Lenny Kravitz, Katy Perry, Saweetie, Bebe Rexha and more. “Song Stories” will take that to a new level, with deep access and storytelling like never before.

“Song Stories” will be distributed by The iHeartPodcast Network.

Silver Spring, Md. and New York - July 12, 2022 - Curiosity Inc., the leading global factual media and entertainment company, has partnered with iHeartMedia, the No.1 podcast publisher globally according to Podtrac, to launch the Curiosity Audio Network, which will develop and release several podcast projects throughout the year. Curiosity’s first foray into podcasting, the Curiosity Audio Network will feature original content as well as podcasts to complement programming from Curiosity’s library of documentary films, shows and series.

“We couldn’t be more excited to make our move into audio in partnership the #1 podcast publisher in the world,” said Devin Emery, Chief Strategy Officer for Curiosity. “Audio is exploding as a go-to medium for connecting with audiences, and we believe Curiosity and iHeart’s shared passion for creating curiosity-catalyzing content is going to make for highly compelling storytelling.”

“We are thrilled to join forces with Curiosity Inc. to develop premium podcasts for an audience who loves to learn,” said Will Pearson, Chief Operating Officer for iHeartPodcast Network. “The Curiosity team has built such an incredible library of knowledge for curious minds and are adding to it all the time, and we can’t wait to bring it to our millions of listeners across the globe.”

Live now on the Curiosity Audio Network is the One Day University podcast series, showcasing fascinating lectures delivered by the most beloved professors from some of the world's top colleges and universities, with episode topics ranging from Eight Books that Changed the World to Abraham Lincoln: Fact vs. Fiction. Later this year, Curiosity will premiere its first original podcast co-produced with iHeartMedia, mixing pop culture, history and true crime, with an expanded look into the mystery surrounding the life and death of the “Cold War Cowboy” Dean Reed. It’s a follow-on to the Curiosity Original feature documentary Red Elvis, available exclusively on Curiosity Stream. Also upcoming is the Untold History of Sports in America, which dives deep into the role sports have played in shaping the American psyche.

Curiosity’s video services including flagship subscription video on demand platform, Curiosity Stream, and its linear video programming network, Curiosity Channel, have approximately 24 million paying subscribers globally, making it the favored destination for factual television and documentary film audiences around the world.

As part of the collaboration, all shows will be distributed by the iHeartPodcast Network which is home to more than 750 original podcasts with over 440 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, cooking and true crime—and everything in between—making iHeartRadio the largest publisher of podcast content in the world. Listeners can hear all Curiosity Audio Network shows on iHeartRadio and anywhere podcasts are found.

About Curiosity Inc.
Curiosity Inc. is the entertainment brand for people who want to know more. The global media company is home to award-winning original and curated factual films, shows and series covering science, nature, history, technology, society, and lifestyle. With approximately 24 million subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the linear television channel available via global distribution partners; Curiosity Now, a free, ad-supported channel; and Curiosity Studios, which oversees original programming. Curiosity Inc. recently completed the acquisition of One Day University, which provides access to engaging talks and lectures from the best university and college professors in the United States. Curiosity Inc. is a wholly owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI). For more information, visit CuriosityStream.com.

Happy Money will accelerate awareness at scale through iHeartMedia, reaching nine out of 10 monthly consumers in the U.S.

NEW YORK -- July 12, 2022—iHeartMedia, the leading audio media company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, and Happy Money, a leading platform for unsecured lending in partnership with credit unions, announced a marketing partnership today that will help build awareness of and introduce Happy Money to consumers nationwide looking to fund their happiness and reduce financial stress.

iHeartMedia’s broad reach will amplify Happy Money’s efforts to provide greater access to funding in partnership with local credit unions – helping these community-focused organizations and the members they serve thrive. Together, Happy Money and its lending partners are working to provide affordable loans to qualified people – helping them achieve their dreams and goals. Happy Money’s proprietary technology platform connects credit unions with next-generation members and innovative growth opportunities at scale. In turn, these mission-aligned partners provide access to capital that, when united with Happy Money’s lending products and distribution channels, increases access to affordable lending.

“iHeartMedia’s rich consumer insights, extensive reach, and commitment to innovation made them a natural partner for Happy Money. We see them as allies of our team when it comes to driving growth for Happy Money, our credit union partners, and the communities we serve together,” said Sadira Furlow, Chief Marketing Officer of Happy Money. “iHeartMedia reaches nine out of 10 U.S. consumers every month – consumers who deserve a positive and community-driven approach to their financial success. As we explore what we can do together across the media and innovation landscape, we aim to help more Americans use money as a tool for happiness.”

The investment and strategic partnership provides marketing support for Happy Money’s initiatives and will help to further the company’s reach with a specific emphasis on increasing access for people who may have been mis-represented by typical credit score models.

“We are passionate about investing in innovative, high-growth companies making a difference in the lives of their communities and as a rapidly growing fintech company, Happy Money has a proven record of success helping people reduce and eliminate credit card debt through their Payoff Loan product,” said Hartley Adkins, President of Markets Group for iHeartMedia. “The marketing partnership with iHeartMedia will help to bolster their growth and innovation initiatives through building awareness across our multiplatform audio network, especially as they expand into new types of lending products and science-based models.”  

About Happy Money

Happy Money is a financial technology company valued at over $1.1B that offers a people-first lending experience in partnership with credit unions and other community-focused financial institutions. Building on the success of our credit card debt reduction product, The Payoff Loan™, Happy Money also offers personal loans to help people fund their dreams and goals – from important bills to home improvement projects. We believe money can be a tool for happiness; it’s all in how you use it. Through automation and proprietary underwriting models, we personalize the lending process, taking a more holistic view of an individual’s creditworthiness to offer flexible rates and payment plans that work best for their unique financial situation.

Through our proprietary distribution channels and platforms, we aim to connect our financial partners to be stronger together, help them thrive in an increasingly digital world, and enable them to provide the happier lending experience that their customers want. Backed by leading investors, Happy Money has helped nearly 250,000 members since inception – working with lending partners to fund $4.5 billion in loans*. As a fully distributed company, Happy Money has a passionate and purpose-driven employee base of over 400 people across the United States. For more information, please visit happymoney.com.

*As of 7/1/2022

Beginning today, the show is available on iHeartRadio and all major platforms with all-new episodes releasing Tuesdays and Fridays

Listen HERE 

Download Logo HERE 

LOS ANGELES, CA (July 12, 2022) -- iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, announced today that the  “I Am Rapaport: Stereo Podcast”--- hosted by actor and director Michael Rapaport --- will join the iHeartPodcast Network. Every Tuesday and Friday, listeners will hear Michael share his strong, funny & offensive points of view on life, sports, music, film & everything in between. 

“The union of ‘I Am Rapaport’ and iHeartMedia is a merging of titans, and I could not be more excited to reach millions of new listeners and take the podcast world by storm together,” said Michael Rapaport.

Since launching in 2014, the “I Am Rapaport: Stereo Podcast” has amassed 45+ million downloads and released 925+ episodes -- Michael has never missed a week. Michael has interviewed celebrity guests such as Martin Scorsese, Shaquille O’Neal, Mike Tyson, Ice Cube, Charlamagne Tha God, Ellen Pompeo, Allen Iverson, Juliette Lewis, Method Man, among others. Michael has also performed his show live at the Just For Laughs Festival in Montreal & Toronto and sold out a 30+ city live tour around the United States & Canada. 

“Michael has such a unique and authentic voice that has helped him build a huge loyal audience,” said Will Pearson, COO, iHeartPodcast Network. “We are thrilled to add ‘I Am Rapaport' to the iHeart lineup and help him reach an even larger audience across our expansive network of listeners.” 

“I Am Rapaport: Stereo Podcast” is available now on iHeartRadio and all major podcast platforms. Subscribe to listen HERE. 

 Podcast Embed Player: 

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About Michael Rapaport

Michael Rapaport has the ear of the world with over 7 million followers and has been covered extensively by publications such as The New York Times, The New York Post, Vulture, Variety, and more. He has also been featured as a contributor on Fox Sports, Howard Stern Show, ESPN, NBATV, NFL Network, SiriusXM, DirectTV, Wendy Williams Show, Bravo, Complex & more. His passion, honesty and relentless range with focused rage makes him one of the most influential voices in entertainment, with over 35 years in the industry as an acclaimed actor in film & television and award-winning documentarian.  

Keith Urban’s “Brown Eyes Baby” Features Across “New Music Spotlight” Slots on iHeartRadio Country Stations

iHeartRadio’s YouTube Channel Releases Exclusive Interviews with Several Top Artists

NEW YORK, N.Y. – July 8 – iHeartMedia celebrated new music this week with a World Premiere debut across iHeartRadio Rhythm CHR stations for the new single “No Mas” from Murda Beatz with Quavo, J Balvin, Anitta and Pharrell on July 8. Additionally, Keith Urban’s “Brown Eyes Baby” is featured on iHeartRadio’s “New Music Spotlight” slots across Country stations on July 8.

iHeartMedia celebrated Roger Waters as he officially kicked off his This Is Not A Drill Tour in Pittsburgh, Pennsylvania on July 6th. The iHeartRadio Opening Night Live with Roger Waters aired on iHeartRadio’s Classic Rock Channel as the former Pink Floyd rocker talked about what fans can expect from his tour.

Throughout the week, iHeartRadio’s YouTube Channel released various interviews with hit artists including Conan Gray and Tai Verdes. Host Emily Curl had an iHeartRadio Exclusive Interview with Conan Gray where he talked about his new album “Superache” and his friendship with fellow pop star Olivia Rodrigo. Curl also chatted with pop singer Tai Verdes for the “15 Firsts” series in which he talked about being an extra in the new Top Gun movie, his new single “She Luv Me” and more.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

NEW YORK, N.Y. – July 1 – iHeartMedia celebrated new music this week with World Premiere debuts across iHeartRadio stations from several hit artists, including Luke Bryan’s “Country On” on July 1 across all Mainstream Country stations. Additionally, Cardi B’s latest single “Hot Sh*t” feat. Ye and Lil Durk had its World Premiere debut on July 1 on all Hip Hop and Rhythmic CHR stations.

Throughout the week, iHeartRadio’s YouTube Channel released various interviews with hit artists including Why Don’t We, mxmtoon and MisterWives. Why Don’t We chatted with iHeartRadio host Emily Curl about their upcoming Good Times Only Tour and new album coming soon. Singer-songwriter mxmtoon took part in the “15 Firsts” series where she revealed one of her first crushes was Hermione Granger. MisterWives chatted with Curl about their new song “Where Do We Go From Here” and how they feel about pineapple on pizza. Plus, Jimmie Allen shared exclusive details about his new album “Tulip Drive” and more on the iHeartCountry YouTube Channel.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.

FLORHAM PARK, N.J. – June 30, 2022 – Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement. Pharmaceutical and life sciences companies can now leverage the same brand-exclusive Swoop segments they already use for digital activation to better inform media planning across iHeartMedia’s ad-enabled broadcast radio portfolio, which reaches nine out of 10 Americans monthly, driving greater engagement and conversion, and ultimately increasing Rx lift.

As one of iHeartMedia’s preferred healthcare data providers, Swoop enables healthcare marketers to move from legacy age and gender buying to data-driven broadcast radio activation in an ad-enabled portfolio that reaches more than 275 million individuals per month, representing 90 percent of the U.S. adult population.

By applying privacy-safe machine learning and artificial intelligence to a real world data universe of more than 300 million de-identified patient journeys and 65 billion anonymous social determinants of health signals, Swoop develops audiences specifically designed for a brand’s unique objectives and a treatment’s core therapeutic advantages. With the industry’s highest audience quality (AQ), Swoop patient segments can be used to more effectively plan radio media strategy, optimizing channel performance and outcomes.

“By partnering with iHeartMedia, we are bringing Swoop’s highly precise patient audiences to the largest ad-supported audio network in America, allowing healthcare marketers to more easily reach a highly engaged population that is most likely to benefit from a specific treatment,” said Scott Rines, Chief Revenue Officer for Swoop. “Applying the same audiences they already use for digital activation to broadcast radio will help advertisers optimize their reach and frequency, and develop the most beneficial media mix for their brand.”

“iHeartMedia has been leading the way in data driven media planning and delivery for all forms of audio including streaming, podcast and broadcast radio,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia. “Our goal is to make sure we’re getting our client’s messages to the right listeners and driving results. Our partnership with Swoop, and their pharmaceutical industry-leading audience segments, powers up our ability to fulfill that promise for healthcare marketers who are struggling to find the combination of reach and audience targeting that only iHeartMedia’s combined audio platforms which includes the massive scale of broadcast radio can provide.”  

Swoop has built more than 3,000 exclusive privacy-safe patient segments for 42 of the top 50 pharmaceutical brands and 18 of the top 20 healthcare marketing agencies. Audiences are built against each client’s unique ideal patient definitions and brand objectives, and audience quality is independently verified by a third party prior to activation, providing full performance transparency. It is the first consumer health data company to become a member of the Network Advertising Initiative (NAI) and assures 100% compliance with the NAI 2020 Code of Conduct Guidelines, making its segments approved for common, specialty and rare conditions, both sensitive and non-sensitive in nature.

About Swoop

Swoop (www.swoop.com), part of Real Chemistry, empowers the world’s leading pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of activation has uncovered over 3,000 unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real-world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop's segments are superior in audience quality, lead to optimal conversion and drive increased Rx lift. It’s no wonder that 18 of the top 20 healthcare marketing agencies and 42 of the top 50 pharmaceutical brands power their marketing efforts with Swoop. And we are just getting started.