iHeartMedia Celebrated Music's Biggest Stars With Eighth Annual “iHeartRadio Music Awards” Live On FOX, Hosted by Usher

The Weeknd with Special Guest Ariana Grande, Bruno Mars & Anderson .Paak (Silk Sonic), Dan + Shay, Doja Cat, Usher And More Among All-Star Performers

Elton John Honored with iHeartRadio Icon Award and Special Tribute Performance from Brandi Carlile, Demi Lovato And H.E.R.

The Event Featured Special Appearances From Taylor Swift, Dua Lipa, Roddy Ricch, twenty one pilots, Megan Thee Stallion, LL Cool J, Nelly, Machine Gun Kelly, French Montana, Lil Jon, Robin Thicke, Joel McHale, Oliver Stark, Ryan Guzman, Gabby Barrett, Ava Max, Raphael Saadiq, AJR and More

NEW YORK, N.Y. – May 28, 2021 – The 2021 iHeartRadio Music Awards brought the biggest names in entertainment together from the Dolby Theater in Los Angeles to celebrate all things music, live on FOX, iHeartMedia radio stations nationwide and on the iHeartRadio App, on Thursday, May 27. Hosted by Usher, the fan-fueled iHeartRadio Music Awards featured performances and incredible collaborations including The Weeknd with Special Guest Ariana Grande, Bruno Mars & Anderson .Paak (Silk Sonic), Dan + Shay, Doja Cat, Usher and more.

The 2021 iHeartRadio Music Awards honored the legendary Elton John with the 2021 iHeartRadio Icon Award, which was presented by Chris Martin and Lil Nas X. The award presentation also featured a special tribute performance from Brandi Carlile, Demi Lovato and H.E.R., honoring Elton John’s global impact on pop culture, longevity and continued relevance as a touring and radio force with a loyal fan base worldwide.

In addition, the show featured special appearances from Taylor Swift, Dua Lipa, Roddy Ricch, twenty one pilots, Megan Thee Stallion, LL Cool J, Nelly, Machine Gun Kelly, French Montana, Lil Jon, Robin Thicke, Joel McHale, Oliver Stark, Ryan Guzman, Gabby Barrett, Ava Max, Raphael Saadiq, AJR and more.

The official hashtag of the evening, #iHeartAwards2021, trended #1 on Twitter Worldwide and in the U.S. 

The 2021 iHeartRadio Music Awards is available now through June 17 with On Demand, FOX NOW and Hulu. The award show is available to watch On Demand for customers of AT&T TV, Cox, DIRECTV, DISH, Spectrum, Sling TV, Verizon FiOS, XFINITY, YouTube TV and many more. Fans also can stream episodes on FOX NOW and Hulu.

Additional highlights included: 

  • The Weeknd with Special Guest Ariana Grande opened the 2021 iHeartRadio Music Awards with the first-ever performance together of their #1 hit “Save Your Tears” – their energy and vocals were unmatched as they serenaded a live audience.
  • Host of the 2021 iHeartRadio Music Awards, Usher hosted and jammed with other artists including LL Cool J, Elton John, Megan Thee Stallion, French Montana, twenty one pilots in “Club Ush” – a nightclub built on the side of The Dolby Theatre stage. During the show he also performed a medley of his hits, “Confessions,” “Love In This Club,” “U Don’t Have To Call,” “DJ Got Us Fallin’ In Love,” and “Scream,” before Lil Jon surprised the crowd by pulling up in a 1972 Impala to join Usher on stage for a performance of “Yeah.”
  • Winner of Best Duo/Group of the Year, Dan + Shay reunited with their full band for the first time to perform, “Glad You Exist.”
  • The chemistry ignited by Bruno Mars and Anderson .Paak (Silk Sonic) around a candle-lit piano in “Club Ush” set the tone for an epic performance of “Leave The Door Open,” delivering all the feels.
  • Chris Martin from Coldplay and Lil Nas X presented Elton John with the 2021 iHeartRadio Icon Award. Demi Lovato, Brandi Carlile and H.E.R. performed a vibrant medley tribute of Elton’s biggest songs including “Bennie and The Jets,” “Don’t Let The Sun Go Down On Me” and “I’m Still Standing,” in honor of his 50-year career.
  • The biggest breakout artist of the year and winner of Best New Pop Artist, Doja Cat, put together a stunning visual performance of her biggest hits including “Say So,” “Streets” and “Kiss Me More.”

Category winners were:

Song of the Year:

  • “Blinding Lights” - The Weeknd

Female Artist of the Year:  

  • Dua Lipa

Male Artist of the Year:  

  • The Weeknd

Best Duo/Group of the Year: 

  • Dan + Shay

Best Collaboration:

  • “Savage” (Remix) - Megan Thee Stallion featuring Beyoncé          

Best New Pop Artist: 

  • Doja Cat

Pop Album of the Year:

  • folklore – Taylor Swift

Alternative Rock Song of the Year:

  • “Level Of Concern” - twenty one pilots

Alternative Rock Artist of the Year:

  • twenty one pilots

Best New Rock/Alternative Rock Artist:

  • Powfu

Alternative Rock Album of the Year:

  • Tickets to My Downfall – Machine Gun Kelly

Rock Song of the Year:

  • “Shame Shame” - Foo Fighters

Rock Artist of the Year:

  • The Pretty Reckless

Rock Album of the Year:

  • Power Up – AC/DC

Country Song of the Year:

  • “The Bones” - Maren Morris

Country Artist of the Year:

  • Luke Combs

Best New Country Artist:

  • Gabby Barrett

Country Album of the Year:

  • What You See Ain't Always What You Get – Luke Combs

Dance Song of the Year:

  • “Roses” (Imanbek Remix) - SAINt JHN

Dance Artist of the Year: 

  • Marshmello

Dance Album of the Year:

  • Diplo Presents Thomas Wesley, Chapter 1: Snake Oil – Diplo

Hip-Hop Song of the Year: 

  • “The Box” - Roddy Ricch

Hip-Hop Artist of the Year: 

  • Roddy Ricch

Best New Hip-Hop Artist:

  • Roddy Ricch

Hip-Hop Album of the Year:

  • My Turn – Lil Baby

R&B Song of the Year: 

  • “Go Crazy” - Chris Brown & Young Thug

R&B Artist of the Year: 

  • H.E.R.

Best New R&B Artist

  • Snoh Aalegra

R&B Album of the Year:

  • Chilombo – Jhene Aiko

Latin Pop/Reggaeton Song of the Year:  

  • “Tusa” - KAROL G & Nicki Minaj

Latin Pop/Reggaeton Artist of the Year: 

  • J Balvin

Latin Pop/Reggaeton Album of the Year:

  • YHLQMDLG – Bad Bunny

Best New Latin Artist: 

  • Rauw Alejandro

Regional Mexican Song of the Year:

  • “Se Me Olvidó” - Christian Nodal

Regional Mexican Artist of the Year:  

  • Christian Nodal

Regional Mexican Album of the Year:

  • AYAYAY! – Christian Nodal

Producer of the Year: 

  • Max Martin

Songwriter of the Year:

  • Ashley Gorley

Best Lyrics: *Socially Voted Category

  • “Adore You” - Harry Styles

Best Cover Song: *Socially Voted Category

  • “Juice” (Lizzo) - Harry Styles cover

Best Fan Army: *Socially Voted Category

  • #BTSARMY - BTS

Best Music Video: *Socially Voted Category

  • “Dynamite” - BTS

Social Star Award: *Socially Voted Category

  • Olivia Rodrigo

Favorite Music Video Choreography: *Socially Voted Category

  • “Dynamite” (BTS) – Son Sung Deuk

TikTok Bop of the Year (New Category): *Socially Voted Category 

  • “Blinding Lights” - The Weeknd

Label of the Year:

  • Republic Records

Titanium Song of the Year:

  • “Blinding Lights” – The Weeknd

Titanium Artist of the Year:

  • The Weeknd

For a full list of categories visit iHeartRadio.com/awards.

Executive producers for the “iHeartRadio Music Awards” are Joel Gallen for Tenth Planet and John Sykes, Tom Poleman and Bart Peters for iHeartMedia. 

Proud partners of the 2021 iHeartRadio Music Awards include Taco Bell®, Dr Pepper Zero Sugar and Rémy Martin.

About FOX Entertainment

FOX Entertainment’s 30-year legacy of innovative, hit programming includes 9-1-1, 9-1-1: LONE STAR, THE MASKED SINGER, LEGO MASTERS, PRODIGAL SON, LAST MAN STANDING, THE SIMPSONS, “Empire,” “24,” “The X-Files” and “American Idol.” Delivering high-quality scripted, non-scripted, animation, live content and major sports, FOX won the 2019-2020 broadcast season for the first time in eight years and was the only major network to post year-over-year growth among Adults 18-49 and Total Viewers. In addition to its broadcast network, FOX Entertainment oversees the operations of FOX Alternative Entertainment, its in-house unscripted studio that produces THE MASKED SINGER, I CAN SEE YOUR VOICE and THE MASKED DANCER, among other series; and the award-winning animation studio Bento Box Entertainment, which produces animated content for FOX, including the Emmy Award-winning hit BOB’S BURGERS and DUNCANVILLE, THE GREAT NORTH and HOUSEBROKEN, as well as programming for other broadcast, streaming and cable platforms.  Tubi, FOX Entertainment’s fast-growing ad-supported video-on-demand (AVOD) service, features more than 30,000 movies and television series, and news content that’s available in the U.S., Canada, Mexico and Australia.

IHM Press Release Date
IHM Press Category
Header Image

iHeartMedia, Blumhouse Television and Crypt TV Partner to Produce New Scripted Thriller Podcast “Mordeo,” Based on Crypt TV’s Successful Web Series

NAACP Image Award nominee J. Alphonse Nicholson voices lead role

“Mordeo” pairs iHeartMedia’s world-class audio production capabilities with Blumhouse Television and Crypt TV’s expertise in the horror genre to bring this haunting tale to life

NEW YORK – May 26, 2021 – iHeartMedia, the No. 1 podcast publisher globally, today announced “Mordeo,” a new iHeartRadio Original Podcast co-produced with Blumhouse Television and Crypt TV. The 10-episode scripted thriller directed by Alex Kemp will recount the tale of two brothers who disappear in the Monongahela Forest and will follow Isaiah Williams, voiced by J. Alphonse Nicholson (P-Valley, Just Mercy), the lone survivor, as he emerges from the forest starving, disoriented and traumatized one month after his disappearance. Nicholson garnered a 2021 NAACP Image Award nomination for Outstanding Supporting Actor in a Drama Series for P-Valley.

Listeners will be catapulted into the terrorizing world of The Mordeo, a ravenous, bloodthirsty creature, as Isaiah grapples with his harrowing experience in the woods and his darkest secret threatens to turn him into the very monster he thought he left behind. “Mordeo,” produced in association with Wolf At The Door, will premiere on June 2 with new episodes releasing every Wednesday. Listeners can hear the official audio trailer now on iHeartRadio and everywhere podcasts are heard.

“‘Mordeo’ serves fans of horror more of what they love. Crypt TV is an extension of the Blumhouse family and it was a natural fit to help expand their storytelling into a new medium with proven partners like iHeartMedia,” said Chris McCumber, President Blumhouse Television.

"Crypt is thrilled to expand Mordeo as a podcast and there is truly no better creative partner for Crypt's first adaptation in audio than Blumhouse and iHeartMedia,” said Jack Davis, CEO for Crypt TV. “Mordeo is one of Crypt's biggest IPs and I'm so excited for Crypt fans to see one of our favorite monsters in a new medium; and for genre and audio fans everywhere to experience all 10 episodes of this show."

“We’re thrilled to be partnering with the brilliant creative minds at Blumhouse and Crypt TV to bring this captivating, haunting story to life,” said Will Pearson, COO of the iHeartPodcast Network. “Both are masterful storytelling teams, responsible for so many of the best horror movies and television shows in existence. It's been a genuine pleasure to pair their expertise with our own and we're excited to see what audiences think of this latest thriller.”

The new show is part of the larger strategic partnership between iHeartMedia and Blumhouse Television announced in October 2019. Under the deal, the two companies are collaborating to develop and produce scripted podcasts across the horror genre, ranging from suspenseful thrillers and murder mysteries to science fiction audio-plays. Previous collaborations include “Aaron Mahnke’s 13 Days of Halloween,” an immersive horror podcast narrated by Keegan-Michael Key.

Mordeo is one of Crypt TV's biggest intellectual properties with over 35 million views across Crypt's YouTube and Facebook channels. “Mordeo,” the podcast, with Blumhouse and iHeartMedia marks the first adaptation of Crypt IP into audio. The original Mordeo was directed by Ben Sottak. Episodes written by Katelyn Crabb and co-produced by Sottak. Daniel Persitz oversaw production on behalf of Crypt TV.

Mordeo” is distributed by the iHeartPodcast Network. Listeners can visit iHeart.com/apps to download iHeartRadio and listen to the official trailer today on their favorite device.

About Blumhouse

Blumhouse is known for pioneering a new model of studio filmmaking: producing high-quality micro-budget films and provocative television series. Regarded as the driving force in the horror renaissance, Blumhouse has produced over 150 movies and television series with theatrical grosses amounting to over $4.8 billion. The company has produced iconic, genre, film franchises like Halloween, Paranormal Activity, The Purge, and prolific films like Leigh Whannell’s The Invisible Man; Glass, The Visit and Split from M. NIght Shyamalan; Spike Lee’s BlacKkKlansman; Get Out from Jordan Peele; among several others. Blum’s television company operates in horror programming - with streaming anthology series like Welcome to the Blumhouse for Amazon and Into the Dark for Hulu - and has also expanded beyond genre with provocative and acclaimed scripted and unscripted  series and documentaries, such as The Good Lord Bird, starring Academy Award nominee Ethan Hawke, for Showtime; The Loudest Voice, starring Golden Globe winner Russell Crowe for Showtime; A Wilderness of Error (FX); The Jinx for HBO; A Secret Love, from executive producer Ryan Murphy, for Netflix; and lauded HBO series Sharp Objects, starring Amy Adams and Patricia Clarkson, among others.

About Crypt TV

Crypt TV is a genre IP and multi-media company growing the next generation of iconic monsters for gen-Z.  Currently appearing on a half-dozen different mediums, Crypt's shared universe of original characters began on social media, amassing over two billion views and over 3.5 million YouTube subscribers. Most recently,  brought its IP to major television with the new Peacock Series GIRL IN THE WOODS helmed by director Krysten Ritter and with its partnership bringing three of its iconic characters - The Look-See, Mordeo & The Birch - to Dead by Daylight, the biggest horror video game. Crypt's monsters have also appeared at Universal's Halloween Horror Nights and Knott's Scary Farm. Previously Crypt has made a slate of five original series for Facebook Watch and multiple installments in Netflix's Anthology DON'T WATCH THIS.

Crypt TV was co-founded in 2015 by CEO Jack Davis. Davis and Crypt COO Darren Brandl serve as executive producer on adaptations of Crypt IP. Crypt TV can be watched everywhere @CryptTV & @CryptMonsters

IHM Press Release Date
IHM Press Category
Header Image

Brandi Carlile, Demi Lovato And H.E.R. To Perform During Special Tribute Honoring Elton John With The iHeartRadio Icon Award At The 2021 "iHeartRadio Music Awards," Airing This Thursday, May 27, Live On FOX

With Special Appearances From LL Cool J, Nelly, Machine Gun Kelly, French Montana, Lil Jon, Robin Thicke, Joel McHale, Oliver Stark, Ryan Guzman, Gabby Barrett, Ava Max, Raphael Saadiq, AJR and More; Plus Previously Announced Appearances From Taylor Swift, Dua Lipa, Roddy Ricch, twenty one pilots and Megan Thee Stallion

Usher To Host and Perform; With Additional Performances From The Weeknd with Special Guest Ariana Grande, Bruno Mars & Anderson .Paak (Silk Sonic), Dan + Shay and Doja Cat

NEW YORK – May 25, 2021 – iHeartMedia and FOX announced today that Brandi Carlile, Demi Lovato and H.E.R. will perform during a special tribute honoring Elton John with the iHeartRadio Icon Award at the 2021 iHeartRadio Music Awards. The award will be presented by Chris Martin and Lil Nas X and will honor Elton John’s global impact on pop culture, longevity and continued relevance as a touring and radio force with a loyal fan base worldwide. Usher will host and perform during the event, which will also feature previously announced performances from The Weeknd with special guest Ariana Grande, Bruno Mars & Anderson .Paak (Silk Sonic), Dan + Shay and Doja Cat. In addition, the event will feature special appearances from LL Cool J, Nelly, Machine Gun Kelly, French Montana, Lil Jon, Robin Thicke, Joel McHale, Oliver Stark, Ryan Guzman, Gabby Barrett, Ava Max, Raphael Saadiq, AJR and more, plus previously announced appearances from Taylor Swift, Dua Lipa, Roddy Ricch, twenty one pilots and Megan Thee Stallion. The event will air LIVE from The Dolby Theatre in Los Angeles, Thursday, May 27 (8:00-10:00 PM ET live / PT tape-delayed) on FOX. The eighth annual event also will air live on iHeartMedia radio stations nationwide and on the iHeartRadio app.

For the 2021 iHeartRadio Music Awards, iHeartMedia and FOX will be giving a sneak peek at the winners of four awards leading up to the Thursday, May 27 telecast exclusively on FOX. Beginning at 9:00am ET on East Coast shows, one winner will be announced and give an acceptance speech in the 9:00 a.m. local hour across the four major time zones in the following categories:  Country Album of the Year, Country Song of the Year, Dance Album of the Year and Social Star Award. Winners will also be revealed on iHeartMedia’s radio stations and socials following FOX.

The iHeartRadio Music Awards will celebrate the most-played artists and songs on iHeartRadio stations and the iHeartRadio app throughout 2020, while also offering a preview of the upcoming hits of 2021. The show will feature award presentations in multiple categories, live performances from the biggest artists in music, surprise stage moments and will tell the stories of the winning artists’ road to #1.  Since the Awards’ inception in 2013, the show has included live performances and appearances by superstar artists, such as Alicia Keys, Bruno Mars, Garth Brooks, Rihanna, Halsey, Justin Bieber, John Legend, Kacey Musgraves, Chris Martin, Bon Jovi, Maroon 5, Camila Cabello, Taylor Swift, Katy Perry, Ed Sheeran, Big Sean, Sam Smith, Madonna, Blake Shelton, Pharrell, Pitbull and many others.

Artists receiving multiple nominations include 24kGoldn, AC/DC, AJR, All Time Low, Ariana Grande, Bad Bunny, Beyoncé, Billie Eilish, blackbear, BLACKPINK, Blake Shelton, BTS, Calibre 50, Cardi B, Charlie Puth, Chris Brown, Christian Nodal, DaBaby, Doja Cat, Drake, Dua Lipa, Future, Gabby Barrett, H.E.R., Harry Styles, J Balvin, Jhené Aiko, JP Saxe, Justin Bieber, KAROL G, Lady Gaga, Luke Bryan, Luke Combs, Maluma, Maren Morris, Megan Thee Stallion, Ozuna, Ozzy Osbourne, Pop Smoke, Post Malone, Roddy Ricch, Shawn Mendes, Snoh Aalegra, Summer Walker, Surf Mesa, Taylor Swift, The Pretty Reckless, The Weeknd, twenty one pilots and Young Thug.

In addition to paying tribute to music and artists, the 2021 iHeartRadio Music Awards will again celebrate the fans, giving iHeartRadio listeners the opportunity to decide winners in several new and established categories. Fan voting will determine this year’s Best Fan Army, Best Lyrics, Best Cover Song, Best Music Video, the Social Star Award, Favorite Music Video Choreography Award and the first-ever TikTok Bop of the Year Award.

For a full list of categories, visit iHeartRadio.com/awards. Additional categories include Label of the Year, Titanium Song of the Year and Titanium Artist of the Year, and individual winners for Album of the Year in music’s biggest genres, including Pop, Country, Alternative Rock, Rock, Dance, Hip-Hop, R&B, Latin Pop/Reggaeton and Regional Mexican formats. Nominations are based on consumption data, including streaming, album sales, song sales and radio airplay.

Proud partners of the 2021 iHeartRadio Music Awards include Taco Bell®, Dr Pepper Zero Sugar and Rémy Martin with more to be announced.

iHeartRadio and Taco Bell are once again teaming up to celebrate the fans, artists and music that kept us all connected over the past year. Fans can tune in to a memorable moment in the show, compliments of iHeartRadio and Taco Bell.

Executive producers for the iHeartRadio Music Awards are Joel Gallen for Tenth Planet and John Sykes, Tom Poleman and Bart Peters for iHeartMedia. 

For breaking news and exclusive iHeartRadio Music Awards content visit iHeartRadio.com/awards or follow the social buzz on Twitter, Facebook, Instagram.

About FOX Entertainment

FOX Entertainment’s 30-year legacy of innovative, hit programming includes 9-1-1, 9-1-1: LONE STAR, THE MASKED SINGER, LEGO MASTERS, PRODIGAL SON, LAST MAN STANDING, THE SIMPSONS, “Empire,” “24,” “The X-Files” and “American Idol.” Delivering high-quality scripted, non-scripted, animation, live content and major sports, FOX won the 2019-2020 broadcast season for the first time in eight years and was the only major network to post year-over-year growth among Adults 18-49 and Total Viewers. In addition to its broadcast network, FOX Entertainment oversees the operations of FOX Alternative Entertainment, its in-house unscripted studio that produces THE MASKED SINGER, I CAN SEE YOUR VOICE and THE MASKED DANCER, among other series; and the award-winning animation studio Bento Box Entertainment, which produces animated content for FOX, including the Emmy Award-winning hit BOB’S BURGERS and DUNCANVILLE, THE GREAT NORTH and HOUSEBROKEN, as well as programming for other broadcast, streaming and cable platforms.  Tubi, FOX Entertainment’s fast-growing ad-supported video-on-demand (AVOD) service, features more than 30,000 movies and television series, and news content that’s available in the U.S., Canada, Mexico and Australia.

IHM Press Release Date
IHM Press Category
Header Image

The Real Housewives of Potomac Stars Gizelle Bryant and Robyn Dixon Join The Black Effect Podcast Network With New Series – “Reasonably Shady”

New York – May 24, 2021 – Charlamagne The God’s and iHeartMedia’s The Black Effect Podcast Network and popular TV Personalities Gizelle Bryant and Robyn Dixon, best known for starring in The Real Housewives of Potomac, announced “Reasonably Shady.” The lifestyle podcast, hosted by Bryant and Dixon, will feature conversations about being fearless women as they recount stories from their everyday lives. The first episode will premiere today, with new episodes airing every Monday on iHeartRadio and everywhere podcasts are heard.

“Reasonably Shady” is a conversational lifestyle podcast that will feature an array of topics for women, including dating, relationships, marriage, entrepreneurs, motherhood, style, glam, current events, and more. In each episode, the ladies will also reveal their weekly ‘Shady Moment of the Week,’ a segment where they quickly recap a shady moment from their past week. In the debut episode, Gizelle and Robyn will discuss how their long-lasting friendship began, how both women became cast members on The Real Housewives of Potomac and why they decided to start a podcast during the pandemic. In addition, they will also share their wildest moments growing up, including Robyn’s rebellious streak as a teenager.

“You’ve seen us on TV for over five seasons, and while people who watch the show know a little about us, I think this podcast is going to allow you to get to know us even better and really learn our personalities and friendship,” said Dixon. “Talking with us is like talking with your favorite girlfriends, and we’re thrilled to join The Black Effect Podcast Network and reach our fans through a new platform.”

“In addition to talking about current events and topics that are useful and helpful for everyone, we’re going to talk about the ‘Reasonable Moment of the Week’ and the ‘Shady Moment of the Week.’ We’re going to give it to you raw, real, truthful and honest, with a little bit of humor,” said Bryant.

“We’re thrilled to welcome Gizelle and Robyn to The Black Effect Podcast Network,” said Dollie S. Bishop, President of Production and Creative Development for The Black Effect Podcast Network. “Fans of ‘The Real Housewives Potomac’ have followed them through their significant milestones on TV. Now, with their new podcast, they can reach a massive new audience and give fans a more intimate look into their lives. ‘Reasonably Shady’ will spark unfiltered discussions that will bring humor, insight, and inspiration that listeners will enjoy.”

Listen to “Reasonably Shady” on iHeartRadio and follow the podcast to be alerted when new episodes are available.

About Gizelle Bryant

Gizelle Bryant is a TV personality, currently starring in The Real Housewives of Potomac and Bravo’s ChatRoom. She’s an entrepreneur who loves starting businesses that manifest her passions. When she is not writing books or working on her business, Gizelle loves giving back to her community and is inspired to try to make the world a better place.

About Robyn Dixon

Robyn Dixon is a TV personality, entrepreneur and mother with a bold and inspiring story to tell. Robyn’s story of survival, forgiveness and resurgence has been shared on Bravo’s The Real Housewives of Potomac for five seasons. Robyn is the founder of Embellished, a line of satin-lined fashion baseball caps designed for women who want to continue looking stylish while protecting their hair from the dreaded ‘bad hair day’.

About The Black Effect Podcast Network

The Black Effect Podcast Network is a transformative network founded by renowned cultural architect, executive producer, bestselling author, and media mogul Charlamagne Tha God. In a historic joint venture with the world’s number one commercial podcast publisher, iHeartMedia, Charlamagne and iHeartMedia created the groundbreaking first-ever Black Effect Podcast Network, celebrating the most important Black culture-shapers on the planet—in education, politics, entertainment, sports and pop culture. The Black Effect Podcast Network gives rise to emerging and established content creators and storytellers whose perspective and creative vision have been marginalized and overlooked while serving an audience that has been underserved. The Black Effect Podcast Network helps its partners define their place in culture through influence, ideas, and experiences that engage, inspire, inform and empower.

IHM Press Release Date
IHM Press Category

iHeartMedia Announces Lineup For The Virtual 2021 “iHeartRadio KIIS FM Wango Tango” Hosted By Ryan Seacrest On June 30

The Event Will Feature All-New Music Performances from Ed Sheeran and Justin Bieber

Plus Previous Iconic Wango Tango Performances from Ariana Grande, Ava Max, Britney Spears, Bruno Mars, Camila Cabello, Halsey, Jason Derulo, Jonas Brothers, Lady Gaga, Machine Gun Kelly, Mariah Carey, Maroon 5, Shawn Mendes, Taylor Swift and More

Wango Tango To Stream Exclusively on LiveXLive and Broadcast Across More Than 95 iHeartRadio Stations Nationwide

LOS ANGELES – May 24, 2021 – iHeartMedia and KIIS FM will kick off the Summer celebrating the history of Pop music’s legendary Summer festival, “iHeartRadio KIIS FM Wango Tango,” hosted by Ryan Seacrest on Wednesday, June 30 at 7 p.m. PT/10 p ET.  The virtual event will feature all-new performances from Ed Sheeran and Justin Bieber, plus previous iconic Wango Tango performances from Ariana Grande, Ava Max, Britney Spears, Bruno Mars, Camila Cabello, Halsey, Jason Derulo, Jonas Brothers, Lady Gaga, Machine Gun Kelly, Mariah Carey, Maroon 5, Shawn Mendes, Taylor Swift and more.  In addition, the event will also feature exclusive interviews with Ava Max, Jason Derulo and Maroon 5.

LiveXLive Media (Nasdaq: LIVX) ("LiveXLive") will exclusively stream the 90-minute celebration for fans nationwide on livexlive.com and iHeartMedia radio stations will broadcast the celebration throughout the country on more than 95 stations in 95 markets on June 30 at 7 p.m. PT/10 p ET.

“For 2021, we’re taking a look back at what we call ‘The KIIStory’ of Wango Tango, and are reminded and humbled by the influence this original festival has had on listeners and artists alike,” said John Ivey, President of CHR Programming Strategy for iHeartMedia and Program Director of KIIS FM.  “When you look back, Wango Tango’s significance in pop culture & the music industry is pretty profound. Many artists have launched their careers or new projects as part of this show and we’re excited to relive a few of those memorable performances, hear some artists share their personal Wango memories and see all-new performances by Justin Bieber and Ed Sheeran. It will definitely be a special event.”

“Wango Tango is synonymous with all things representing the fun of summer, most importantly - the music that becomes the soundtrack of the season. We are beyond excited to be a part of this annual pop-culture celebration, bringing artists and fans together virtually, to share in some of the best musical moments,” stated Dermot McCormack, President of LiveXLive Media.

Since 2003, the legendary KIIS FM Wango Tango has remained one of the most-anticipated Summer events in Southern California.  The event has flourished into iHeartRadio’s national kick-off to summer music celebration and is part of iHeartRadio’s roster of incredibly successful, nationally-recognized concert events including the iHeartRadio Music Festival, iHeartRadio Music Awards, the nationwide iHeartRadio Jingle Ball Concert Tour, iHeartRadio Fiesta Latina, iHeartCountry Festival, iHeartRadio ALTer Ego and iHeartRadio Podcast Awards.

iHeartRadio Wango Tango is an iHeartMedia production. Executive producers for iHeartRadio Wango Tango are Tom Poleman, John Sykes, Bart Peters and John Ivey for iHeartMedia and Michael Dempsey for Dempsey Productions.

Proud national partners for this year’s event include Ally Financial and Cutwater Spirits, with more to be announced. The event will also be sponsored locally by Chevrolet, with more to be announced.

For news and information about the 2021 iHeartRadio KIIS FM Wango Tango visit iHeartRadio.com/WangoTango or follow #WangoTango on Twitter, Facebook and Instagram.

About LiveXLive Media Inc.

Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world’s top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company’s wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company’s other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

IHM Press Release Date
IHM Press Category
Header Image

P&G And iHeartMedia Announce Show Lineup For “Can’t Cancel Pride” On June 4 To Benefit LGBTQ+ Community

The Virtual Relief Benefit Will Feature Performances and Appearances From Bebe Rexha, Brothers Osborne, Busy Phillips, Demi Lovato, Gus Kenworthy, Hayley Kiyoko, Jennifer Hudson, JoJo Siwa, Lil Nas X, Marshmello, MJ Rodriguez, Nina West, P!NK, Ricky Martin, Regard, Troye Sivan, Tate McRae and More

Hosted by Elvis Duran and Singer-Songwriter Bebe Rexha, “Can’t Cancel Pride” Will Stream on iHeartRadio’s TikTok, YouTube, Facebook, Instagram TV pages, PrideRadio.com and Revry As Well As Broadcast Across iHeartMedia’s Radio Stations Nationwide and on the iHeartRadio App

The Event Will Kick Off Month-Long Celebration To Raise Visibility And Funds for GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International

New York – May 20, 2021 – This June, Procter & Gamble® (P&G) and iHeartMedia invite people everywhere to join “Can’t Cancel Pride,” a virtual relief benefit for the LGBTQ+ community, featuring performances and appearances from the most influential voices in the community as well as the biggest names in culture and entertainment including Bebe Rexha, Brothers Osborne, Busy Phillips, Demi Lovato, Gus Kenworthy, Hayley Kiyoko, Jennifer Hudson, JoJo Siwa, Lil Nas X, Marshmello, MJ Rodriguez, Nina West, P!NK, Ricky Martin, Regard, Troye Sivan, Tate McRae and more, hosted by iHeartMedia on-air personality Elvis Duran and diamond-selling singer-songwriter Bebe Rexha, who will also perform her new single “Sacrifice.”

The second annual event will demonstrate that nothing can cancel the heart of Pride and the spirit that the LGBTQ+ equality movement embodies while focusing on the issues that continue to impact the LGBTQ+ community in 2021, including the ongoing COVID-19 pandemic. COVID-19 has not only led to the disruption of many national Pride events, but has also had a damaging effect on fund-raising efforts LGBTQ+ organizations rely on to survive. The LGBTQ+ community continues to face loss of livelihoods, lack of access to critical life-affirming healthcare, increased domestic violence and social isolation as many of the organizations they count on for these services continue to struggle for support during the pandemic.

With support from brands including P&G, Allē by Allergan Aesthetics, Dawn®, General Motors, The Art of Shaving and GilletteLabs®, Bounty®, Charmin®, Jared®, Puffs®, Downy®, Tide®, OLAY®, and Tito’s Handmade Vodka, the one-hour benefit special produced by iHeartMedia and P&G, will stream on June 4 at 9 p.m. on iHeartRadio’s TikTok, YouTube, Facebook, Instagram TV pages, iHeartRadio’s PrideRadio.com and Revry as well as broadcast on iHeartMedia radio stations nationwide and on the iHeartRadio App. The event will be available on demand via iHeartRadio’s TikTok, YouTube, Facebook, Instagram TV pages, iHeartRadio’s PrideRadio.com and Revry throughout Pride Month until June 30.

“Can’t Cancel Pride is about creating visibility for the LGBTQ+ community and showing them they are not alone,” said Marc Pritchard, Chief Brand Officer, P&G. “The impact of the COVID-19 pandemic remains heightened for LGBTQ+ people, who continue to face issues driven by persistent bias, intolerance and inequality. We want to use our voice to help bring much needed resources, support, acts of good and love to this remarkable and resilient community.”

“Can’t Cancel Pride” will once again partner with Greater Cincinnati Foundation to administer and distribute financial support raised by the event to LGBTQ+ organizations with a track record of positive impact and support of the LGBTQ+ community including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink, and OutRight Action International. In 2020, “Can’t Cancel Pride” raised over $4 million to benefit the LGBTQ+ communities most impacted by COVID-19. This year’s event has a goal to raise even more in 2021, as the pandemic continues to have a damaging effect on the fundraising efforts that LGBTQ+ organizations rely on to survive.

“As the country is returning back to normal and we are slowly starting to gather again, LGBTQ+ communities around the world are still feeling the devastating effects of COVID-19,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “We look forward to once again celebrating the incredible voices and allies of the LGBTQ+ community with an amazing night of music that will honor Pride and the communities’ fight for equal rights, all while benefitting six remarkable nonprofits that make an everyday positive impact.”

The event will kick off a month-long Pride celebration throughout June. iHeartMedia radio stations will air spots encouraging listeners to watch the event on demand, share their special Pride moments on social media using the hashtag #CantCancelPride, and support the participating nonprofits by visiting cantcancelpride.com or texting “RAINBOW” to 56512.

Funds raised in 2020 provided critical resources for the six nonprofit partners. The event helped CenterLink provide microgrants to 190+ LGBTQ+ community centers and organizations; supported The Trevor Project’s lifeline, chat, and text crisis services, which served more than 14,000 crisis contacts from LGBTQ+ young people in June 2020 alone; aided SAGE in forging connections and reducing isolation for LGBT elders during this pandemic; and contributed to the National Black Justice Coalition’s federal public policy work and Youth And Young Adult Action Council; proceeds benefitted LGBTQ+ individuals around the world through OutRight Action International’s COVID-19 Global LGBTIQ Emergency Fund. In addition, "Can't Cancel Pride" also supported GLAAD’s Spirit Day, the world’s largest LGBTQ+ anti-bullying campaign; and so much more.

Additional proud partners of “Can’t Cancel Pride” include Pantene®, Pampers®, Stop & Shop™, GIANT®, Giant®, Hannaford®, Secret®, Crest®, Harris Teeter, and Winn Dixie®, with more to be announced.

Executive Producers for “Can’t Cancel Pride” are John Sykes, Tom Poleman, Bart Peters, Gayle Troberman and Elvis Duran of iHeartMedia; Casey Patterson for Casey Patterson Entertainment; James Sunderland, Chris Wagner for White Label Productions; and Can’t Cancel Pride Co-Founder Brent Miller of P&G. Brittany Mehmedovic serves as Co-Executive Producer for Casey Patterson Entertainment.

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

About Allē

Allē is the next generation of Allergan Aesthetics’ loyalty rewards program, Brilliant Distinctions®. With Allē, consumers unlock access to curated content, exclusive offers, and personalized rewards for the Allergan Aesthetics™ leading portfolio of products that can be redeemed at their provider’s office.

IHM Press Release Date
IHM Press Category
Header Image

Bloomberg Media and iHeartMedia Team Up to Launch Slate of Original Podcasts

Agreement includes a dozen new co-produced iHeartRadio Original podcasts over the next three years and the distribution of Bloomberg Media’s existing podcasts through the iHeartPodcast Network

NEW YORK – May 17, 2021 – Bloomberg Media and iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced an exclusive multiyear agreement to co-produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network.

The new agreement will build on the success of Bloomberg Media’s lineup of business-related podcasts including the incredibly popular “Masters in Business,” “Odd Lots,” “Foundering,” and “The Pay Check” among others. The first four new co-produced iHeartRadio Original podcasts will take a broad view on business topics covering subject areas like financial crime or the cost of climate or the future of an industry. The new podcasts will begin rolling out later this year and will be available on the iHeartRadio App and everywhere podcasts are heard.

“Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group.  “We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”

“We continue to see growth with our chart-topping, award-winning podcasts, as we had 26% increase in podcast downloads in 2020,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Media delivers the global perspective and deep insight business-minded listeners crave, and new platforms such as the iHeartMedia network extends our reach with new audiences who are seeking quality, premium content.”

Bloomberg Media’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of its global newsroom of over 2,700 journalists, Bloomberg Media’s podcasts deliver quality audio content that cover and extensive range of topics across business, finance, economics, technology, healthcare, and more.

About Bloomberg Media

Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.

IHM Press Release Date
IHM Press Category

Nickelodeon and iHeartRadio Partner On Brand-New Podcasts Based on Beloved Animated Series Avatar: The Last Airbender And Spongebob Squarepants

Network Expands Slate with Companion Podcasts Avatar: Braving the Elements

Hosted by Original Series Voice Talent Janet Varney and Dante Basco

and SpongeBob BingePants with Hosts Frankie Grande and Hector Navarro

Additional Podcasts to be Announced Soon

BURBANK, Calif.—May 13, 2021—Nickelodeon, the number-one network for kids, and iHeartRadio, the No. 1 podcast publisher globally, are extending the worlds of Avatar: The Last Airbender and SpongeBob SquarePants with two original podcasts for loyal fans who grew up on the beloved franchises.  Hosted by original series voice actors Janet Varney (the voice of Korra) and Dante Basco (the voice of Prince Zuko), Avatar: Braving the Elements will explore the Avatarverse, while super-fans Frankie Grande and Hector Navarro will take fans down to Bikini Bottom with SpongeBob BingePants. Co-produced by Nickelodeon and iHeartRadio, these companion podcasts will be available on iHeartRadio and wherever else podcasts are found starting this summer. The news was announced today during ViacomCBS’ presentation at the IAB Podcast Upfront.

“The family podcast market is still nascent, and we’re thrilled to be working closely with our good friends at iHeartRadio producing exciting new content for all audio platforms,” said Douglas Rosen, Senior Vice President, Strategy, Business Development and Digital Products, Nickelodeon. “Not only are we extending our beloved franchises and IP to the audio landscape, but we’re also working with creative talent to produce new ideas and concepts for all audiences.”

“We’re thrilled to be partnering with the team at Nickelodeon to bring such incredibly fun shows to audiences everywhere,” said Will Pearson, Chief Operating Officer of the iHeartPodcast Network. “I’m not sure you could pick two better franchises to kick things off, and there’s much more to come. We can’t wait for fans to hear these shows.”

Additional podcasts featuring beloved Nickelodeon titles from its library are currently in development and will be announced in the coming months.

The first podcasts to be released are:

  • Avatar: Braving the Elements (40 episodes, premieres Tuesday, June 22, 2021) – Enter the amazing world of Avatar through the official companion podcast from Nickelodeon. Join hosts Janet Varney (the voice of Korra) and Dante Basco (the voice of Prince Zuko) each week as they re-watch every episode of Avatar: The Last Airbender and break down key themes, notable battles, and behind-the-scenes trivia. Special guests from cast members to producers join them to explore elements of the Avatarverse, including the origins of the story and how Avatar was brought to life.

 

  • SpongeBob BingePants (40 episodes, premieres later this year) – Hosted by super-fans Frankie Grande (Henry Danger) and Hector Navarro (Geek & Sundry), the official SpongeBob SquarePants re-watch podcast dives down to Bikini Bottom for a recap of every episode, hilarious conversations, and never-before-heard secrets about everyone’s favorite optimistic sea sponge.

Nickelodeon’s podcasts feature brand extensions of its hit franchises and original content. New series Avatar: Braving the Elements and SpongeBob BingePants join Listen Out Loud with The Loud House, The Casagrandes: Familia Sounds, Blue’s Clues & You!: Bedtime Stories and Nickelodeon Animation Podcast. These podcasts are available across iHeartRadio, Apple Podcasts, Spotify, YouTube and wherever podcasts are found.

Avatar: Braving the Elements and SpongeBob BingePants are distributed by the iHeartPodcast Network.

About Avatar: The Last Airbender

Nickelodeon’s Avatar: The Last Airbender emerged from its three-season run (61 episodes), from February 2005 to July 2008, as one of the most beloved animated properties in history. Honored with a Peabody Award and Primetime Emmy, along with multiple Annie Awards and Genesis Awards, the series follows the adventures of the main protagonist Aang and his friends, who must save the world by defeating Fire Lord Ozai and ending the destructive war with the Fire Nation.

In addition to the series’ success, the property has spawned into several bestselling book series, which continue to roll out new original stories. The graphic novel series most recently spent two months on the New York Times Graphic Books Bestseller list in 2020, and the young adult novels have spent 22 cumulative weeks on the New York Times Young Adult Bestseller list and have shipped over a quarter million copies. The DVD and Blu-rays are also incredibly successful, with the “Avatar: The Last Airbender: The Complete Series” generating nearly $38MM in retail sales since its 2015 release.

About SpongeBob SquarePants

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number-one animated series on TV for the last 18 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award®-winning Broadway musical and a global fan base.  SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated in 30+ languages, and averaging more than 100 million total viewers every month. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

About Nickelodeon

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

IHM Press Release Date
IHM Press Category

iHeartMedia To Launch New Podcast Network ‘My Cultura’ Elevating Latinx Voices and Stories

New network will bring together and amplify well-known and new influential Latinx voices alike – including Eva Longoria, Wilmer Valderrama, Rosario Dawson, Gloria Estefan and more, with a slate of groundbreaking and culturally relevant content 

 Lin-Manuel Miranda and Eva Longoria to provide a sneak preview of the slate with “In the Heights: El Sueñito” – a special limited podcast series with Lin-Manuel Miranda, hosted by Eva Longoria, launching June 2

NEW YORK –May 13, 2021 – iHeartMedia, the leading audio company in America and No. 1 podcast publisher, announced today that it will launch a new, standalone podcast venture – My Cultura, dedicated to elevating Latinx voices and creators, and sharing the Latinx experience with millions of listeners.   

In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences. The network will roll out 6 new shows at launch in Summer 2021, and 30 shows throughout its first year, across a variety of genres including pop culture, music, comedy, mental health, finance, news and more – from well-known and new voices alike, including Eva Longoria, Wilmer Valderrama, Rosario Dawson, stars of Red Table Talk: The Estefans - Gloria, Lili and Emily Estefan, Cobra Kai stars Xolo Maridueña and Jacob Bertrand, Amara La Negra, Chiquis, Daniel Habif and more.

“Latinx creators drive our culture. And yet, even though almost 20 percent of the U.S. population is Latinx, this community of creators is still strikingly, consistently underrepresented across media,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “As the biggest podcast network in the world, we at iHeart have a chance to course-correct this incredible, exploding medium so that these voices are better represented and amplified. We could not be more excited for this launch and the entire company is behind it. This will be some of the strongest content we launch this year, period.” 

Tony Award-winning “Hamilton” creators Lin-Manuel Miranda and Eva Longoria will give us a sneak peek of ‘My Cultura’ with the podcast “In the Heights: El Sueñito,”  a celebration of In the Heights, Warner Bros. Pictures feature film In the Heights. adaptation of Manuel’s first stage musical. The limited series will launch in on June 2 with an in-depth conversation about the inspiration for the musical story and how it went from the stage to the screen. 

‘My Cultura’ will also partner with Sonoro, a global media company focused on creating the most sought-after Latinx and global Hispanic content in the world. The Princess of South Beach, a comedy podcast that reinvents the telenovela, will launch in July in both English and Spanish. The show pays homage to classic telenovela twists with larger-than-life characters.

Exile content studio, a full-service studio producing premium content in Spanish and English for global audiences across TV, film, audio and digital, will launch a slate of shows beginning with El Flow. The show takes a historical look at the rise of Reggaeton from the creation of the Panama Canal, to the streets of San Juan, to conquering the world.

In addition, the new network will kick off with season two of Santos’ own popular podcast “Hola, My Name Is,” which debuted last year and has featured conversations with guests including Gloria Estefan, J. Balvin and Dr. Anthony Fauci, in early 2021. 

“iHeartMedia’s commitment to serving the needs of the Latin community throughout the nation is unparalleled and I’m honored by their continued commitment to our community,’ said Santos.  “This is why iHeartMedia and I are collaborating to build upon the current programming and to create the largest Latin-focused podcast network that celebrates our culture, people and community.”

State Farm has signed on as an inaugural sponsor of My Cultura with others to be announced.

All shows on the My Cultura podcast network will be distributed through the iHeartPodcast Network which is home to more than 750 original podcasts. With over 257 million downloads each month, iHeartRadio is the leading podcast publisher according to Podtrac, with a substantial lead over the next largest commercial podcaster. iHeartPodcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. iHeartPodcasts are distributed on all major podcast platforms, including the iHeartRadio app.

 

 

 

IHM Press Release Date
IHM Press Category

Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands

ST. PETERSBURG, FL, May 13, 2021 – Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.

To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.

In addition, as part of this data partnership Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming.

“Podcast listening continues to skyrocket, with more than 115 million people in the U.S. anticipated to listen to podcasts this year – and podcast advertising expected to double over the next five years,” said Brian Dunphy, SVP of Catalina’s Strategic Partnerships and Channel Sales. “As the medium continues to rapidly grow, Catalina’s multi-path identity resolution capabilities combined with iHeartMedia’s unique multiplatform audiences at scale enable us to match deterministic shopper households across a variety of identity paths helping advertisers measure the effectiveness and success of their podcast campaigns.”

To accomplish this, data & analytic teams at Catalina and iHeartMedia have worked together over the past year to test the feasibility of applying Catalina audiences and measurement capabilities to enhance the effectiveness of CPG ads running on iHeartMedia’s multiplatform audio properties. The teams have since successfully completed pilot tests for measurement and audience targets across a range of iHeart’s audio properties, including podcasts.

“We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales,” said David Shiffman, EVP of National Research at iHeartMedia. “We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”

Catalina’s Dunphy added, “As consumer-directed media consumption grows, it is critical for marketers to have a partner to help them effectively measure across channels. Thanks to our new partnership with iHeartMedia, we are excited to be unlocking and adding radio, streaming audio and podcasts to Catalina’s now comprehensive omni-channel platform capabilities that also includes TV, Out of Home, Digital Advertising and In-Store campaigns. We have the capacity to reach shoppers with personalized messages at every step of the consumer journey, measure their impact, and even make adjustments in real time to drive sales.”

About Catalina

Catalina is a leader in shopper intelligence and highly targeted in-store, TV, and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

IHM Keywords
IHM Press Release Date
IHM Press Category