“Daily Dad Jokes,” The AI-Generated Stand-Up Comedy Show Joins The iHeartPodcast Network
From Klassic Studios, “Daily Dad Jokes” is on a mission to deliver a daily dose of laughs and of course, groans
Listen Now Here
What: “Daily Dad Jokes,” an AI powered stand-up comedy podcast from Klassic Studios, announced today it has joined iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac. The popular “Daily Dad Jokes” podcast delivers jokes that are guaranteed to make listeners laugh as their family and friends groan. All jokes are sourced from the Dad Jokes subreddit on Reddit and are curated and produced into a daily show utilizing Klassic Studios’ proprietary Auto Podcast Technology. This state-of-the-art technology produces new content every day, including jokes generated by algorithms that adapt and evolve over time.
The podcast, started in late 2020 by Klassic Studios and believed to be the first AI-produced show, has surpassed 10 million downloads and consistently ranks in the top Comedy (Stand Up) podcast charts. And, according to a recent article published by BBC Psychological Society, “The power of Dad jokes,” research shows dad jokes empower kids to become better adults.
Who: Bob Jeffey, the podcast's AI-generated host, is the creation of Graeme Klass, founder of Klassic Studios and a 30-year technology industry veteran who has been coding since he was 16. Klass and the team at Klassic Studios have built the tools, processes and know-how to bring AI-generated audio to the podcast world, combining his love of comedy, coding and podcasts. Klass is a husband and father of three children who enjoys making his family groan (and rarely laugh) with his dad jokes.
“We are excited to explore where this fascinating world of AI will take us and we relish the opportunity to grow not only ‘Daily Dad Jokes’ with iHeartPodcasts but other AI-produced shows as well,” said Graeme Klass.
Where: “Daily Dad Jokes” is now distributed by iHeartPodcasts and is available on the iHeartRadio app and everywhere podcasts are heard. Listen now here.
About Klassic Studios
Klassic Studios creates Automated, AI-generated podcasts that produce high-quality and consistent content. Its flagship program, Daily Dad Jokes, has taken the comedy podcast genre by storm, consistently in the Top 20 Comedy (Stand-up) podcast charts. Visit klassicstudios.com for more info.
Kaleidoscope and iHeartPodcasts Launch New Podcast, “Silenced: The Radio Murders, ” in collaboration with the Committee to Protect Journalists (CPJ)
Transporting listeners back to 1990s Miami, the series re-examines the unsolved assassinations of three radio journalists in Little Haiti, linked to pro-democracy broadcasts
Listen now HERE
NEW YORK – April 27, 2023 – Kaleidoscope and iHeartPodcasts, in collaboration with the Committee to Protect Journalists (CPJ), today announced the launch of a new eight-part series, “Silenced,” that re-examines the murders of radio broadcasters in Miami’s Little Haiti neighborhood in the early 1990s. The murders were never solved, leaving a wound in Little Haiti that is still open to this day. One of the detectives involved in the investigation declared, “These men were killed for words they spoke on the airwaves.” The new podcast debuts today, at a time when the rights of journalists reporting abroad continue to be violated in record numbers, with the shocking detention of Evan Gershkovich in Russia the latest example.
Co-hosted by Oz Woloshyn, Kaleidoscope co-founder, and Ana Arana, an award-winning veteran investigative journalist, “Silenced: The Radio Murders” investigates the Haitian broadcasters’ assassinations during a period of extraordinary hope for the establishment of democracy in Haiti. Arana first reported on these murders in the early 1990s for CPJ and is returning to the investigation in hopes of finding the masterminds behind the murders and have them held accountable. Woloshyn investigated the serial murders of hundreds of women along the U.S.-Mexico border in his previous podcast series, “Forgotten: Women of Juarez,” and hopes to deliver a similarly far-reaching impact with “Silenced: The Radio Murders.”
To illuminate the context and possible motive for the murders, Woloshyn and Arana will speak with DEA agents who shed light on rampant cocaine trafficking among the Haitian military, which enjoyed strong support in certain quarters in the US. Throughout the series, the two will uncover elements that show missteps and mysteries, perhaps politically motivated, that remain unaccounted for decades later.
Ana Arana remarked, “When we began this podcast we wanted to tell a story about impunity and the impact it has on immigrant communities. However, as the series developed, we realized the need to have federal authorities re-examine the cases because they encroached on the First Amendment and the essential right to free speech. With their murders, these voices and the ideas that those broadcasters held were silenced.”
Gypsy Guillén Kaiser, Advocacy and Communications Director at CPJ, commented, “We are proud to collaborate with Kaleidoscope and iHeartPodcasts to bring ‘Silenced’ to a global audience. Nearly 30 years after Ana first reported on these cases, the fight for justice persists. We look forward to digging into the new evidence they've uncovered and continuing our pursuit of full accountability for the murders of these Haitian journalists, which have never received the attention they deserve.”
“We are proud to collaborate with Kaleidoscope on their impressive slate of scripted podcasts, “said Will Pearson, President iHeartPodcasts. “Listeners everywhere have been drawn to these real-life stories of wild chocolate hunters, unsuspected astrologists and Russian cosmonauts, and we know ‘Silenced’ will do the same – hopefully leading to some answers as to who was behind these unsolved murders.”
“Silenced: The Radio Murders” is Kaleidoscope’s fourth series release with iHeartPodcasts following “Obsessions: Wild Chocolate,” “Skyline Drive” and “The Last Soviet.”
Kate Osborn, EVP & Head of Podcast Development, Kaleidoscope, stated, “‘Silenced’ is the latest example of Kaleidoscope’s unrivaled ability to bring to life international non-fiction stories that resonate with US audiences and move the conversation forward. We hope that ‘Silenced’ will bring a new focus to a story that deserves far greater attention.”
“Silenced: The Radio Murders” is distributed by iHeartPodcasts and will release a new episode every Thursday beginning today with the final episode dropping June 22, 2023. Listen now on the iHeartRadio app or wherever you get your podcasts.
About Ana Arana
Ana Arana is a veteran investigative journalist who has received several awards for outstanding journalism, including a team award from the Online News Association, a Third Coast Audio Festival Silver Award, a Peabody and two Overseas Press Club awards, among others. She is a former U.S. foreign correspondent who reported from Central America and Colombia for CBS News and The Miami Herald. Most recently she has reported as a freelance journalist and editor.
About the Committee to Protect Journalists
The Committee to Protect Journalists is an independent, nonprofit organization that promotes press freedom worldwide. We defend the right of journalists to report the news safely and without fear of reprisal.
About Kaleidoscope
Kaleidoscope is a New York-based podcast company founded by Oz Woloshyn, host of Forgotten: Women of Juarez and Sleepwalkers, and Mangesh Hattikudur, co-founder of Mental Floss and former Senior Vice President of Podcast Development at iHeartMedia. Our mission is to create compelling narrative podcasts from around the world that take listeners to places they’ve never been and introduces them to a cast of unforgettable real-life characters. Kaleidoscope has secured sizable funding from investors like former MTV head Tom Freston and former Wall Street Journal and The Washington Post editor-in-chief Marcus Brauchli, and is in advanced talks with Hollywood studios, TV networks, and major book publishers about selling adaptations of its podcasts. It has the backing of media deal brokers The Raine Group and is represented by talent agency WME. Visit www.kaleidoscope.nyc for more information.
iHeartMedia and P&G Announce Fourth Annual “Can’t Cancel Pride 2023 – The Future Starts Now” on June 15
Fundraiser for the LGBTQ+ Community Celebrating Visibility and Inclusivity For All
WHAT: iHeartMedia and P&G will once again join forces during Pride Month for the return of Can’t Cancel Pride 2023 – The Future Starts Now. An evening recognizing the LGBTQ+ community and celebrating organizations creating a more inclusive and equal world. The special event will feature performances from some of today’s hottest artists and appearances from influential voices in the LGBTQ+ community June 15 at the iHeartRadio Theater Los Angeles and remote locations across the country.
Can’t Cancel Pride was started during the COVID-19 pandemic when so many Pride events were forced to cancel around the world. Now in its fourth year, the event will focus on the achievements of the past, the urgency of the present moment, and the hope for the future of the LGBTQ+ community. The show will explore how leaders of the past addressed LGBTQ issues and provided the foundation for change; how advocates are expanding opportunities today; and how the next generation is building the groundwork for a safe, equitable and joyous future.
Stay tuned for full details including the performance lineup for the 2023 “Can’t Cancel Pride” in the coming weeks.
WHEN: “Can’t Cancel Pride” will return on June 15 at 8 p.m. ET / 5 p.m. PT. The event will be available on-demand throughout Pride Month until Friday, June 30.
WHERE: The event will stream on iHeartRadio’s YouTube and Facebook pages as well as iHeartRadio’s PrideRadio.com, Revry, The Roku Channel and The Advocate Channel on June 15 at 8 p.m. ET / 5 p.m. PT.
MORE: In its first three years, “Can’t Cancel Pride” has raised over $11.4 million for six diverse LGBTQ+ charitable organizations, GLAAD, The Trevor Project, National Black Justice Coalition, SAGE, Centerlink, OutRight International. In 2022 alone, Can’t Cancel Pride reached nearly 20 million viewers and listeners.
Since its inception, the annual benefit special has brought together some of the biggest names in culture and entertainment and included performances from Adam Lambert, Ben Platt, Bebe Rexha, Brothers Osborne, Hayley Kiyoko, JoJo Siwa, Katy Perry, Kylie Minogue, Leslie Odom Jr., Melissa Etheridge, P!NK, Ricky Martin and Carla Morrison, Sia and Troye Sivan, as well as Neil Patrick Harris, Darren Criss, Andrew Rannells and more with special appearances from Billy Porter, Brandi Carlile, Cara Delevingne, Ciara, Dan Levy, Demi Lovato, Dolly Parton, Elton John, Gus Kenworthy, Jennifer Hudson, Karamo Brown and Tan France from “Queer Eye”, Kermit The Frog, Lena Waithe, Lil Nas X, Marshmello, Matt Bomer, Michaela Jaé Rodriguez, Nico Tortorella, Pete and Chasten Buttigieg, Tituss Burgess and more.
iHeartMedia World Premieres New Singles from Staind, The Weeknd ft. Future; Hosts Chlöe in iHeartLand
NEW YORK, N.Y. – April 21, 2023 – iHeartMedia celebrated new music and artists recently with World Premiere debuts and more. Staind’s “Lowest in Me” had a World Premiere debut on April 19 across all iHeartRadio Rock stations and optional Alt stations. The Weeknd’s new song featuring Future “Double Fantasy” had a World Premiere debut on April 21 across all iHeartRadio Rhythm CHR stations and optional Hip Hop stations. The song was also featured in “New Music Friday” spots on iHeartRadio CHR stations.
This weekend, Chlöe takes over iHeartLand for two days only to celebrate her debut album “In Pieces,” starting April 21 at 7pm ET/4pm PT. During her exclusive show, Chlöe will perform her new music and discuss the album and more during a special Q&A hosted by iHeartRadio's Shay Diddy. Fans can visit iHeartLand on Roblox for some exclusive Chlöe content and snap a selfie with her NPC (non-player character) on the iHeartLand Pink Carpet presented by NYX Professional Makeup. Visit iHeartLand for more.
For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.
iHeartMedia Names Jon Kurland Executive Vice President of Business Affairs and Chief Entertainment Counsel
NEW YORK – April 10, 2023 – iHeartMedia (NASDAQ: IHRT) announced today that Jon Kurland has been named Executive Vice President of Business Affairs and Chief Entertainment Counsel, effective today.
In his new role, Kurland will lead iHeartMedia’s Business Affairs team and focus on strategic deals and relationships with the company’s podcast, music, entertainment and new media partners. He will be responsible for business and legal affairs across the company’s divisions including multiplatform assets, digital audio and tentpole events. In addition, Kurland will oversee the company’s entertainment legal functions across podcasts, live events, and new media initiatives as well as its music licensing strategy, including maintaining and renewing all music industry licenses for iHeartRadio’s digital services and performance licenses through PRO agencies. He will be based in New York City and report to Jordan Fasbender, Executive Vice President and General Counsel of iHeartMedia, Inc.
“Jon’s vast experience and dealmaking skills in the audio industry will be incredibly valuable as we continue to innovate and expand our partnerships and opportunities that leverage and enhance iHeartMedia’s position as the leading audio company in the U.S.” said Fasbender.
“As the top audio company in America, iHeartMedia is uniquely positioned at the convergence of music, podcasting, live events, television and all manner of innovative digital media,” said Kurland. “I’m thrilled to leverage my legal and dealmaking expertise across a wide range of formats and platforms to unlock value for the company, while also empowering artists and creators and serving iHeartMedia’s millions of listeners.”
Kurland brings more than a decade of legal and entertainment industry experience to his new role. He joins iHeartMedia from Amazon, where he served as Senior Corporate Counsel in the Global Media & Entertainment group and primarily focused on podcasting, music licensing, original content initiatives and technology transactions for Amazon’s Audible. Prior to this, Kurland worked in private practice at entertainment firms Sloss Eckhouse and Carroll Guido & Groffman, where he represented music performing artists including Dave Matthews, Pearl Jam, Tiesto, Nick Jonas and Demi Lovato, and filmmakers including Justin Lin and Richard Linklater. He also regularly advised on media transactions with technology platforms including Netflix, Amazon, Facebook, and Hulu. Kurland was named to “The Hollywood Reporter” 35 Under 35 List in 2020 and serves on the board of PCI Media and the National Advisory Council for Creative Capital.
Kurland began his career as an associate at Schulte Roth & Zabel, where he represented hedge funds and private equity firms including in connection with media transactions. A graduate of the University of Pennsylvania and Harvard Law School, Kurland currently teaches Media Law at the Columbia Journalism School.
iHeartPodcasts and School of Humans To Explore Infamous Hollywood Sex Club in New Podcast “Sanctum Unmasked"
New series reveals the story of Damon Lawner and his journey founding SNCTM, the “most elite sex party in the world"
Listen to Episode 1 HERE
WHAT: iHeartPodcasts and School of Humans today debut “Sanctum Unmasked,” a new 8-part podcast series that explores the secretive sex empire known as SNCTM.
In 2013, Damon Lawner founded what became known as the most elite sex club in the world. He called it SNCTM. When he conceived of the club, he was a million dollars in debt, struggling to keep his family afloat. And just a few years later, people were paying him hundreds of thousands of dollars to get into his exclusive, debaucherous masquerade parties.
“Sanctum Unmasked” is a podcast that follows that journey. It takes a nuanced, fun and comedic look into money, power and sex, set in the backdrop of Hollywood. Along the way, we dive into Damon’s own personal exploration of sexuality and taboo — one that reflected the experiences of his guests and performers — and how it would ultimately turn his life upside down.
What really happens when you shed societal expectations and unapologetically pursue personal sexual freedom?
WHO: “Sanctum Unmasked” is hosted by American writer, television host and producer Karley Sciortino. Sciortino is the founder of Slutever, a website that focuses on sex and sexuality, and executive producer and host of the Viceland documentary series of the same name. Sciortino also writes Vogue's online sex and relationships column, Breathless. “Sanctum Unmasked” is distributed by iHeartPodcasts.
WHERE: Listen to “Sanctum Unmasked” on the iHeartRadio app and everywhere podcasts are heard.
COVER ART: Download the official podcast cover art HERE.
EMBED CODE: <iframe allow="autoplay" width="100%" height="300" src="https://www.iheart.com/podcast/1119-sanctum-unmasked-110849540/?embed=true" frameborder="0"></iframe>
About School of Humans
School of Humans is a multi-platform production company producing series for television (Dirty Jobs, Six Degrees with Mike Rowe, Stuff You Should Know). The company launched its audio division with the hit true crime podcast “Hell and Gone”. The perennial top ten podcast is now in its fourth season, with over 16 million downloads to date. School of Humans Audio now boasts a slate of successful non-fiction titles distributed under a multi-year deal with iHeartMedia. Among them, “Unreformed: The Story of the Alabama Industrial School for Negro Children” (#1 Apple and Spotify History Podcast charts) ; “Red Elvis” (with Curiosity Stream); “Astray” (debuted at #15 on national podcast charts); and “Racket” (A Vulture “Best New True Crime Podcasts” pick). School of Humans’ first scripted podcast, Sisters of The Underground starring Dania Ramirez (X-Men, Sweet Tooth) and Judy Reyes (Succession, Scrubs) was produced in conjunction with My Cultura and Eva Longoria.
iHeartPodcasts and Glass Podcasts Announce Second Season of Hit Series “Betrayal” and Team Up for New Slate of True Crime Shows
iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, and Glass Podcasts, a division of award-winning Glass Entertainment Group, today announced the second season of the hit podcast series “Betrayal” set to debut in the spring of 2023. Additionally, the two companies have also signed a slate deal for new true-crime titles, including “Burden of Guilt” and “Last Seen on South Street.”
The story of a picture-perfect fairytale marriage gone horribly wrong, the first season of “Betrayal” quickly skyrocketed to the No. 1 podcast in America across all major platforms and amassed more than eight million downloads to date since its release this past April. Following its enormous success, “Betrayal” is being adapted into a TV docuseries for a premium streamer.
Premiering in the first half of 2023, host Andrea Gunning returns for Season Two of “Betrayal,” which will focus on a mother’s fight to find justice for her daughter and protection from a predator too close to home. Ashley Lytton was a typical suburban Utah wife and mom of three until she discovered her husband’s horrifying secret. It was a shocking crime that would alter her life and jeopardize the safety of her children.
Plus, on the heels of the “Betrayal” season two greenlight, Glass Podcasts and iHeartPodcasts will roll out a slate of stranger-than-fiction series that are sure to enthrall the most die-hard true-crime fans, including:
- “Burden of Guilt,” a harrowing story of a woman who has spent the last four decades of her life at the center of one of the most bizarre and disturbing criminal cases in American history. She grew up believing that she was responsible for the brutal death of her infant brother, only later did she discover that she had been framed for his murder by her own parents. One of them was the real killer. This series will follow her as she fights for justice in the name of her baby brother.
- “Last Seen on South Street,” a serialized investigative podcast that examines the case of a couple from Philadelphia who went missing nearly two decades ago. Unlike most cases, there is not a single piece of physical evidence connected to the crime. The FBI believes it is a case of foul play. With unprecedented access with law enforcement, the podcast team will attempt to find out what really happened on South Street that fateful night.
Nancy Glass, Andrea Gunning, Ben Fetterman and Carrie Hartman will executive produce “Betrayal” for Glass Podcasts while Ali Perry will serve as the executive producer for iHeartPodcasts. Glass Podcasts is overseen by Andrea Gunning, Head of Podcast Production and Development; and Ben Fetterman, Head of Podcast Strategy, at Glass Podcasts.
It's been an incredible period of growth for Glass Podcasts. Their programs have reached an audience of more than 25 million listeners. Glass Podcasts have also seen multiple series set up for unscripted adaptations and various networks and studios. The company plans to release another six to eight audio properties in the coming year.
“Betrayal” and the new slate of true crime shows will be distributed by iHeartPodcasts. All titles will be available on the iHeartRadio app and everywhere podcasts are heard.
About Betrayal Season One:
“Betrayal” is a story of a real-life fairytale gone horribly wrong. It’s a cautionary tale about a marriage so filled with betrayal and deceit, many people are still recovering from its path of destruction. After 20 years apart, Jenifer Faison reconnected with her college sweetheart, Spencer Herron. He was a two-time Teacher of the Year. On June 1, 2018, Jenifer came home to find her door kicked in by the police and her husband sitting on the couch saying, “It’s over.” He had sexually assaulted one of his students. In the days that followed Spencer’s arrest, Jenifer learned that her husband had been living a dark, secret life. He had more than 60 affairs during their seven years together. His actions shook a community, devastated his wife and sent Spencer Herron to prison. Climbing out of the devastation would be a journey Jen could never have imagined.
About Glass Entertainment Group
Founded by six-time Emmy Award-winning journalist and television personality Nancy Glass, GEG is a full-service production company specializing in unscripted television, film production, new media content and podcasting. With over 3,000 hours of programming, the company has worked with leading networks and platforms such as CNN, Oxygen, HGTV, Nat Geo WILD, Animal Planet, Snapchat, HLN, The Food Network, Discovery ID, History, Travel, AOL, Sirius XM and Wondery, among others. GEG’s robust slate includes Lincoln: An American President (CNN), Heartland Vets: DVM (Nat Geo WILD), Family Legacy (MTV), Queen of Stylez (snapchat), Tough Love with Hilary Farr (HGTV), Murder Nation (HLN), Christina on the Coast (discovery+), Christina in the Country (discovery+), among many more. The company also has a leading podcast division that’s responsible for the juggernaut hit Betrayal, which is being adapted for a premium streaming platform. In a groundbreaking deal, GEG recently partnered with Marcus Lemonis to acquire the rights to the Hatos-Hall catalogue of formats, including the classic Let’s Make a Deal, which is being re-versioned and distributed globally, as well as Split Second for GSN. GEG also has multiple companies under its umbrella, including CryBaby Media, Balthazar Entertainment and leading TV personality, designer and real estate investor Christina Hall and husband Josh Hall’s Unbroken Productions.
Legendary Entertainer Rosie O’Donnell and iHeartPodcasts Launch New Series “Onward with Rosie O’Donnell”
WHAT: Legendary entertainer Rosie O'Donnell will share her take on fame, family and fun from her vantage point at 61. Onward Folks! We have no other choice. During her weekly show, Rosie will speak with friends, celebrities, newsmakers, artists, poets and TikTokers.
WHO: Comedian Rosie O'Donnell moved from standup to television, film and the Broadway stage before finding widespread success as a talk-show host. Upcoming guests to the podcast include Sharon Gless, Jenifer Lewis, Fran Drescher, Ricki Lake, Camryn Manheim, Kathy Griffin, The TikTok Bubbie, Kristin Chenoweth, Dylan Mulvaney and Natasha Lyonne.
WHEN: Premieres today, March 21, with new episodes airing weekly on Tuesdays.
WHERE: “Onward with Rosie O’Donnell” is distributed by iHeartPodcasts as part of its Outspoken Podcast Network. Fans can listen on the iHeartRadio app and everywhere podcasts are heard.
iHeartMedia World Premieres New Single from Post Malone; Announces Chlöe in iHeartLand on April 21
iHeartRadio Celebrates New Music from NF and Brothers Osborne
Launches National Flyaway for Queen + Adam Lambert
NEW YORK, N.Y. – April 14, 2023 – iHeartMedia celebrated new music and artists recently with World Premiere debuts and more. This week, Post Malone’s new single “Chemical” had a World Premiere debut on April 14 across all iHeartRadio CHR stations. Also on April 14, Kelly Clarkson’s “Mine” had a World Premiere debut across all iHeartRadio Hot AC stations. Last week, iHeartRadio celebrated “New Music Friday” with rapper NF and his new single, "Happy." The track was featured across iHeartRadio CHR stations on April 7. Also last week, Brothers Osborne were featured in “New Music Spotlight” on April 7 across iHeartCountry stations with their new song "Nobody's Nobody."
This week, iHeartMedia announced singer Chlöe will celebrate her debut album “In Pieces” with a special show on iHeartLand for two days only, starting Friday, April 21st at 7pm ET/4pm PT. During her exclusive show, Chlöe will perform her new music and discuss the album and more during a special Q&A hosted by iHeartRadio's Shay Diddy. Fans can visit iHeartLand on Roblox for some exclusive Chlöe content and snap a selfie with her NPC (non-player character) on the iHeartLand Pink Carpet presented by NYX Professional Makeup. Visit iHeartLand for more.
On Monday, iHeartMedia launched its latest National Flyway sweepstakes, giving fans of Queen + Adam Lambert the chance to win an unforgettable trip to attend their newly-announced tourn, “The Rhapsody Tour.” Fans can enter to win a trip for two to catch the tour in Los Angeles, with roundtrip airfare, a two-night stay at a hotel and two on-stage opera tickets in an exclusive Opera Box to the show on November 11, 2023 at BMO Stadium in Los Angeles, as well as a custom-built guitar by Brian May Guitars and much more. The sweepstakes run until April 23, fans can enter to win through iHeartRadio.com/Queen.
For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.
iHeartMedia Launches the B2B Podcast Network for Advertisers and Marketers
Podcasts by and for Marketing Executives Provide Access to Industry Influencers
NEW YORK – April 19, 2023 – iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today unveiled a new B2B (business to business) Podcast Network created for and hosted by advertising and marketing industry leaders. The first “marketer to marketer” audio network of its kind, gathers leading marketing and advertising podcasts under one umbrella, keeping media executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.
Podcasts have become one of the fastest-growing mediums, reaching over half of the US population every month. Beyond delivering mass reach, podcasts are now an effective vehicle for targeting specialized audiences. Marketers and business decision makers are among the most passionate podcast listeners, who over-index as consumers spending a third of their time with streaming audio. Recent studies confirmed: more than three-quarters (77%) of advertisers are listening to podcasts on a regular basis; 80% of people listen to all or most of every podcast episode they start; Gen Z listens to podcasts to be entertained, millennials listen to be better at their jobs and increase productivity; and 56% of listeners say that hearing an ad on a podcast compared to other places makes them more likely to purchase a product.
iHeartMedia’s B2B Podcast Network is designed to answer the rapidly growing need amongst marketers for timely, topical, useful and entertaining insights that help markets excel. The optimized suite of shows powers brands with an effective way to engage with key decision-makers and cultivate new revenue-driving partnerships.
“We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates," said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.”
Hosted by a range of the most interesting, proactive, diverse marketing thought leaders in the industry, B2B podcasts within the network include:
- “The Future Legends of Advertising Podcast: Marketing All-Stars in Riveting Conversation”– From the American Advertising Federation (AAF), the “unifying voice for advertising”, and co-produced by iHeartMedia and Known, this popular podcast series is hosted by marketing luminaries, Ross Martin, president of Known, and Hayley Romer, former Chief Revenue Officer and Publisher at The Atlantic. The pair dig into the most prescient advertising topics including branded content, DEI, public service, the future of the CMO, and much more. The first season included toe-to-toe conversations with AAF Hall of Fame and Hall of Achievement inductees such as: Bozoma Saint John, Antonio Lucio, Louis Carr, Bing Chen and more. Listen Here.
- “Math and Magic: Stories from the Frontiers of Marketing” – Join iHeartMedia Chairman and CEO Bob Pittman for the third season of “Math & Magic.” This season Bob sits down with visionaries such as Gwyneth Paltrow, Allen Grubman, Paris Hilton, Angela Yee and Jon Bon Jovi, to hear how they’ve used data and creativity to push business into the future. There’s nothing these CEOs and leaders can’t teach us about how to find success in our ever-changing world. Listen Here.
- “The Sound of Serotonin with Charles Cantu: Interviews Reshaping Advertising” – Produced by CEO and Founder of Reset Digital, Charles Cantu, and in partnership with 4As and iHeartMedia, “The Sound of Serotonin” will welcome celebrities, CXOs, academics and other provocateurs into Serotonin Studios for an hour of deep discussion about what stimulates, unites and divides us as people and a culture.
More shows will be announced in the upcoming months and all shows will be distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard.