Outdoor

Clear Channel Airports and SmartTray Co-Pilot In-Flight Tray Makeover

Airlines Tap a New Revenue Stream with Digital Place-Based Media at 35,000 Feet

New York, NY—January 21, 2014 -- Clear Channel Airports, Inc., (CCA) a division of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) today announced a partnership with SmartTray International, LLC, to transform decades-old airline seat-back food trays into multi-purpose tech friendly tray-tables capable of simultaneously accommodating both mobile devices and the typical in-flight pretzels and beverages.  This innovation is capable of leveraging digital place-based media technology while bringing passengers in-flight entertainment and Internet access right to their fingertips—without their ever having to reach overhead for their stowed tablet or other mobile device.

This partnership comes on the heels of the Federal Aviation Administration’s (FAA’s) October ruling that “…airlines can safely expand passenger use of Portable Electronic Devices (PEDs) during all phases of flight…” As a result, it’s anticipated that airline passengers will soon be reading e-books, playing games and watching videos on their own mobile devices during most phases of flight.

Smart Tray fashioned three different aircraft tray designs to support the use of PEDs -- travelers’ own devices and/or those provided by an airline. The SmartTray X1 features a fixed or rotating groove for a PED device. The X2  is a “tray within a tray,” and accommodates a PED by stowing the tablet inside the tray table while leaving the device fully accessible when the tray table is in the upright or down positions. The X3 is electronic and designed for embedding airline-owned tablet devices into the tray table and eliminates the time consuming and costly logistics of distribution, collection and re-charging of tablet device batteries inside airports between flights.

With the X2 and X3 models, Smart Tray becomes the launching pad for flexible and targeted marketing in the digital arena, reaching consumers when they have the time and the mindset to buy the products and services being presented to them in flight.  CCA, the number one marketer of airport advertising, will help airline clients monetize their investments in SmartTray with advertising sales support and activation that adheres to recent FAA guidelines. 

With this new digital place-based media in CCA’s portfolio, the company can help advertisers with highly-targeted marketing approaches that reach travelers when they are receptive to brand messaging. Consumer insights from in-flight users paired with other data such as the travelers’ frequent flier numbers, hotels and car preferences can potentially add to advertisers’ campaign capabilities and understanding for ROI; CCA and SmartTray will deliver performance-based analytics.

“SmartTray aligns with our goal of connecting brands with travelers on the ground and now in the skies,” said Jon Sayer, president, Clear Channel Airports. “This partnership allows us to offer our clients more options using our existing sales force.  It significantly expands the possibilities for our advertising clients, allowing them to deepen their audience exposure with extended dwell time that is simply unavoidable. The SmartTray design also enhances traveler experience, making this solution valuable to the consumer and the airlines seeking additional revenue streams.”

For existing aircraft, installing SmartTray X1, X2 or X3 is faster and more economical than a complete seat replacement or retrofit.   Attached with one or two screws, the SmartTray table holds portable electronic devices safely in-flight. An entire aircraft can be retrofitted overnight, in a single service, resulting in no aircraft downtime.

“Airlines are now challenged to make storage and retrieval of PEDs FAA compliant, gate-to-gate safe and easy; we can solve for that while also delivering the substantial and sustainable incremental advertising revenues they all seek,” said Nick Pajic, Founder & CEO of SmartTray International.  “Clear Channel Airports leadership position in airport media and its strong track record enhancing the financial operations of airports worldwide was at the forefront of our considerations in brokering this partnership.”

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About SmartTray:
SmartTray International, LLC, is an innovation leader and pioneer of proprietary, simple, safe, low cost, tablet device in-flight entertainment (IFE) platforms that embrace proven, user friendly, cutting edge technologies designed to greatly enhance travelers’ experience and make the cabin safer for passengers and inflight crews. SmartTray products turn decades old food tray designs into modern, cutting edge technology tablet device IFE platforms that can be installed in minutes per passenger seat at a fraction of the traditional seat embedded IFE systems costs.

SmartTray is privately owned. For more information, please visit www.thesmarttray.com

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com

Eric Z. Sherman Named Vice President, Research, Insights & Analytics for Clear Channel Outdoor – North America

Company Plans Development of New Data and Insights Demonstrating the Effectiveness of Out-of-Home Advertising 

New York, NY – January 16, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Eric Z. Sherman has been named Vice President of Research, Insights & Analytics for Clear Channel Outdoor – North America.  Reporting to Walker Jacobs, Chief Revenue Officer and President of Sales, Sherman will lead research programs for Clear Channel Outdoor that will further define the value and return on investment for out-of-home advertising campaigns.  Delivering enhanced measurement and insights to the marketplace is a key strategy in the company’s drive to bring new advertisers and deeper campaign investments to out-of-home.

In his new role, Sherman will be responsible for providing critical performance analysis concerning out-of-home media platforms.  He will leverage original brand and campaign studies, ad sales research, media research, and mobile consumer data in analyses that create new insights.  He will oversee the development of a comprehensive research agenda that addresses the biggest opportunities in out-of-home that are unlocked by delivering more meaningful data and insights to advertising clients.  In partnership with the sales and marketing organizations at Clear Channel Outdoor, Sherman will also develop research programs that are focused on targeted vertical categories. 

“This new appointment signals Clear Channel Outdoor’s commitment to enhancing the services we provide to our advertising clients,” said Suzanne Grimes, President and Chief Operating Officer, Clear Channel Outdoor – North America.  “With connected, mobile consumers spending more time out-of-home, there are tremendous opportunities for Clear Channel Outdoor and the entire industry to stake a bigger claim in advertisers’ media investments.  We have unique opportunity to solve marketers’ problems by delivering targeted audiences at scale, but we must offer enhanced insights that demonstrate the true impact of our medium.  Today’s marketers can rightfully demand data demonstrating ROI; I am confident that Eric’s expertise will help us exceed their expectations.”

Most recently, Sherman was the Senior Director of Research, Brand Insights, and Digital Strategy at CNBC, where he was responsible for understanding the characteristics, behaviors, and motivations of the network’s television and digital audiences.  As leader of a team of research and analytics professionals, Sherman quantified the value of CNBC to advertisers and deployed data and analysis in support of editorial and strategic decision-making.  As the head of CNBC’s web analytics practice, Sherman also measured the performance of all the network’s web and mobile properties.

Previous to his role at CNBC, Sherman advised clients on marketing strategy and advertising effectiveness in the Strategy & Analysis group at Digitas and in the Research group at Millward Brown’s Dynamic Logic. 

“Under Suzanne Grimes’ leadership, the North American arm of Clear Channel Outdoor has determined a strategy and aligned the resources and the expertise needed to drive an elevated dialogue about out-of-home with advertisers and their agencies,” said Jacobs.  “Eric Sherman’s contributions through data analytics and insights will be instrumental to helping us demonstrate the measured impact we can have in solving marketers’ problems.”

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Media Contact:
DavidGrabert@ClearChannel.com
212-812-0089

Kenneth Shapiro Named Executive Vice President of Sales, Clear Channel Outdoor – North America

New York, NY – January 16, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Kenneth Shapiro has been named Executive Vice President of Sales for its business in the U.S. and Canada.  Reporting to Walker Jacobs, Chief Revenue Officer and President of Sales for Clear Channel Outdoor – North America, Shapiro will have direct responsibility for sales to national clients in the U.S. and also accountability for maximizing the results of all local selling in the U.S. and Canada.  In his new role, Shapiro will work closely with Suzanne Grimes, President and Chief Operating Officer, and the company’s entire executive team. 

“The out-of-home industry has grown for 14 consecutive quarters and is poised for even greater success as advertisers continue to grapple with reaching audiences in today’s fractured media environment,” said Grimes.  “Clear Channel Outdoor has an enviable portfolio of outdoor media in the most important U.S. markets.  We are building a world-class team that will optimize the value of this portfolio by driving greater marketing success for our clients, and Ken will play an important role in realizing this vision.”

Shapiro will lead the development of comprehensive go-to-market sales strategies and direct business development initiatives that align with the company’s efforts to help advertisers effectively reach and more deeply engage specific target audiences among today’s modern, connected mobile consumers.  In addition to managing and growing all existing revenue streams, Shapiro will develop sales programs aimed at driving revenue from new customers and monetize potential new products and businesses.  He will also collaborate across the organization to develop customized solutions for clients and work with product development to identify opportunities for new services and features that respond to evolving consumer behaviors and marketplace trends.

Shapiro is an eighteen-year veteran of Turner Broadcasting Sales, where he most recently served as Senior Vice President at Turner Digital. In this role, he and his team drove revenues for CNN.com, NBA.com, BleacherReport.com, NASCAR.com, PGA.com, TBS.com, TNTDrama.com, TruTV.com, funnyordie.com, TCM.com, Cartoonnetwork.com, adultswim.com, smokinggun.com, and many other properties. Previously, as Vice President for Turner Sports & Entertainment Digital, he held national sales leadership responsibilities covering NBA.com, Yahoo/NBA, and Yahoo/MLB. 

“Ken is a tremendous leader and a truly talented salesman and strategist,” said Jacobs.  “In many ways, the opportunities at hand for out-of-home parallel those of the digital medium several years ago. I am excited to work closely with Ken to leverage Clear Channel Outdoor’s fantastic media portfolio in inventive ways that expand the value proposition for out-of-home advertisers.”

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Media Contact:
DavidGrabert@ClearChannel.com
212-812-0089

Clear Channel Airports Launches Advanced Digital Media at Philadelphia International Airport Amplifying Traveler Experience and Brand Exposure

ALLENTOWN, PA – January 14, 2014 – Clear Channel Airports, a division of Clear Channel Outdoor (NYSE: CCO), announced today that it recently launched a new indoor digital media network for Philadelphia International Airport (PHL) and signed on a number of major brands to use its state-of-the-art network to better engage with travelers passing through the city.  Featuring 35 advanced digital components, Clear Channel Airports’ media solution features eco-friendly digital technology, including two 15’ video walls; 8 vertical column displays that allow for synchronized digital content to accompany passengers along the highest traffic corridor in the airport; and twenty-five 70” screens running throughout the concourses and bag-claim areas. 

Clear Channel Airport’s best-in-class digital media solution enhances the passenger experience while allowing advertisers and sponsors to connect with millions of travelers in even more valuable and compelling ways and offers a powerful new advertising platform that delivers messages from local and national brands to large numbers of sought-after business and leisure decision-makers. In the last three months, US Airways, Radisson Blu Hotels & Resorts, Barracuda Networks, Saint Joseph’s University and the Philadelphia Museum of Art have all participated in the new digital network.

“Philadelphia International is among the first airports in the U.S. to introduce synchronized digital content to its advertising and passenger engagement program, said John Moyer, senior vice president, airport development, Clear Channel Airports. “This digital media network will offer prolonged and direct exposure, allowing brands and products to engage travelers as they move around the terminals,”

The new technology installations are part of a seven-year contract awarded to Clear Channel Airports by the City of Philadelphia last year. Clear Channel Airports has been providing advertising and marketing programs at Philadelphia International Airport since 2006.

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About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

For more information, contact:
Jason D. King
Clear Channel Outdoor – North America
(212)-812-0064
jasondking@clearchannel.com

Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

San Diego Metropolitan Transit System (MTS) Taps Clear Channel Outdoor to Expand Bus Shelter Media

New York, NY—January 14, 2014— The San Diego Metropolitan Transit System (MTS) has selected Clear Channel Outdoor (NYSE: CCO)  as the new operator and media provider for MTS’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.

Clear Channel is now the only company that can deliver all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the City of San Diego and its greater metropolitan region. Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home.

“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” said Paul Jablonski, chief executive officer of MTS. “Our shelters are an important asset that not only provide a much-needed amenity for our customers, but also make a positive statement to the community about public transportation. Clear Channel can deliver exceptional maintenance capabilities and increase our ad revenues enhances our ability to provide service to the residents of and visitors to San Diego.”

Over the next five years, the MTS plans to build an even more robust transportation infrastructure to support its nearly 90 million annual passenger trips. Clear Channel Outdoor will help enable an ambitious project for the installation of an additional 100 bus shelters for MTS over the next 5 years to accommodate the need for additional transportation amenities.

Clear Channel Outdoor’s management of the bus shelters and advertising will enhance MTS’ existing commercial offering by enabling businesses and brands to make impressions on the motorists and pedestrians passing MTS shelters while engaging daily riders and tourists in the down-time before their bus arrives. Local and national retailers looking to reach the San Diego market and its diverse population can capitalize on the strategic locations of MTS bus shelters throughout the region.

“The addition of the MTS bus shelters completes Clear Channel Outdoor’s coverage of San Diego County -- surfing the North Coast of Oceanside to the U.S./Mexico Border, snaking through the Gaslamp Quarter, stopping off at Fashion Valley Mall and sliding into home at Padres’ Petco Park,” said Lynn Palmer, vice president, sales, Clear Channel Outdoor-San Diego. “But most importantly, this newly-expanded array of out-of-home media will offer advertisers even greater flexibility, reach and impact than before.”

"San Diego plays host to over 32 million tourists a year, while also being home to a population of over 3 million, making it the 23rd largest DMA in the country,” said Suzanne Grimes, president and chief operating officer, Clear Channel Outdoor – North America. “With a population of highly-educated, financially successful residents, it makes for a desirable demographic to advertisers. We look forward to collaborating with the MTS to support this vital component of its transportation infrastructure while helping businesses connect and engage with new and existing customers.”

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com

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Clear Channel Outdoor Helps Brands to Engage 4 Million Monthly Travelers at Boston’s South Station

“Top Digital City’s” Busiest Commuter Hub Boosted by Digital Out-of-Home Market Leader

New York, NY—January 14, 2014— Clear Channel Outdoor (NYSE: CCO) is the new advertising media provider for the highly trafficked South Station in Boston and began servicing clients at the turn of the New Year. Comprised of 40,000 square feet of commuter space, South Station is the largest train station in New England and one of Boston’s two major transportation hubs.

At launch, the South

Station media portfolio represented by Clear Channel Outdoor includes 75  impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences with local and national businesses.

Located in the heart of Boston's major business district, South Station is a restored historic landmark and acts as the major downtown commuter rail station. It serves four million visitors monthly throughout the greater Boston Metro area and is a major hub for the Massachusetts Bay Transportation Authority’s “T” (Boston's primary public transportation system). Additionally, South Station is a main stop for Amtrak's Northeast Regional service. 

The Boston region plays host to over 22.9 million tourists a year, while also being home to a population of over 5 million, making it the seventh largest Designated Market Area (DMA) in the country. With a significant population of highly-educated, financially successful residents, it makes for a desirable demographic mix to advertisers. Boston is also recognized as the top ranked digital city by eRepublics’s Center for Digital Government and the Digital Cities Program. 

Adding South Station to our already robust portfolio of assets in Boston will amplify our clients’ ability to reach consumers and tourists in a city known as an international center for higher education, medicine, finance and professional services,” said Suzanne Grimes, president and COO, Clear Channel Outdoor – North America. 

In the last month, Clear Channel Outdoor also added four new digital bulletins along Rt. 9 in Westborough, Massachusetts, allowing the company even greater leverage in helping businesses reach impressionable and affluent commuters and tourists approaching South Station.

Using Clear Channel Outdoor’s digital technology, the company and the Massachusetts Emergency Management Agency collaborate to provide emergency alerts to residents and visitors in dangerous circumstances like ice storms. The company’s digital billboards were also pivotal in the hours and days after the Boston Marathon bombing, first advising runners and family members to avoid Copley Square and then later supporting the manhunt for the bombers in conjunction with the FBI.

“Boston has a robust and highly-travelled public transportation infrastructure, including South Station,” said Stephen Ross, president & general manager, Clear Channel Outdoor -- Boston. “Our media in South Station will help brands make valuable impressions on commuters and tourists at critical moments, during transit dwell time that allows for deeper brand engagement.  We are also a proud partner to the City’s and State’s efforts to enhance safety in our communities through use of our digital media.”

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com

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Washington State Municipalities, Seahawks Sponsors and Clear Channel Outdoor Salute Hometown Team on Billboards

Billboards act as Seahawks “12 Zone,” celebrating team and NFL’s best football fans while expanding home field advantage

Seattle, WA—January 9, 2014— Today Washington State Municipalities (The State of Washington, King County, and the City of Seattle), avid Seahawks sponsors (long-time team sponsor Bud Light, Delta Air Lines, and The Western Washington Toyota Dealers) and media partner Clear Channel Outdoor (NYSE: CCO) joined together to pay tribute to Seahawks fans and protect the home turf advantage by ensuring only Seahawks-themed messaging will be seen on Clear Chanel Outdoor billboards in downtown Seattle.

Through this unique community alliance, Clear Channel Outdoor has dedicated 20 billboards within a two-mile radius surrounding CenturyLink Field as the Seahawks “12 Zone” (the moniker for the power of a football team’s fans).  Beginning January 10 and running through January 26, Clear Channel Outdoor, will host supporting partner messages and creative on billboards in a tribute to the power of the 12 Zone and proclaiming Seahawks’ fans as “the best in the NFL.”

“Seahawks fans are the best fans in the NFL,” said King County Executive Dow Constantine. “For two miles around CenturyLink Field, this unmistakable message will be blanketed on billboards, expanding our home field advantage from the stadium to the streets. Go Hawks!”

Additionally, Clear Channel Outdoor will further amplify the power of the “12 Zone” by extending this campaign to the greater Seattle community through its digital out-of-home media in the surrounding areas. Partnering with the Cities of Kent, Marysville, Tacoma, Tukwila and Renton (where the digital billboards are located) plus Joint Base Lewis McChord (JBLM) and the Renton Chamber of Commerce, Clear Channel’s digital billboards will also display Seahawks fan messaging helping to “raise the volume” far beyond the Stadium District.

“Clear Channel Outdoor is proud to be part of the fabric of Seattle, empowering local advertisers with effective and efficient marketing solutions and stepping up to support community programs, initiatives and nonprofits with our media,” said Pam Guinn, general manager, CCO-Seattle. “Seahawks fans are committed to our local team and so are we.  We’re proud to salute the fans and cheer the Seahawks on to victory.”

“Championship season is a great opportunity for marketers to align their brands with teams and their fans to become part of the excitement and dialogue,” said Suzanne Grimes, president, Clear Channel Outdoor – North America.  “This demonstrates the nimbleness of our medium to support advertiser campaigns that are contextually relevant and in the moment.”

The logos of the State, County and City appear on the billboards as a sign of support for Seahawks fans, and no public funds were involved.

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com

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Carlos A. San Jose Named Market President, Clear Channel Outdoor – Chicago

New York, NY – January 6, 2014 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the appointment of Carlos San Jose as Market President for Chicago, one of the company’s largest operations.  In his new role, San Jose will serve as a key member of Clear Channel Outdoor’s senior management team and will direct all aspects of branch operations including finance, operations, real estate, public affairs, marketing and sales.   San Jose’s diverse management and sales experience in media will contribute significantly to the acceleration of Clear Channel Outdoor’s audience-based selling that is empowered by digital transformation, new capabilities and efficacy measures.

“As the third-highest ranked DMA in the US, Chicago is an extremely important market for Clear Channel Outdoor and our partners,” said Suzanne Grimes, President and Chief Operating Officer, Clear Channel Outdoor – North America.  “We’re committed to having the best talent strategically leading our team and our out-of-home media investments, while also serving as our ambassador to all of Chicago’s community stakeholders.  Carlos is a savvy and well-respected media executive who will undoubtedly enhance the business contribution we make in this remarkable city.”

In addition to optimizing the development and use of Clear Channel Outdoor’s media inventory in Chicago, San Jose is responsible for forecasting revenue growth, developing effective business strategies in a dynamic environment, and developing relationships with local constituencies including advertising clients and their agencies, local elected officials, other governmental entities and community groups.  In conjunction with leading and developing the team, San Jose is responsible for creating an environment that ensures the highest standards for services and stewardship of the business in the local community. San Jose will report directly to Clear Channel Outdoor’s Senior Regional President, Gene Leehan.

San Jose brings over 25 years of sales and management experience in both Spanish and English-language media to his new role. Most recently San Jose was the Senior Vice President and General Manager of Telemundo ZGS Group, Orlando where he was responsible for all operations, maximized revenues, and assisted to develop the market’s top Spanish-language news team.  Previously, he served as Senior Vice President and General Manager for Univision Television Group Chicago where he also led the organization’s financial success and the development of Chicago’s top rated Spanish-Language news team, one that garnered 15 Emmy’s during his two-year tenure. 

“Out-of-home is in an amazing position to elevate its role in the media mix and I can think of no more exciting place to be a part of this than at Clear Channel Outdoor in Chicago,” said San Jose.  “I am looking forward to bringing the full breadth of my media experience in television and radio to bear on this exciting opportunity.  With digital enhancements and the impact of the mobile connected consumer, out-of-home is moving from one of the oldest mediums to one of the most exciting new options for advertisers.”

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Media Contact:
DavidGrabert@ClearChannel.com
212-812-0089

Clear Channel Outdoor & Associated Press Bring Worldwide New Year’s Eve Celebrations to America and Canada With Digital Billboards and #NYE4all

Campaign Marks First Use of Digital Out-of-Home as International News and Content Platform 

New York, NY – December 30, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced a groundbreaking campaign which leverages the flexible capabilities of its visual digital out-of-home network to deliver New Year’s Eve celebrations from around the world to the U.S. and Canada.  Starting at approximately 6:00 a.m. Eastern Time, December 31st, when New Zealand, Australia, Japan and China are among the first countries to enter 2014, Clear Channel Outdoor will begin displaying AP’s images of international New Year’s Eve celebrations across its inventory of more than 1,000 digital billboards in 37 major U.S. markets and select locations in Canada.  The campaign will conclude when Alaska, American Samoa, and the U.S. Islands of Baker Island and Howland Island are the final countries to enter into the New Year between 4AM and 7AM Eastern Time on Wednesday, January 2nd.

AP Images, the commercial photo unit of The Associated Press, was selected by Clear Channel Outdoor to collaborate in this groundbreaking use of out-of-home digital media because AP owns the world’s largest collection of historical and contemporary photographs, including timely, powerful and informative images that cover topics including breaking news, sports, business, entertainment, weather, fashion, and travel.  Clear Channel Outdoor will place AP’s images of New Year’s Eve into outdoor creative emblazoned with #NYE4all to encourage social engagement and sharing on Twitter, Facebook and other social media platforms. 

Clear Channel Outdoor’s growing digital inventory and innovative use of these screens have moved the company from a traditional outdoor advertising business to a powerful real-time broadcast medium that provides a more creative, timely, flexible and relevant way for brands to message and interact with consumers.  Advertisers are increasingly using these new capabilities to engage consumers with contextually aware messaging that stimulates deeper brand experiences and dialogue in social media. 

“Consumers are a very important part of the out-of-home advertising value chain.  Our New Year’s Eve displays will provide interesting, topical news and images via our digital platform, a clear illustration that out-of-home advertising is a more flexible and useful medium for advertisers than ever before, while encouraging increased consumer focus on the messages found there,” said Vicki Lins, Chief Marketing Officer of Clear Channel Outdoor – North America.  “Our digital screens can enable consumers to find the scores of a big game, or the results of an election, or the winner of last night’s reality show competitions -- and sometimes they’ll find important safety information like FBI Wanted searches or AMBER alerts.  Today, out-of home is a vital new real-time medium in an increasingly fractured media environment.”

“Pushing the creative boundaries of out-of-home, especially via our national digital platform, is a strategic imperative for us at Clear Channel Outdoor,” said Paul Livornese, Vice President & Creative Director, Clear Channel Outdoor – North America.  “It’s my goal to elevate the creativity of the medium, and I can think of no better way to do that than by using our digital screens to give some of AP’s most amazing photography a whole new stage.  There will be much more to come as our creative teams across the country help clients dramatically expand their creativity with our new digital capabilities.”

The following North American Clear Channel Outdoor markets are participating:

1.    Akron
2.    Atlanta
3.    Baltimore
4.    Boston
5.    Chicago
6.    Cleveland
7.    Columbus
8.    Dallas
9.    Denver (at Denver International Airport)
10.    Des Moines
11.    El Paso
12.    Fort Smith
13.    Houston
14.    Indianapolis
15.    Jacksonville
16.    Las Vegas
17.    Los Angeles
18.    Melbourne
19.    Memphis
20.    Miami
21.    Milwaukee
22.    Minneapolis
23.    New Jersey
24.    Oakland
25.    Ocala
26.    Orlando
27.    Philadelphia
28.    Phoenix
29.    Portland
30.    Reno
31.    Sacramento
32.    Salisbury
33.    San Antonio
34.    Seattle
35.    Tampa
36.    Toronto, Canada (including Toronto Pearson Airport)
37.    Vaughan, Ontario
38.    Wichita

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Media Contact:
DavidGrabert@ClearChannel.com
212-812-0089

Clear Channel Outdoor Debuts New, Full-Motion Digital Billboards at Penn Plaza – Just in Time for New Year’s Eve and “The Big Game”

Z100 Promotion Invites Fans to “Selfie” Their Way onto VIP Guest List for New Year’s Eve Party at M&M’s Times Square

New York, NY—December 20, 2013—Clear Channel Outdoor (NYSE: CCO) today announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the highly-trafficked Penn Plaza,  across from Madison Square Garden. On any given weekday, Penn Station, located at the Plaza, sees approximately 430,000 commuters and tourists, and with Madison Square Garden serving as the home to the New York Rangers, the New York Knicks, and a host of concerts and other premier events throughout the year, Clear Channel Outdoor’s new digital screens offer advertisers a valuable opportunity to build brands and move products. 

Z100, New York’s Hit Music Station owned by Clear Channel Media + Entertainment, is helping celebrate the launch of the new Penn Plaza digital billboards with a promotional ticket giveaway to a VIP New Year’s Eve Party hosted at M&M’S World® Times Square.  Only 1 in 100 peanuts is lucky enough to become an M&M’S Peanut Chocolate Candy – and some Z100 fans could be lucky enough to win tickets to an exclusive VIP New Year’s Eve party at M&M’S World® in Times Square!  The Z100 and M&M’S® New Year’s Eve Party, one of the hottest tickets in town, is hosted by The Elvis Duran Morning Show’s Skeery Jones and Garret broadcasting up close and personal with their most devoted fans in the heart of Times Square and featuring DJ Riddler.

To enter to win tickets, fans must stand in front of the new Clear Channel digital billboards on 425 and 427 7th Ave between 33rd and 34th Streets, take a “selfie” using their mobile phone and then tweet the picture with #LuckyEnough.  The digital billboards must be in the frame and the tweets must go out between December 20th and midnight December 27th.  No tickets are available to this exclusive Z100 party with  M&M’S®; Z100 fans can only win their way onto the guest list for an unforgettable evening in the hottest place in the world during New Year’s Eve – Times Square.

“Z100 listeners are passionate about their music and their station DJs and have proven time after time they will go to great lengths to get even closer to the music and DJs they love,” said Harry Coghlan, general manager, Clear Channel Outdoor-New York. “We are excited to illustrate the power of digital out-of-home media to drive deeper fan/consumer brand engagement right as we are leading up to big game on February 2, 2014.  And the location of these new digital billboards is perfect for brands trying to reach fans who will be flooding trough Penn Station to get to New Jersey for the game.”

For more information, please contact:
Jason King
(212)-812-0064
jasondking@clearchannel.com