Outdoor

Clear Channel to Launch “AIR Chicago,” First Ever 24-Hour Radio Station Dedicated to Aviation Information at Chicago O’Hare and Midway International Airports

Station Will Offer Windy City Travelers Critical Flight Information, Weather, News and Music

New York, NY– November 25, 2013 – Clear Channel Airports (CAA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) and the world’s leading marketer of airport multimedia, along with iHeartRadio, Clear Channel's industry leading digital radio platform and the Chicago Department of Aviation (CDA) today launched "AIR Chicago" - the first 24-hour-a-day airport radio station dedicated to keeping O’Hare and Midway travelers in tune with Chicago Department of Aviation information, airport traffic, weather, business news, smooth jazz music and much more. Just in time for the busy holiday travel season, the approximately 85 million annual travelers going through O'Hare and Midway can now access "AIR Chicago" through iHeartRadio.com and the iHeartRadio digital app, www.flychicago.com and Clear Channel’s local HD2 station - WKSC-FM/103.5 KISS FM.

“On behalf of Mayor Rahm Emanuel, we are proud that O'Hare and Midway, in partnership with Clear Channel, are the first airports to offer a radio station specifically devoted to keeping passengers in touch with real-time information,” said Rosemarie S. Andolino, Commissioner of the Chicago Department of Aviation. “AIR Chicago is a great example of our efforts to provide a ‘best-in-class’ experience for the millions of travelers who fly through our busy transportation hubs.”

O'Hare and Midway are the first airports to receive a dedicated radio station from Clear Channel. The addition of "AIR Chicago" is part of an ongoing effort to solidify and enhance the busy airport environments for which O'Hare and Midway are known. "AIR Chicago" will also serve as an impactful channel for local and national brands to reach consumers travelling through the Windy City.

“Clear Channel Airports has a long-standing reputation for leveraging its network of high-quality digital and mobile technologies to enable airports and local advertisers to reach travelers in and around the airport,” said Jon Sayer, president, Clear Channel Airports. “We are committed to delivering the best possible multimedia experiences to airports around the country, and we believe 'AIR Chicago' is a wonderful testament to the value and reach we provide our airport clients. I’m thankful that our partners at O’Hare and Midway have chosen us to expand upon their vision.”

iHeartRadio is available across all major platforms including web, mobile, tablets, automotive, television and gaming devices. Visit iHeartRadio.com for a complete list of app availability and to download.

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About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

For more information, please contact:
Jason D. King
Clear Channel Outdoor – North America
(212)-812-0064
jasondking@clearchannel.com

Clear Channel Outdoor and Chicago Department of Aviation Bolster O’Hare International Airport’s Sustainability

New Organic and Eco-friendly Media at O’Hare Showcases Clear Channel’s Innovative Approach to Green Space

New York, NY – November 19, 2013 – The Chicago Department of Aviation (CDA), in partnership with Clear Channel Airports, a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has unveiled the new Green Education Kiosk at O’Hare International Airport (ORD). Constructed using sustainable materials and incorporating a biophilic design, or nature-inspired architecture, the Fly Green Chicago exhibit is a one of a kind eco-friendly centralized hub for displaying the CDA’s industry-leading environmentally green airport initiatives.

“On behalf of Mayor Rahm Emanuel, we are proud to feature this new permanent exhibit which showcases our industry-leading sustainability initiatives, past, present and future, at O’Hare and Midway International Airports,” said CDA Commissioner Rosemarie S. Andolino. “The exhibit will help educate O’Hare travelers and employees about the merits of going green by highlighting our efforts at Chicago’s airports to conserve energy, reduce waste, protect natural resources and manage land in a sustainable manner. It also offers a comfortable place at the airport for passengers to relax and recharge their electronic devices in between flights.”

Clear Channel Airports, a leader in airport advertising conceptual displays, used eco-friendly materials to create an aesthetically pleasing environment for sharing all of the CDA’s sustainability accomplishments throughout its airports over the past 10 years.  This latest eco-friendly exhibit shares Fly Green Chicago’s evolutionary story in a compelling, engaging and nature-inspired way, welcoming travelers who want to rest, recharge and recycle.

The new Green Education Kiosk features seven information panels and decorative pylon enclosures that were constructed out of rigid board made from discarded wheat stalks; the benches, equipped with free charging outlets, were constructed from reclaimed walnut salvaged from the floor of the Mississippi River; and the upholstery on the bench pads is 60 percent bio-based material from sugar cane, a rapidly renewable resource. Materials used in the construction of the kiosk are low VOC.s, meaning there are virtually no off gassing or emissions from the material.

In addition, most of the material and the fabrication of the kiosk elements were sourced from manufacturing partners within a 25-mile radius of ORD, further reducing the carbon footprint of this display. Clear Channel Airports also installed all-LED light sources for the kiosk, resulting in an approximate 55 percent reduction of power consumption in comparison to traditional light sources.

“Clear Channel Outdoor shares O’Hare’s commitment to the environment and continues to embrace ever more eco-friendly practices for lighting and printing while also donating media space to environmental charities around the world,” said Jon Sayer, president, Clear Channel Airports.  “We also take pride in our rich history serving the greater Chicagoland area, including the airports, and we’re honored that O’Hare tapped our expertise and dedication to innovative solutions to help enhance their sustainability efforts.”

In addition to the Green Education Kiosk, Clear Channel Airports is working with CDA to enhance the overall sustainability of the digital and print advertising panels displayed around the airport. Existing digital advertising panels will be retrofitted with long-lasting, energy efficient LED illuminated light sources, delivering an 85 percent average reduction in energy usage compared to current power draws. The new LED light sources also provide a 400 percent increased lamp life, thereby lessening the strain on material resources required for new lamping, minimizing the load to Chicago area landfills and reducing the carbon footprint of deliveries and removal of materials.  And to further extend the sustainable theme within the airport, digital and static displays will include living ‘green walls’ that consist of Heart Leaf Philodendron, Neon Pothos, Silver Satin Pothos and Schumi Peperomia plants.

Further extending the commitment to sustainability, Clear Channel will print static displays on a light-weight tension fabric that is manufactured within a 20-mile radius of O’Hare.
 
These projects represent the first of a nine-phase program that Clear Channel Airports will be completing with CDA geared toward continuing its airport sustainability leadership.

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Media Contact:
Jason D. King, VP Corporate Communications
Clear Channel Outdoor
212.812.0064
jasondking@clearchannel.com

Signature Flight Support Renews Multi-Year Contract with Clear Channel Airports

Global out-of-home leader continues to lead as the nation’s preferred airport media provider

Allentown, PA – November 12, 2013 – Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport multimedia, today announced that it has renewed a multi-year deal to remain the exclusive media provider for Signature Flight Support in North America. This agreement includes 62 of Signature Flight Support’s Fixed Based Operations (FBOs), also known as private aviation terminals, in the U.S. Business travelers using these FBOs account for a significant percentage of organizational decision-makers ranging from mid-level career professionals to senior level executives. According to the National Business Aviation Association (NBAA), 95 percent of the companies ranked by leading business magazines as America's "most innovative," "most admired," "best brand," or "best customer service companies" rely on private business aviation.

“Clear Channel Airports has proven year after year that they can deliver the type of engaging media and advertising that is relevant to our high-level business-focused travelers, said Maria Sastre, president and chief operating officer, Signature Flight Support. “We look forward to continuing our partnership with Clear Channel Airports as they continually innovate their medium to better engage, inform and educate our travelers.”

“This multi-year renewal represents our continued commitment to delivering cutting-edge media solutions to Clear Channel Airports partner agencies and clients,” said Jon Sayer, president, Clear Channel Airports. “We are already at work conceptualizing the kind of next generation of out-of-home media solutions that will give our advertisers a leg up on the competition as they work to reach savvy and affluent business travelers.”

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About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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About Signature Flight Support
Signature Flight Support is a BBA Aviation plc company and is the world’s largest fixed-base operation (FBO) and distribution network for business aviation services. Signature services include fueling, hangar and office rentals, ground handling, maintenance and a wide range of crew and passenger amenities at strategic domestic and international locations. Headquartered in Orlando, Florida, Signature currently operates at more than 100 locations in the United States, Europe, South America, Africa and Asia.

For more information, please visit: www.signatureflight.com or on Facebook at www.facebook.com/signatureflightsupport. 
Follow Signature Flight Support on Twitter: @SignatureFBO

Media Contact:
Jason D. King
Clear Channel Outdoor
JasonDKing@clearchannel.com
212-812-0064

Cleveland Hopkins International Airport (CLE) to Offer Clear Channel Outdoor’s ClearVision TV Network

Local, National Businesses to Benefit from Dynamic Ad Platform Reaching CLE’s Nine Million Annual Travelers

Allentown, PA – November 7, 2013 – Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport multimedia, today announced that its in-airport TV network, ClearVision, will be available at Cleveland Hopkins International Airport (CLE) in early 2014 giving businesses and brands operating in Cleveland, including local tourist attractions, a new channel for advertising.

“We’re always looking for ways to improve our customers’ experiences here at the airport,” said CLE’s Airport Director Ricky Smith.  “Adding ClearVision will help deliver non-stop news and entertainment to our visitors, as well as highlighting local attractions.”
ClearVision is also the only airport television network that links brand campaigns to a unique variety of content from major TV Networks, including ABC, FOX, NBC, E!, NFL Network and many more. ClearVision delivers a lineup of top network shows from 200 content providers, transformed into short-form “mini-sodes,” news, weather and sports, and enables airports to offer a customized TV station featuring local businesses and airport promotions. At CLE, the new locally branded television network, known as “CLE-TV,” will feature CBS Cleveland, live with breaking news and emergency advisories. Local businesses, such as the Cleveland Zoo, Cleveland Metroparks and Cleveland Children’s Museum have already signed on as CLE-TV sponsors.

“We are thrilled to help Cleveland Hopkins International airport significantly elevate their vistors’ experience with the diversity of content offered only by ClearVision,” said David Tetreault, COO ClearVision/ConnectiVISION TV.  "As broadcasters in the away-from-home television space, we strive to deliver a programming line-up that is embraced by viewers through our offering of entertainment, education and information and by advertisers and brands for our delivery of the engaged and highly desirable demographic – the affluent business traveler."

The ClearVision platform provides local and national businesses with products and services available in Cleveland, a unique branding opportunity to target and reach very valuable consumers – frequent travelers. ClearVision is an ideal integration for CLE’s initiative to promote hometown businesses and tourism in order to generate sales and encourage repeat visits. Additionally, ClearVision gives CLE the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their traveling experience.

“The installation of ClearVision at CLE is a significant milestone in our ongoing commitment to helping airports across the country reach their goals,” said Jon Sayer, president, Clear Channel Airports. “ClearVision was chosen over the competition because of its easy integration, its stellar selection of content from popular television networks and its rapidly expanding network of airports all over the country. The addition of in-airport TV to the growing list of amenities at CLE will be a significant contributor to the airport’s goals for providing enhanced amenities and creating new business opportunities.”

CLE is the fourth airport in the United States to install the in-airport TV Network to-date. The first airport to use ClearVision was Louis Armstrong New Orleans International Airport in December 2012, followed by Raleigh-Durham International Airport and Dallas Love Field Airport.

About ClearVision
ClearVision is a transformative away-from-home television broadcaster delivering a top-tier entertainment, news, sports and weather programming mix to airports throughout the U.S. ClearVision is a partnership between Clear Channel Airports and ConnectiVISION Digital Networks and is headquartered in Burbank, CA. The company’s television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.clearvisiondigitalnetworks.com to learn more.

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Media Contact:
Jason D. King
Clear Channel Outdoor
JasonDKing@clearchannel.com
212-812-0064

Walker Jacobs Becomes Chief Revenue Officer and President of Sales for Clear Channel Outdoor – North America

Former Head of Turner’s Digital Ad Sales Group to Lead Monetization of Clear Channel’s Portfolio of Out-Of-Home Assets in the U.S. and Canada

New York, NY – October 23, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Walker Jacobs will become Chief Revenue Officer and President of Sales for Clear Channel Outdoor – North America.  Jacobs will lead the monetization of CCO’s portfolio of industry leading out-of-home assets in the U.S. and Canada and use his extensive experience to build a world class business development organization and develop innovative marketing solutions to benefit CCO and its partners.  Jacobs will report to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor – North America.

In his new role, Jacobs will have direct responsibility for the national advertising sales, sales marketing, revenue management and sales operations teams.  Clear Channel Outdoor has developed and deployed a unique and powerful collection of out-of-home media assets, and is focused on growth opportunities that provide solutions for today’s marketers – from technological innovation and mobile and social integration to enhanced audience targeting, engagement and measurement.  Jacobs will lead the company’s efforts to grow revenue on the basis of these solutions and bring new advertisers to the out of home sector.

Jacobs most recently served as Executive Vice President of Turner Broadcasting Systems Inc.’s Turner Digital, where he led one of the fastest-growing areas of Turner’s business.   There he oversaw all digital sales efforts, as well as integrated marketing solutions with all of the company’s cable networks, including TNT, TBS, CNN, Cartoon Network, Adult Swim and TruTV.  Jacobs led sales efforts across the Internet, video-on-demand and mobile platforms for the company’s portfolio of leading sports, news, entertainment and kids’ sites, including CNN.com, NBA.com, NASCAR.com, NCAA.com, PGA.com, Bleacher Report, Funny or Die, and many others.  Under Jacobs’ management, revenue increased fivefold in his six years at Turner Digital.

“I’m thrilled that Walker Jacobs is joining the Clear Channel Outdoor team in such a key role,” said Grimes.  “This is the pivotal moment for OOH as we combine our enduring impact with emerging technology, to help marketers reach an increasingly mobile consumer against the backdrop of a fractured media landscape.  Walker’s passionate sales leadership, innovative media perspective and deep digital expertise will be invaluable in accelerating our growth as we harness CCOA’s leadership position to benefit advertising partners.”

“As Clear Channel Outdoor continues to lead the way in transforming its business into one that maximizes its digital capabilities, it creates huge opportunities for advertisers to plan and buy out-of-home on a national basis.  This is an incredible opportunity for me to use my experience in digital platforms and work with teams across Clear Channel Outdoor to maximize revenue across our powerful nationwide advertising platform,” said Jacobs. 

“With connected consumers increasingly looking for information, entertainment and media options wherever they are, out-of-home advertising is becoming an increasingly critical part of advertisers’ marketing mix – and Clear Channel Outdoor is laser-focused on working with advertisers to couple cutting-edge technology with innovative marketing programs, enabling them to win an increasing share of consumers’ attention.”

Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America.  Jacobs also led Reuters’ outdoor advertising business in Times Square, where he managed their partnership with NASDAQ Tower.  The two companies’ digital out-of-home assets were combined to create “Times Square Squared,” one of the early leaders in innovative digital out-of-home. Jacobs joined Reuters by way of the company's March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as Vice President, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.

In 2009, Jacobs was named to the annual "Mediaweek 50" list, which recognizes the media industry's most indispensable talent, and was again named in 2010 as the magazine's "20 To Watch." Jacobs recently served on the Board of Governors of the National Academy of Television Arts and Sciences New York, the boards of IAB and OPA, and is also a member of the Board of Directors for Junior Achievement New York.

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Media Contact:
DavidGrabert@ClearChannel.com
212-812-0089

Paul McCartney Teases Launch Of “NEW” Album Across Clear Channel’s Multiplatform Network

New York, NY—October 10, 2013-- Clear Channel, a leading global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, today announced that music legend Paul McCartney will tease the launch of his forthcoming solo album, ‘NEW’, with a creative, multi-platform campaign across Clear Channel’s extensive global properties. The campaign includes exclusive digital out-of-home elements in 30 major cities across 18 countries, as well as an iHeartRadio Album Release Party.

iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct 9, which celebrated ‘NEW’, scheduled to be released October 15. The surprise event will be aired across Clear Channel Media and Entertainment Classic Rock, Classic Hits, Oldies and AC stations across the country (times vary by location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October 14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from McCartney’s upcoming album and exclusive insights behind the music before the album is released to the public.

Beginning Sunday, Oct. 13, Clear Channel Outdoor - North America (NYSE: CCO) will tease the iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance on digital billboards across the country – driving fans to tune in. Utilizing digital out-of-home’s unique ability to offer advertisers a highly flexible and creatively rich platform through which to engage with its target audience, the campaign will feature six different creative executions that will change throughout the campaign’s duration. For the teaser element, bold, inspiring and intriguing quotes from the song lyrics of the title track “NEW” will be showcased on CCO’s digital screens alongside a call to action to search for “#whatsnewpaul”, driving audiences online to discover Paul McCartney on Twitter, Instagram, Facebook and through Google to paulmccartney.com where they can listen to new tracks, learn more and pre-order the album. On the day of the album’s launch, a final creative will reveal the complete album artwork. The digital out-of-home campaign will be featured on billboards in the following U.S. markets: Akron, Atlanta, Boston, Chicago, Cleveland, Columbus, Dallas, Des Moines, El Paso, Ft Smith, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Melbourne, Memphis, Miami, Milwaukee, Minneapolis, New Jersey, Oakland, Ocala, Orlando, Philadelphia, Phoenix Portland, Reno, Sacramento, Salisbury, San Antonio, Seattle, Tampa and Wichita.

"NEW," the first album of all-new original Paul McCartney material in six years, will be released in the U.S. on October 15. The multi-producer Paul McCartney album features four distinct styles, four different sets of ideas, coming together into one.

Paul McCartney said: “It's funny, when I play people the album, they’re surprised it’s me. A lot of the tracks are quite varied and not necessarily in a style you'd recognize as mine. But I didn't want it to all sound the same. We had a lot of fun.”

“Clear Channel Outdoor’s global network of digital screens marries the oldest form of advertising with the newest technology, providing brands with huge creative potential to connect simultaneously with people around the world,” said William Eccleshare, CEO, Clear Channel Outdoor.“As the exclusive digital out-of-home partner for the launch of Paul McCartney’s ‘NEW’ album, we are delighted to be bringing this smart, creative, tease-and-reveal campaign to life, demonstrating the compelling creative power and flexibility of outdoor.”

“At Clear Channel Media and Entertainment, we are huge fans of Paul McCartney and his music, and there is no better way to bring his newest work to listeners across America than through our incredibly broad range of entertainment assets.” said John Hogan, Chairman and CEO of Clear Channel Media and Entertainment. “Whether it’s a massive event like the iHeartRadio Music Festival or an intimate iHeartRadio Album Release Party, connecting artists with their fans is at the core of what we do and we are delighted to work with Paul to share his “NEW” album with millions nationwide.”

The teaser campaign for “NEW,” will be revealed on Clear Channel Outdoor digital OOH screens in the following 18 countries across the globe:

Belgium
Canada
Chile
Denmark
Finland
France
Hong Kong
Hungary
Italy
Mexico
Norway
Peru
Singapore
Spain
Sweden
Switzerland
UK
USA

For more information about Paul McCartney, visit:
@paulmccartney
#whatsnewpaul
www.paulmccartney.com

For more information contact:
Clear Channel Outdoor
Jason D. King
(212)-812-0064
jasondking@clearchannel.com

Clear Channel Media and Entertainment / iHeartRadio
Angel Aristone
(212)-377-7802
angelaristone@clearchannel.com

Clear Channel Outdoor, Hyperactivate Anoint @AprilGregory as Advertising Week’s “Most Influential” Attendee

Out-of-Home, Mobile and Social Media Integration Spurs Discussion, Catapults Tweets to the Physical World in Times Square
 
New York, NY– October 10, 2013 – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out-of-home advertising companies, in collaboration with Hyperactivate, today crowned @AprilGregory as Advertising Week’s “Most Influential” attendee by awarding her social prowess with 15 minutes of time on a Spectacolor Times Square digital billboard.

@AprilGregory, a marketing strategist, visualization expert and mother of one who is based in New Jersey and has 11,000 followers, captured the top spot on the Clear Channel Outdoor-sponsored www.amplifyawx.com leader board as Advertising Week’s 10th Anniversary drew to a close. Gregory said she has not yet decided when she will use her time or what creative and copy she’ll select to capitalize on her “15 Minutes of Fame.”

“Generally speaking, my social media approach is to focus on others and so my approach with Ad Week was much like what I'd use for my clients,” said Gregory.  “I wanted to live tweet relevant content and highlight others in the process. I had a lot of fun with it.  I never thought I'd win.”

Gregory’s level of activity and influence in the social space during Advertising Week, as measured by Hyperactivate’s social application, “Spotlight,” moved her to the top of the leader board and past other participating social media devotees who boast thousands more followers than Gregory, who has fewer than 10K tweets to her credit. In addition, Gregory’s social activity contributed to 40 percent of all posts initiated through the amplifyawx.com landing page.

“We identified Gregory as the most influential because she activated more of her fans and followers than anyone else,” said Marc Fischman, Co-Founder and CEO of Hyperactivate. “This means her social network of fans and followers were most engaged with the campaign, proving our point that a person with more fans and followers than anyone else isn’t necessarily the most influential if they can’t move those people to action.”

This activation, and @AprilGregory’s win, underscores that it’s what happens after a Facebook post or tweet is posted that matters most, marking the next frontier in understanding the brand value of social media.

“Advertising Week attendees like to be heard and are active in the social space, said Vicki Lins, executive vice president & chief marketing officer, Clear Channel Outdoor. “We wanted our amplifyawx.com promotion to capture that moment of social activity, make it relevant to the conference and use it as a trigger to stimulate more discourse. But most importantly, we wanted to measure the cascade of activity that happens after someone tweets. This activation took what’s happening in the moment, originating in the social and mobile worlds and then moves to the physical world through the power of digital out-of-home media.”

The four-day promotion was open only to AWX delegates who posted to their Facebook or twitter pages with #AWX directly from www.amplifyawx.com. These posts then automatically appeared on a Spectacolor Screen in Times Square at 1567 Broadway, adjacent to TKTS and Duffy Square and on Clear Channel Outdoor digital totems placed at Advertising Week venues (Times Center and Liberty Theater).

Each Tweet or Facebook post initiated from amplifyawx.com was tracked by “Spotlight,” which followed subsequent actions taken on each tweet or post – links clicked, re-tweets, comments made, etc., until the competition ended at noon, September 27. 

class="page-strong">About Hyperactivate
Hyperactivate is the marketing solutions company that activates fans and followers by creating participatory social media promotions that encourage and facilitate sharing of brand messages. Named one of the top three social media companies of 2013, Hyperactivate has a powerful technology platform for harnessing word-of-mouth marketing, analyzing social media efforts, and for the first time ever, accurately measuring social media ROI. The company is the first of its kind to develop a proprietary patent-pending platform that can actually trace a brand revenue stream back to a single tweet or post and the chatter it created. Best known for its mosaic application, Hashtagart, Hyperactivate is expanding its marketing solutions to include a full suite of products to run on its platform including Spotlight, Caption Capture, and Social Comix.

About Advertising Week
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe which returns to London March 31 – April 4, 2014.

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Media Contacts:

Clear Channel Outdoor David Grabert – DavidGrabert@clearchannel.com; 212-812-0089

Hyperactivate – Lynn Munroe, lmunroe@optonline.net; 845-548-1211

Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover

New York, NY– October 7, 2013 – Clear Channel Outdoor (NYSE: CCO) today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world.  The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.

Beginning today at 1pm ET, in an exclusive multiplatform event, Lady Gaga, who is renowned for her social media savvy and massive following, will ask her over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook to tweet and post about the upcoming album using the hashtag #iHeartARTPOP. Over the following 30-minute time-frame, “Mother Monster” will use Clear Channel Outdoor’s media to perform a digital tease of the album cover with a new portion revealed every few minutes until the artwork is fully displayed.

Available November 11, ARTPOP is Gaga’s fourth studio album. Legendary artist Jeff Koons designed the cover. “Having Jeff create something for ARTPOP was a dream come true, and a very emotional experience. He has given me the greatest gift and we are excited to be sharing it with you,” said Lady Gaga.

Tweets from fans with #iHeartARTPOP will be incorporated into the backdrop of the creative reveal, giving them the chance to become fully immersed in the collaborative art process and the opportunity to see their messages on Clear Channel billboards and digital screens, and on www.ladygaga.com. This marks the first time any musical and visual performing artist has collaborated with fans through social media to create an iconic, global moment around art in out-of-home media.

“Clear Channel Outdoor has a growing, vibrant network of high quality digital screens across the globe which gives advertisers a new and powerful, premium media portfolio to reach consumers. With the rise of urbanization and the increasing dominance of mobile Internet and apps, out-of-home is an essential ingredient in media campaigns to communicate, engage and even transact with consumers,” said William Eccleshare, chief executive officer of Clear Channel Outdoor. “We are committed to delivering the full potential of digital out-of-home by providing our global clients with rich, creative and effective campaigns, so we’re extremely proud to be partnering with Lady Gaga to bring ARTPOP to the world in such an innovative way.”

To ensure that all fans worldwide are able to participate, Lady Gaga will expose her highly anticipated album’s artwork simultaneously in 18 cities across the globe while also streaming the live reveal at www.ladygaga.com, direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square located at 1567 Broadway. In demonstration of Clear Channel’s truly unique cross platform capabilities that include radio and digital in addition to out-of-home, Clear Channel Media and Entertainment radio stations across the U.S. will also post the album cover, once it’s revealed, to their individual websites. 

Eager fans who crave a first-hand look at the global unveiling of the ARTPOP can see it in the following cities:

•    Barcelona, Spain
•    Brussels, Belgium
•    Chicago, Illinois
•    Helsinki, Finland
•    Lima, Peru
•    London, United Kingdom
•    Los Angeles, California
•    Madrid, Spain
•    Mexico City, Mexico
•    Miami, Florida
•    New Jersey
•    New York City, New York
•    Oakland, California
•    Oslo, Norway
•    Paris, France
•    Santiago, Chile
•    Stockholm, Sweden
•    Valencia, Spain
•    Venice, Italy

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For more information, please contact:

Lucy Puddefoot
Clear Channel Outdoor – all countries outside U.S.
+44 (0) 207 478 2284
lucypuddefoot@clearchannel.com

David Grabert
Clear Channel Outdoor – North America
+001 (212)-812-0089
davidgrabert@clearchannel.com

Angel Aristone
Clear Channel Media + Entertainment
+001 (212)-377-7802
angelaristone@clearchannel.com

Jessica Morris
Fishburn Hedges
+001 (212) 459-6232
jessica.morris@fishburn-hedges.com

Lady Gaga’s ARTPOP album reveal will be seen starting at 1:00 PM ET at the following international locations:

EUROPE:

Brussels, Belgium
•    Over 100 screens covering the Metro stations across Belgium, including Brussels South, Brussels Central, Antwerp Central and Ghent.

Helsinki, Finland
•    In the Heart of Helsinki City, the big screen located near Narinkkatori by the Kamppi shopping center main entrance.

London, UK
•    Over 100 bus stops covering key pedestrian areas in downtown central London.

Oslo, Norway
•    Downtown Oslo, a large screen outside the front entrance to the largest shopping mall in Oslo City Center, next to the main railway station.

Paris, France
•    Le Grand Ecran on l’esplanade, La Défense, Paris.  Outside, near le Quatre Temps Mall.

Barcelona, Madrid & Valencia, Spain
•    Super-sized billboards at the main entry and exit routes into Madrid, Barcelona and Valencia, Spain; La Vaguada in Madrid; Nuevo Centro in Madrid and Valencia.

Stockholm, Sweden
•    Over 100 screens in the Stockholm Metro, covering all the main stations.

Venice, Italy
•    Screens throughout the Marco Polo airport, Venice.

LATIN AMERICA:

Lima, Peru
•    Digital billboards across the city center including Av. La Marina at a location in front of the most visited mall in the city and three other screens at Av. Javier Prado which connects the principal business districts of the city.

Mexico City, Mexico
•    Digital billboards across the city center

Santiago de Chile, Chile
•    Digital billboards across the city center

UNITED STATES:

New York City
•    Times Square, 1567 Broadway (Broadway between 46th and 47th Streets)
Chicago
•    33 screens
Los Angeles
•    6 screens
Miami
•    20 screen
New Jersey (various cities)
•    10 screens
Oakland
•    10 screens

Clear Channel Outdoor and Hyperactivate Measure Advertising Week’s “Most Influential” in Social Media Competition

Promotion Demonstrates the Power of Out-of-Home to Drive Mobile and Social Media Engagement; Awards Winner with 15 minutes of Fame on Spectacolor Screen in Times Square
 
New York, NY– September 23, 2013 – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out-of-home advertising companies, today announced it is working with Advertising Week to promote social media discussion at its 10th Anniversary confab (AWX) by sponsoring a competition in which AWX delegates can pit their social media influence against others in the chance to win fifteen minutes of fame on one of Clear Channel Outdoor’s Spectacolor screens in Times Square.  Clear Channel Outdoor partnered with participatory marketing company, Hyperactivate, to execute the campaign, curate the social media/out-of-home activation and measure the influence of participants.

Starting September 23 at 9 am Eastern, AWX attendees can amplify their tweets and Facebook posts at www.amplifyawx.com. Tweets and posts issued from the landing page will be amplified from the online social media world to the real world, automatically appearing on a Spectacolor Screen in Times Square at 1567 Broadway, adjacent to TKTS and Duffy Square and on Clear Channel Outdoor digital totems placed at Advertising Week venues (Times Center and Liberty Theater). Each Tweet or Facebook post initiated from amplifyawx.com will be tracked by “Spotlight,” Hyperactivate’s new proprietary application which will follow subsequent actions taken on each tweet or post – links clicked, re-tweets, comments made, etc., until the competition ends at noon, September 27.  A leaderboard will be presented online and on the digital screens at the Advertising Week venues and the participants in the competition will also be able to view their own individual scores to see how they are doing.

“Following this campaign, Clear Channel Outdoor will have a whole new set of data that shows the impact of out-of-home in sparking a lively social dialogue,” said Marc Fischman, co-founder and chief executive officer of Hyperactivate. “This activation at AWX will also further illustrate to all of the advertising thought leaders in attendance that it’s what happens after a Facebook post or tweet is posted that matters most; this is the next frontier in understanding the brand value of social media. We are able to look beyond simply the number of friends and followers who may have been exposed to a message and analyze the subsequent actions taken with our Spotlight app.”

Clear Channel Outdoor anticipates that the 15 minutes of time on the Spectacolor screen in Times Square will be a strong incentive to participation for the AWX delegates and the company will call attention to the opportunity throughout the week with thought-provoking questions on Twitter and Facebook and prompts issued by the satellite screens the company is erecting at the AWX venues. 

“With consumers spending more time out of home and tethered to their mobile devices, the stage is set for brands to tap into the power of out-of-home media as an activator of conversation and social interaction that strengthens brand affinity,” said Vicki Lins, chief marketing officer of Clear Channel Outdoor – North America. “Recent growth trends in out-of-home point to advertisers’ recognition of our medium’s enduring impact. I believe out-of-home’s ongoing integration with mobile and social technologies will amplify these trends, and I look forward to the data-driven demonstration with Hyperactivate during Advertising Week’s tenth anniversary.”

About Hyperactivate
Hyperactivate is the marketing solutions company that activates fans and followers by creating participatory social media promotions that encourage and facilitate sharing of brand messages. Named one of the top three social media companies of 2013, Hyperactivate has a powerful technology platform for harnessing word-of-mouth marketing, analyzing social media efforts, and for the first time ever, accurately measuring social media ROI. The company is the first of its kind to develop a proprietary patent-pending platform that can actually trace a brand revenue stream back to a single tweet or post and the chatter it created. Best known for its mosaic application, Hashtagart, Hyperactivate is expanding its marketing solutions to include a full suite of products to run on its platform including Spotlight, Caption Capture, and Social Comix.

About Advertising Week
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe which returns to London March 31 – April 4, 2014.

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Media Contacts:

Clear Channel Outdoor David Grabert – DavidGrabert@clearchannel.com; 212-812-0089

Hyperactivate – Lynn Munroe, lmunroe@optonline.net; 845-548-1211

Advertising Week – Lainie Rosenthal – Rosenthal@sunshinesachs.com; 212-691-2800

Rocky Sisson, Chief Revenue Officer of Clear Channel Outdoor – North America, Retires
 
New York, NY – September 6, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the retirement of Rocky Sisson, executive vice president and chief revenue officer for its business in the U.S. and Canada.  His last day in this role is September 6, 2013; however he has agreed to assist the company with the transition through the end of the year.

In making the announcement, Suzanne Grimes, president and chief operating officer of Clear Channel Outdoor – North America said, “Rocky made significant contributions to the company’s growth during his more than 20-year tenure, which dates back to his start in Orlando, Florida. He’s been an inspiring and passionate leader who has mentored many others industry-wide. On behalf of everyone at Clear Channel, I thank Rocky for his years of service and wish him the very best in retirement.”

The company will announce the appointment of a new leader for sales in the U.S. and Canada in the coming weeks. 

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Media Contact:
David Grabert VP, Marketing & Communications,
Clear Channel Outdoor
212.812.0089
davidgrabert@clearchannel.com