Outdoor

Clear Channel Outdoor appoints Pru Parkinson Global Chief Marketing Officer

New York - June 5, 2013 - Clear Channel Outdoor Holdings (NYSE: CCO), one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing and internal communications.

Pru, who joined CCO’s international division - Clear Channel International (CCI) - as Sales and Marketing Director in January 2010, will work with CCI’s and Clear Channel Outdoor North America’s (CCOA) marketing teams to build and share the company’s global value proposition, and to lead its macro narrative on creativity, innovation and technology.

In addition, Pru is charged with leading the company’s global internal communications efforts.  She will oversee the evolution of the company’s corporate culture to help support the brand on a global scale, while ensuring the flexibility of Clear Channel Outdoor teams worldwide to remain nimble to local business environments and opportunities in established and emerging markets.  Altogether, Clear Channel Outdoor provides diverse out-of-home advertising solutions in 30 countries on five continents.

In announcing her promotion, Clear Channel Outdoor’s Chief Executive Officer, William Eccleshare, said:

“The creation of Pru’s new role as Clear Channel Outdoor’s Global Chief Marketing Officer reflects our ambition to leverage our global scale and reach, which is unprecedented amongst outdoor advertising companies.”

“This important appointment underscores our commitment to elevating Clear Channel Outdoor as a distinctive, market-leading media company by empowering our organization with vision, brand values and compelling stories of our results for clients. We offer the most impactful and technologically advanced connections between brands and people from San Francisco to Beijing; Pru will help to inspire marketplaces worldwide with these accomplishments. I have great confidence in Pru’s ability to help us achieve this and to drive the business to its next level of global development.”

Pru has 25 years’ experience in the industry, predominantly in creative and media agencies.  She served as CEO at Universal McCann London, before co-founding Nylon, the WPP-owned communications planning business, in 2004.  

Prior to joining Clear Channel in January 2010, Pru was Group Strategic Planning Director at Starcom MediaVest.

Commenting on her new role, Pru said:
“I am delighted to have been appointed as Global Chief Marketing Officer at Clear Channel Outdoor at a time of great opportunity for our business.  As a global company, we are driving expansion in new markets and embracing the creative potential of new technologies.  I am excited about the future of our industry and passionate about continuing to promote the Clear Channel story.”

Clear Channel International: clearchannelinternational.com
Follow us @ccoutdoor

Clear Channel Outdoor North America: clearchanneloutdoor.com
Follow us @ccoutdoorna

Clear Channel Airports Wins 2013 International Digital Signage Award for Interactivity

Clear Channel Outdoor Recognized For Pioneering Efforts in Interactive Digital Out-of-Home Advertising

ALLENTOWN, PA- May 29, 2013– Today Clear Channel Airports (CCA) and Clear Channel Outdoor Canada announced, in collaboration with strategic partners, Digital Factory and the Greater Toronto Airports Authority (GTAA), they won the 2013 International Digital Signage Award for Interactivity for providing the platform for GE Canada’s ground-breaking execution of “Mine Flight.” This Toronto Pearson International Airport advertising attraction used Clear Channel Airport’s innovative digital signage technologies to engage air passengers in an interactive and immersive flying experience.

The Digital Signage Awards are representative of the world's most excellent digital screen media projects, creativity, content and technology.

“GE Canada leveraged the minds of Digital Factory and Clear Channel Airport’s immersive digital technologies to propel ‘Mine Flight’ in the Toronto Pearson International Airport,” said Sergio Pulla, senior manager, advertising and partnership, Greater Toronto Airports Authority. “And this is emblematic of how digital advertising throughout the GTAA can help brands connect with business and leisure travelers, on a greater, more meaningful level, than ever before.” 

Belgium-based company, Brandfirst, created the hands free gesture technology used in the five meter high interactive Mine Flight video wall display (nine full HD screens combined).

“Working collaboratively with fearless agencies like BBDO and the Digital Factory to generate great results for GE Canada and also garnering international recognition is inherently rewarding, but it is also one more proof point demonstrating how Clear Channel is securing its place as an industry leader amidst the digital out-of-home advertising revolution,” said Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor.

Contact:
Jason D. King, vice president, corporate communications, Clear Channel Outdoor
703.582.9512
jasondking@clearchannel.com

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About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

Clear Channel Outdoor Advances Audience-Based Selling with Rollout of Consumer Networks

Innovation enables advertisers and agencies to more easily buy solutions based on key demographics

New York, NY – May 20, 2013 – Clear Channel Outdoor Holdings (NYSE: CCO) today announced the rollout of consumer networks, a portfolio of pre-selected out-of-home advertising products that helps streamline the media purchasing process and gives advertisers a more effective way to engage their key audiences.

The company’s new consumer networks offer advertisers and agencies a simpler and easier buying process, supported by Traffic Audit Bureau (TAB) ratings that they can plug into demographic-specific advertising models. As a result, advertisers and agencies will have an effective solution that eliminates the need to build the out-of-home component of their campaigns by selecting individual outdoor assets among hundreds of thousands of local and national options.

The new consumer networks, accompanied by out-of-home ratings, are delivered in a format consistent with other major media (TV, radio, print) and offer compatible buying metrics, making it easier to assess the value of out-of-home as part of a comprehensive media plan.  By combining demographic targeting with psychographic geo-targeting, Clear Channel Outdoor’s consumer networks can offer enhanced audience metrics and ensure that out-of-home campaigns deliver the greatest exposure to a client’s target audience -- allowing planners to maximize the effectiveness of their media budget.

“Our consumer networks represent a significant innovation in the delivery of key audiences when they are out of home, and much more is coming from Clear Channel Outdoor as we work to evolve our audience delivery to benefit advertisers,” said Suzanne Grimes, president and chief operating officer of Clear Channel Outdoor – North America. “With other media facing steep challenges brought on by technology disruption and audience fragmentation, out-of-home is well positioned to maintain or increase advertiser’s audience reach and win additional share of their mix. The key is to make buying audiences easier, and we are laser focused on continuing innovation in audience delivery and measurement.”

At launch, the new consumer networks comprise targeted portfolios for several pre-selected demographic groups which range by market including Hispanics, African Americans, women or men between the ages of 18 to 49, adults 18 to 34, and affluent consumers with income greater than $75,000, $100,000 and $150,000 annually.

“The results we’re seeing from the industry’s investment in the TAB ratings will multiply as we combine measurement innovation with selling innovation,” said Rocky Sisson, chief revenue officer of Clear Channel Outdoor – North America.  “The consumer networks we’ve built deliver valuable audiences that advertisers want, and this approach is already paying off as major national advertisers have shifted dollars, with confidence, to out-of-home in order effectively attain their campaign goals.”

Following Clear Channel Outdoor’s successful piloting of the demographic networks in three markets in 2012, seven markets are in various stages of deployment, including Albuquerque, Cleveland, Orlando, Milwaukee, Minneapolis, San Francisco, and Seattle.

“The development of demographic networks is a very positive step for Clear Channel and necessary direction for the OOH marketplace,” said Connie Garrido, chief executive officer of Posterscope.  “To be able to deliver audiences on a deeper level provides tangible value to assist in optimizing the delivery of a program. We look forward to working with Clear Channel Outdoor to leverage these networks in our planning process and to seeing how CCO continues to build on the networks moving forward.”

Chicago City Council Selects Clear Channel Airports as Digital Media Provider for O’Hare and Midway Airports

Contract Could Deliver More than $25 Million Annually to the Windy City

CHICAGO- May 17, 2013– Chicago’s City Council recently voted to award Clear Channel Airports a new five-year contract with five one-year extension options to provide comprehensive indoor digital media programs at Chicago’s two airports – O’Hare and Midway International. Clear Channel Airports, a division of Clear Channel Outdoor (NYSE: CCO), has a long history in Chicago having owned and operated advertising space at both airports since 2002.

“The new advertising platforms will enhance the look and feel of the global gateways to our city, O’Hare and Midway, with vibrant, dynamic displays and interactive features that set a new world model for other cities and airports to follow,” said Chicago Mayor Rahm Emanuel. “It includes cutting-edge technology that will inform and entertain travelers, and help them better navigate Chicago’s airports. The agreements also provide opportunities for disadvantaged business enterprises and will optimize concession revenues to the airport.”

In addition to enhancing the air passenger experience with interactive displays and real-time information, the Clear Channel Airports media technologies are expected to attract local, regional and global advertisers delivering to the City more than $25 million annually from ads and sponsorships sold in O’Hare and Midway.

Featuring nearly 400 digital devices, Clear Channel’s program will reach more than 66 million passengers in Chicago annually. Using flexible, diverse and interactive technologies, Clear Channel’s planned program includes:

• The first ever 360 degree digital globe in an airport suspended from the ceiling of Terminal 3.
• Two digital soffits (overhangs) comprising a total of 60 LCD screens creating 412 square feet of dynamic digital surface each.
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• A full network of interactive digital directories providing travelers instant access to information on restaurants, hotels, etc.
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• Embedded digital tablets available to travelers within sponsored FreeCharge work stations allowing passengers to connect with work or home.
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• Various living green foliage walls and a green education area emphasizing the City of Chicago’s commitment to green areas and environmentally friendly practices.

“Clear Channel is excited to continue its partnership with the City of Chicago,” said John J. Moyer, vice president, Clear Channel Airports. “Airports across North America are making it clear that Clear Channel is the preferred partner for airport media, and this new contract will give Chicago’s Airports the latest digital technologies for advertisers to connect with millions of travelers, on a greater, more meaningful level than before while delivering an additional revenue stream to the city.”

The Chicago contract represents one of more than 47 new contracts awarded to Clear Channel Airports over the last two years to provide similar services in airports across the country including Denver, Philadelphia and Detroit International airports.

Billboard Produces 15,000 Litres of Drinking Water Out of Thin Air

Peru - May 14, 2013 - The first billboard ever to create drinking water from humidity in the air has produced 15,000 litres of water in six months. 

Launched at the end of 2012, the billboard is now a prominent feature of the skyline in Bujama, a small village community just south of Peru’s capital city, Lima. The climate is oppressive, with some residents of Bujama having no access to a clean water supply. Since the billboard’s arrival, residents of Bujama now have access to an average of 96 litres of drinking water a day.

The unique billboard was born out of the campaign developed by agencies MediaConnection BPN (part of IPG Mediabrands) and Mayo DraftFCB for UTEC, the University of Technology and Engineering in Peru.  Clear Channel Peru was the outdoor advertising partner for the project, working on the campaign from conception to delivery.

The billboard cost just US $32,600 to set-up and works by using a panel to trap humidity in the air, transforming it into water. Internally, the panel consists of five devices that extract water vapour from the air using a condenser and filters. The water is stored in tanks at the top of the structure, and then filtered before flowing down a pipe to a tap that is accessible to all who walk past.

The billboard has been transformative for the local community. On average, 15 to 18 families arrive at the billboard to access the water every day; with people travelling on foot, on bikes and in cars.  Maria Arias is one of the dozens of local people to benefit from the billboard, collecting between 2 to 10 litres for her family every day.  Maria describes the billboard as a ‘privilege’ for her community.   

Children from the local school (Colegio Franco Peruano Catolico) are another group to benefit on a regular basis.  One class has a running session three times per week; with students stopping to refresh and rehydrate at the billboard as part of every lesson.      

*For more information about the people who use the billboard please visit clearchannelinternational.com. 

The billboard’s success has already been widely credited by international creative community - winning a series awards since its launch, including: 

A Grand Prix for MediaConnection BPN at The Internationalist Awards for Innovation in Media (New York)
The Public Service Award for MediaConnection BPN at The Festival of Media Global

Two Silver medals for MayoDraftFCB at the ‘One Show Pencils’ awards, for Innovation in Advertising and the Public Service Campaign (New York)
Reacting to the news of the latest award win, William Eccleshare, CEO of Clear Channel Outdoor, said:
“This is outdoor advertising at its most inspiring: embracing new technology, working in partnership with a host of agencies and delivering a lasting benefit to the people of Bujama. Clear Channel is proud to have been involved in the project and delighted by the international recognition for the campaign.”

Aris de Juan, Regional President of Clear Channel Latin America, also commented:
“This campaign showcases the true potential of outdoor advertising. Through exceptional creativity and use of technology, Clear Channel Peru and its partners have achieved an extraordinary social outcome. We are delighted to have been part of such a pioneering campaign in Latin America, where we pride ourselves on innovation and meeting any client need”.

Gloria Herrera, Managing Director MediaConnection BPN Peru mentioned:
“The importance of this billboard at a social level is a good example of how good ideas which are strategically implemented can not only meet business objectives, but also provide real solutions for real problems, consequently driving a positive outcome in our community.”

Texas Businesses, Kids Programming Cast in Starring Role on Airport TV at Dallas Love Field

City Harnesses New Television Platform to Entertain Eight Million Travelers Annually

Allentown, PA–April 23, 2013 –Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport multimedia, today announced that its airport TV network, ClearVision, launched at Dallas Love Field (DAL), Monday, April 8, 2013. The new in-airport television network features local, regional and national sponsors’ products and services in starring roles opposite some of the best news, sports and entertainment from all the major broadcast networks, and for the first time, children’s programming.

The strength and flexibility of this platform goes beyond its daily line-up of programming with the launch of “ClearVision Kids” at Dallas Love. The airport’s management requested a separate children’s television network and ClearVision delivered a customized solution for the Kids’ Zones at the airport—an innovation now available for all ClearVision airports.

“With the launch of ClearVision TV throughout Clear Channel Airports, Dallas Love Field continues its commitment to leading the evolution of our passengers’ experience,” said Mark Duebner, director, Aviation, Dallas Love Field. “ClearVision is an entertaining medium for us to introduce air travelers to the best attractions, food and events Dallas and Texas offer by positioning this information alongside some of the most-watched television programs today.”

In addition, ClearVision is the first real alternative in decades to the established video incumbent’s news-only airport network. ClearVision provides airports, content partners, and advertisers with an unparalleled ability to reach and engage air travelers – through customized content ranging from local news to top network shows and live events.

“ClearVision brings airport entertainment into the 21st Century and represents a disruptive force for airport advertising in the U.S.,” said Faith Roland, Clear Vision Business Development, Clear Channel Airports. “It’s the latest example of how Clear Channel Airports continues to develop and deliver transformational solutions to the out-of-home market that allow brands to connect with consumers in an even more meaningful way.”

ClearVision, debuted in February 2013 at Louis Armstrong New Orleans International Airport  and made its second touch-down at Raleigh-Durham International Airport. Its programming strategy delivers a 24-hour-a-day lineup of top network shows from 150 content providers, transformed into short-form “mini-sodes,” news, weather and sports while enabling airports to offer a customized TV station featuring local businesses and relevant airport promotions.

Roy Laughlin, chief revenue officer and general manager, ClearVision/ConnectiVision added, “Captive audience is an overused term, but not in the case as this new airport-branded single channel solution with top-rated network programming. ClearVision allows local, regional and national businesses access to the sought after traveler audience in a venue where there is no fast-forward button.”

About ClearVISION
ClearVISION is a transformative away-from-home television broadcaster delivering a top-tier entertainment, news and sport programming mix to airports throughout the U.S. ClearVISION is a partnership between Clear Channel Airports and ConnectiVISION Digital Networks and is headquartered in Burbank, CA. The company’s television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.clearvisiondigitalnetworks.com to learn more.

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

Clear Channel Airports Unveils Advanced Digital Advertising Platform At Denver International Airport

Launch of Four New 26-Foot LED Video Towers and 118 Forthcoming Digital Screens Make DIA One of America’s Most Technologically Advanced Airports

Denver, Colorado – April 3, 2013 – Clear Channel Airports, a division of Clear Channel Outdoor Holdings (NYSE: CCO), and Denver International Airport (DIA) today unveiled a new installation of four 26-foot LED video towers at the airport -- the centerpieces of a major installation of digital technology throughout the airport.  This new digital technology will both enhance the customer experience and provide a dynamic new medium for advertisers seeking to reach desirable business and leisure travellers visiting the fifth-busiest U.S. airport.

“The video towers are the largest digital displays currently in any U.S. Airport,” said John Ackerman, Denver International Airport’s chief commercial officer. “More than 50 million annual passengers will see beautifully designed messages and advertising that inspire their imaginations for experiences, products and services found in Denver and around the world.  We are very pleased to collaborate with Clear Channel Airports on this program which will significantly increase non-airline revenue and help reduce costs for our airline partners.”

The Clear Channel Airports installation places Denver International Airport at the forefront of digital video advertising, and the installation of the video towers marks an important milestone in a technology project that will grow over the next few months.  In addition to the four 26-foot diagonal LED video towers formed around the Great Hall elevator columns, the installation plan includes more than 118 LCD screens throughout the airport, 70-inch freestanding LCDs throughout level six of Jeppesen Terminal, and six post-security overhead ultra-thin bezel video walls on the soffits of the A, B, and C Concourses. Denver International Airport will soon have one of the largest digital footprints of any North American airport.

The digital installation is part of a 10-year contract between DIA and Clear Channel Airports.  It includes creative approaches, such as the replacement of existing hotel phone boards located in the baggage claim area with touchscreens that can send hotel, restaurant and other travel information to mobile devices. The touchscreens are complemented by ultra-thin custom-designed LCD’s, building an eye-level digital network for arriving passengers. The slim and contemporary design fits seamlessly into Denver’s existing iconic and award-winning architecture. The entire digital network has the capability to integrate airport information, weather and emergency messaging for airport passengers.

Passengers and concessionaires also benefitted from an updated version of the FlySmart mobile travel application for Denver International Airport in the summer of 2012. FlySmart provides travellers access to real-time flight information, as well as the ability to receive notifications on their mobile device about specials and promotions at airport concessions.

“With this advanced digital program, Denver International Airport has placed itself at the forefront of airport advertising; the leaders at DIA recognize the value of digital video advertising and we are now offering national and local advertisers new platforms that inspire their creativity and enable dynamic and integrated messages at various locations throughout the airport,” said Toby Sturek, executive vice president of Clear Channel Outdoor’s Specialty Businesses. “Clear Channel Airports is excited to have been chosen to develop this one-of-a-kind installation for Denver International Airport.  Together, we have created veritable playground for advertisers which they can now use to engage, inspire and delight travellers.”

About Clear Channel Airports
Clear Channel Airports is the world’s top marketer of airport advertising and the premier innovator of contemporary display concepts for airports.  A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), Clear Channel Airports is a leader in airport advertising for more than 37 years. Clear Channel Airports currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

About Denver International Airport
Denver International Airport is the 11th-busiest airport in the world and the fifth-busiest airport in the United States. With more than 50 million passengers traveling through the airport each year, DIA is one of the busiest airline hubs in the world’s largest aviation market.  DIA is the primary economic engine for the state of Colorado, generating more than $22 billion for the region annually.  For more information visit www.flydenver.com, check us out on YouTube, like us on Facebook and follow us on Twitter.

Clear Channel Outdoor Promotes Toby Sturek to Executive Vice President of Specialty Businesses

New York, NY, April 2, 2013 – Clear Channel Outdoor, Inc. (NYSE: CCO) today announced the promotion of Toby Sturek to executive vice president of specialty businesses.  In his new role, Sturek will join the CCO North American executive committee and report directly to Suzanne Grimes, president and chief operating officer for Clear Channel Outdoor North America.  Sturek now oversees four major lines of businesses – Clear Channel Airports, Clear Channel Malls, Clear Channel Spectacolor and Clear Channel Outdoor in Canada.

In making the announcement, Grimes said, “This important organizational change will help Clear Channel Outdoor achieve our growth objectives in the near- and long-term.  I have enormous confidence in Toby’s abilities to expand upon the successes he’s already achieved with airports as he takes on the responsibility for profitably growing revenues with the outdoor business in Canada, through our malls business and with Spectacolor. Since 2010, Toby increased our airport revenues by over 21 percent.  He achieved this remarkable success in a tough business environment by leveraging his strong relationships with key advertising agencies and winning or renewing sixty-one airport contracts.”

In his previous role as president of Clear Channel Airports, Sturek was the visionary behind innovative long-term growth strategies, strategic marketing and business development initiatives. During his tenure, Clear Channel Airports won 16 new airport contracts and also introduced several technology initiatives, including FlySmartTM, a passenger app; and ClearVision Digital Network, a television experience programmed specifically for airports.

Sturek’s career at Clear Channel Outdoor began in 2000 when he joined the company as senior financial analyst for mergers and acquisitions.  He was named vice president and chief financial officer of Clear Channel Airports in 2005 and was named co-president a few years later in 2009.

“The businesses now under Toby’s guidance are important components of Clear Channel Outdoor’s portfolio and are significant to the growth of the North American business,” said Grimes.  “I believe that Toby’s unique combination of leadership skills, industry knowledge, and track record of success make him uniquely qualified for this role.”

Clear Channel Outdoor Honors Hollywood's Biggest Winners on its National Digital Billboard Network

National Campaign Leverages Speed and Agility of Digital Signs to Congratulate Winners in Top Six Categories from Last Night’s Awards Show

New York, NY – February 25, 2013 – Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world’s largest out of home advertising companies, is today honoring last night’s movie award winners on its digital billboards across the U.S.  The company is demonstrating the agility and speed of its digital network to congratulate last night’s winners in the top six categories – best picture, best director, best leading actor, best leading actress, best supporting actor and best supporting actress.

The campaign launched in 36 markets including New York and Los Angeles, and includes six different creative messages to honor Argo, Ang Lee, Daniel Day-Lewis, Jennifer Lawrence, Christoph Walz, and Anne Hathaway for their amazing work and winning their categories. The campaign will run through Tuesday on over 1,000 digital billboards, giving additional recognition and $357,000 worth of additional coverage to these already famous names, movies and awards; the digital screens will be seen by approximately 70 million people across the country.

“Last night was the culmination of another amazing year for the film industry with so much of the work contributing to our culture and conversation.  People love to talk about the films, their picks and the wins.  Digital out of home is a very effective medium for driving a social dialogue with consumers so Clear Channel Outdoor activated our network to help amplify the discussion,” said Vicki Lins, chief marketing officer for Clear Channel Outdoor. “The entertainment industry is one of our biggest customers because they recognize and value the power of our digital billboards to connect them with their target audiences. We are proud to honor these great artists just as we were proud to advertise these great movies throughout the year.”

Clear Channel Outdoor Partners with Jamaica Tourist Board To Drive Social Engagement and Spread Happiness in the Heart of New York's Times Square

New Campaign Celebrates “Happiest Place in New York City” With a Jamaica Vacation Giveaway For One Lucky Person to Experience One of the Happiest Places in the World

New York, NY – February 22, 2013 – Celebrating Times Square’s ranking as the “Happiest Place in New York City,” Clear Channel Outdoor, one of the world’s largest outdoor advertising companies, is using one of its Spectacolor digital screens in the heart of Times Square to make visitors and resident New Yorkers even happier with a 4-day/3-night prize trip to Jamaica – an island ranked one of the happiest in the world.

Leveraging the interactive capabilities of its Spectacolor digital screen, Clear Channel Outdoor will be broadcasting live footage of people showing off their happiness for 30 minutes each hour througout the weekend on the big screen near the TKTS booth on 42nd Street. The dynamic digital display will also encourage people on the street to tweet their reasons for being happy to hashtag #happynyc, which enters them into a sweepstakes to win two roundtrip air tickets to Montego Bay, compliments of the Jamaica Tourist Board, and a 4-day/3-night trip for two people to The Caves, compliments of Island Outpost Collection.

“Times Square and spectacular advertising are virtually synonymous. The news about people being happiest in Times Square reinforces that fact that they appreciate seeing the creativity and artistry displayed by the world’s leading advertisers, and Clear Channel Outdoor is proud to be a leader,” said Vicki Lins, chief marketing officer.  “The launch of this campaign shortly after the happiness ranking news was released not only shows the flexibility of our capabilities but also the power of out of home advertising as a valuable mechanism for stimulating social engagement. We are excited about the partnership with the Jamaica Tourist Board and we wish all happy participants good luck.”

The sweepstakes will run now through 12:01 AM (EST), Monday, February 25th and one winner will be randomly selected from all tweet entries.

“We are honored to join in the celebration of Times Square being recognized as the ‘Happiest Place in New York City’ and are delighted to be a part of this sweepstakes to the hundreds of thousands of people that will view Clear Channel Outdoor’s dynamic Spectacolor display this weekend,” said John Lynch, Director of Tourism for the Jamaica Tourist Board. “Jamaica is one of the happiest places on earth and we felt the juxtaposition with New York City was a fun twist. We’re excited to welcome the winner to our beautiful shores. From the most wonderful city in the world to the most memorable island – we look forward to their arrival.”

The study that ranked Times Square as "Happiest Place in NYC," was conducted by the University of Vermont and used a complex formula that can pinpoint tweet locations and rate their relative “happiness” and “sadness” based on certain key words.

For more information about the sweepstakes’ terms and conditions, visit www.facebook.com/CCOutdoor.

For more information on planning a trip to Jamaica, go to www.visitjamaica.com, or visit a local travel specialist.

About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2012. Also in 2012, Jamaica earned the WTA’s vote for the World’s Leading Cruise Destination, Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the sixth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognized as the World's Leading Tourism Development Project for the second year, while Ocho Rios was named the Caribbean’s Leading Cruise Port, Sangster International Airport was voted the Caribbean’s Leading Airport and Montego Bay Convention Centre named Caribbean’s Leading Meetings & Conference Centre. The destination also received recognition as the World's Most Romantic Destination and Caribbean's Leading Sports Tourism Destination.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow or on YouTube at www.youtube.com/aboutjamaicajtb.