Outdoor

Clear Channel Outdoor Promotes Orlando Ortiz to Senior Vice President, Operations

New York, NY– September 4, 2013 – Clear Channel Outdoor  (NYSE: CCO), one of the largest out-of-home advertising companies in the world, today announced that Orlando “Orly” Ortiz, a 28-year veteran of the company, has been promoted to senior vice president, Operations, for the company’s business in the U.S. and Canada.

In this newly created role, Ortiz is responsible for the day-to-day construction, maintenance and placement of the company’s out-of-home advertising assets in 48 of the top U.S. markets and Canada. Additionally, he will lead operational strategy for servicing Clear Channel Outdoor’s advertising clients with the diverse collection of out-of-home assets the company has developed to help brands reach their audiences, this includes the more than one thousand digital billboards the company has deployed in 38 markets. 

Most recently, Ortiz, a leader within the U.S. out-of-home industry as well as to the teams he’s led, was president of Clear Channel Outdoor’s Wichita and Fort Smith markets where he established a track record for growing revenue and efficiencies.

Ortiz will report to Bryan Parker, executive vice president, Real Estate/Operations. “Orly brings a rich history of experience, plus a terrific work ethic to bear in this new role,” said Parker. “Through his proven business acumen, he’s already earned the respect of his colleagues throughout the organization and his leadership in this role will help Clear Channel Outdoor to further its operational excellence, enhancing the experience for clients and making all aspects of the business more efficient.”

Ortiz’s deep experience in out-of-home with Clear Channel is hallmarked by his continuous embrace of evolving technologies and new operational methodologies that have better equipped the company to solve advertisers’ needs.  During his first 18 years with the company, Ortiz was based in his hometown of Miami and held numerous positions, including; mechanic, carpenter, rotate, construction, safety director, I.T. and posting supervisor. In 2003, he was promoted to operations manager of the company’s Orlando division. He remained in this market for seven years, with his last four years dedicated to the role of a regional coordinator. In 2010, he was promoted to lead Clear Channel Outdoor’s Wichita division as president and general manager.

Contact:
Jason D. King
VP, Corporate Communications
212.812.0064
jasondking@clearchannel.com

Clear Channel Outdoor Chicago Earns Ad Council’s Silver Bell Award

CHICAGO--August 19, 2013– Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award is presented annually to one outdoor company that exemplifies exceptional generosity and leadership in disseminating Ad Council public service messages. The Ad Council is a national non-profit organization and the largest producer of public service advertising in the U.S.

The Silver Bell Award was presented to CCO Chicago for the company’s commitment in providing pro-bono public service advertising for several organizations in 2012, including transit and roadside digital billboards, bulletins, posters and metro platform/concourse dioramas. The campaigns supported include: Autism Awareness; Stroke Awareness; Financial Literacy; Texting and Driving; and Community Engagement.

“The Ad Council takes great pleasure in acknowledging the contributions of individuals and organizations that support our efforts to raise awareness of critical social issues facing our country,” said Karen Volkman, Managing Director, Midwestern region, The Ad Council. “We are proud to recognize Clear Channel Outdoor Chicago as a valuable partner that has donated a wide range of traditional and digital displays for our campaigns, helping us reach people throughout our community.”

“As the world’s leading autism science and advocacy organization, it is incredibly important that we are able to further spread the word about our cause and initiatives so that we can continue to support people with autism and fund critical research,” said Liz Klug, executive director, Chicagoland chapter, Autism Speaks. “Through Clear Channel Outdoor’s help, visits to our Chicago home page increased by 72 percent year over year, and visits to autismspeaks.org from within Illinois increased by 63 percent during the same time period. The feedback has been tremendous and has significantly helped to raise our visibility in the state.”

“It is our honor to provide use of our advertising platforms to organizations like Autism Speaks and United Way so that they can extend their voices in the community,” said Ed Marcin, vice president, public affairs and special projects, Clear Channel Outdoor Chicago. “We thank the Ad Council for its partnership and recognition in supporting these invaluable organizations.

For more information about the Ad Council, visit www.adcouncil.org.

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Media Contact:
Jason D. King, VP, Corporate Communications,
Clear Channel Outdoor
212.812.0064
jasondking@clearchannel.com

Jon Sayer Named Senior Vice President, Clear Channel Airports
 
New York, NY – July 15, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the appointment of Jon Sayer to the role of Senior Vice President for Clear Channel Airports, a brand division of CCO that is the world’s number one marketer of airport advertising and the premier innovator of contemporary display concepts for airports. Sayer assumes this key role on the Clear Channel Outdoor – North America senior management team, reporting to Toby Sturek, Executive Vice President of Specialty Businesses.

Sayer will lead key strategic aspects of Clear Channel Airport’s business and be responsible for the company’s new business development while also deepening the existing relationships Clear Channel Airports holds with major advertising clients and their agencies, as well as airport clients themselves -- relationships that are typically defined by exclusive, long-term agreements.

Sayer brings more than fifteen years’ experience delivering significant growth for world-class media organizations. Most recently, he served as Vice President of the Comcast Media 360 division of Comcast Cable, where he led sales strategy with national, regional and local advertisers. There, he helped to define the cross platform value proposition of Comcast Media 360, leveraging the company’s TV, online, mobile, tablet and video on demand platforms, and then architected new multimillion dollar, multiplatform deals with key clients.  Previously, Sayer served in several leadership roles with the Walt Disney Company where he distinguished himself as a top sales performer and established new TV networks as lucrative advertising businesses.

“Airport environments are a competitive microcosm within the out-of-home (OOH) industry where technology is driving the development of new solutions that offer the more engaging, immersive brand experiences today’s marketers are looking for,” said Sturek.  “Airports also often provide the environments where OOH innovations are tested and proven and Clear Channel Airports established its leadership position in the industry through a culture of continuous improvement, making airports worldwide more profitable.  I am confident that Jon’s experience in driving client support for new media and new business models, as well as his track record inspiring winning teams, make him the right partner for me and the Clear Channel Airport’s team.”

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Media Contact:
David Grabert VP, Marketing & Communications,
Clear Channel Outdoor
212.812.0089
davidgrabert@clearchannel.com

Mathew Johnson Named Vice President, Business Enablement

New York, NY – July 15, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world's largest outdoor advertising companies, today announced the appointment of Mathew Johnson as Vice President of Business Enablement for Clear Channel Outdoor – North America, its business in the U.S. and Canada.  An expert in enterprise customer relationship management (CRM) implementation and business process improvement, Johnson brings over a decade of business and technology consulting experience in digital advertising and media operations to his new role.

Reporting to Christian Aaselund, Executive Vice President and Chief Information Officer, Johnson will lead IT efforts to deliver innovative technology solutions and process improvements that enhance the company’s performance as the market leader. Johnson will partner with stakeholders throughout the organization to define strategy-enabling initiatives, govern the project portfolio and lead implementation efforts.  This new role will result in enablement of new business capabilities in support of strategic, revenue-generating initiatives; improved record keeping and data quality; streamlining of existing business process workflows; and facilitation of data-driven decision-making that supports the measurement and management of the business. 

Previously, Johnson ran the Salesforce CRM practice at Madrona Solutions Group where he was responsible for quality, methodology, team development, marketing strategy, sales, and project accountability, inclusive of profit and loss responsibility for the group.  Johnson has experience leading and delivering enterprise CRM projects for diverse and admired brands including Amazon, Microsoft, and Expedia.

“Clear Channel Outdoor is embracing technological evolution on several fronts,  including the development of new advertising solutions, new measures of accountability and also the development of information technologies that enhance the effectiveness of our people and make our operations more profitable,” said Aaselund. “In addition to Mathew’s remarkable track record solving CRM challenges for technology-driven organizations, his experience delivering against multiple priority projects, leading and inspiring cross functional teams, and managing resources makes me confident that he will be instrumental in helping us profitably grow our business and exceed our clients’ expectations.”

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Media Contact:
David Grabert VP, Marketing & Communications,
Clear Channel Outdoor
212.812.0089
davidgrabert@clearchannel.com

Renee Jordan Named Executive Vice President, Chief Strategy Officer for Clear Channel Outdoor – North America

New York, NY – July 15, 2013– Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the appointment of Renee Jordan as Executive Vice President and Chief Strategy Officer for its business in the U.S. and Canada.  In this role, Jordan reports to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor - North America, and joins the North American executive committee, which Grimes leads.

Jordan’s appointment emphasizes the importance of innovative new thinking at a pivotal moment in the out-of-home industry. In her new position, Jordan will lead strategic planning and business development to help Clear Channel Outdoor – North America to further its position as the out-of-home market leader. Jordan will be responsible for creating new revenue opportunities by distinguishing the company with new offerings, capabilities and enhancements. Areas of focus will include emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth.

Jordan will facilitate collaboration across geographic and functional lines to drive efficiency and enhance project design and execution across Clear Channel Outdoor – North America’s new and existing businesses. This collaboration will be on both the national and local levels, with special emphasis on sales and related initiatives.

Most recently, Jordan served as Chief Marketing Officer of Reader’s Digest Association (RDA), leading the transformation of consumer marketing from traditional direct response to multi-channel and digitally-focused strategies. Jordan served in various roles at RDA over the past 12 years, including leading digital strategy for the international businesses and digital product development for U.S. brands.  In each of her RDA roles, Jordan led company-wide transformation initiatives for RDA’s traditional media businesses. Prior to RDA, Jordan served in a variety of leadership roles with Primedia, Inc., where she oversaw consumer marketing, database and Internet source development for over 100 magazine properties.

“As mobile technology enables Americans to remain connected as they spend increasingly more time out of home, out-of-home advertising has the immediacy, the impact and the relevance to engage consumers more powerfully than any other medium,” said Grimes in making the announcement.  “With this promise and possibility, it's critical that Clear Channel Outdoor – North America has the right strategic approach and commitment to excellence in execution.  I am confident that Renee’s keen analytical thinking and experience as a transformation agent will help take our company and our partners to new levels of success.”

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Media Contact:
David Grabert VP, Marketing & Communications,
Clear Channel Outdoor
212.812.0089
davidgrabert@clearchannel.com

Clear Channel Outdoor Ignites July 4th Celebration with First Cross-Country Digital Billboard Display of “The Star Spangled Banner”

Rendition of the National Anthem by Recording Artist Ingrid Michaelson Accompanies Short Film of Sunrise-to-Sunset Digital Lyric Displays in Diverse U.S. Communities And Inspires Americans to Share Their Patriotic Spirit with #united4th

New York, NY – July 3, 2013 – In a national first, Clear Channel Outdoor (NYSE: CCO) today lit up a cross-country campaign that displays lyrics of “The Star Spangled Banner” on a host of its more than 1,000 digital billboards serving diverse communities across the United States (video). This sea-to-shining-sea salute is part of Clear Channel Outdoor’s patriotic #united4th campaign, harnessing the immediacy and flexibility of its digital out-of-home media to unite the nation in celebration of Independence Day.

From July 4 to July 7, Clear Channel Outdoor will display verses of the National Anthem across its digital billboard network in cities across the country, and encourage viewers to visit the website united4th.com  to view a special National Anthem short film featuring a collection of videos of billboards from across the country and celebrating the diversity of communities across the United States.  Produced in collaboration with award-winning creative agency partner TAXI, the short film begins with the sun rising on an East Coast billboards displaying the lyrics “Oh Say Can You…,” after which it traverses the nation from East to West, North to South and middle America and returns East to Times Square as night has fallen on billboards proclaiming, “…Home of the Brave.” 

Platinum-selling musician and 2013 VH1 Save The Music Foundation ambassador Ingrid Michaelson, whose music has been featured on over 200 TV shows, feature films and commercials and who has sold over 4 million singles to date, applies her heartfelt vocal talents to “The Star Spangled Banner” heard in the short film.

Clear Channel Outdoor employees from across the nation participated in the development of the video, videotaping the billboards with “The Star Spangled Banner” lyrics at different times of day and capturing the unique beauty of their own home towns, and TAXI’s creative partner 1One Productions, also filmed at select locations.  In a remarkable collaborative process between Clear Channel Outdoor, TAXI and 1One Productions, involving both amateur and world-class photographers, the entire project was conceived, developed and produced in just two weeks, just in time to honor America’s Independence Day.

With on air promotional support from more than 200 Clear Channel radio stations nationwide and through iHeartRadio, Clear Channel’s industry leading digital radio platform, the campaign is leveraging Clear Channel’s enormous, cross-platform national reach to encourage Americans to show their Independence Day spirit by posting patriotic photos or videos depicting how they celebrate July 4th (including videos of themselves singing the National Anthem) on Twitter, Facebook, Instagram and Vine, using hashtag #united4th. Throughout the campaign, Clear Channel Outdoor will collect the content that is shared across these social media channels, and then post the best of the user-generated content to its digital out-of-home media and to united4th.com beginning July 8.

“We are extremely proud to highlight the lyrics to ‘The Star Spangled Banner’ on our extensive digital out-of-home network, against the backdrop of our diverse American landscape, to drive a dialogue with the public during such a patriotic time,” said Vicki Lins, Chief Marketing Officer and Executive Vice President of Clear Channel Outdoor – North America. “The #united4th campaign demonstrates what is possible through collaboration, and it also illustrates the unique power of out-of-home media to curate a cultural conversation and connect with consumers in engaging, meaningful ways. With our partners, we’ve had tremendous enjoyment building this film for America and now we invite Americans everywhere to join us with their own submissions.”

Billboards displaying the National Anthem can be found in:
 
•    Albuquerque
•    Atlanta
•    Baltimore
•    Boston
•    Chicago
•    Cleveland
•    Columbus
•    Dallas/Fort Worth
•    Des Moines
•    El Paso
•    Fort Smith
•    Houston
•    Indianapolis
•    Jacksonville
•    Las Vegas
•    Los Angeles
•    Melbourne/Daytona Beach
•    Memphis
•    Miami
•    Milwaukee
•    Minneapolis/St Paul
•    New York
•    Ocala
•    Orlando
•    Philadelphia
•    Phoenix
•    Portland
•    Reno
•    Sacramento
•    Salisbury
•    San Antonio
•    San Francisco
•    Seattle
•    Tampa
•    Washington DC
•    Wichita
 
For more information, visit United4th.com.

Media Contact:
David Grabert VP, Marketing & Communications, Clear Channel Outdoor
212.812.0089
davidgrabert@clearchannel.com

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Clear Channel Outdoor’s Cannes Lions Creativity Debate Culminates in World’s First Hand-Painted Micrography Billboard Made from Tweets

New York-June 26, 2013--Clear Channel Outdoor (NYSE: CCO), one of the largest outdoor advertising companies in the world, celebrated its fourth year as a sponsor of the Cannes Lions International Festival of Creativity by completing the world’s first hand-painted micrography billboard made entirely of tweets and creating the world’s first gigapixel image searchable by tweet.

The billboard showcases a mural composed of hundreds of tweets around the idea of ‘realizing creative potential,’ generated by the company’s highly successful #canvas for creativity social media debate – the third most used hashtag at this year’s Cannes Lions.

Over the course of the festival, high-profile billboard muralists, Tait Roelofs and Patrick McGregor, painstakingly hand-painted the best comments, perspectives, observations and quotes from the conversation onto the 16m x 4m canvas, showcased in this celebratory “making-of” film: http://www.youtube.com/watch?v=qy4-KH8_XtA&feature=youtu.be

The artists are seen in time-lapse, painting the canvas with the industry’s response to Clear Channel Outdoor’s challenge: how can it realize its full creative potential, against the backdrop of a global, real-time and increasingly digitally-connected world.

The mural, set in the grounds of Le Grand Hotel in Cannes, features the 60th Anniversary Cannes logo, celebrating the creative potential of the global advertising industry, and Cannes’ 60 years of recognizing and inspiring exceptional creativity.

To bring the debate to life beyond Cannes, the mural also provides the canvas for the world’s first gigapixel image searchable by tweet. Contributors can search for their tweet by keyword or Twitter handle, to see exactly where it was painted, in incredible high resolution detail.

Search the mural here: http://clearchannelinternational.com/cannes/all

As the basis of the mural, the Twitter debates saw widespread engagement and response to our industry leaders:

- The first debate topic, “Who owns the creative agenda?,” trended number two worldwide on Twitter
#canvas became the third most popular hashtag used at Cannes Lions
- 1,217 tweets were contributed using #canvas or @CCOutdoor, delivering a total campaign reach of 15.7 million impressions on Twitter over the four-day period
- This gave @CCOutdoor the fifth largest social footprint at Cannes – greater than any other media owner
- The most popular debate topics were “can creativity be a bigger force for social good?,” generating the most opinions, while “is creativity an art or science?,” and “is technology redefining creativity?” drove the most comments and conversations

“Cannes Lions is an important global celebration of the brands and businesses that push the boundaries of creativity,” said Paul Evans director, marketing and planning, Clear Channel International. “Our hand-painted Twitter mural acts to symbolize, both metaphorically and literally, the powerful audience effect that can result when physical and digital experiences collide in meaningful ways.”

“This incredible project has allowed Clear Channel Outdoor to demonstrate the continued opportunity and relevance of outdoor media by harnessing the power of social media to champion the idea of realizing our creative potential across the industry.”

Social media visualisations of the #canvas Twitter content were streamed on CCO’s website (clearchannelinternational.com/cannes), digital screens at the festival, and a high-resolution projection on to a separate 18m x 5m canvas located on the roof of the Le Grand Hotel, Cannes. The projection canvas was built specifically for the festival and sat at the highest spot on the Croisette - a spot never before used for advertising or media at Cannes Lions. This content played for a total of 18 hours every day to over 11,000 delegates from 92 countries.

For content assets, please visit:

- Gigapixel - http://clearchannelinternational.com/cannes/all
- Making of Video - http://www.youtube.com/watch?v=qy4-KH8_XtA&feature=youtu.be

Credits:
Clear Channel Outdoor’s international in-house marketing team created the program concept, working with a roster of agency partners, including Buzz Radar (data visualisation), CURB Media (outdoor mural, high-resolution projection), Visualise (gigapixel image, 360 images), Fishburn Hedges (PR), Proud Creative (design) and We Are Social (social media management).

The artists are Patrick McGregor and Tait Roelofs, as part of CURB’s team:

Patrick McGregor is an artist trained in hand-painted billboard ads and fine arts since 1993. His work spans the past two decades, delivering extraordinary outdoor ads for a wide range of companies ranging from Nike to Marc Jacobs as well as galleries.

Tait Roelofs (aka T8) is a Los Angeles based artist working in various media, mainly painting, sculpture, and video. T8 has exhibited in numerous art fairs including Art LA, Scope NY, Pulse Miami, and at the ISLIP Art Museum in Long Island. He has had numerous solo and group shows in Los Angeles and New York. He is currently represented by De Soto Gallery in Los Angeles.

Social media debate leaders included:

- Jason Beckley, VP of Innovation @ fusion92

• - Thomas Crampton, Veteran, award-winning journalist and digital media specialist for Social @ Ogilvy
• - Mark Cridge, Director of Consulting at BERG
• - Theo Delaney, commercial filmmaker and writer at Hotspur and Argyle
• - Will Humphrey, M&C Saatchi / LIDA as a Senior Strategist
• - Laura Jordan Bambach - Vice President of Design & Art Direction

- Rich Leigh - Account Director of 10 Yetis PR Agency and blogger

• - Angela Natividad, strategist and co-founder of AdVerve
• - Will Pyne - Co-Founder & Exec. Creative Director for an engagement advertising agency, Holler (UK)
• - Amelia Torode - Head of Innovation and Venture Strategy for an engagement advertising agency, Holler (UK)
• - Faris Yakob - Award-winning strategist and Creative Director

Notes to editors:
Micrography is the technique of using text to form an image when viewed at a distance, creating an interplay between the text and image.

Clear Channel Outdoor North America: clearchanneloutdoor.com
Follow us @ccoutdoorna

Press contacts:
Jason D. King
VP, Corporate Communications, Clear Channel Outdoor
703.582.9512
jasondking@clearchannel.com

Mike Harris
Consultant, Fishburn Hedges
212.459.5738
mike.harris@fishburn-hedges.com

Ogilvy France wins 2013 Outdoor Lions Grand Prix Award for IBM ‘People for Smarter Cities’ campaign

Clear Channel Outdoor-Sponsored Event Celebrates Creativity in Out-of-Home Media

CANNES --June 21, 2013—Earlier this week, Ogilvy France was awarded this year’s Outdoor Lions Grand Prix award at the Cannes Lions International Festival of Creativity, for its work on IBM’s ‘People for Smarter Cities’ campaign. The campaign fused traditional outdoor and interactive advertising, creating billboards which doubled up as street ‘furniture’ for passers-by.  

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category – sponsored for the fourth consecutive year by Clear Channel Outdoor (NYSE: CCO) - include: BETC Paris for Evian, JWT Ogilvy & Mather London for Expedia;  Duval Guillame Modem Belgium for Turner Broadcasting,; MayoDraftFCB Lima for the Portable Water Generator; McCann Melbourne for Metro Trains, McCann WorldGroup for L’Oréal; Marcel Paris for Ray-Ban; DraftFCB Chicago for Sharpie; Ogilvy Brasil for Sport Club Recife; Leo Burnett Tailor Made São Paulo for Hemoba / Esporte Clube Vitória; Saatchi & Saatchi LA for Toyota; Leo Burnett Schweiz for Swiss Life; and Publicis Brussels for STIHL.

"This year’s Grand Prix Outdoor Lions winner Ogilvy France’s  IBM campaign demonstrates how the most simple of ideas, executed in an innovative way, can lead to an interactive and brilliantly original campaign,” said William Eccleshare, CEO, Clear Channel Outdoor.  “While outdoor presents almost limitless possibilities for creativity, this campaign shows how engaging people in the most personal of ways can lead to the most exciting results. Through its creative approach, it also offered the public a whole new perspective on outdoor advertising, demonstrating how it can become part of the fabric and identity of a city.”

President of the Outdoor Lions jury Tony Granger , global chief creative officer, Young & Rubicam, praised the IBM campaign as “classic outdoor.”

“We’d like to give the Grand Prix to work that could only live in outdoor," said Granger.  “The campaign brings IBM’s smarter cities strategy to life, and the design is great.”

This year, the Outdoor Lions attracted over 5,610 entries, with a total of 140 selected as winners, with 25 Gold, 43 Silver and 71 Bronze awards presented.

To view the full list of Outdoor Lions winners, visit: http://www.canneslions.com/work/2013/outdoor/
or http://clearchannelinternational.com/cannes/gallery/category/grand-prix-lions

Clear Channel Outdoor North America: http://clearchanneloutdoor.com
Follow us @ccoutdoorna

Press contacts:
Jason D. King
VP, Corporate Communications, Clear Channel Outdoor
703.582.9512
jasondking@clearchannel.com

Mike Harris
Consultant, Fishburn Hedges
212.459.5738
mike.harris@fishburn-hedges.com

San Francisco International Airport Selects Clear Channel Airports for Digital Media Makeover

Infusion of San Fran Personality, Brand Story-Telling Will Transform SFO Passengers into Tourists and Prospects into Customers

ALLENTOWN, PA- June 17, 2013– Clear Channel Airports, a division of Clear Channel Outdoor (NYSE: CCO), today announced its selection by San Francisco International Airport (SFO) to provide digital media and sponsorship solutions throughout SFO’s airport terminals. The deal will see SFO and Clear Channel Airports embrace, through ambient digital art, the uniqueness of the  “Gateway to the Pacific” while informing and inspiring air passengers travelling through California’s second busiest airport.

Clear Channel Airports’ advertising concept for SFO is crafted against a storytelling backdrop using imagery, illustrations and inspired by famous quotes referencing familiar Bay Area locations, landmarks, neighborhoods and personalities. Through 30 digital installations that use the latest in out-of-home technology, airport sponsors will be able to leverage these stories to reach, inform and engage more than 10 million passengers in San Francisco annually.

“The Clear Channel Airports digital media concept for San Francisco International Airport is inspired by the unique beauty and personality of the San Francisco Bay Area,” said Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor. “From experience, we know that airport passenger terminals serve as many visitors’ first and recurring impression of their destination city. Working collaboratively with the airport, and integrating our concept into their architectural design, will ensure a positive experience for visitors, a lucrative opportunity for sponsors while reinforcing SFO’s connection with the Bay Area.

This innovative concept boasts:
•    $100K annually in media contributed by Clear Channel Airports to promote tourism and local business organizations in the San Francisco airport.
•    A one-of-a-kind program where horizontal and vertical architecture reveals and surfaces become natural alignments for media elements and signage to ensure the new program appears naturally into the terminal architecture.
•    The flexibility of new digital program will allow organizations and sponsors to tailor campaigns and reach specific audiences through premiere packages geared toward the business traveler, tourists and conventions visitors.
•    $80M in revenue to the airport during the 8-year term.

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Contact:
Jason D. King, vice president, corporate communications, Clear Channel Outdoor
jasondking@clearchannel.com, 703.582.9512

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting clearchannelairports.com and clearchanneloutdoor.com.

Clear Channel Outdoor Study: ‘Digital Asset Wastage’ in Out-Of-Home Represents A Lost Opportunity For Advertisers Valued At $2.3 billion A Year

New York, NY, June 14, 2012 --Digital out-of-home campaigns that fail to utilize the unique features offered by the medium represent a lost opportunity to the global advertising sector valued at up to $2.3 billion a year, according to a newly released study from Clear Channel Outdoor (NYSE: CCO). Clear Channel Outdoor, a leader in digital out-of-home, operates some 4,700 digital screens in 18 global markets, including in the U.S. 49 of the top 50 designated market areas.  The company is warning that 3 out of 4 campaigns run on digital screens are not using digital features and capabilities to their full potential, with advertisers losing billions in potential revenue as a result.
 
Clear Channel Outdoor sampled activity across its global network of digital screens, calculating that just 1 in 4 campaigns were maximizing the benefits offered by digital technology. With the worldwide digital out-of-home sector valued by Kinetic at $3 billion*, this equates to $2.3 billion worth of ‘digital asset wastage.’
 
The issue of digital asset wastage is just one topic of CCO’s ScreenPlay study, which identifies the unique features and benefits of digital panels to advertisers and brands.  The study includes research with consumers in shopping mall and rail station environments, including over 1000 shoppers and rail commuters in four French malls and in Belgium’s Brussels Centraal rail station.  CCO found that consumers have very high expectations of digital out-of-home, but brands are failing to make the most of the unique opportunities for creative richness, relevance, immediacy and engagement that digital screens offer over static panels.
 
The ScreenPlay study found that by a clear majority, digital out of home advertising is considered modern (79%) and innovative (69%), appealing (67%) and entertaining (63%), and as standing out from other forms of outdoor advertising (70%).
 
The research also identifies five ways in which digital creative content can unlock the full and unique potential of digital out-of-home advertising. CCO has found that the most powerful digital ads:
 
1)    Play with people and spaces
2)    Use movement
3)    Tailor executions or messages to reflect relevant consumer needs
4)    Deliver real-time information and live messages
5)    Build strong brand narratives
 
The study found that brands which successfully incorporate one or more of these features into their digital campaigns connect more powerfully with people, build a stronger brand identity and ultimately have greater impact.

David Boyd, Digital Director at Clear Channel International, said:
“The message found in our ScreenPlay study is that digital out-of-home has the potential to be transformational for our industry and that the best is still yet to come.  At Clear Channel Outdoor, we look forward to working in collaboration with brands across the world to build creatively rich and effective digital campaigns which engage the consumer and allow the medium to reach its full potential. Our survey proves that consumers see digital out-of-home advertising as innovative, modern and engaging and in an increasingly competitive world, it’s a message we will be taking to all of our customers.”
 
Parveen Bdesha, Research & Insight Director at Clear Channel International, added:
“The ScreenPlay research has provided us with invaluable insight into the mindset of consumers and their response to digital out-of-home media.  This will enable our teams across Clear Channel Outdoor’s global business to work in close collaboration with advertisers and agencies to help them to utilize the unique features of the medium more effectively, and ultimately allow them to enjoy the benefits this will bring to their brands.” 
 
Notes to editors
ScreenPlay methodology:  The study used a mixture of qualitative and quantitative research techniques, with the majority of fieldwork taking place on location in mall and railway station environments.
 
The quantitative portion of the study focused on understanding the performance of, and peoples’ attitudes towards, the live digital campaigns running in malls and the rail station at the time of the research.  The qualitative portion also sought to understand attitudes toward the live campaigns, but in addition, broader responses to digital out-of-home, to outdoor advertising and to advertising as a whole were explored in depth. A wide range of qualitative techniques were used to do this, including ethnographic observation, filmed intercept interviews and ‘walk and talk’ sessions.
 
Fieldwork for the study took place in Belgium in April 2012 and in France in September 2012 at Belgium’s Brussels Centraal station and in four shopping malls in Paris and Lyon.
 
For further information regarding Screen Play, please contact Parveen Bdesha at ParveenBdesha@clearchannel.com 
Clear Channel International: clearchannelinternational.com
Follow us @ccoutdoor

Clear Channel Outdoor North America: clearchanneloutdoor.com
Follow us @ccoutdoorna