Clear Channel’s Worldwide Multi-Platform Promotion Of Madonna’s New Single “Give Me All Your Luvin’” Helps Propel MDNA Album To No. 1 On iTunes, Drives Record-Breaking Sales
Clear Channel’s Worldwide Multi-Platform Promotion Of Madonna’s New Single “Give Me All Your Luvin’” Helps Propel MDNA Album To No. 1 On iTunes, Drives Record-Breaking Sales
Day One Advance Album Sales Higher Than Any Other Artist Pre-order in iTunes History
New York, NY – February 9, 2012 – Clear Channel’s worldwide multi-platform promotion of Madonna’s new single “Give Me All Your Luvin'” helped to propel the iconic superstar’s album MDNA to no. 1 on iTunes and drove record-breaking advance sales.
Last Friday, February 3, Clear Channel, a leading global media and entertainment company, world premiered Madonna’s highly anticipated new single and video, “Give Me All Your Luvin’,” across its full range of media platforms, including radio, outdoor, online and mobile. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released in March.
Campaign Propels Album to No. 1 on iTunes, Drives Advance Sales
The campaign, which marked a first-of-its-kind worldwide promotion by Clear Channel, helped make MDNA the biggest one-day pre-order in iTunes history and by day three, MDNA ranked at No. 1 in iTunes stores in 50 countries.
“Clear Channel Media and Entertainment’s global reach on the Madonna launch was unprecedented, and we couldn’t be more excited about our partnership,” said Brenda Romano, President of Promotion Interscope Geffen and A&M. “Their willingness to work with us on every element of the simultaneous, multi-platform campaign -- everywhere Madonna fans are -- exceeded our expectations and was instrumental in driving pre-sale of Madonna's new album MDNA.”
“You cannot overstate the impact that Clear Channel's Madonna campaign had on the Madonna pre-order on iTunes during Super Bowl Weekend, as we experienced the largest first day preorder ever for an Interscope artist,” said Gary Kelly, Vice President of Sales Interscope Geffen and A&M.
“We felt the amazing power of Clear Channel worldwide, they clearly have the muscle to create an event program,” said Guy Oseary, Madonna’s Manager. “The results speak for themselves… we are very happy."
Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America. The new single aired simultaneously across more than 100 Clear Channel radio stations in major U.S. markets including Z100 and KTU in New York and KIIS FM in Los Angeles as well as Clear Channel stations in Australia and New Zealand and via Global Radio’s Capital FM Network in the UK. At the same time, the full-length, four-minute music video of “Give Me All Your Luvin’” ran on Clear Channel spectacular digital billboards worldwide, including in iconic, high-visibility locations like New York City’s Times Square, Las Vegas, London’s Piccadilly Circus, La Defense in Paris, Oslo Central Station in Norway, and Helsinki, Finland.
The campaign was also displayed across more than 1,600 Clear Channel-owned digital billboards around the world, and a “Madonna Radio” online channel was available on the homepage of iHeartRadio.com and on the company's individual local radio station websites.
“We’re thrilled to help contribute to the success of Madonna’s new album MDNA,” said Tom Poleman, President of Clear Channel National Programming Platforms. “Our goal was to use Clear Channel's multi-media platform to create a massive international pop culture event on a scale that's never been done before. And we're excited to see how quickly and passionately our listeners responded.”
Clear Channel and Madonna Partner to Launch Worldwide Multi-Platform Premiere of Her Latest Single “Give Me All Your Luvin’”
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Media Pioneer Will Oversee the Company’s Global Media Properties, including Broadcast, Digital and Mobile, Syndication, Media Representation and Outdoor
Media Services for the radio, media, digital, mobile and music industries, including Total Traffic Network, a groundbreaking programming and technology service delivering real-time traffic data to vehicles via in-car and portable navigation systems, broadcast media, wireless and Internet-based services; The Katz Media Group, the leading media representation firm in the US for radio and television stations; and RCS, which provides scheduling and broadcast software for radio, internet and television station in addition to research studies that aid the media and music businesses.
Robert W. Pittman, a founding member of Pilot Group, LLC, a New York private investment firm, is a media innovator who has made a significant impact in a number of industries and companies. He was co-founder of the MTV network, helped bring America Online into the mainstream consumer market, and turned around stagnant brands likes Six Flags Theme Parks and Century 21 Real Estate.
Clear Channel Media Holdings (OTCBB: CCMO) is one of the leading global media and entertainment companies specializing in radio, digital, out of home, mobile and on-demand entertainment and information services for local communities and providing premier opportunities for advertisers.