Anchor of New English Language Hispanic Targeted Content Initiative
New CHR Weekend Show Featuring Hispanic Radio Legend Enrique Santos Debuts April 15 on more than 100 iHeartMedia Stations Nationwide
NEW YORK, NY - April 6, 2017 – iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on a monthly basis -- more Hispanics than any other media company -- announced today On the Move with Enrique Santos, its hallmark English language Hispanic targeted content initiative that complements its already successful Spanish-language Hispanic offerings. Today, 53 percent of the Hispanic population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and iHeartMedia will now deliver to both at scale across broadcast and digital platforms.
On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform. The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community. On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15 on more than 100 iHeartMedia stations nationwide, including: WKTU-FM/New York, KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San Francisco, KHKS-FM /Dallas-Ft. Worth, WIHT-FM/Washington, D.C., WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and WHYI-FM/Miami. The program will be available on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service and will also be nationally- syndicated by Premiere Networks.
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, an unprecedented Hispanic multi-platform initiative building on Santos’ unparalleled profile within the Latino community and leveraging iHeartMedia’s reach of more than a quarter of a billion listeners monthly. Recognizing the increased importance and size of the U.S. Hispanic populations, both Spanish- and English-speaking, the new iHeartLatino division aggregates iHeartMedia’s vast portfolio of Hispanic targeted programming and content across multiple platforms – broadcast, digital, social and live events.
As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his audience. In addition to the new weekend show, Santos will continue to anchor iHeartMedia’s Spanish-language station TÚ 94.9 with his top-rated program for Spanish-speaking audiences and nationally syndicated weekday morning show Tu Mañana con Enrique Santos, which broadcasts weekday mornings from 6 -10 a.m. local time. More information is available here.
“The Hispanic culture plays a critically important role in America today, and we take great pride in serving that community as well as helping our advertisers reach such an important audience,” said Bob Pittman, Chairman and CEO of iHeartMedia. “The addition of this new English-language program adds a new dimension and immediate scale which no other outlet can match and is unique to iHeartMedia.”
“I couldn’t be more thrilled to partner with iHeartMedia to bring this exciting, first-of-its-kind, new program to audiences across the nation,” said Santos.
Additional info about Enrique Santos
Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. Throughout his career Santos has continuously set ratings and sales records in the nation’s most diversified Hispanic radio markets, and has interviewed some of the biggest names in pop culture.
His clout also extends to the political arena where Santos has conducted historic interviews with prominent figures such as Sen. John McCain, Sen. Marco Rubio, President Barack Obama, First Lady Michelle Obama, and Secretary Hillary Clinton.
He has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteers as a Reserve Police officer for The City of Miami Police Department.
The winner of the 2014 Premio Juventud in the My Favorite DJ category became part of the exclusive roster of Marc Anthony’s new agency MAGNUS Media last year. In 2015, Santos was also named National/Syndicated Radio Personality of the Year by Radio Ink and was awarded the prestigious Medallas de Cortez Medal. He is frequently invited to present and host some of the top award ceremonies of the music industry including ASCAP Latin Music Awards, Billboard Latin Music Awards, iHeartRadio Fiesta Latina and on the red carpet at the iHeartRadio Music Awards.