iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network 

New York – February 12, 2020 – iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced today two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic population, both Spanish and English speaking, the iHeartPodcast Network will roll out a slate of podcasts hosted and co-produced by Enrique Santos, notable on-air radio personality and Chairman and Chief Creative Officer of iHeartLatino; and launch a multi-year development, co-production and distribution partnership with multicultural digital audio network, reVOLVER. These combined efforts will result in the development and promotion of high-quality iHeartRadio Original Podcasts hosted by the most popular Hispanic hosts across the country.

“Both Enrique Santos and reVOLVER are dedicated to authentically telling stories through the power of audio that represent and connect with the diverse Hispanic community,” said Conal Byrne, President of the iHeartPodcast Network. “These new offerings create an opportunity to utilize iHeartMedia’s expansive network to amplify diverse voices and highlight genuinely captivating content. Our goal is to deliver the biggest, strongest slate of podcast content to Hispanic audiences nationwide – and this gets us there.” 

Enrique Santos, nationally syndicated host of Tu Mañana con Enrique Santos on iHeartMedia’s TÚ 94.9FM in Miami, FL, will launch the podcast “Hola, My Name Is...” as the first in his new slate of shows. The podcast centers around insightful and honest conversations with celebrities, leaders and everyday people with the aim of showcasing the power and resilience of the Hispanic community. Enrique and iHeartMedia will co-develop additional podcasts in the areas of health, fashion and beauty, sports and the supernatural later this year.  

“Being able to help elevate stories from my community is an enormous privilege,” said Santos.  “Through iHeartMedia’s impressive network, I’m able to tell these stories in new ways while reaching listeners who may not always feel represented in media.”

Furthering iHeartMedia’s commitment to multicultural podcasting, its new collaboration with reVOLVER will result in an overall development, co-production and distribution partnership, including eight new co-produced podcasts per year, all focused on the Hispanic community. iHeartMedia’s extensive listener reach across the country will amplify reVOLVER’s quality content and help raise more diverse voices in the podcasting space.  

As part of the agreement, all new and existing reVOLVER Podcasts will join the iHeartPodcast Network and capitalize on iHeartMedia’s unique ability to promote and introduce the podcasts to the vast majority of the country, reaching hundreds of millions of new potential listeners nationwide. iHeartMedia will also become the exclusive sales representative of the reVOLVER Podcast network.

“We are excited to enter into this strategic alliance with iHeartMedia,” said Jack Hobbs, CEO and Co-Founder of reVOLVER Podcasts. “It will allow us to increase our programming, create new offerings for advertisers and accelerate our audience growth.” 

In 2019, reVOLVER saw over 50 million downloads across its ecosystem and developed successful, engaging shows such as “El Show de Piolín” hosted by Eddie “Piolín” Sotelo; “Don Cheto Al Aire, The Power of Us” hosted by Rosie Rivera; “Anik & Florian” hosted by Jon Anik & Kenneth Florian and “Sasquatch Chronicles” hosted by Wes Germer.  

 “This expansive partnership is game changing for reVOLVER and will help the company capitalize on the scale it has achieved in the multicultural podcast space since its launch in 2016,” added Joe Uva, reVOLVER Chairman.

The iHeartPodcast Network is home to more than 750 original podcasts with more than 150 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. iHeartRadio is home to the most successful podcast of all time, “Stuff You Should Know” and creator of hits like “The Ron Burgundy Podcast,” “Disgraceland” and the “Atlanta Monster” series as well as fosters over a hundred shows from its on-air talent like the popular “Bobbycast” and “The Breakfast Club” radio show podcasts. These shows are distributed on all major podcast platforms including the iHeartRadio app, which additionally distributes more than 280,000 shows.

Visit iHeart.com/apps to download iHeartRadio and to listen on your favorite device now.

More About Enrique Santos

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities. Enrique’s extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture. 

About reVOLVER Podcasts

reVOLVER Podcasts is the leading multicultural, audio-on-demand content creator and distributor in the U.S. Home to “El Show de Piolín,” “Don Cheto al Aire,” “Latinos Out Loud,” “Sasquatch Chronicles,” and “Anik & Florian,” plus more than 50 additional programs spanning sports, music, finance, entertainment, lifestyle, health and wellness, inspiration, news, branded content and live events, the podcasts are distributed on reVOLVERPodcasts.com, Apple Podcasts, Spotify, Google Podcasts, Pandora and iHeartMedia. For more information about the company, visit www.revolverpodcasts.com.

 

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iHeartMedia Announces The Return Of The 2019 iHeartRadio Fiesta Latina, Celebrating The Best In Latin Music On November 2 in Miami

Event Will Feature Performances by Jennifer Lopez, Daddy Yankee, Ozuna and More, Hosted by Enrique Santos

New York, N.Y. – July 30, 2019 – iHeartMedia announced today the lineup for the 2019 iHeartRadio Fiesta Latina at AmericanAirlines Arena in Miami on Saturday, November 2, 2019. The sixth annual mega-concert will celebrate the best of artists and performers in Latin music today starring, Jennifer Lopez, Daddy Yankee and Ozuna, with more artists to follow. For the fourth straight year, the concert event will be hosted by Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino and on-air personality for iHeartRadio.

The 2019 iHeartRadio Fiesta Latina will once again bring the power and unforgettable performances of the iHeartRadio Music Festival to Latin music. The star-studded event will video stream live exclusively on LiveXLive.com and broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations nationwide on Saturday, November 2. 

"Every year we proudly host some of the most influential artists in Latin Music and this year will be no different,” said Enrique Santos, Chairman and Chief Creative Officer for iHeartLatino. “We are thrilled to welcome one of the most important young artists in Spanish Language Pop, Ozuna, as well as the acclaimed “Big Boss” of Reggaetón Daddy Yankee and the world’s hottest entertainer and icon Jennifer Lopez."

The iHeartRadio Fiesta Latina is part of iHeartMedia’s roster of incredibly successful, nationally-recognized concert events including the iHeartRadio Music Festival, iHeartRadio Music Awards, the nationwide iHeartRadio Jingle Ball Concert Tour, the iHeartCountry Festival, iHeartRadio Wango Tango, iHeartRadio ALTer Ego and iHeartRadio Podcast Awards.

Beginning Monday, September 30, iHeartMedia will launch a three-week nationwide promotion to give thousands of Latin music fans across the country the opportunity to win trips to Miami to experience the 2019 iHeartRadio Fiesta Latina. The promotion will run on all iHeartMedia Spanish-language stations as well as on iHeartRadio and on additional radio stations in key markets across the country.

Tickets go on sale to the general public on Friday, August 2 at 12:00 p.m EST via Ticketmaster.com. 

For more information, visit iHeartRadio.com/fiesta.

Artists and/or events subject to change or cancellation without notice.

 

 

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iHeartMedia Names Pedro Javier Gonzalez As Senior Vice President of Programming for iHeartLatino

New York, NY – December 20, 2017 – iHeartMedia announced today that Pedro Javier González has been named Senior Vice President of Programming for iHeartLatino. González will report to Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino and Brad Hardin, Executive Vice President and General Manager for iHeartMedia’s National Programming Group. He will be based out of Miami.
 
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, an unprecedented Hispanic multi-platform initiative building on Santos’ unparalleled profile within the Latino community and leveraging iHeartMedia’s reach of more than a quarter of a billion listeners monthly. Recognizing the increased importance and size of the U.S. Hispanic populations, both Spanish- and English-speaking, the iHeartLatino division aggregates iHeartMedia’s vast portfolio of Hispanic targeted programming and content across multiple platforms – broadcast, digital, social and live events.
 
In his new position, González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy. He will assist in the recruitment of top programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners. In addition, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual mega-concert that celebrates the best in Latin music.
 
“Pedro knows that this is an ever changing industry and is always ahead of the game when it comes to adapting to the listeners needs and demands,” said Santos. “His vast experience building winning radio teams combined with his programing knowledge and expertise will be key in our continued growth. I’m thrilled to welcome Pedro ‘PJ’ González to his new role at iHeartLatino.”
 
González comes to iHeartLatino with a proven track record in all aspects of content operations in the radio industry and the Hispanic market. He previously served as Vice President of Content for Univision Radio, where he was responsible for branding and content strategies across radio and all digital platforms. During his 13-year tenure at Univision, he also managed talent development for all radio brands and worked closely with Santos. His extensive background also includes serving as Vice President of Programming for Uno Radio Group in his native Puerto Rico, where he oversaw the top three stations in the market. González began his radio career at 17-years-old as an on-air personality in Puerto Rico. He is a graduate of Universidad del Sagrado Corazón in San Juan.
 
“I’m thrilled for the opportunity to reunite with Enrique at iHeartMedia, which reaches more Hispanic consumers than any other media company in the U.S.,” said González. “I’ve been following the great work that iHeartLatino has already done and I can’t wait to collaborate with iHeartLatino’s talented programming team and on-air personalities on additional ways to best serve the millions of Hispanic consumers who listen to iHeartMedia radio stations and the iHeartRadio app every day.”

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iHeartMedia Launches On The Move With Enrique Santos

Anchor of New English Language Hispanic Targeted Content Initiative

New CHR Weekend Show Featuring Hispanic Radio Legend Enrique Santos Debuts April 15 on more than 100 iHeartMedia Stations Nationwide
 
NEW YORK, NY - April 6, 2017 – iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on a monthly basis -- more Hispanics than any other media company -- announced today On the Move with Enrique Santos, its hallmark English language Hispanic targeted content initiative that complements its already successful Spanish-language Hispanic offerings.  Today, 53 percent of the Hispanic population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and iHeartMedia will now deliver to both at scale across broadcast and digital platforms.
 
On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.   The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community.  On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15 on more than 100 iHeartMedia stations nationwide, including: WKTU-FM/New York, KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San Francisco, KHKS-FM /Dallas-Ft. Worth, WIHT-FM/Washington, D.C., WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and WHYI-FM/Miami.  The program will be available on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service and will also be nationally- syndicated by Premiere Networks.
 
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, an unprecedented Hispanic multi-platform initiative building on Santos’ unparalleled profile within the Latino community and leveraging iHeartMedia’s reach of more than a quarter of a billion listeners monthly.  Recognizing the increased importance and size of the U.S. Hispanic populations, both Spanish- and English-speaking, the new iHeartLatino division aggregates iHeartMedia’s vast portfolio of Hispanic targeted programming and content across multiple platforms – broadcast, digital, social and live events.  
 
As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his audience.  In addition to the new weekend show, Santos will continue to anchor iHeartMedia’s Spanish-language station TÚ 94.9 with his top-rated program for Spanish-speaking audiences and nationally syndicated weekday morning show Tu Mañana con Enrique Santos, which broadcasts weekday mornings from 6 -10 a.m. local time. More information is available here
 
“The Hispanic culture plays a critically important role in America today, and we take great pride in serving that community as well as helping our advertisers reach such an important audience,” said Bob Pittman, Chairman and CEO of iHeartMedia. “The addition of this new English-language program adds a new dimension and immediate scale which no other outlet can match and is unique to iHeartMedia.”  
 
“I couldn’t be more thrilled to partner with iHeartMedia to bring this exciting, first-of-its-kind, new program to audiences across the nation,” said Santos.
 
Additional info about Enrique Santos 
Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. Throughout his career Santos has continuously set ratings and sales records in the nation’s most diversified Hispanic radio markets, and has interviewed some of the biggest names in pop culture.
 
His clout also extends to the political arena where Santos has conducted historic interviews with prominent figures such as Sen. John McCain, Sen. Marco Rubio, President Barack Obama, First Lady Michelle Obama, and Secretary Hillary Clinton.
 
He has received numerous awards and accolades for his charity and community efforts including disaster relief in the wake of Hurricanes Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the earthquakes in Haiti, Chile, Japan and Mexico. He also volunteers as a Reserve Police officer for The City of Miami Police Department.
 
The winner of the 2014 Premio Juventud in the My Favorite DJ category became part of the exclusive roster of Marc Anthony’s new agency MAGNUS Media last year. In 2015, Santos was also named National/Syndicated Radio Personality of the Year by Radio Ink and was awarded the prestigious Medallas de Cortez Medal. He is frequently invited to present and host some of the top award ceremonies of the music industry including ASCAP Latin Music Awards, Billboard Latin Music Awards, iHeartRadio Fiesta Latina and on the red carpet at the iHeartRadio Music Awards. 

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