- Strategic agreement to integrate the streaming services of PRISA Media's spoken-word radio networks into the iHeartRadio catalog.
- iHeartRadio has more than 3 billion downloads and 159 million registered users and is available on more than 250 platforms.
- iHeartMedia reaches 90 percent of Americans each month, offering PRISA Media the opportunity to reach the US Spanish-language market at scale.
New York, NY May 11, 2022 - PRISA Media and iHeartMedia, the leading audio company in the United States, have reached an agreement to integrate the streaming services of PRISA Media's spoken-word radio networks into the iHeartRadio catalog. With iHeartMedia’s more than a quarter of a billion monthly listeners through its broadcast radio stations across the country and its more than 3 billion downloads, 159 million registered users on the iHeartRadio app, this partnership will help PRISA Media build massive awareness in the U.S., further validating it position as the leading media group in the Spanish-speaking world.
According to Carlos Núñez, executive chair of PRISA Media, “the agreement allows us to make a significant leap forward in the Group's commitment to the Spanish-language market in the United States, solidifying our position as media leader in the Spanish-speaking world, while scaling up our content and opening new lines of business.”
For María Jesús Espinosa de los Monteros, managing director of PRISA Audio, “iHeart has set the gold standard as a platform when it comes to user-centered usability and customization. Signing a deal with a partner with this level of specialization and this position in the US market is testament to our firm commitment to the development of digital audio.”
“We are excited to partner with PRISA Media to help expand their reach, offering their content and programming to a wider audience,” said Conal Byrne, CEO of the iHeart Digital Audio Group. “iHeartMedia reaches 9 out of 10 Americans monthly and collaborating with PRISA also gives us the opportunity to offer even more diverse content to our hundreds of millions of listeners.”
PRISA Media’s programming will be available to listeners via iHeartRadio on June, with a second phase of this partnership to include PRISA Media's podcasts joining the iHeartPodcast Network.
About PRISA Media
PRISA Media is the business unit that brings together all the company’s news and entertainment media. With a clear international vocation, it is the number one media company in the Spanish-speaking world. The group operates leading brands and titles in its sector such as El País, AS, Cinco Días, Cadena SER, LOS40, Cadena DIAL, Radio Caracol, W Radio, ADN Radio and HuffPost, among others.
In May 2021, and as part of the company's commitment to digital transformation and new formats, the company created PRISA Audio, the transversal platform that integrates all of the Group's non-linear audio content as well as Podium Podcast.
PRISA Audio is now the world's leading producer of audio in Spanish. At the end of 2021, it had clocked up 412 million downloads and around 800 million listening hours, according to internal data measured by Triton Digital, the leading firm for metrics in the digital audio industry.
When it comes to streaming services, PRISA Audio is the second-ranking media company in the world – only behind iHeartRadio – and the first in Latin America.