Clear Channel Airports Brings State-of-the-Art Advertising Opportunities to the Piedmont Triad International Airport

Clear Channel Airports Brings State-of-the-Art Advertising Opportunities to the Piedmont Triad International Airport

New Five-Year Contract Extension Promises Innovative Advertising Opportunities for Piedmont Triad Area Businesses

ALLENTOWN, Pa. - July 20, 2012 - Clear Channel Airports (CCA) today announced the signing of a new five-year contract extension with the Piedmont Triad International Airport (GSO) that promises to bring state-of-the-art digital advertising opportunities to Piedmont Triad area businesses while increasing revenue opportunities to the airport and city.

The agreement will introduce a new digital display program that includes LCD screens as a strategic update to the airport's advertising program. These digital displays offer advertisers a new way to promote their businesses to the 1.77 million passengers travelling through the airport each year. This new program will be installed in early October, right before 50,000 travellers fly into the area for the High Point Market Fall Show and the busy holiday travel season.

Clear Channel Airports—the world's leading marketer of airport advertising and a division of one of the world's largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)—will invest in several capital projects such as the installation of digital touch screen kiosks, special Tension Fabric Displays and adoption of the FLYsmart 2.0 mobile phone application.

"We look forward to continuing the very successful partnership between the Airport Authority and Clear Channel Communications, and to a new generation of advertising options at our airport," said Kevin Baker, Executive Director, Piedmont Triad International Airport.

The installation of new digital displays will go in the airport's North and South Concourses, as well as the baggage claim areas in both concourses. Passengers will also be able to use the recently updated FLYsmart mobile application that provides travellers with everything the airport knows about their travel including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options right from their mobile phone.

"We're thrilled to build on our strong relationship with the Piedmont Triad International Airport to bring new digital advertising solutions to airport advertisers and passengers," said Toby Sturek, President, Clear Channel Airports. "This contract is another example of the Piedmont Triad International Airport being willing to innovate and try new things to enhance the experience of its passengers such as its involvement with the Extreme Makeover TV program."

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Best Buddies International & Clear Channel Outdoor Team Up to Launch Global Ambassadors Billboard Campaign across NY & NJ

Best Buddies International & Clear Channel Outdoor Team Up to Launch Global Ambassadors Billboard Campaign across NY & NJ

Rob Lowe, Cindy Crawford, Eunice K. Shriver II, and Guy Fieri Lend Support to Creating Opportunities for People with Intellectual and Developmental Disabilities

New York, NY – June 5, 2012 – Best Buddies International has teamed up with Clear Channel Outdoor’s NY Division to help expand the nonprofit’s “Global Ambassadors” campaign. The campaign, which features public figures and celebrities, including Rob Lowe, Cindy Crawford, Eunice K. Shriver II, and Guy Fieri, aims to help bring attention to the Best Buddies mission - creating opportunities for friendship, employment, and leadership training for people with intellectual and developmental disabilities (IDD).

As part of the campaign launch, Clear Channel Outdoor contributed space on billboards on three major highways—the 1-495/Long Island Expressway, the Bronx River Parkway, and the Brooklyn/Queens Expressway—for a four-week period beginning Monday, April 30. Marking the campaign’s phase two expansion, 17 digital billboards appearing across New Jersey and ten digital junior posters across White Plains, New York, were unveiled for a four-week period beginning Monday, May 28, 2012.
People with IDD account for between 2-3 percent of the U.S. population; Best Buddies impacts approximately 35,000 people with and without IDD in New York State alone.

“In many ways, the Global Ambassadors campaign represents the next step in the Disability Rights Movement, given how Best Buddies teaches people with intellectual and developmental disabilities the skills needed to successfully self-advocate,” says Anthony Kennedy Shriver, Founder and Chairman of Best Buddies International. “We are very grateful to Clear Channel Outdoor for its generous support, and we’re especially excited about the Global Ambassador campaign’s use of billboards to get the word out about how people can help those with special needs.”

“Clear Channel Outdoor applauds the work being done by Mr. Shriver and Best Buddies and is thrilled to lend its support any way we can,” Harry Coghlan, General Manager, Clear Channel Outdoor, NY Division. “It is important to note that this latest campaign expands on Clear Channel Outdoor’s philanthropic commitment to Best Buddies, which is national in scope and began 10 years ago. Outdoor advertising is a powerful, flexible medium that is ideally suited to bringing attention to worthy charitable organizations such as Best Buddies.”

About Best Buddies International
Best Buddies® is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. Founded in 1989 by Anthony Kennedy Shriver, Best Buddies is a vibrant organization that has grown from one original chapter to almost 1,500 middle school, high school, and college chapters worldwide. Today, Best Buddies’ seven formal programs—Middle Schools, High Schools, Colleges, Citizens, e-Buddies® , Jobs   Ambassadors—engage participants in each of the 50 states and in 50 countries, positively impacting the lives of nearly 700,000 people with and without disabilities around the world. As a result of their involvement with Best Buddies, people with intellectual and developmental disabilities secure rewarding jobs, live on their own, become inspirational leaders, and make lifelong friendships. For more information, please visit www.bestbuddies.org, facebook.com/bestbuddies or twitter.com/bestbuddies.

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Clear Channel Outdoor Americas Strengthens Leadership Team to Drive Outdoor Advertising Momentum

Clear Channel Outdoor Americas Strengthens Leadership Team to Drive Outdoor Advertising Momentum

Gene Leehan, 24-Year Advertising Veteran, Joins Company to Grow the Business by Offering Advertisers Innovative Opportunities to Reach Consumers With Digital

class="page-strong">NEW YORK - July 2, 2012 - Clear Channel Outdoor Americas (NYSE: CCO), the global leader in outdoor advertising, today announced the hiring of 24-year advertising veteran Gene Leehan as Senior Regional President to manage the 12 largest markets in the U.S. as well as the Airports, Malls and Spectacolor businesses.
Leehan will bring a fresh direction to the Clear Channel Outdoor business as it leverages its reach and creativity for advertisers. He joins Clear Channel Outdoor Americas from his own consultancy business over the past 18 months. Before that, he served as Regional President for the West Region for Clear Channel Outdoor. Leehan worked in the outdoor advertising business since 1986 in various roles with Eller Media and Patrick Media Group.

In addition to adding Leehan to the team, Greg McGrath will be taking on the newly created role of Senior Vice President for Innovation and Strategic Partnerships. This new role will focus on unlocking innovation and creativity being developed within Clear Channel Outdoor and by partners to drive the best results for advertisers. The growing excitement among advertisers for digital billboards has opened the door to exciting innovations that McGrath will drive in his new role.

As global, regional and local advertisers recognize the growing value outdoor advertising can deliver to their brands and bottom line, Clear Channel Outdoor has restructured its leadership team to steer the innovation and creativity of the business while driving the performance of the business.

“I am very pleased that we are able to add a leader of Gene’s caliber to help drive our business in the U.S. at this critical time,” said William Eccleshare, CEO of Clear Channel Outdoor. “Our new leadership team is in place at a time when we have reinvented outdoor advertising, through both innovation and the dedication to working with advertising and marketing partners to offer them creative solutions to more effectively and efficiently reach their consumers.”

“I am very excited to be re-joining Clear Channel Outdoor at this exciting time for the company and for the outdoor advertising industry,” said Gene Leehan. “I have been in this business for 24 years and this time represents the biggest transformation in this industry that I have seen. As a pioneering leader in the industry, Clear Channel Outdoor remains the company best positioned to lead this transformation.”

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Denver International Airport to Create the Largest Digital Experience for Air Travellers and Advertisers

Denver International Airport to Create the Largest Digital Experience for Air Travellers and Advertisers

Clear Channel Airports signs new 10-Year contract with Denver International Airport to make it the most technologically advanced U.S. airport
 
DENVER - Jun 19, 2012 - Clear Channel Airports announced it will implement a first-of-its kind digital advertising program at Denver International Airport, the fifth-busiest U.S. airport and eleventh-busiest airport in the world.

The Clear Channel Airports program will place Denver International Airport at the forefront of digital video advertising. The installation plan includes more than 118 LCD screens throughout the airport, including 70-inch freestanding LCDs throughout level six of Jeppesen Terminal, six post-security overhead ultra-thin bezel video walls on the soffits of the A, B, and C Concourses and four 26-foot diagonal high-definition LED video towers formed around the Great Hall elevator columns. Denver International Airport will have the largest digital footprint of any North American airport.

"The video towers will be the largest digital displays currently planned for any U.S. Airport," said John Ackerman, Denver International Airport's chief commercial officer. "Our new state-of-the-art advertising program will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year. The advertising income realized by Denver International Airport will significantly increase nonairline revenue, which reduces costs for our airlines partners."

By utilizing dynamic technology throughout the airport, advertisers will realize the value of connecting with frequent business and leisure travellers. Per the new 10-year contract, existing hotel phone boards located in the baggage claim area will be replaced with touchscreens that can send hotel, restaurant and other travel information to mobile devices. The new touchscreens will be complemented by ultra-thin custom designed LCD's, building an eye level digital network for arriving passengers of Denver. The combination of the slim and modern design will fit seamlessly into Denver's existing iconic, award-winning architecture. It will provide advertising opportunities and serve as a conduit for local Denver tourism promotions. The entire digital network has the capability to also integrate airport information, weather and emergency messaging for airport passengers.

In addition, passengers and concessionaires will benefit from an updated version of the FlySmart mobile travel application at Denver International Airport. The application will provide travellers access to real-time flight information, as well as the ability to receive notifications on their mobile device about specials and promotions at airport concessions.

"Denver International Airport is the first airport to fully grasp the value digital advertising platforms can bring to air passengers, advertisers and the airport," said Toby Sturek, President of Clear Channel Airports. "Clear Channel Airports is excited to partner with Denver International Airport to bring a one-of-a-kind experience to passengers with more accessible information, an enhanced look and feel for the airport, and new promotional opportunities for local and national businesses."

Looking ahead, Clear Channel Airports will work with Denver International Airport to integrate additional services and technology for the new South Terminal Redevelopment Program scheduled to open in 2016. To complement the architectural elegance of the planned hotel, public transit plaza and train station, Clear Channel Airports will develop an enhanced program that will merge entertainment and advertising on one digital canvas. This overall project objective will create a showpiece for Denver and all of Colorado.

Clear Channel Airports is the industry's premiere airport advertising company in North America, its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. CCO -1.91%  , one of the world's largest outdoor advertising companies, Clear Channel Airports currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

About Denver International Airport

Den
ver International Airport is the 11th-busiest airport in the world and the fifth-busiest airport in the United States. With more than 50 million passengers traveling through the airport each year, DIA is one of the busiest airline hubs in the world's largest aviation market. DIA is the primary economic engine for the state of Colorado, generating more than $22 billion for the region annually. For more information, visit www.flydenver.com. Check out the Airport's YouTube channel by visiting http://www.youtube.com/user/DenversAirport and become our fan on
www.facebook.com/denverinternationalairport

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Philadelphia International Airport Awards New Seven-Year Contract To Clear Channel Airports

Philadelphia International Airport Awards New Seven-Year Contract To Clear Channel Airports

New Advertising Agreement Will Enable Clear Channel Airports To Deliver New Digital Displays and Video Walls to Philadelphia Airport

Philadelphia, Pennsylvania – May 23, 2012 – Philadelphia International Airport (PHL), the 19th busiest North American airport in terms of passengers with nearly 32 million travellers in 2011, has awarded a seven-year advertising contract to Clear Channel Airports (CCA). The new contract continues the positive momentum for local and national businesses at one of the busiest U.S. airports, and allows Clear Channel Airports to add a full range of digital displays to the high-quality static displays it already has in place at Philadelphia International Airport.

As part of this new contract, CCA will complement its current advertising opportunities with its “Next Generation” initiative, which provides new high-tech advertising options at the airport through innovative digital displays and new technology such as synchronized digital displays and in terminal touch screens. With the continued strength of air travel, Clear Channel Airports can ensure that both national brands and local and regional businesses will have additional choices and capabilities to capture the attention of the millions of air travellers who go through the airport every year.

Clear Channel Airports will install 76 new LCD screens at strategic points throughout some of the most highly trafficked areas of the airport. This innovative digital technology offers advertisers new options and flexibility to address the different goals of their marketing campaigns. 

“This is an exciting time for Clear Channel Airports as we are taking our partnership with the Philadelphia International Airport to a whole new level with the integration of digital throughout the airport,” said Toby Sturek, President of Clear Channel Airports. “We are pleased to have the opportunity to offer advertisers dynamic new technology and creative displays to showcase their brands and messaging. Together with Philadelphia International Airport, we are creating the future of airport advertising.”

Among Clear Channel Airports’ additions to the airport are eight synchronized 55-inch vertical digital panels that will display dynamic advertising and digital art.  CCA is also implementing thirteen 70 inch double-sided LCDS in all domestic baggage claims and spectacular 50 square foot digital walls on the overhead arches of concourses B and C. 

Clear Channel Airports is the industry’s premiere airport advertising company in North America, its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

>About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, Clear Channel Airports currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Clear Channel Airports Partners With Sapientnitro To Launch New Version Of Flysmart™ Mobile Travel Application

Clear Channel Airports Partners With Sapientnitro To Launch New Version Of Flysmart™ Mobile Travel Application

New FlySmart™ Application Adds Microsoft’s Bing Maps and Push Notifications to Empower Air Passengers to Manage Travel From Their Mobile Devices

class="page-strong">Allentown, PA – May 21, 2012 – Clear Channel Airports (CCA) and SapientNitro announced today the launch of a new version of “FlySmart: Be an Airport Insider,” a mobile travel application that provides air travelers with all the information they need right on their mobile phones. 

FlySmart™ brings together SapientNitro’s mobile, marketing and technology expertise and Clear Channel Airport’s expertise in airports, air travel and airport technology to deliver a unique service to travelers, airports and advertisers.  In addition, FlySmartTM includes new features for travelers such as flight push notifications and Bing Maps capabilities that enable travelers to manage their time more efficiently.

The FlySmart application, an enhanced and improved version of SapientNitro’s goHow airport application, which was first developed with aviation consulting ICF SH&E, will include customized content from partner airports.  This will offer travelers a truly localized experience with all the latest information they need. FlySmart will be available in 96 U.S. and international airports including the official partner airports in Boston, Denver and Minneapolis.

“Early on, Minneapolis - St. Paul International Airport recognized the importance of mobile applications in the traveler experience. We are thrilled to see our work with goHow over the last two years serve as the basis for the new FlySmart app,” said Patrick Hogan, Director of Public Affairs and Marketing at Minneapolis - St. Paul International Airport (MSP). “FlySmart will reset the bar for great traveler experience and we are proud to have it continue as our official MSP mobile application.”

“We’re excited to team up with SapientNitro and Clear Channel Airports to bring Bing Maps functionality to the new FlySmart app,” said Roberto Bojorquez Alfaro, Program Manager, Bing Maps. “Bing’s airport venue maps provide travelers access to detailed information for restaurants and shops, terminals and gates, baggage claim and more, to help people navigate more smoothly through airports making the feature a natural fit for the app.”

FlySmart provides travelers with everything the airport knows about their travel including flight status, gate location, baggage claim, current weather conditions, parking availability, security wait time and ground transportation options. The application links passengers to other travelers by providing consumer ratings about restaurants, shops and services at the airport.

The new FlySmart app monitors multiple flights across various trips in real-time. When travel details change, FlySmart will notify travelers immediately so they can make the necessary adjustments.

“We are pleased to partner with SapientNitro to deliver the best mobile travel solution for air passengers and airports,” said Toby Sturek, President of Clear Channel Airports group. “FlySmart is another great example of how Clear Channel Airports is providing innovative new ways to connect advertisers with consumers.”

“Clear Channel Airports have great airport relationships and ad sales capabilities allowing us to create the best overall product for travelers by combining FlySmart with the innovative technology behind our goHow application,” said Chris Davey, Head of Global Commerce, SapientNitro. “We’re looking forward to the strategic partnership with Clear Channel Airports to enhance traveler engagement with this ground-breaking airport application.”

The new FlySmart app is now available for free download from iTunes, Google Play and Blackberry App World for consumers using iPhone, Android and Blackberry phones.

Clear Channel Airports is the industry’s premiere airport advertising company in North America. Its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

About Clear Channel Airports

Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, Clear Channel Airports currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

About SapientNitro

SapientNitroSM, part of Sapient (NASDAQ:SAPE), is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific.

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Clear Channel Airports to Deliver State-of-the-Art Digital Advertising to Bill and Hillary Clinton National Airport in Little Rock

Clear Channel Airports to Deliver State-of-the-Art Digital Advertising to Bill and Hillary Clinton National Airport in Little Rock

Five-Year Contract to Benefit Local Business Community; Innovative Green Advertising Displays to Create Less Waste and Use Less Power

Little Rock, Arkansas – May 16, 2012 – Clear Channel Airports (CCA), the world’s leading marketer of airport advertising, today announced the signing of a five-year contract with Bill and Hillary Clinton National Airport to provide state-of-the-art digital advertising to the airport.   

The agreement, which is effective immediately, will result in a comprehensive overhaul of the airport’s entire advertising program and will include large format video wall packages, tension fabric displays, LCDs, and digital touch screens, among other innovations. An especially noteworthy feature of the new advertising platform is its “green” elements, which are especially appropriate for Arkansas, the “Natural State”. Tension fabric displays will replace most backlit signs and the smaller number of lighted displays will use LED edgelit technology, creating much less waste and using considerably less power than traditional signage.

These displays will be deployed throughout the 12-gate airport, and will offer national and Arkansas businesses new, large-format digital displays that showcase their products and services using the latest technology. Clear Channel Airports—a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) – is expected to complete its airport display on July 1, 2012.

“This partnership to overhaul our advertising displays builds on the momentum that began in March with our airport’s renaming,” said Shane Carter, Director of Public Affairs and Government Relations for Bill and Hillary Clinton National Airport.  “Our airport commissioners are creating a world-class airport in Little Rock through a massive construction project. This new, cutting edge, and environmentally sound advertising program is an important part of the airport’s rebirth as it promises to benefit both travellers and our state’s business community.”

Toby Sturek, President of Clear Channel Airports said, “The unique displays and technology we are incorporating into Bill and Hillary Clinton National Airport will allow us to showcase our customers in the best possible ways and reach audiences of engaged travellers. An advertising program such as this also helps create a vital sense of place for those visiting or travelling through Little Rock and Arkansas.”

Clear Channel Airport’s program also involves local coordination, due to partnerships formed with local Little Rock businesses: The Design Group and Doyne Construction.  The companies will provide Marketing & PR services, as well as general contracting and ongoing maintenance services, respectively. 

Bill and Hillary Clinton National Airport is located two miles east of Little Rock’s central business district and is the state of Arkansas’s largest commercial service airport.  Clinton National serves more than more than 2.1 million passengers with the airport servicing 124 daily flight arrivals and departures.

About Clear Channel Airports

Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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New Survey Reveals that Airports Deliver The Most Attractive Audience to Advertisers

New Survey Reveals that Airports Deliver The Most Attractive Audience to Advertisers 

Frequent Business Travellers Are 83% More Likely to Try or Buy New Products or Services
Allentown, PA –April 16, 2012 – A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services. This custom study was commissioned by Clear Channel Airports (CCA) and conducted by consumer market research firm Scarborough. The survey results highlight the value to advertisers of targeting frequent travellers while they are in transit in airports.
The study included nearly 2,000 adult participants age 18 or older, and highlights the importance of airports in today’s busy multimedia world. Airports, a “high dwell time environment,” deliver a captive audience and provide advertisers with a potential for strong returns on investment. In addition, according to the survey, approximately three in four Frequent Flyers and Business Frequent Flyers both notice airport advertising and take the time to actually read the message.
 
The national survey found that airports provide advertisers with a saturated audience of affluent, educated, tech-savvy travellers. The two key audience groups identified by the survey are Frequent Flyers (adults who have taken 3 or more round trip flights in the past year) and Business Frequent Flyers (adults who have taken three or more round trip business flights in the past year). Frequent Flyers account for over 38 million adults, and Business Frequent account for over 11 million adults, with an average household income of $125,000*. While Frequent Flyers and Business Frequent Flyers represent 36% of total flyers, they account for 70% of all airport impressions due to their more frequent travel.
 
The survey also showed that airports have a number of unique, high-visibility touchpoints—from security lines and concourses to connection hub, baggage claim and ground transportation areas—that allow advertisers to reach captive audiences in impactful ways. Clear Channel Airports is able to capitalize on these touchpoints through innovative programs that complement the unique airport space, such as compelling digital networks in gate hold areas, baggage carousel wraps, and interactive experiential brand exhibits in the heavily trafficked concourses.
“This is an important study that highlights for companies of all sizes the significant buying power of frequent travelers,” says Toby Sturek, President, Clear Channel Airports. “This study identifies a consumer demographic that spends time and money engaging with airport advertising and is very receptive to new products and services. The study is clear: airports deliver high returns for advertisers.”
"The survey revealed that frequent business travellers are key market influencers. It is noteworthy that even with smartphones, iPads and many other mobile devices, frequent travellers are influenced by airport advertising," said Scott Willoth, Senior Vice President of Analytics & Insights for Scarborough. "This research is consistent with the unique value that Scarborough provides by focusing on customized studies that offer deep and actionable insights."
Affluent Consumers, Captive Audiences: Welcome to the Airport!
 
From user demographics to the impact geographic signposts have on advertising impressions, the survey demonstrated airports to be an ideal environment in which to engage an audience of affluent consumers. Among the key survey findings:
 
Frequent Flyers are 56 percent more likely than the average adult to be the first to try or buy new products and services.
Business Frequent Flyers are particularly hard to reach with advertising in more traditional media due to their busy lifestyles. For example, Business Frequent Travellers are 48 percent less likely to be heavily exposed to television compared to the average adult.
Business Frequent Flyers are over twice as likely to download a paid app in the past year, and are 128 percent more likely to scan a QR code with a smart phone, compared to the average adult. High dwell time and compelling, large format inventory provide the perfect venue to reach tech savvy travelers with modern, interactive media campaigns.
 
The survey also focused on the amount of time air travelers spend in different areas of the airport, examining how that “captive audience time” helps drive advertising impressions and purchasing decisions. Notably:
 
89 percent of Frequent Flyers spend up to 30 minutes in airport security, meaning that fixed points of interest, such as security lines, are ripe for advertising.
Half of Frequent Flyers spend 45 minutes or more in airport concourses after clearing security.
Three out of every four travelers have purchased food and beverages from airport concessions.
73 percent of Business Frequent Flyers spend up to two hours in connecting airports during layovers, underscoring the importance of hub airports as advertisement investments.
89 percent of Business Frequent Flyers spend up to 30 minutes in baggage claim and 80 percent of Frequent Flyers have checked their luggage at least once during their last three personal trips. 

Survey Methodology 

The data in this press release is from a custom study conducted by Scarborough in fall 2011. Scarborough measured 1,983 adults nationwide in the areas of Frequent Flyers and Business Frequent Flyers.
*This data is from Scarborough USA+ release 2, 2011.
class="page-strong">About Clear Channel Airports

Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
About Scarborough 

Scarborough (info@scarborough.com) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities. The company’s core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.
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Clear Channel Airports Brings State-of-the-Art Advertising Opportunities to Atlantic City International Airport

Clear Channel Airports Brings State-of-the-Art Advertising Opportunities to Atlantic City International Airport

Five-Year Contract Promises “Wow Factor” with Digital Displays, Touch Screen Kiosks, and Large-Format Wall Wraps to Revamp Airport’s Advertising Program

Atlantic City, NJ – April 4, 2012 – Clear Channel Airports (CCA) today announced the signing of a five-year contract with the South Jersey Transportation Authority (SJTA), owner and operator of Atlantic City International Airport (ACY), to provide state of the art digital advertising and increased revenue opportunities to the Airport. 

The agreement, which is effective immediately,  will result in a comprehensive overhaul of the airport’s advertising program including a new digital display program that includes LCD screens and large format video wall packages that will be deployed throughout the facility’s most heavily trafficked areas.  These screens and walls offer advertisers a new way to promote their businesses as the busy summer season approaches.

Clear Channel Airports—the world’s leading marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)—will complement its airport revamp with the installation of a digital touch screen kiosk and special Tension Fabric Displays in several high-traffic areas including the airport baggage claim and concourse. Finally, large-format Wall Wraps will offer local and national advertisers enormous canvases on which to bring the “wow” factor.

“South Jersey’s major airport deserves to be as high impact and eye-catching as Atlantic City, the casino capitol of the East Coast,” said Bart Mueller, Executive Director of the SJTA. “The contract awarded to Clear Channel is expected to highlight Atlantic City as a destination while giving advertisers the opportunity to promote their products using a unique brand of visual vitality. ACY is currently undergoing extensive construction and renovations; these capital improvements, combined with the installation of the new display programs, promise to enhance the overall travel experience.”
“We’re thrilled to partner with Atlantic City International Airport to bring to life impressive new advertising platforms that will complement the airport’s overall revitalization,” said Toby Sturek, President, Clear Channel Airports. “Atlantic City offers restaurants, shopping, and entertainment, that are among the best in the country. The advertising displays and technology we’re introducing to Atlantic City International Airport will offer our customers exciting and attention-grabbing display options that are worthy of America’s Favorite Playground.”

Atlantic City International Airport’s Corporate and Community showcase program ensures there will be a balance between regional and national advertisers, with local hotels, restaurants, casinos, colleges, and attractions well-represented throughout the airport. In addition to its brilliant advertising displays, Clear Channel Airport’s new digital touch screen kiosks will also help arriving passengers learn more about hotels, restaurants, and attractions in the area.

Atlantic City International Airport, the area’s primary air travel hub, serves approximately 1.7 million passengers each year.

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Rocky Sisson Named Chief Revenue Officer of Clear Channel Outdoor Americas

Rocky Sisson Named Chief Revenue Officer of Clear Channel Outdoor Americas

25-Year Advertising Veteran Will Create Innovative Opportunities for Local, National and Global Advertisers to Reach Consumers Using Clear Channel Outdoor Network

NEW YORK - February 1, 2012 - Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today named advertising industry veteran Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Americas. This new position will lead the company’s strategic efforts to develop new solutions that will enable advertisers to more effectively reach their customers.

Sisson, formerly EVP of Sales & Marketing at Clear Channel Outdoor Americas, will work closely with William Eccleshare, CEO of Clear Channel Outdoor Holdings, Inc., to lead the design, creation and delivery of innovative, high value “Out of Home” advertising opportunities for local, national, and global marketers and advertisers.

“I’m delighted to make Rocky’s appointment my first official announcement as Clear Channel Outdoor Holdings CEO,” said Mr. Eccleshare. “Rocky’s advertising experience and his extraordinary understanding of client needs make him ideally suited for this vitally important role to grow and expand our business.”

“Our broad reach coupled with new digital technology make this an incredibly opportune time for advertisers to use Clear Channel's assets both in America and – where appropriate – internationally, to inform customers about, and drive customers to, their businesses,” said Sisson. “We will continue to demonstrate just how effective and important ‘Out of Home’ advertising can be to their brands and bottom lines.”

In this newly created position, Sisson will continue to be the leader of Clear Channel Outdoor Americas' sales team, overseeing Clear Channel Outdoor Americas' overall sales and marketing strategy, which includes national and local sales, new business development, and multicultural sales, a growing area of focus for CCOA. In addition, Sisson will lead the effort to identify and deliver innovative opportunities for advertisers seeking to reach their customers who are out of their home and more likely to make a purchase decision.

Sisson is a seasoned industry veteran who has been in the advertising business for 25 years, including two decades with Clear Channel Outdoor. He is a member of the Outdoor Advertising Association of America Hall of Fame (OAAA), has served on the OAAA board of directors, and is a winner of the organization’s prestigious L. Ray Vahue Marketing Award.

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