Partnerships

Happy Money will accelerate awareness at scale through iHeartMedia, reaching nine out of 10 monthly consumers in the U.S.

NEW YORK -- July 12, 2022—iHeartMedia, the leading audio media company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, and Happy Money, a leading platform for unsecured lending in partnership with credit unions, announced a marketing partnership today that will help build awareness of and introduce Happy Money to consumers nationwide looking to fund their happiness and reduce financial stress.

iHeartMedia’s broad reach will amplify Happy Money’s efforts to provide greater access to funding in partnership with local credit unions – helping these community-focused organizations and the members they serve thrive. Together, Happy Money and its lending partners are working to provide affordable loans to qualified people – helping them achieve their dreams and goals. Happy Money’s proprietary technology platform connects credit unions with next-generation members and innovative growth opportunities at scale. In turn, these mission-aligned partners provide access to capital that, when united with Happy Money’s lending products and distribution channels, increases access to affordable lending.

“iHeartMedia’s rich consumer insights, extensive reach, and commitment to innovation made them a natural partner for Happy Money. We see them as allies of our team when it comes to driving growth for Happy Money, our credit union partners, and the communities we serve together,” said Sadira Furlow, Chief Marketing Officer of Happy Money. “iHeartMedia reaches nine out of 10 U.S. consumers every month – consumers who deserve a positive and community-driven approach to their financial success. As we explore what we can do together across the media and innovation landscape, we aim to help more Americans use money as a tool for happiness.”

The investment and strategic partnership provides marketing support for Happy Money’s initiatives and will help to further the company’s reach with a specific emphasis on increasing access for people who may have been mis-represented by typical credit score models.

“We are passionate about investing in innovative, high-growth companies making a difference in the lives of their communities and as a rapidly growing fintech company, Happy Money has a proven record of success helping people reduce and eliminate credit card debt through their Payoff Loan product,” said Hartley Adkins, President of Markets Group for iHeartMedia. “The marketing partnership with iHeartMedia will help to bolster their growth and innovation initiatives through building awareness across our multiplatform audio network, especially as they expand into new types of lending products and science-based models.”  

About Happy Money

Happy Money is a financial technology company valued at over $1.1B that offers a people-first lending experience in partnership with credit unions and other community-focused financial institutions. Building on the success of our credit card debt reduction product, The Payoff Loan™, Happy Money also offers personal loans to help people fund their dreams and goals – from important bills to home improvement projects. We believe money can be a tool for happiness; it’s all in how you use it. Through automation and proprietary underwriting models, we personalize the lending process, taking a more holistic view of an individual’s creditworthiness to offer flexible rates and payment plans that work best for their unique financial situation.

Through our proprietary distribution channels and platforms, we aim to connect our financial partners to be stronger together, help them thrive in an increasingly digital world, and enable them to provide the happier lending experience that their customers want. Backed by leading investors, Happy Money has helped nearly 250,000 members since inception – working with lending partners to fund $4.5 billion in loans*. As a fully distributed company, Happy Money has a passionate and purpose-driven employee base of over 400 people across the United States. For more information, please visit happymoney.com.

*As of 7/1/2022

Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.

FLORHAM PARK, N.J. – June 30, 2022 – Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement. Pharmaceutical and life sciences companies can now leverage the same brand-exclusive Swoop segments they already use for digital activation to better inform media planning across iHeartMedia’s ad-enabled broadcast radio portfolio, which reaches nine out of 10 Americans monthly, driving greater engagement and conversion, and ultimately increasing Rx lift.

As one of iHeartMedia’s preferred healthcare data providers, Swoop enables healthcare marketers to move from legacy age and gender buying to data-driven broadcast radio activation in an ad-enabled portfolio that reaches more than 275 million individuals per month, representing 90 percent of the U.S. adult population.

By applying privacy-safe machine learning and artificial intelligence to a real world data universe of more than 300 million de-identified patient journeys and 65 billion anonymous social determinants of health signals, Swoop develops audiences specifically designed for a brand’s unique objectives and a treatment’s core therapeutic advantages. With the industry’s highest audience quality (AQ), Swoop patient segments can be used to more effectively plan radio media strategy, optimizing channel performance and outcomes.

“By partnering with iHeartMedia, we are bringing Swoop’s highly precise patient audiences to the largest ad-supported audio network in America, allowing healthcare marketers to more easily reach a highly engaged population that is most likely to benefit from a specific treatment,” said Scott Rines, Chief Revenue Officer for Swoop. “Applying the same audiences they already use for digital activation to broadcast radio will help advertisers optimize their reach and frequency, and develop the most beneficial media mix for their brand.”

“iHeartMedia has been leading the way in data driven media planning and delivery for all forms of audio including streaming, podcast and broadcast radio,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia. “Our goal is to make sure we’re getting our client’s messages to the right listeners and driving results. Our partnership with Swoop, and their pharmaceutical industry-leading audience segments, powers up our ability to fulfill that promise for healthcare marketers who are struggling to find the combination of reach and audience targeting that only iHeartMedia’s combined audio platforms which includes the massive scale of broadcast radio can provide.”  

Swoop has built more than 3,000 exclusive privacy-safe patient segments for 42 of the top 50 pharmaceutical brands and 18 of the top 20 healthcare marketing agencies. Audiences are built against each client’s unique ideal patient definitions and brand objectives, and audience quality is independently verified by a third party prior to activation, providing full performance transparency. It is the first consumer health data company to become a member of the Network Advertising Initiative (NAI) and assures 100% compliance with the NAI 2020 Code of Conduct Guidelines, making its segments approved for common, specialty and rare conditions, both sensitive and non-sensitive in nature.

About Swoop

Swoop (www.swoop.com), part of Real Chemistry, empowers the world’s leading pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of activation has uncovered over 3,000 unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real-world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop's segments are superior in audience quality, lead to optimal conversion and drive increased Rx lift. It’s no wonder that 18 of the top 20 healthcare marketing agencies and 42 of the top 50 pharmaceutical brands power their marketing efforts with Swoop. And we are just getting started.

Programs cover a range of topics from crypto and financial crime to daily news and local politics 

New York -- May 27, 2022 – Bloomberg Media and iHeartMedia, the No.1 podcast publisher globally according to Podtrac, today announced its lineup of new original podcasts for 2022, featuring a mix of daily and weekly news programs and narrative-style limited series. These five shows will be the first podcasts to debut as part of a multiyear agreement to co-produce and distribute more than a dozen new original podcasts. The full slate of shows is distributed by the iHeartPodcast Network and can be heard on iHeartRadio and everywhere podcasts are available. 

The slate of upcoming podcasts for 2022:

- Bloomberg Crypto (Premiering June 2022): Bloomberg’s reporting team will tease out what’s actually important in the crypto conversation in this daily podcast. Led by stacy-marie ishmael, the newsroom’s managing editor for crypto, Bloomberg Crypto will draw on reporters from every region around the globe and highlight credible voices in the industry. Expect informed discussions of everything from regulation to alt coins to the environmental impact of an asset class that is already changing the landscape of finance. Listen to the trailer for Bloomberg Crypto HERE.

- Bedrock, USA (Premiering July 2022): In a super-divided, pandemic-era America awash in conspiracies and misinformation, Bedrock, USA is about a group of people who didn’t like what they saw happening in their local governments, and decided to get involved – whether that meant holding a rally, recalling an official or storming their government with bullhorns and threats. Their stories show how far-right ideologies enter into local politics – sometimes quietly, other times at full volume. Hosted by Bloomberg CityLab reporter Laura Bliss, Bedrock, USA will be a limited series podcast about political extremism, small town life and the fight for democracy.

- In Trust (Premiering September 2022): In Trust will be a limited series about how members of one of the wealthiest families in Osage County, Oklahoma – home to the federally recognized Osage Nation – came to own more land in the area than anyone else. The series will uncover a massive transfer of wealth a century ago, out of Osage hands and into white ones – facilitated by the United States government -- and how the Osage Nation is fighting to reverse decades of land loss today.

- The Big Take (Premiering September 2022): Listeners will become immersed in the most urgent stories of the day – on business, markets, economics, finance, politics, technology and more – with The Big Take, a new daily podcast that will feature in-depth, original reporting from Bloomberg's journalists around the world. Hosted by Weston Kosova, The Big Take will take the audience behind the news to make sense of what's happening, and why it matters, with richly told stories that can't be found anywhere else. 

- Crash Course (Premiering October 2022): Hosted by Bloomberg Opinion senior columnist Tim O’Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.

Bloomberg Media’s podcasts offer unparalleled insights and analysis into the financial and business worlds through a mixture of timely reporting and narrative style programs. Drawing on the journalistic strength of a global newsroom of more than 2,700 journalists and analysts, Bloomberg Media’s podcasts deliver quality audio content that cover an extensive range of topics across business, finance, economics, technology, healthcare, and more. Its offering of podcasts already includes Foundering, Masters in Business, Odd Lots, The Pay Check, Prognosis, Stephanomics and more. 

About Bloomberg Media 

Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.

Strategic Partnership to Accelerate Awareness of NEOU’s Digital Fitness Content and Unique Offerings through a Multiplatform Marketing Campaign with the Country’s Leading Audio Company

NEW YORK – August 19, 2021 - NEOU, the live streaming and on-demand fitness and wellness marketplace today announced a marketing partnership with iHeartMedia, the number one audio company in the United States, to help build awareness and introduce NEOU’s inspiring fitness content and experiences from over 100 studios and instructors to the masses. Through a multiplatform marketing campaign across iHeartMedia’s audio network including broadcast radio, digital, podcast and social platforms, listeners will be introduced to a fitness offering with the most affordable price, the biggest variety of classes, and the best user experience in the world.

“iHeartMedia reaches 9 out of 10 Americans monthly, and we are excited to partner with a company like NEOU that is focused on promoting wellness and fitness, to help build further brand awareness of their robust, yet affordable product,” said Peter Volynsky, Executive Vice President, Corporate Development & Ventures at iHeartMedia. “Our listeners rely on us for the best content and programming, and NEOU’s mission and company objective of providing its users with easily accessible and affordable health and wellness services is a natural fit and a valuable offering for our audiences across various backgrounds and demographics.”

“NEOU was created to democratize fitness and wellness, so that anyone, anywhere with a digital device could easily access high quality, effective workouts at an affordable price. With the strategic leadership and overall reach from iHeartMedia, we’re now able to offer NEOU to people everywhere,” says Nathan Forster, CEO and Co-Founder of NEOU. “We are looking forward to this tremendous opportunity to introduce our world-class product to new audiences everywhere.”

NEOU has raised over $40 million to date and has a mission to make engaging and motivating fitness and wellness content easily accessible to everyone -- one person, one workout, one journey at a time. NEOU strives to constantly add new classes and content to its digital library for every wellness goal and fitness background. NEOU offers a variety of high-quality workouts, making each member’s journey unique and every experience a personalized one. With genres including HIIT, meditation, yoga, Pilates, nutrition, strength training, kids, and more, alongside a passionate community of sweat enthusiasts, NEOU continues to create premium wellness content to help its members reach their very best.

To learn more or download the app, visit neoufitness.com.

Deal includes translation of a curated slate of iHeartRadio Original most popular titles, making hundreds of episodes accessible to French-speaking listeners each year

In France, NRJ will monetize translated podcasts as well as original-language iHeart podcasts, leveraging Triton Digital’s Advanced Tech Stack including its Supply Side Platform

Paris & New York – August 5, 2021 – iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally as per podtrac, and the French multimedia group NRJ announced today a strategic partnership to develop, translate, distribute and monetize a specially curated slate of iHeartRadio Original podcasts for French listeners. The first translated podcasts will be available on the iHeartRadio app, in France on NRJ Group’s platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter.

Podcasts to be translated include the iconic “Stuff You Should Know,” the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe.

Additional shows in the curated slate are set to include other popular curiosity podcasts including “Stuff You Missed in History Class,” “BrainStuff,” “Unobscured with Aaron Mahnke” and “Cabinet of Curiosities,” music podcast “Rivals” as well as some of the most riveting true-crime podcasts like “Piketon Massacre,” “Missing in Alaska,” “Murder in Oregon,” and “Paper Ghosts” with more to come.

“NRJ Group is proud to work with the world’s leading podcast publisher, sharing the same mission : making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcasts,” said Cécile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities.

In addition, the partnership will also include a slate of new co-produced podcasts featuring top French talent with more details to be announced in the future.

As part of the deal, NRJ Group will distribute select iHeartRadio Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions. and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digital’s (recently acquired by iHeartMedia) industry-leading supply side platform Yield-Op and its programmatic audio marketplace.

“As podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “iHeartMedia is in a unique position to partner with the best audio companies from each territory - like NRJ in France - offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.”

iHeartMedia’s iHeartPodcast Network is home to more than 750 iHeartRadio Original Podcasts which see more than 250 million downloads each month globally. These podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartMedia the largest publisher of podcast content in the world.

About NRJ Group

NRJ Group is among the main media groups in France, producing, publishing, distributing and monetizing a wide variety of content, with a leading position in privately-owned radios thanks to its 4 brands (NRJ, Chérie FM, Nostalgie and Rire & Chansons), a significant role in TV both free (NRJ12 and Chérie 25) and pay (NRJ Hits), and a major actor of broadcasting through its subsidiary TowerCast. NRJ brands also live online with websites, mobile and voice-operated apps and over 240 digital radios, making NRJ the 1st privately-owned digital radios’ publisher in France. NRJ Group operates in 17 other countries.

iHeartMedia’s 850+ Leading Digital Stations Nationwide Will Now be Available on TuneIn

iHeartMedia Will Become TuneIn’s Premier Local Ad Sales Representation Partner

TuneIn Taps Triton Digital to Monetize TuneIn’s Local Inventory, Helping Advertisers Reach New Audiences at Scale

NEW YORK – July 29, 2021 – TuneIn, the world’s leading live streaming audio service, and iHeartMedia, the leading audio company in America and the No. 1 podcast publisher, today announced a partnership that will enable TuneIn to distribute iHeartMedia’s more than 850 leading digital stations. TuneIn will also gain access to local advertising demand from iHeartMedia’s unique monetization assets, including its massive sales force of nearly 2,000 sellers in every major market nationwide, and Triton Digital’s best-in-class advertising technology.

To further iHeartMedia’s distribution strategy to be everywhere their listeners are, iHeart has selected TuneIn’s open platform to distribute its more than 850 leading radio stations in the US including stations such as New York’s Z100 and POWER 105.1, Los Angeles’ KISS FM and KFI FM, and Nashville’s BIG 98 WSIX. These stations will be available digitally on TuneIn’s mobile apps and website beginning today.

As part of this partnership, TuneIn will leverage Triton Digital’s (recently acquired by iHeartMedia) industry-leading audio Supply Side Platform (SSP) that will seamlessly enable both the direct sale, through iHeart’s sophisticated local salesforce, as well as the programmatic sale, through TuneIn’s salesforce reaching audio publishers’ inventory across TuneIn‘s 200+ consumer platform touchpoints, offering brands even more audience reach and targetability.

“The TuneIn and iHeart partnership is a great marriage of content and technology enabled by Triton’s cutting edge and comprehensive suite of audio advertising technology to support streaming audio and podcasts businesses with both direct and programmatic sales. With Triton’s SSP, local advertisers will now have the ability to reach additional iHeart and TuneIn listeners through both direct and programmatic sales,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia. “We are also excited that TuneIn’s open radio platform allows us to share our content and programming with even more streaming radio fans. Triton’s Audio Ad Tech delivers targeted audio advertising across the entire spectrum of listening platforms -- web, mobile apps, smart speakers and across other distribution platforms like TuneIn.”

“The relationship with iHeart demonstrates the power of TuneIn’s open platform to flexibly align with the content, distribution and monetization assets of our partners to jointly create new and previously unrecognized value,” said Rob Deichert, Chief Revenue Officer for TuneIn. “We’re incredibly pleased to partner with iHeartMedia and Triton as we continue our mission to delight listeners and reinvent radio for a connected world.”

About TuneIn

TuneIn, the world’s leading live streaming service, brings together live sports, news, music, podcasts and radio from around the globe. With more than 80 million monthly active users, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn broadcasts over 100,000 owned & operated and partner radio stations, and boasts more than 5.7 million podcasts. With premiere distribution across 200 platforms and connected devices, TuneIn empowers listeners to ‘hear’ what they love wherever ‘here’ might be. TuneIn Premium subscribers also unlock exclusive access to commercial-free news from top networks like CNN, Fox News Radio, MSNBC, CNBC, and Bloomberg Media, as well as commercial-free music channels for every mood and activity. For more information, please visit us at www.tunein.com or follow us on Facebook, Instagram, or Twitter.

ST. PETERSBURG, FL, May 13, 2021 – Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases.

To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.

In addition, as part of this data partnership Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming.

“Podcast listening continues to skyrocket, with more than 115 million people in the U.S. anticipated to listen to podcasts this year – and podcast advertising expected to double over the next five years,” said Brian Dunphy, SVP of Catalina’s Strategic Partnerships and Channel Sales. “As the medium continues to rapidly grow, Catalina’s multi-path identity resolution capabilities combined with iHeartMedia’s unique multiplatform audiences at scale enable us to match deterministic shopper households across a variety of identity paths helping advertisers measure the effectiveness and success of their podcast campaigns.”

To accomplish this, data & analytic teams at Catalina and iHeartMedia have worked together over the past year to test the feasibility of applying Catalina audiences and measurement capabilities to enhance the effectiveness of CPG ads running on iHeartMedia’s multiplatform audio properties. The teams have since successfully completed pilot tests for measurement and audience targets across a range of iHeart’s audio properties, including podcasts.

“We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales,” said David Shiffman, EVP of National Research at iHeartMedia. “We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”

Catalina’s Dunphy added, “As consumer-directed media consumption grows, it is critical for marketers to have a partner to help them effectively measure across channels. Thanks to our new partnership with iHeartMedia, we are excited to be unlocking and adding radio, streaming audio and podcasts to Catalina’s now comprehensive omni-channel platform capabilities that also includes TV, Out of Home, Digital Advertising and In-Store campaigns. We have the capacity to reach shoppers with personalized messages at every step of the consumer journey, measure their impact, and even make adjustments in real time to drive sales.”

About Catalina

Catalina is a leader in shopper intelligence and highly targeted in-store, TV, and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

NWSL games will be streamed live for the first time via an exclusive brand-new iHeartRadio digital radio station

NEW YORK – May 12, 2021 – iHeartMedia today announced a partnership with the National Women’s Soccer League (NWSL) that will make live game day play-by-play audio streams available for free on an all new iHeartRadio digital NWSL Radio station during the 2021 season. The station will feature two of the biggest league games each week live, with replay available throughout the week leading up to the next live stream. The exclusive deal marks the first live audio partnership in the NWSL’s history.

“As our league continues to grow and attract new audiences, bringing live game audio to fans around the world represents a major next step for the NWSL,” said NWSL Chief Revenue Officer Mitch Poll. “This first-of-its-kind partnership with iHeartRadio has everyone around the league excited for what's to come — we can’t wait to get these game broadcasts underway!”

The new station will kick off this Saturday, May 15 with a live audio stream of the NJ/NY Gotham FC against Houston Dash game at 7 p.m. ET followed by the Orlando Pride against Washington Spirit game on Sunday, May 16 at 6 p.m. ET. Fans nationwide can tune into NWSL Radio on iHeartRadio.com and the iHeartRadio app to hear scintillating play-by-play calls featuring the NWSL’s best teams and fiercest rivalries as they happen each week. The full slate of matches to be covered on NWSL Radio can be seen below.

“We’re thrilled to be partnering with the National Women’s Soccer League to showcase some of soccer’s finest players and games to fans everywhere,” said Jess Jerrick, EVP of Digital Distribution and Platform Partnerships for iHeartMedia. “It’s also an honor to provide our platform and promotional power to help elevate the incredibly talented women in professional sports and their representation in the media landscape, and to be a part of a historic moment for the NWSL as the league’s first-ever live streaming audio partner. We can’t wait to share a season of high-level competition, amazing goals and rousing in-game action with fans.”

The first-ever NWSL Radio will join the iHeartRadio digital platform, which includes the company’s fast-growing podcasting business —the number one podcast publisher in downloads, unique listeners, revenue and earnings — as well as its industry-leading iHeartRadio streaming audio app, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

Fans can visit iHeartRadio.com/apps to download iHeartRadio on their favorite device and listen to NWSL Radio anywhere they are.

About The National Women’s Soccer League

The National Women’s Soccer League (NWSL) is a ten-team Division-I women’s professional soccer league featuring national team players from around the world. The clubs are the Chicago Red Stars, Houston Dash, Kansas City, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, OL Reign, Racing Louisville FC and Washington Spirit. Based in Chicago, the NWSL is supported by the Canadian Soccer Association and the United States Soccer Federation.

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners

Copenhagen & New York – November 25, 2020 – iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo today announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners.  The partnership will kick off with the widely popular true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) about femicides in Mexico’s most dangerous city in three languages: Spanish, German and Danish.

In one of 2020’s most intimate and shocking true crime podcasts, “Forgotten: Women of Juárez,” from iHeartMedia and Unusual Productions, hosts Mónica Ortiz Uribe and Oz Woloshyn investigate theories surrounding the disappearance of hundreds of young women along the Mexican border city of Juárez. Some are tragically found with symbols carved into their bodies or wrists bound with shoelaces -- is it a serial killer, organ traffickers, or a Satanic Cult? Executive produced by iHeartMedia and Unusual Productions, in partnership with Podimo, the adapted versions, starting with Spanish, will feature both existing content from the original podcast, plus exciting new elements including additional interviews with special hosts Rossana Fuentes-Berain and Sandra Romandía.  The adapted podcast series will be released in early 2021 in 20 countries in Latin America, as well as in Spain and in the USA, followed by Podimo’s German and Danish markets at a later date.  The original series will continue to be available on the iHeartRadio App and everywhere podcasts are available.  

 “This partnership is powerful. iHeartMedia’s understanding of great storytelling combined with Podimo’s ultra-local on-the-ground presence in Latin America and Spain will help us tell important stories like this to a local audience. We know that around 90% of all listening on Podimo is on local language podcasts, so translating good stories will help grow the audience for these stories tremendously,” said Eva Lægdsgaard, Chief of Strategic Relations at Podimo. “In the podcast business, everything begins and ends with great storytelling. But for great stories to have a great life, we need to drive large-scale listening numbers for our podcasters and publishers -- both locally and globally. This will help them monetize their content on a much bigger scale, and that is the very core of our business model.”

“We’re excited to partner with a podcast innovator like Podimo and use iHeartMedia’s unparalleled ability to introduce podcast listening at scale to bring some of the most fascinating local podcasts to millions of listeners worldwide,” said Conal Byrne, President of the iHeartPodcast Network. “Podcast listening continues to see tremendous growth as more and more listeners seek out layered storytelling, and we believe this venture with Podimo will help us to introduce great podcasts to new fans around the world.”

About Podimo

Podimo is a European podcast platform that offers personal recommendations for users, while supporting creators through a new revenue share model. Currently live in Denmark, Germany, Spain, and across Latin America, the app features great podcasts from anywhere in the world via RSS feeds, and is free to download and listen with no login required. As a Premium member, you’ll unlock access to an additional 400+ Podimo produced and licensed shows that can’t be heard anywhere else, and your membership fee is shared directly with the podcast creators you listen to each month. https://podimo.com

iHeartMedia will serve as the exclusive sales representative for all Pushkin shows and the companies will also co-produce a slate of new, original podcasts over the next two years

NEW YORK – November 9, 2020 – iHeartMedia, the No. 1 podcast publisher globally, today announced a co-production and distribution agreement partnership with Pushkin Industries, the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg, that will make iHeartMedia Pushkin’s exclusive sales partner for its catalog of premium podcasts including “Revisionist History,” “Broken Record,” “The Happiness Lab with Laurie Santos” and many others. As part of this deal, iHeartMedia and Pushkin Industries will also co-produce a slate of new, original podcasts over the next two years.

Pushkin Industries has quickly become a highly esteemed startup, creating a host of award-winning audio content since its founding in 2018. Notable shows such as Gladwell’s “Revisionist History,” Michael Lewis’s “Against the Rules” and Tim Harford’s “Cautionary Tales” have built sizable audiences, garnered widespread media attention and driven cultural conversation. Partnering with iHeartMedia will enable these unique and singular shows to reach even more listeners.

“We started Pushkin to share the joy Jacob and I have found in creating and producing podcasts,” said Malcolm Gladwell. “Working with the team at iHeart will allow us to spread this joy at an even bigger scale.”

“Conal Byrne and the team at iHeart have been instrumental in popularizing podcasts,” said Jacob Weisberg. “We’re looking forward to working with them to push the boundaries of what’s possible in audio even further.”

In addition to the expansive slate of podcasts that will join the iHeartPodcast Network, the companies today also announced two new Pushkin shows releasing in March 2021:

“Double Date” is an interview show hosted by American icons Marlo Thomas and Phil Donahue, who have been married for 40 years. The two will sit down with other celebrated power couples for fun, sexy, poignant conversations about what really makes a marriage last. Guests will include Viola Davis and Julius Tennon, Neil Patrick Harris and David Burtka, and Sting and Trudie Styler. The first season will include 10 episodes.

“Lost Hills” is an investigative true crime series from The New Yorker’s staff writer Dana Goodyear. It tells the story of the 2018 murder of scientist Tristan Beaudette, who was shot in the head in front of his two young daughters while camping in Malibu Creek State Park. “Lost Hills” is a tragic true crime story played out against the sometimes ridiculous backdrop of Malibu. The first of three planned seasons will include 8 episodes.

“This content partnership brings some of the most highly-regarded titles in podcasting to our network, and we couldn’t be more thrilled to help Pushkin elevate their successful podcasts even further,” said Conal Byrne, President of the iHeartPodcast Network. “In addition to adopting and supporting their existing award-winning shows, we’re eager to collaborate with the brilliant minds at Pushkin to create new originals as well. We’re honored to join forces with some of the best in the business as we bring these esteemed podcasts to listeners everywhere.”

Fans can visit iHeart.com/apps to download iHeartRadio and listen to all of Pushkin’s podcasts on their favorite devices.

About Pushkin Industries

Pushkin Industries is the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg in 2018. In its first year, Pushkin launched four new shows into the top 10 on the Apple Podcast charts: Against the Rules, hosted by bestselling author and journalist Michael Lewis; Cautionary Tales from Financial Times columnist Tim Harford; The Happiness Lab with Dr. Laurie Santos; and Solvable. Pushkin is also home to Gladwell’s Revisionist History and produced the bestselling audiobook version of Gladwell’s Talking to Strangers (Hachette Audio, 2019). Other hosts include Jill Lepore, Rick Rubin, Bruce Headlam, Justin Richmond, Ashley Ford, Hari Kunzru, Noah Feldman, Eric Lander, Tali Farhadian Weinstein, Niala Boodhoo and many more. Pushkin's audiobook “Fauci,” by Michael Specter, recently reached #1 on the Audible nonfiction books chart. Learn more at pushkin.fm or follow us on Twitter @pushkinpods.