marketing

New York, NY – December 19, 2018 – iHeartMedia announced today that Eric Hadley has been named Senior Vice President of Marketing, effective immediately. Hadley will report to Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia.

Audio is a fast-growing category encompassing the scale of broadcast radio, which reaches a quarter of a billion monthly listeners, digital, podcasts, smart speakers, live events and more. In this newly created role, Hadley will utilize iHeartMedia’s position as the leading audio company in the United States to reimagine marketing for advertising partners. He will work closely with advertising partners advising them on their audio strategy, to ensure that clients understand how to best plan, buy, measure and optimize the audio experience.

“As the leader in audio, we understand more than anyone that we’re at a key moment when all things audio are growing,” said Troberman. “It’s important that we have someone who understands data, content, planning and creative. Eric's experience on the client, agency and media sides of the table will help us continue to lead the way with audio.”

Hadley is an experienced digital sales and marketing executive with roles spanning across a range of marketing and sales positions focusing on consumer, b2b and brand marketing and sales management for large companies, agencies and starts-ups. He has worked at Microsoft, The Weather Channel, Outbrain and most recently was the Chief Marketing Officer of the location marketing platform, GroundTruth. Hadley has been named an American Advertising Federation Hall of Achievement winner and an Ad Age Media Maven. In addition, his work has been recognized and named to top industry awards including the Effie awards and at Cannes Lions.

“I am excited to join the iHeartMedia team,” said Hadley. “As the leader in audio, iHeart has the complete offering needed to help marketers drive results. There are few companies today that have the daily reach and impact of iHeartMedia.”

New York, NY – October 15, 2018 – iHeartMedia announced today that Greg Millard has been named Executive Vice President of Event and Experiential Partnerships, effective immediately. Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia.

In his new role, Millard will spearhead the go-to-market strategy for all of iHeartMedia’s national sponsorship sales efforts, including the company’s roster of incredibly successful, nationally recognized marquee events; the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in over 150 markets nationwide. He will also work closely with iHeartMedia’s marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels across iHeartMedia’s unmatched array of multiplatform assets.

“iHeartMedia has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers,” said Castelli. “With our unique access to data, insights, artists, moments and airwaves, iHeartMedia’s one-of-a-kind partnership opportunities help brands shape pop culture – not just chase it.”

“I’m thrilled to be joining iHeartMedia, especially at such an exciting time in the audio business,” said Millard. “The company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.”

Millard’s background includes more than 20 years of sports and entertainment partnership sales experience. He joins iHeartMedia from Turner Broadcasting where he served as Vice President of Partnerships and Branded Programming and generated new integrated cross-platform partnerships for sports properties including the NCAA, ELEAGUE and Bleacher Report Live. Prior to joining Turner in 2010, Millard spent four years as a Vice President at International Management Group and worked with clients including Caesar’s Entertainment and Churchill Downs. His background also includes sales and marketing positions at CBS, the NFL and NBC.