NFT

“Prop Culture” is a weekly entertainment podcast hosted by three NFTs from iHeart’s Non-Fun Squad as well as special celebrity guest NFTs including Paris Hilton’s Bored Ape

Listen now HERE

NEW YORK – June 22, 2022 – iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced the launch of “Prop Culture” – a first-of-its-kind podcast hosted by iHeartMedia’s very own Non-Fun Squad NFTs and voiced by top comedians and celebrities. The announcement was made at Cannes Lions International Festival of Creativity during a metaverse and innovation panel featuring Paris Hilton, the self-proclaimed “Queen of the Metaverse.” Fans can hear the first episode now on IHeartRadio and everywhere podcasts are heard.

“Prop Culture” is hosted by NFTs and voiced by show writers. The NFTs include Loot Bag #2020 voiced by Matt Harrigan (TV writer, producer and voice actor known for his work on The Late Show with David Letterman, Celebrity Death Match, Space Ghost Coast to Coast, Aqua Teen Hunger Force), Quirkies #1988 voiced by Jiyoung Lee (director and writer for independent video-movies) and Quirkies #307 voiced by Dave Bonawits (producer and musician with featured series on Adult Swim). During the series, the hosts will be joined by other celebrities who are proud NFT owners including Paris’s very own Bored Ape NFT which will make an appearance on the podcast in a future episode. Throughout the show, hosts and guests will dissect the latest in pop culture and wager on what unexpected entertainment news will break next, placing outlandish and hilarious prop bets with one another.

“iHeartMedia continues to be on the cutting edge of the audio world,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “We’re excited to introduce ‘Prop Culture’ at Cannes, pioneering the first-ever podcast series voiced by NFTs. The metaverse is pushing the boundaries of what’s possible in the audio and podcasting space, and we’re thrilled to be on the forefront of this new frontier.”

The debut of “Prop Culture” follows iHeartMedia’s announcement of The Non-Fun Squad And Non-Fun Podcast Network, a podcast slate leveraging characters and voices from an array of NFT collections. “Prop Culture” is a weekly hangout podcast focused on everything from TV, music, crypto, current events and pop culture.

“Prop Culture'' was launched at Cannes during a panel discussion hosted by iHeartMedia and Vatom that focused on NFTs, metaverse and media. Participants in the discussion included Paris Hilton, Conal Byrne (CEO, iHeartMedia Digital Audio Group), Gayle Troberman (CMO, iHeartPodcasts), and Eric Pulier (Founder & CEO, Vatom). The leaders in the space talked about predictions, key learnings from the past year and how iHeartMedia will continue to develop innovative technology to push boundaries in the metaverse

“Prop Culture” is distributed by The iHeartPodcast Network and will be available on iHeartRadio and everywhere podcasts are heard. Listen to the first episode now, here.

Editor’s Note:

Podcast cover art is available for download HERE. Use the below embed code to include the podcast audio player in your article:

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iHeart Will Create Unique IP and Content from Both Popular and Emerging NFT Collections That Will Give NFTs Narratives and Personalities -- The First Time NFTs From Different Projects Will Be United Under One Media Universe 

Innovative Approach to Audio Content Creation Marks Another Step in iHeart’s Commitment To Bringing Web3 To The Mass Market

New York, NY – April 12, 2022 – iHeartMedia, the leading audio company in America, announced today a groundbreaking step in advancing awareness of, and demand for, Web3 products and platforms by its mass market consumer audience:  The creation of the Non-Fun Squad, a first-of-its-kind non fungible token (NFT)-based media franchise and shared media universe comprised of characters united across existing prominent PFP (profile picture) NFT collections. Phase one of the Non-Fun Squad universe will be the launch of the Non-Fun Podcast Network, a podcast slate centered around the content, characters and worlds from the Non-Fun Squad.

The IP universe and podcast slate will be created around iHeart-owned NFTs from both prominent NFT collections, including CryptoPunk #2821, Mutant Ape #10144, World of Women #7147 and #7730, as well as from emerging NFT projects, including CrypToadz #5947, Loot (for Adventurers) Bag #2020, and Quirkies #307 and #1988, dramatically extending the boundaries of innovation for audio content creation. iHeartMedia is partnering with federally regulated institutional crypto platform, Anchorage Digital, as a trusted custody solution as iHeart continues to build in Web3.

This marks the first time that individual NFT characters will be united across products and given their own stories, narratives and personalities that will drive their interactions, creating a completely unique experience in the NFT, media and audio spaces.

“There is no real precedent for this,” said Khalil Tawil, EVP and Head of Strategy for iHeartMedia. “Web3 innovations offer an entirely new IP paradigm allowing us to combine the characters from different universes and projects without running into IP rights issues.  These podcasts will be hosted by voices that portray the various NFT characters, and we are only acquiring NFTs that allow us to freely bring to life iHeart-owned NFTs in ways that work for podcasts.”

“As the leader in consumer audio, iHeart is committed to pushing the boundaries of innovation in audio content creation, and with this initiative we’re extending our Web3 and Metaverse strategy by building new experiences to entertain audiences across new and emerging platforms -- and giving our audiences compelling characters, stories and personalities that they’ll connect with,” said Conal Byrne, President of the iHeartMedia Digital Audio Group.   “We are the first company to use our expertise in podcasting, content production, live music and events to bring these characters to life -- and with our 90% reach of Americans every month, we are the only company able to promote and activate this innovative concept at scale and bring it to the mass market.”

“In addition to using our unparalleled reach and connection to our communities to extend Web3 brands and platforms to the mass market, by creating new opportunities for NFTs we’re able to show our belief in, and support for, the creators, community members and artists in the Web3 space, and explore how NFTs, art and content interact together in the Metaverse in 2022 and beyond,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “These NFTs and podcast slate are just the beginning for iHeart’s exploration of Web3 and the Metaverse, and we are excited to be part of this cultural moment.

About Anchorage Digital

Anchorage Digital is a regulated platform that provides institutions simple and secure participation in digital assets, all integrated with custody. As the first federally chartered crypto bank, Anchorage offers the most advanced digital asset platform for institutions and is setting a new standard for security and usability. With secure custody at its core, Anchorage delivers financial solutions for today and tomorrow. Learn more at anchorage.com and @Anchorage.

The First NFT Collection, Inspired By “The Breakfast Club,” Will Feature Artwork By Renowned Artist Justin Richburg

February 22, 2022 – OneOf, the Green Web3 Company built for music and sports, has announced an exclusive partnership with iHeartRadio’s influential, top-rated contemporary Hip-Hop/R&B nationally-syndicated morning show "The Breakfast Club". “The Breakfast Club,” hosted by DJ Envy, Angela Yee and Charlamagne tha God, is one of the most important media outlets for hip hop news, music and interviews.

OneOf and “The Breakfast Club” - including both the on-air broadcast and digital podcast - have teamed up for an exclusive partnership to bring the accessibility of NFT’s to a mass audience, give diverse artists a platform in this emerging space, and create six drops of digital NFT collectibles inspired by the morning show and its legendary hosts. Information about OneOf’s wide range of exciting and accessible NFT drops will be shared with fans on “The Breakfast Club’s” broadcast. The artwork featured in the first drop will be created by renowned illustrator and visual artist Justin Richburg.

“’The Breakfast Club’ is one of the most influential morning shows, where honest, provocative and powerful conversations about Hip Hop and culture happen today,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “Charlamagne tha God, Angela Yee and DJ Envy are an awesome team to collaborate with Oneof to share the latest and greatest NFTs with their massive, diverse audience across iHeart’s broadcast radio, podcast and streaming platforms.”

“The Breakfast Club” has millions of monthly listeners, is nationally syndicated in nearly 90 markets around the U.S.,and was recently inducted into the Radio Hall of Fame. Portions of the proceeds from the collection will benefit critical and timely causes supported by “The Breakfast Club” and that are important to their listeners.

“’The Breakfast Club’ is the most culturally relevant morning show in America, and the tireless work Charlamagne, Envy and Angela do everyday to elevate artists and shine lights on the important issues are inspiring to us all,” says Lin Dai, CEO and co-founder of one of. “OneOf has always been committed to be the most inclusive NFT platform since our founding, backed by Quincy Jones, over 80% of OneOf NFT collections are by black or minority artists. There’s no better partner than ‘The Breakfast Club’ to educate the mass audience about importance of NFT technology to the music community.”

OneOf and iHeartRadio first partnered in the fall of 2021, when the platform created the official collectible NFT for the annual iHeartRadio Music Festival featuring performances by some of the biggest artists in music. The collection featured one million free NFTs and participating fans were eligible to receive tickets to the festival as well as limited-edition iHeartRadio Music Festival NFT artwork.

Since then OneOf has announced major partnerships with Warner Music Group, The Grammy Awards and their launch into sports with the Sports Illustrated covers series that celebrates superstar athletes including Muhammad Ali, Shaquille O’Neal, Emmitt Smith, Jerry Rice and more. OneOf’s recent Whitney Houston Collection made headlines when a never-before-heard Whitney Houston song made when she was 17 was sold at auction on OneOf for $1 million.

About OneOf

Deeply committed to a sustainable blockchain future, OneOf is known as the environmentally friendly “Green” Web3 Company: minting a music NFT on OneOf using the Tezos blockchain uses over 2 million times less energy than the competition, and takes as little energy as sending out a tweet. OneOf donates 5% of its platform revenue from every sale to either a charity of the artist's choice, or OneOf's environmental cause partner: the Right Here Right Now Global Climate Alliance, an official partner of United Nations Human Rights. OneOf makes NFT adoption seamless for the next 100 million non-crypto native fans by enabling NFT purchases via credit and debit cards as well as major cryptocurrencies.

https://oneof.com/

https://shorefire.com/roster/oneof

ABOUT THE BREAKFAST CLUB

The Breakfast Club, the most-listened-to Hip-Hop and R&B morning show in America, features DJ Envy, Angela Yee and Charlamagne Tha God. The Breakfast Club is not only a show, but also a platform, a spotlight, a think-tank for all things hip-hop/pop-culture, politics and community. Known for their unrivaled interviews and ability to connect with and engage audiences through their unique blend of honesty, wit and humor, The Breakfast Club has created a must-stop destination for musicians, entertainers and politicians alike. The results are the best interviews to be found on radio and digital. The four-and-a-half-hour morning program originates from iHeartMedia’s legendary Power 105.1/WWPR-FM in New York and is nationally syndicated by Premiere Networks on more than 100 stations nationwide, including markets such as Houston, Atlanta, Miami and Detroit. “The world’s most dangerous morning show” is also available on-demand as a YouTube channel, which attracts billions of video views. The Radio Hall of Famers also host Weekends with The Breakfast Club, a three-hour weekly program featuring a countdown of the top 20 hits of the week. Please visit www.PremiereNetworks.com for more information.