Meta

The Superstar Duo Bring the “SWEAT Tour” to Virtual Reality Exclusively on Meta Quest, Starting December 27, 2024

New York, NY – December 12, 2024 – iHeartMedia and Meta, produced alongside OBB Media, today announced “Charli xcx & Troye Sivan Present SWEAT in VR,” bringing the superstar duo’s highly-popular “SWEAT Tour” to virtual reality exclusively on Meta Quest devices starting December 27, 2024 at 5PM PT.

Filmed over one night at the KIA Forum in Los Angeles, the immersive streaming event brings one of this year’s most sought-after concerts to fans for free in Meta Horizon Worlds Music Valley, an eclectic musical destination that offers 180-degree views of concerts from today’s top artists. Fans can enjoy a closer look at the high-energy show in which Charli xcx and Troye Sivan take turns on stage singing fan-favorite songs including their latest collab “Talk talk featuring troye sivan” from Charli’s recently released ‘Brat and it’s completely different but also still brat’.

This one-of-a-kind “SWEAT Tour” experience will be available for free in 3D immersive video on Meta Quest devices, starting at just $299.99 for the new Meta Quest 3S (128GB).

“Partnering with Charli xcx and Troye Sivan and with Meta gives us a unique opportunity to offer our millions of listeners the chance to experience two of the most talented artists in music performing on the most exciting new visual platform today,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. 

The 22-date nationwide tour wrapped up on October 23, 2024 and showcased both artists at their creative peak, featuring viral hits such as ‘360’, ‘Von dutch’ and ‘Girl, so confusing’ from Charli xcx’s zeitgeist capturing album ‘BRAT’. Troye Sivan equally lit up the crowd with hits like ‘My My My’, ‘Bloom’, ‘Youth’ and ‘Rush’.”

“The SWEAT Tour is the latest in a long lineup of incredible performances that we’ve brought to Music Valley,” says Sarah Malkin, Director of Metaverse Entertainment at Meta. “Connecting fans to their favorite artists in a totally unique way through virtual reality extends the joy and excitement of concerts to even more people – and we couldn't be more thrilled to partner with iHeart, Charli xcx and Troye Sivan to do that with this show.”

After the show, fans can catch free concerts from more artists in Music Valley, keep the party going on Just Dance, stream their favorite YouTube channels with friends or jump into one of thousands of app experiences available in the Meta Horizon Store.

“Performing with Troye every night on the SWEAT tour was truly iconic and I’m so excited for fans to now be able to experience it at home,” said Charli xcx.

"It's been a dream to share the stage with Charli every night of the SWEAT Tour. Our fans brought the energy up in every arena, and I can't wait for them to have an elevated experience thanks to OBB, iHeart, and Meta," said Troye Sivan. “Getting to offer our fans another chance to experience the show in VR is incredible."

“Charli xcx, Troye Sivan and their teams have built something electric and singular with this show,” said Michael D. Ratner, Founder & CEO of OBB Media. “I’m grateful for the opportunity to partner with Meta and iHeartMedia to share this experience with fans around the world."

“Charli xcx & Troye Sivan Present SWEAT in VR" is executive produced by iHeartMedia’s John Sykes, President of Entertainment Enterprises and Bart Peters, Senior Vice President, Production & Development; as well as Michael D. Ratner, Scott Ratner, Anthony Anchelowitz, Simone Spira, and Kfir Goldberg for OBB Pictures, the Film & TV division of OBB Media; with Glenn Stickley co-executive producing for OBB Media.

About OBB Media:

OBB Media is the award-winning multimedia production company and vertically integrated content studio, founded by entrepreneur and filmmaker Michael D. Ratner. OBB Media is the parent company to six distinct subsidiaries: OBB Pictures, the film, television, and digital arm; OBB Studios, the company’s facilities and physical production arm; OBB Sound, the podcast and audio division; OBB Cares, the social impact division; OBB Ventures, the investment arm; as well as sister company Bolded, the brand content strategy firm. OBB Media, led by Ratner, co-founder Scott Ratner, and a talented team of storytellers, is best known for amassing a global audience of billions and leading how a new generation of viewers consumes content and interacts with brands. The company also has a proven track record of forging unique partnerships with talent that transform the way they use content to launch and grow their businesses. OBB Media HQ is located in West Hollywood, CA and OBB Studios, the 15,000+ square foot state of the art production and event facility is in the heart of Hollywood, CA. For more information, visit the company website at www.obbmedia.com.