iHeartMedia

WHAT: On Friday, September 22 and Saturday, September 23 iHeartMedia celebrates the 2023

iHeartRadio Music Festival with an iconic two-day line-up of performances. Today, iHeartMedia reveals

its superstar list of presenters and attendees at the iHeartRadio Music Festival.

WHO: Celebrity presenters for the 2023 iHeartRadio Music Festival include AJ McLean, Cynthia Bailey, Jana Kramer and Lance Bass. Celebrity attendees include Anna Aya, Ashlee Keating, Brian Austin Green, Cheryl Burke, Danielle Fishel, DINER, Gabby Windey and Robby Hoffman, Jenna Ushkowitz, Kevin McHale, Little Image, Laura Marano, Michael Turchin, Mitch Clark, Randy Spelling, Rider Strong, Sharna Burgess, Will Friedle and more.

The epic two-day main stage event, hosted by Ryan Seacrest, will feature performances by Foo Fighters, Fall Out Boy, Kelly Clarkson, Kane Brown, Lil Wayne, Lil Durk, Lenny Kravitz, Miguel, Public Enemy, Sheryl Crow, Travis Scott, Tim McGraw, TLC and Thirty Seconds to Mars. The event will also feature special surprise collaborations, pre-show performances by Agnez Mo and Paul Cauthen and iHeartRadio & M&M'S® Spotlight Performance with Bakar.

The all-new House of Music at the 2023 iHeartRadio Music Festival is a mixed-reality immersive experience inspired by the artists performing that weekend at the festival main stage. This free event is open to the public and invites guests to explore over 15 interactive rooms, immersing themselves in the lives, music, and passions of their favorite artists and brands. For more information on the House of Music visit iheartmedia.com.

The 2023 iHeartRadio Music Festival is co-produced by John Sykes and Tom Poleman for iHeartMedia; and Michael Dempsey for Dempsey Productions.

Each night, the 2023 iHeartRadio Music Festival will broadcast live for fans via iHeartMedia radio stations throughout the country across more than 150 markets. For the first time this year, Hulu will serve as the Official Streaming Destination of the iHeartRadio Music Festival, adding to its already robust slate of live event content. Performances will be livestreamed exclusively to Hulu subscribers at no additional cost, and highlights will be available on-demand on Hulu in the weeks following the event. For more information on the livestream line-up, please visit: https://www.hulu.com/iheartfestival

Proud partners of this year's iHeartRadio Music Festival include Audible, Bose, Capital One, Häagen-Dazs Cultured Crème, The Hartford Small Business Insurance, Hyundai, Kokomo by Canon, M&M'S®, MGM Resorts International, Moderna, Seagram’s Escapes, T-Mobile, Wendy's, Wild Turkey® Bourbon, [yellow tail ] Wine, with more to be announced.

WHEN: iHeartRadio Music Festival

Friday, September 22 and Saturday, September 23

House of Music

Friday, September 22 and Saturday, September 23

4 p.m.- 1 a.m.

WHERE: iHeartRadio Music Festival: T-Mobile Arena (3780 Las Vegas Blvd. South Las Vegas, NV 89158)

House of Music: Toshiba Plaza (3780 Las Vegas Blvd. South Las Vegas, NV 89158)

MORE: Tickets for the 2023 iHeartRadio Music Festival mainstage event are on sale now at AXS.com.

For more details about the iHeartRadio Music Festival visit iHeartRadio.com/festival.

Artists and/or event are subject to change or cancellation without notice.

From Lionsgate Sound, the Award-winning Podcast Studio behind the Chart-Topping Podcast “Scamanda,” Curtis “50 Cent” Jackson’s G-Unit Audio and iHeartPodcasts, the New Season Further Unravels the Story of the Flores Twins and the Fallout of Their Actions  

Los Angeles, CA - September 19, 2023 – After billions of dollars and thousands of decisions made over decades as powerful drug traffickers, Jay and Pete Flores are now free and living a new life, but their incredible story is not over. Every time the twin brothers seem to turn a corner, the consequences of their decision to cooperate with law enforcement come back to haunt them. It was not just their lives that were turned upside down by their decision, but their whole families’ – including the twins’ wives who are now in the shadow of a looming prison sentence.

Produced by Lionsgate Sound and Curtis “50 Cent” Jackson’s G-Unit Audio in collaboration with iHeartPodcasts, the new season of “Surviving El Chapo” drops October 4, 2023.

In the previous season, available now on all podcast platforms, Chicago-born identical twins Jay and Peter Flores shared the incredible story of how they went from dealing $2 billion worth of drugs across the country as North America’s most successful cocaine traffickers to government informants who brought down the infamous drug lord, “El Chapo.”

In season two, the new episodes will delve deeper into the twins’ astonishing story and the fallout affecting the people around them after they were faced with a choice: essentially become El Chapo or change their lives forever and cooperate against him. From their wives to their children, their decision to go to the cops drastically changed the lives of everyone around them. The twins will reveal for the first time what really happened during their years of cooperation to get El Chapo behind bars, what it was like to come face-to-face with the powerful drug lord, in court, and their rocky 14-year prison journey.

HOSTS: Award-winning artist and producer Curtis “50 Cent” Jackson and broadcaster and investigative journalist Charlie Webster serve as executive producers and co-hosts of this podcast.

WHEN: The new season of the podcast premieres October 4 with new episodes dropping weekly on Wednesdays. 

WHERE: “Surviving El Chapo: The Twins Who Brought Down a Drug Lord” is distributed by iHeartPodcasts and will be available on the iHeartRadio app and everywhere podcasts are heard.

About Lionsgate Sound
Lionsgate Sound is the newly-formed audio division of global content leader Lionsgate (NYSE: LGF.A, LGF.B). The full-service podcast production company handles podcast production for Lionsgate’s film & television businesses while also overseeing all elements of podcast production for third party clients. Lionsgate company Pilgrim Media Group – headed by Emmy and Peabody Award-winning producer Craig Piligian – is a minority owner in Lionsgate Sound and handles the day-to-day operations of the group. The company aims to tell unforgettable stories; amplify, empower, and advocate for unique and diverse voices; and engage listeners in compelling, fearless, heartfelt, humorous, relevant, and inventive new ways. Lionsgate’s film, television, subscription, and location-based entertainment businesses are backed by an 18,000-title library and a valuable collection of iconic film and television franchises, making this division unique in its ability to scale its audio offerings across a broad range of scripted and unscripted content.

G-Unit Film & Television
Curtis “50 Cent” Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. Among these is the critically-acclaimed #1 show on Starz, “Power,” in which he not only co-starred in but also served as executive producer and director. In October 2018, Jackson and Starz/Lionsgate closed an unprecedented deal for Jackson’s G-Unit Film & Television, Inc. The partnership, touted as among the most significant deals to date for an Executive Producer in premium television has successfully focused on expansion of the “Power” universe with spin-offs ‘’Power Book II: Ghost,’’ “Power Book III: Raising Kanan,” and “Power Book IV: Force.” G-Unit Film & Television also produced the ABC hit, “For Life” and recently wrapped production on season two of the hit series, “Black Mafia Family” for Starz and is set to release the “Black Mafia Family” Docuseries. G-Unit is also in development on the scripted series “Queen Nzinga” at Starz. Slated to air in November from G-Unit Film & Television is “Hip Hop Homicides” at WeTV.  Jackson is also expanding into the podcast space through his new G-Unit Audio banner with the upcoming release of “Surviving El Chapo: The Twins Who Brought Down a Drug Lord” in partnership with iHeart Media and Lionsgate Sound.  The company is also building out its feature slate, starting with a three picture Horror deal as a collaboration with Horror phenom Eli Roth and 3BlackDot.

The Event Will Also Feature Performances by Chayanne, Ricardo Montaner, Fonseca, Servando y Florentino, Luis Figueroa, GALE and Menudo

Hosted by Enrique Santos on October 21 at Kaseya Center in Miami

WHAT: iHeartMedia announced today that Yandel and Olga Tañón have been added to the lineup for the 2023 iHeartRadio Fiesta Latina. The annual legendary event is making its return to Miami, Florida at Kaseya Center on Saturday, October 21.

WHO: This year, the iHeartRadio Fiesta Latina will be hosted by Enrique Santos and feature performances by Yandel, Ricardo Montaner, Olga Tañón, Fonseca, Servando y Florentino, Luis Figueroa, GALE, Menudo and iHeartRadio Corazón Award recipient Chayanne.

In addition to performing, Chayanne will receive the iHeartRadio Corazón Latino Award Presented by Café Bustelo, which honors an individual who exemplifies their big heart through their selfless work enhancing the lives of the Latin community and beyond. Chayanne, a world renowned Puerto Rican singer-songwriter, TV star and actor, has solidified his success with more than 50 million albums sold, sold-out tours and hundreds of music industry awards. Outside of music, Chayanne uses his voice to shine a light on organizations he is passionate about. He was a spokesperson for the United Nations High Commissioner for Refugees and has been involved in the Make-A-Wish Foundation, United Nations Human Rights for Climate Change, Women Refugees Commission, Heroes Por la Vida, campaign promoting the importance of being an organ donor, and Teletón in Mexico, Chile and the U.S. Additionally, he is an active member of the cabinet for the American Red Cross, from whom he received the Crystal Cross Award in 2018. Chayanne has also participated in the American Red Cross’ 100 Days of Summer campaign since 2014 to encourage the Latin community to donate blood.

WHEN:                       Saturday, October 21, 2023

WHERE:                     Kaseya Center (601 Biscayne Blvd, Miami, FL 33132)

MORE:                       Tickets are available via Ticketmaster.com.

iHeartMedia’s Spanish Contemporary Hits, Tropical, Regional Mexican, Tejano and Spanish Oldies radio stations will broadcast the event live in their local markets and on iHeartRadio.com. Additionally, the iHeartRadio Fiesta Latina will be broadcasted across iHeartRadio digital stations including Beso, El Patron, Salsa Bembe, Rumba, Reggaeton Vieja Escuela, La Preciosa, Tejano Radio, La Mezcla Fuego con Dj Xtreme, Latino Top 20, Tropical Top 20 and Regional Mexican Top 20.

Hulu will serve as the Official Streaming Destination of the iHeartRadio Fiesta Latina, adding to its already robust slate of live event content, with performances livestreamed exclusively to Hulu subscribers at no additional cost. For more information on the livestream line-up, stay tuned to Hulu’s site and social channels.

Proud partners of this year’s event include Café Bustelo, Garnier Fructis, Goya Foods, Kellogg’s, Maybelline New York, Seagram's Escapes, [ yellow tail ] Wine, with more to be announced.

The Music Experience Will Feature Ed Sheeran Songs Performed Exclusively in iHeartLand’s State Farm Park, Debuting October 5 at 3p.m. ET

A First-Ever Music Experience Built Using Epic’s Unreal Editor for Fortnite

NEW YORK, N.Y. – September 19, 2023 – iHeartMedia today announced “A Special Ed Sheeran Immersive Experience” in iHeartLand, celebrating the release of his album “- (Subtract)” and the upcoming “Autumn Variations.” Accessed through iHeartLand’s State Farm Park, the special will feature performances from Ed Sheeran as players explore exclusive scenes created around his songs. The special becomes the first third-party music experience built using Epic Games’ Unreal Editor for Fortnite (UEFN). “A Special Ed Sheeran Immersive Experience” will be available in Fortnite starting on October 5, 2023 through October 9, 2023.

Players and fans will experience Ed Sheeran’s music in a brand-new way when they drop into iHeartLand and find themselves navigating explorable worlds that have been inspired by Sheeran’s songs. The experience was designed utilizing UEFN. These immersive worlds will be inspired by Sheeran’s own songs performed exclusively for iHeartRadio to celebrate his albums “- (Subtract)” – which arrived this past spring to universal acclaim – and forthcoming “Autumn Variations,” arriving everywhere on September 29. Users will be able to watch Sheeran perform throughout the different worlds as video screens flood every scene, with the setlist including performances of “Eyes Closed,” “Shape of You,” “Boat” and “Life Goes On.”

“Ed Sheeran is one of today’s biggest superstars and is known for creating unique music experiences that captivate his audiences,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We knew he was the perfect artist to feature for our first immersive experience, built in partnership with Epic Games. We want to continue to push boundaries of tech and innovation for music and gaming fans, allowing them to go deeper into the songs, lyrics and meaning behind the music in ways that are native to the Fortnite environment. We’re sure Fortnite players will love this immersive experience in iHeartLand’s State Farm Park.”

Throughout the experience, fans will be able to explore scenery all built with UEFN. Each world is distinct and unique, ranging from a metropolitan city at night, a boxing ring in a desolate city during sunset, a high-speed boat cruising through a rich ocean ecosystem and a luscious forest setting. All four scenes were meticulously imbued with Easter eggs relating to Sheeran and his music.

“It’s great to see iHeartMedia continuing to bring world-class artists like Ed Sheeran into Fortnite through their iHeartLand experience,” said Nate Nanzer, VP of Global Partnerships at Epic Games. “Unreal Editor for Fortnite allows creators and brands of any size to build completely new types of games and experiences, all published and available to Fortnite’s millions of players around the world.”

iHeartMedia’s iHeartLand first launched in Fortnite in August 2022, with State Farm as its charter naming rights partner. Built using Fortnite’s Creative toolset and now UEFN, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite, where live events and performances happen regularly.

“Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm. “State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists. State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.”

This is an independently created experience in Fortnite and is not sponsored, endorsed or administered by Epic Games, Inc.

Listen to two premiere episodes now available HERE!

LOS ANGELES – September 18, 2023 – iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, together with Cheryl Burke announce “Sex, Lies, and Spray Tans,” a new weekly podcast with its debut episodes now available here.

Professional dancer Cheryl Burke has been a part of "Dancing with the Stars" since the very beginning. 25 Seasons of the samba, the rumba and the cha-cha. 24 Partners, 6 finals and 2 mirror ball trophies. She knows all the secrets, the behind-the-scenes arguments, the flings, the flirting and the fighting. Cheryl Burke is ready to spill all the tea by taking listeners all the way back to Season One and up through today for the dance floor drama like you wouldn't believe. Former partners, co-stars, friends and frenemies will join Cheryl each week for “Sex, Lies, and Spray Tans”.

"Sex, Lies, and Spray Tans” debuts with two episodes with special guests including "Bachelor" OG and fan-favorite Trista Sutter, who was on the very first season of "Dancing with the Stars," and Heather Morris from "Glee" who graced the ballroom dancefloor on Season 24. Listeners can tune in now for the first two episodes.

Follow @sexliesandspraytans and @cherylburke on Instagram for updates.

“Sex, Lies, and Spray Tans” is distributed by iHeartPodcasts. Listen now on the iHeartRadio app and anywhere podcasts are heard.

Hosts “iHeartRadio LIVE with Jelly Roll: A Special 9/11 Tribute Performance”

NEW YORK, N.Y. – September 15, 2023 – iHeartMedia recently celebrated new music and artists with World Premiere debuts and a live show. Drake and SZA’s new single “Slime You Out” had a World Premiere debut on September 15 across iHeartRadio Hip Hop and Rhythm CHR stations. Diddy’s new single “Another One of Me” ft. The Weeknd, 21 Savage and French Montana had a World Premiere debut on September 15 across iHeartRadio Hip Hop and Rhythm CHR and CHR stations. J Balvin’s new single “Dientes” ft. Usher and DJ Khaled had a World Premiere debut on September 15 across iHeartRadio Rhythm CHR stations, and a “New Music Friday” spotlight on CHR stations. Additionally, Day + Shay had an “Album Takeover” feature on iHeartCountry stations for their new album “Bigger Houses.”

On September 11, “iHeartRadio LIVE with Jelly Roll: A Special 9/11 Tribute Performance” was live-streamed on iHeartRadio’s YouTube channel and broadcast across iHeartRadio stations nationwide. Jelly Roll performed some of his hits from throughout his career and a few nostalgic covers during the show, as well as new songs from his latest album, “Whitsitt Chapel.” The show also spotlighted two organizations, Tunnels To Towers and 9/11 Day of Service, working to better the world in honor of the victims.

For the latest news, music fans can follow iHeartRadio on Instagram, Twitter, Facebook and YouTube, and visit iHeartRadio.com.

New Shows Debuting This Season – "

Exciting Lineup Also Includes Return of “Around the NFL,” “The Season with Peter Schrager,” “Move the Sticks,” “El Huddle” and Others

The National Football League and iHeartMedia announce the NFL Podcast Network’s fall programming lineup for the 2023 NFL season!

With the new season underway, the NFL and iHeartMedia continue a successful partnership to bring more of the NFL to fans everywhere with a slate of new and existing shows.

New shows added to the NFL Podcast Network include:

• “Off the Edge with Cam Jordan” – New Orleans Saints Pro Bowl defensive end Cam Jordan goes Off the Edge with some of the most influential names in football, while providing a current player’s perspective on the latest NFL happenings. New episodes are available Tuesday each week. Listen now

• “10 Takes with Kyle Brandt” – Host of NFL Network’s Emmy-winning show Good Morning Football, Kyle Brandt has 10 minutes and wants to give you 10 takes. Every Monday, 10 Takes with Kyle Brandt gives you what happened in the NFL, what happened after the games and what’s happening with Kyle. You’re busy, Kyle’s busy but find time for this thrill ride of a podcast. Listen now

• “The Fantasy Footballers Dynasty Show” – A spin-off of The Fantasy Footballers show started in 2014, this new show dives into the world of Dynasty Fantasy Football with hosts Kyle Borgognoni, Matthew Betz, Jason Moore and Mike “The Fantasy Hitman” Wright. The Fantasy Footballers Dynasty Show brings industry-leading expertise each week breaking down the Dynasty world, including NFL rookie scouting, NFL Draft coverage, Dynasty Draft advice, player breakdowns and more. New episodes are available Wednesday each week. Listen now

• “The NFL Report” – Stay up to date on all things NFL with The NFL Report, hosted by NFL Network’s Chief National Reporter Steve Wyche and NFL Network reporter James Palmer. The NFL Report calls on expertise from reporters covering all 32 NFL teams to bring listeners the latest league happenings from the official source. New episodes are available Monday and Thursday each week. Listen now

These shows join an exciting roster of returning shows including:

• Around the NFL with Dan Hanzus, Gregg Rosenthal and Marc Sessler

• The Season with Peter Schrager with Peter Schrager

• Move the Sticks with Daniel Jeremiah, Bucky Brooks and Rhett Lewis

• El Huddle with Will Selva and MJ Acosta-Ruiz

• NFL Players: Second Acts with Charles “Peanut” Tillman and Roman Harper

• NFL Fantasy Football Podcast with Marcas Grant and Michael F. Florio

• NFL GameDay View with Patrick Claybon, Cynthia Frelund and Gregg Rosenthal

• NFL Power Rankings with Andrew Siciliano and Eric Edholm

• NFL Total Access with Kimmi Chex, Mike Yam, Michael Robinson, David Carr and Andrew Lavey

• Good Morning Football with Jamie Erdahl, Jason McCourty, Peter Schrager, Kyle Brandt and Will Selva

Click here to see the full lineup of shows on the NFL Podcast Network.

All the shows on the NFL Podcast Network are distributed by iHeartPodcasts and available on the iHeartRadio app or wherever podcasts are heard.

ABOUT NFL MEDIA

NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app, NFL+ and streaming service, the NFL Channel.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, Roku and Xbox One). Access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/nflnetwork.

Marketers sometimes chase trends that consumers don’t care about: 50% of consumers have never heard of ‘Aperol Spritz’ compared to only 3% of marketers who haven’t

For consumers, the hardest two habits to give up are snacks between meals and their favorite podcast, while for marketers it’s snacks and online shopping

Giving up social media like Instagram is twice as hard for marketers as it is for consumers; for consumers, it’s twice as hard to give up their favorite podcasts

Report released to marketers at iHeartMedia’s AudioCon 23

NEW YORK - September 13, 2023 - iHeartMedia, the No. 1 audio company in the United States which reaches nine out of 10 Americans every month, and author and podcaster Malcolm Gladwell’s Pushkin Industries, today released the results of a major study conducted by Morning Consult and Advertiser Perceptions, that explores the growing disparity between consumer values and behaviors and marketing priorities in the U.S. The report underscores the increasing urgency for marketers to reset and realign their marketing and media plans with American consumers to ensure the success of campaigns in an increasingly polarized post-COVID economy.

This research is a reminder of how different we marketers are from today’s consumers, especially post-pandemic. Based on these results, we need to challenge ourselves as we build marketing and media plans to be sure we use real consumer data and not just trust our instincts and personal experiences. These personal biases are too detached from the consumers most marketers are trying to engage, and which are often behind major marketing misfires,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “This study aims to level-set the conversation to benefit both our audiences and advertisers.”

“This report illustrates a cultural chasm between what consumers hold dear and the compass by which marketers navigate. It's high time that marketers acknowledge that chasing the new and shiny isn't always the path to hearts and minds,” said Gladwell. “There’s nothing more critical to understanding what people want than looking beyond your personal perspective.”

Key findings from the report included:

• Marketers sometimes chase trends Consumers don’t care about: Is a bias toward shiny new things a problem? The research showed that marketers often chase the ‘shiny and new’ at the expense of reflecting the values and priorities of real consumers. For example:
  • While 40% of Consumers report that they’ve never heard of NFTs, that number drops to 0% for Marketers.
  • For Lifestyle items the gap widens, as 50% of all Consumers responded that they’ve never heard of an Aperol Spritz, and only 3% of Marketers reported unfamiliarity.
  • 33% of Consumers have never heard of ‘charcuterie,’ while ALL Marketers are familiar with it.
  • 62% of Consumers have never heard of the TV show “Succession,” while less than 5% of Marketers have never heard of “Succession.”
  • Almost 1/3 of Consumers have never heard of pickleball, while ALL Marketers have heard of pickleball.

• Snacking and Podcasting: The two things American Consumers won’t give up: Podcasting and snacking tied for No. 1 for Consumers’ hardest habits to give up – while the hardest thing for Marketers to give up was online shopping.

• Twice as hard to give up -- Favorite Podcasts vs. Social Media: Giving up social media like Instagram is twice as hard for Marketers as it is for Consumers; for Consumers, it’s twice as hard to give up their favorite podcasts.

• “Cool” vs. “Cringe” looks different on Main Street vs. Madison Avenue, with ‘traditional American’ activities reported as “Cool” for Consumers: The Top 2 activities that scored the highest as “Cool” for Consumers were traveling around the U.S. and BBQs, while travel to Europe and going to the gym were ranked Top 2 for “Cool” for Marketers. And among the top choices for “Cringe” for Consumers were NFTs and being vegan or vegetarian, while the top choices for “Cringe” for Marketers were making a recipe using cottage cheese and watching NCIS, both of which consumers put in the “Cool” category. Additionally, 1/3 of both of Marketers and Consumers think radio is “Cool.”

• Electric Vehicles: Marketers are 4 times more likely than Consumers to drive an EV.

• Consumers are motivated by friends and family, Marketers are motivated by fortune, fame and fear: When it comes to motivation, Consumers’ top two motivators are family and friends. Consumers are motivated by family more than twice as much as Marketers are, and by friends almost twice as much as Marketers, whereas Marketers are motivated by fortune more than twice as much as Consumers, and by fame almost three times as much. Additionally, Marketers are three times as motivated by fear as Consumers.

• Attitudinal differences:
  • 80% of Marketers say my career is a major part of my identity while only 42% of Consumers said the same.
  • 66% of Marketers are excited about the potential AI will unlock for society, while only 39% of Consumers are; however, 63% of Consumers and 68% of Marketers are scared of the threats AI poses to jobs in the future.
  • 77% of Marketers are optimistic about their financials; only 54% of Consumers are.

• Despite prioritizing similar values including family, health and safety, Marketers miss key consumer concerns: Consumers value religion, the military and freedom of speech to a much greater extent than Marketers do.

• Both Consumers and Marketers want to hear from real people, not influencers: Both Consumers and Marketers say that they hear from too many influencers – and not enough real people – in marketing.

• And different spending priorities means missed marketing opportunities: When given a hypothetical $1,000 to spend, Marketers reported they would spend the money on travel, whereas Consumers would rather spend that money paying off existing bills and debt.

• The Biggest Thing Consumers and Marketers Agree On: Both Consumers and Marketers agreed that if they had an extra hour, they’d use it for sleep.

The findings were presented by Conal Byrne, CEO of iHeartMedia’s Digital Audio Group, and author and podcaster Malcolm Gladwell at iHeartMedia’s AudioCon 2023 today, September 13 at 4 p.m. ET in New York City at iHeartMedia’s HQ.

Methodology: ​​

The Consumer responses were collected via a poll by Morning Consult between August 8-10, 2023, among a sample of 2,206 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, race, educational attainment, region, gender by age, and race by educational attainment. Results from the full survey have a margin of error of plus or minus 2 percentage points.

The Marketer responses were collected via a poll by Advertiser Perceptions between August 14-21, 2023 among a sample of 200 Marketer and Agency contacts from The Advertiser Perceptions Ad Pros Community and trusted third-party partners as needed. Our Ad Pros Community represents the brands that are spending the most on advertising and marketing in the U.S. We continuously update, supplement and refine the community based on movement in the market. The interviews were conducted online.

About Pushkin Industries

Pushkin Industries is the audio production company co-founded by Malcolm Gladwell and Jacob Weisberg that is home to chart-topping podcasts such: Against the Rules, hosted by bestselling author and journalist Michael Lewis; Cautionary Tales from Financial Times columnist Tim Harford; and The Happiness Lab with Dr. Laurie Santos. Pushkin is also home to Gladwell’s Revisionist History and, launching in October, McCartney: A Life in Lyrics hosted by Paul McCartney and Paul Muldoon, which is a co-production with iHeartMedia and MPL. Pushkin publishes and sells audiobooks including So Many Steves by Steve Martin and Adam Gopnik and The Deadline by Jill Lepore. Learn more at pushkin.fm or follow us on X @pushkinpods.

New And Previous Episodes Now Available On iHeartRadio

WHAT: Today, iHeartMedia and Charlamagne Tha God announced, “It’s Up There with Looney,” a podcast that brings insightful and thought-provoking discussions from the world of hip-hop and R&B, has joined The Black Effect Podcast Network. New episodes will launch every Monday and fans can binge previous episodes now on the iHeartRadio app and everywhere podcasts are heard. Listeners can expect to hear the latest in news, pop culture, hip-hop and R&B.

WHO: Loon is a charismatic and passionate podcast host, with years of experience as a music artist and creative executive. As the host of "It's Up There," Loon brings a unique perspective and a keen eye for the latest trends in music, fashion, and lifestyle. He is known for his energetic, informative and engaging style, and his ability to connect with listeners on a personal level.

WHEN: “It’s Up There with Looney” is available today with new episodes releasing every Monday.

WHERE: “It’s Up There with Looney” is part of iHeartMedia and The Black Effect Podcast Network and is distributed by iHeartPodcasts. Fans can listen now on the iHeartRadio app and everywhere podcasts are heard.

SHOW PAGE: https://www.iheart.com/podcast/269-its-up-there-podcast-w-loo-81051334/

ASSETS: Hi-res show art available for download HERE.

EMBED CODE: <iframe allow="autoplay" width="100%" height="300" src=https://www.iheart.com/podcast/269-its-up-there-podcast-w-loo-81051334/?embed=true frameborder="0"></iframe>

About The Black Effect Podcast Network

The Black Effect Podcast Network is a transformative network founded by renowned cultural architect, executive producer, bestselling author, and media mogul Charlamagne Tha God. In a historic joint venture with the world’s number one commercial podcast publisher, iHeartMedia, Charlamagne and iHeartMedia created the groundbreaking first-ever Black Effect Podcast Network, celebrating the most important Black culture-shapers on the planet—in education, politics, entertainment, sports and pop culture. The Black Effect Podcast Network gives rise to emerging and established content creators and storytellers whose perspective and creative vision have been marginalized and overlooked while serving an audience that has been underserved. The Black Effect Podcast Network helps its partners define their place in podcast culture through influence, ideas, and experiences that engage, inspire, inform and empower.

Listen to the premiere episode now HERE!

LOS ANGELES – September 12, 2023 – iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, together with Brian Austin Green, Sharna Burgess, and Randy Spelling, announce “Old·ish”. Audiences can expect an engaging and emotional exploration of the past, as these entertainers reflect on the pleasures, challenges, and personal growth that shaped their careers. Listeners can hear the premiere episode now here.

Hosts Brian, Sharna and Randy will share never-before-heard stories, have candid interviews, and provide fans with an up-close and personal look at their lives. More about “Old·ish”:

Brian Austin Green spent 10 years as the star of 90210. Acting since he was just 9, he has grown up and remains under the bright Hollywood spotlight. After high-profile relationships and a very public divorce, has this father of five finally found the secret to happiness and the key to a successful relationship?

Let's find out from Dancing with the Stars fan favorite, professional dancer and choreographer Sharna Burgess. The serial monogamist decided after a string of unhealthy relationships it was time for change. After years of choosing to be single, finding a spiritual practice and lots of therapy she finally knew what she wanted.

She met Brian Austin Green in a coffee shop in 2020, and it's been a whirlwind ever since. The inseparable couple is navigating life and love together while dealing with the complexities of a blended family and 1 or 2 or 10 paparazzi following their every move.

Even though this Hollywood couple finally found each other, they don't have ALL the answers. In an unexpected twist, their friend is now a life coach ready to advise. The heir to a Hollywood Dynasty, Randy Spelling left Hollywood for Portland, Oregon. He found success and peace of mind away from Beverly Hills, 90210. With over 15 years’ experience, he's prepared to guide us toward our own Fantasy Island.

Each week, Brian, Sharna and Randy will share their lives and lessons learned with you. We're at that point, wondering...what's next, who am I, what's the meaning of it all, where's the one?!?!

We're not Old, we're just a little bit Old-ish.

Follow @oldishpod along with its hosts @brianaustingreen, @sharnaburgess, and @randyspelling on Instagram for updates.

“Old·ish” is distributed by iHeartPodcasts. Listen now on the iHeartRadio app and anywhere podcasts are heard.

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