Corporate

Orlando, Fla. – April 15. 2022 – iHeartMedia announced today the retirement of media veteran Linda Byrd, Division President for iHeartMedia Florida. As a company leader for four decades at iHeartMedia, Byrd has contributed to the success of nearly 50 different markets and countless employees. Byrd will transition out of her Division President role into an advisory role on July 15 and will continue to report to Hartley Adkins, President of iHeartMedia Markets Group.  One of the duties in her advisory capacity will be the continued involvement in iHeartMedia’s Hispanic footprint, where she has made significant contributions. 

“Having worked with Linda for 25 years, I can testify she is a once-in-a-generation leader:  Incredibly thoughtful, passionate and courageous,” said Adkins. “I am delighted Linda will get more quality time in retirement -- and very pleased we will have the advantage of three more years of her guidance as a consultant.”

Byrd has been in the industry for 45 years, the last 40 with iHeartMedia, including its predecessor companies. During this time, she has overseen 46 different markets. In addition, she has collected impressive accomplishments, including being the first female state chair for any Broadcast Association in the country and the winner of the RAB General Manager of the Year Award. Along with making Radio Ink’s Most Influential Women List for 23 straight years, the American Advertising Federation gave her the Silver Medal Award recognizing her work as an outstanding advertising professional in Florida. In addition, she has received the prestigious Florida Broadcaster of the Year Award. 

“Linda has built and grown iHeartMedia in the Florida region for more than four decades, and we’re grateful for her many years of strong leadership and teambuilding,” said Bob Pittman, CEO and Chairman of iHeartMedia. “She has also been a good friend and advisor—and as she embarks on this new chapter and gives up her operating responsibilities, we are fortunate that she’ll continue on with us as an important and valued advisor.” 

“Every company would benefit from having more Linda’s on their team,” said Greg Ashlock, CEO of iHeartMedia Multiplatform Group. “Linda has made a career of investing in people: From mentoring and developing to challenging, collaborating, and ultimately empowering. She is intelligent, invested, decisive and uncompromisingly authentic. We are better as a company because of her contributions.”

“It’s hard even to say the word retire,” said Byrd. “I have had the most fantastic career working in an industry that I absolutely love. I’ve never even thought about doing anything else. And I am so fortunate to have been on this iHeart train, and previous companies, for the last 40 years. I wouldn’t trade it for the world. I am thankful and excited to have the opportunity to transition into an advisory role for the next stage of my life. And I’m truly appreciative of the support and partnership I have had for so many years with Bob, Rich, Greg and Hartley. I couldn’t have asked for a better team to learn from and work with.”

iHeartMedia is the leading media outlet in Florida with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.

NEW YORK, NY – March 16, 2022 – iHeartMedia, Inc. (NASDAQ:  IHRT), the leading audio company in America, today announced that it has named Sam Englebardt, General Partner of Galaxy Interactive, to its Board of Directors.  Galaxy Interactive is a venture capital franchise focused on companies operating at the intersection of content, finance and technology, with a particular emphasis on video game studios, NFTs, social platforms and financial marketplaces.

Englebardt, an accomplished media and technology investor and content producer, has deep experience at the intersection of content and exponential technologies, including the metaverse and web3.  He is also co-founder and Partner at Galaxy Digital (TSX: GLXY), a technology-driven financial services and investment management firm that provides institutions and clients with a full suite of financial solutions spanning the digital assets ecosystem. 

“Sam’s expertise and deep understanding of web3, exponential technologies and the potential of emerging consumer tech platforms like NFTs, tokens and shared virtual experiences, combined with his background in media and entertainment, will be uniquely valuable to us as we extend iHeart’s presence into web3 and the metaverse,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

Prior to Galaxy Digital, Englebardt was a Partner and Managing Director at Lambert Media Group (LMG), where he where helped source and oversaw investments in Rave Cinemas (sold to Cinemark), Gold Class Cinemas (sold to iPic) and Demarest Films and managed a portfolio of early-stage media tech venture investments. He also previously served as Vice President and Financial Advisor at Alliance Bernstein and is a licensed attorney in California.  Englebardt earned his J.D. from Harvard Law School and studied philosophy, political science and economics at Oxford University and the University of Colorado at Boulder, from which he graduated summa cum laude and Phi Beta Kappa.

NEW YORK – January 18, 2022 – iHeartMedia announced today that Joe De Angelis has been elevated to Senior Vice President of Promotions for the iHeartMedia Markets Group, effective immediately.  

As Senior Vice President of Promotions, De Angelis will oversee promotions efforts across iHeartMedia’s entire roster of iconic brands and franchises—broadcast and digital—and align promotional efforts across iHeartMedia markets by creating and spearheading iHeartMedia’s Promotions Center. He will become the promotions point person for clients and advertisers alike. In addition, he will also assist in developing and creating promotional strategies to increase brand awareness for iHeartMedia stations. De Angelis will report to Scott Hopeck, Division President for the iHeartMedia Markets Group.

“I’m thrilled to promote Joe to Senior Vice President of Promotions,” said Hopeck. “During his time with iHeartMedia New York, Joe has proven that he is more than qualified for this role. He has extensive experience overseeing all marketing and promotions initiatives for our New York City stations, as well as our national tentpole events. Joe is a natural leader and an exceptional collaborator. I’m confident that he will effectively evolve how we develop and execute promotions for our brands and our partners.”  

De Angelis is a media veteran with nearly 20 years of experience in marketing, promotions, branding and sponsorships. He is elevated to Senior Vice President of Promotions after serving as Director of Marketing and Promotions for iHeartMedia New York and National Event Brand Manager since 2015. While at iHeartMedia New York, De Angelis displayed a proven track record of planning, promoting and executing multiplatform campaigns while overseeing NYC’s iconic eight-brand station portfolio. Throughout his career, he has held several leadership positions, including Associate Creative Director, Writer, and Promotion Director.

“iHeart has given me the incredible opportunity to work with the best and brightest in the business,” said De Angelis. “I am beyond excited to take these next steps and help push our world class brands to the next level.”

TAMPA, Fla., Oct. 28, 2021 - Big Brothers Big Sisters of America (BBBSA), the country's preeminent leader in one-to-one youth mentoring, has announced Tony Coles, iHeartMedia's division president of Metro Markets, and president of Black Information Network (BIN), as its newest board member.

Coles brings expertise in media and a passion for mentorship, especially in reaching communities of color, to BBBSA to increase equity and make a lasting impact on the lives of young people. He most recently worked with BBBSA in securing music artists Blanco Brown and Parmalee as special guests for the organization's virtual national conference, to bring awareness about the need for more mentors.

"We are thrilled to have Tony join the board as we work to advance greater equity and access to mentorship experiences for all young people across the nation," said Ken Burdick, BBBSA National Board Chair. "He has already been a wonderful ambassador for the organization and his continued commitment will inspire, educate and empower more support for our mission."

Coles' media career started more than 35 years ago as an on-air personality in Zanesville, Ohio. In 2020, he was instrumental in the launch of BIN, the first and only audio network that provides 24/7 news and objective information with a full focus on the Black community and as president, leads all operations for the Network. In his role as Division President of Metro Markets for iHeartMedia, he oversees the complete profitability for 21 iHeartMedia markets across the U.S.

"When I think about the impact mentors have played in my life, I am grateful for those who poured into me and encouraged me to achieve the goals I set for myself—personally and professionally," said Tony Coles. "I am excited to join a powerful board of committed individuals who are focused on making sure the next generation is equipped and prepared for life."

Coles will join current BBBSA Board members including executives from Fortune 500 companies such as Comcast NBCUniversal, Centene Corporation, and the most recent appointments of Makola M. Abdullah, Ph.D., president of Virginia State University; Michael Carrel, president, CEO, and director of AtriCure; Michael E. Kassan, founder, chairman and CEO of MediaLink; and Rhonda Mims, senior vice president, Chief Legal and External Affairs Officer of MissionSquare Retirement.

"I am honored to welcome Tony as a board member and appreciate his dedication in elevating the voices of young people," said Artis Stevens, President and CEO, of Big Brothers Big Sisters of America. "His talent, expertise and energy will be invaluable as we look to advance Big Brothers Big Sisters' growth and reach."

About Big Brothers Big Sisters of America

Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit: www.bigbrothersbigsisters.org.

Los Angeles, CA – July 12, 2021 – iHeartMedia announced today that Alexis Ginas has been named President of the iHeartMedia Los Angeles Region, effective immediately and will report to Kevin LeGrett, Division President of the Markets Group and newly appointed President of iHeartMedia Sports. 

iHeartMedia Los Angeles has the greatest reach of all local media in the Los Angeles market with its broadcast assets alone and is the number one audio company through its major consumer platforms including broadcast, digital, podcast, social, influencers, live events, data and experiential assets.  Its iconic brands, influencers and franchises include KIIS-FM, KOST-FM, ALT 98.7 FM, MY-FM, KFI; Ryan Seacrest, Big Boy, Woody, Ellen K, Bill Handel, Mario Lopez, Valentine, The Cruz Show and others; Wango Tango, Jingle Ball, ALT Summer Camp, and is home to the Dodgers, the Clippers, the Chargers and UCLA. 

“We are excited that Alexis will be leading our largest revenue region,” said LeGrett.  “Her unique skills and broad media and entertainment experience will add a new dimension to our LA offerings for both our consumers and clients.” 

Ginas succeeds LeGrett, who is transitioning from his role as head of the Los Angeles Region, but will continue as Division President for the iHeartMedia Markets Group and adds new responsibilities as the President of iHeartMedia Sports.

“Alexis is a fantastic new leader for our Los Angeles team and our entire company,” said Hartley Adkins, President of the iHeartMedia Markets Group. “The breadth of experience she brings from different sectors will be ideal as iHeartMedia, the multiple platform audio leader, continues to evolve to meet the needs of our listeners, clients and the LA community.”

Ginas is an Emmy Award-winning media and technology executive with over 20 years of experience. She sets the vision for complex, large-scale media businesses and has a track record of creating groundbreaking marketing strategies with a lens towards audience expansion and profitability. She was part of two IPO leadership teams, including The Match Group, and joins iHeartMedia Los Angeles from Madison Valley, a media and technology consulting practice that she founded focused on revenue strategy and operations. Her background also includes serving as Senior Vice President of Cross Platform Solutions at Fox Sports, Vice President and Head of Global Brand Solutions at The Match Group, and Senior Vice President of Global Brand Partnerships at SFX Entertainment. Prior to SFX, she held a variety of senior posts at flagship companies including Viacom, Warner Music and Hearst.  She earned her BA and MBA from Bentley College. 

“I am thrilled to join iHeartMedia’s respected Los Angeles team,” said Ginas. “iHeartMedia Los Angeles is home to some of the most influential brands, talent and events in music, news and entertainment, but what really drives its success are the talented people who work there. I am proud to now be one of them.” 

Los Angeles, CA – July 12, 2021 – iHeartMedia announced today that Kevin LeGrett will take on the role of President of iHeartMedia Sports, effective immediately.

iHeartMedia Sports is the largest sports audio network in the U.S., with products across broadcast, streaming, digital, podcast and experiential. In his new role, LeGrett will work closely with all groups within the company to coordinate its sports assets across all iHeart audio platforms to maximize the impact for its listeners, partners and clients.

The portfolio includes the iHeartSports Network, which provides customized local, regional and national sports content and updates across 500+ stations, reaching more than 75 million people monthly; the Fox Sports Network which features the largest nationally syndicated shows on more than 600 stations with the biggest names in the industry like Dan Patrick and Colin Cowherd; and 80 dedicated sports stations nationwide with 100+ NFL, NBA, MLB, NHL and NCAA teams. Additionally, it features the iHeartPodcast Network, the No. 1 podcast publisher globally according to Podtrac, with more than 40 national and 100 local sports podcasts and 14 of the top 30 most listened to sports podcasts -- plus a recently announced exclusive podcast agreement with the NFL.

“We have assembled a one-of-a-kind, cross-platform sports portfolio that is best-in-class. We have scale. We have targetability. We have first party data. We have the best on-air talent in the business, and we have the right leader,” said Greg Ashlock, CEO of the Multi-Platform Group for iHeartMedia. “Kevin’s experience in broadcast, digital, experiential, podcast and sports in both national and local roles have prepared him to excel in this position and build on the momentum and unique scale and assets of iHeart.”

“I am excited to harness the power of iHeartMedia Sports for clients, partners, and our local markets while expanding our offerings and leading position throughout the sports industry, building on our unique position in both audio and sports,” said LeGrett.

Prior to his current role as Division President and President of the L.A. Region for iHeartMedia, LeGrett served as Division President and Executive Vice President of Operations for the iHeartMedia Markets Group overseeing Los Angeles, Phoenix, San Diego, Dallas, Houston, San Antonio, Austin and Washington, D.C., and with responsibility for the political strategy for the company as well. He is a 20+ year media veteran who joined iHeartMedia in 2010.

Also announced today, Alexis Ginas has been named President of the iHeartMedia Los Angeles Region. LeGrett is transitioning his duties as head of the Los Angeles Region to Ginas, but will continue as Division President for the iHeartMedia Markets Group and adds the new responsibilities as the President of iHeartMedia Sports.

New York, NY – March 12, 2021 – iHeartMedia announced today that Nicky Sparrow has been named iHeartMedia’s Senior Vice President of Multicultural Sales for the Markets Group, effective immediately. Sparrow will report to Julie Donohue, President of Multi-Market Partnerships and will be based out of Jacksonville, Florida.

In her new role, Sparrow will be responsible for leading multicultural ad sales revenue for the Markets Group division by leveraging iHeartMedia’s unparalleled assets including radio, digital, podcasting and events. Sparrow will apply her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization.

“As the leader in audio, it’s important to ensure that our markets represent the growing multicultural communities we all live in and that we continue to reach and connect with diverse audiences,” said Donohue. “Nicky continues to demonstrate strong leadership skills and with her expansive experience, expertise in sales and vision for creating an innovative, strategic focus on our multicultural audiences, I am fully confident she is the person to lead our multicultural sales efforts.”

“I’m thrilled for this next step in my career,” said Sparrow. “I’ve been with iHeartMedia for more than 20 years, and I can’t wait to take my experience and strong relationships with partners and advertisers to further deliver and create innovative and effective multicultural opportunities for our consumers that will not only grow our portfolio of assets, but represent and truly connect with our diverse audiences.”

Sparrow is a media veteran with more than 20 years of sales experience, serving in multiple high-level management sales roles across major markets including Jacksonville, New Orleans, Memphis and Tallahassee. She most recently served as the Market President for iHeartMedia Jacksonville where she worked closely with key advertising and marketing partners to create and deliver unique, effective opportunities to reach consumers through iHeartMedia's unmatched assets, including on-air, online, digital assets, personality endorsements and live event integrations. Sparrow began her career at iHeartMedia Mississippi as a sales representative in 1999.

In addition, Sparrow's passion for giving back to her community runs deep. She volunteers as a Presenter at the Media Sales Institute where she speaks and provides mentorship to students at HBCUs discussing how a media sales department works. Sparrow is also a board member for St. Jude Children's Research Hospital as well as on the board of First Tee of North Florida.

NEW YORK – December 16, 2020 – iHeartMedia (NASDAQ: IHRT) announced today that Gabe Fleet has been named Executive Vice President of Business Affairs and Chief Music Licensing Counsel, effective January 11, 2021. 

In his new role, Fleet will lead iHeartMedia’s Business Affairs team and focus on strategic deals and relationships with the company’s music and entertainment partners and be responsible for business and legal affairs across the company’s divisions, multiplatform assets and tentpole events. In addition, Fleet will spearhead the company’s music licensing strategy, including maintaining and renewing all music industry licenses for iHeartRadio’s digital services and performance licenses through PRO agencies.

“Gabe’s in-depth knowledge, creativity and extensive deal-making experience across a variety of platforms make him a natural fit to lead iHeartMedia’s Business Affairs team,” said Paul McNicol, Executive Vice President and General Counsel of iHeartMedia, Inc. “Our relationship with the music and entertainment industries is an integral part of our business and having Gabe in this essential position will ensure we continue to create unique partnerships and opportunities that will leverage iHeartMedia’s position as the leading audio company in the U.S.”

“iHeartMedia is uniquely positioned at the forefront of music, podcasting, digital media, live events, television, innovative brand campaigns and so much more,” said Fleet. “I’m excited by the opportunity to apply my dealmaking experience across a wide array of entertainment industry contexts to help create new opportunities that cut across various channels to reach the company’s unparalleled audience.” 

Fleet brings more than a decade of legal and music industry experience to his new role. He joins iHeartMedia from his role as a partner at the Greenberg Traurig law firm, where he focused on music licensing, original content and branded entertainment creation and distribution across multiple platforms, and various intellectual property, technology and regulatory compliance matters. At Greenberg Traurig, Fleet’s responsibilities included negotiating content license agreements and other complex transactions with record companies, music publishers, performing rights organizations and other rightsholders, as well as providing strategic counseling to companies across the music, entertainment and digital media industries. A graduate of the University of Georgia and Vanderbilt University School of Law, he’s also served as an artist manager and professional drummer.

SAN ANTONIO, TX – May 6, 2020 — iHeartMedia, Inc. (NASDAQ: IHRT) (“iHeartMedia” or the “Company”) today announced that its Board of Directors (the “Board”) has approved the adoption of a short-term stockholder rights plan (the “Rights Plan”) in order to protect the best interests of all iHeartMedia stockholders during the current period of high equity-market volatility and price disruption.

The Board adopted the Rights Plan at this time due to the unprecedented impact of the COVID-19 pandemic on equity market valuations; the complex nature of the Company’s capital structure; to enable all of iHeartMedia’s stockholders to realize the full potential of their investment in the Company in light of the inherent resilience of the Company’s cash flow model and patient capital structure; and to protect the interests of iHeartMedia and its stockholders by deterring any entity, person or group from attempting opportunistically to gain undue influence over or control of iHeartMedia through open market accumulation or other tactics without paying an appropriate control premium. The Rights Plan is designed to ensure the fair treatment of the Company’s stockholders, and to provide the Board and stockholders with the appropriate time to make informed decisions that are in the best interests of iHeartMedia and its stockholders during this period of high market volatility and price disruption. The Rights Plan is not intended to deter iHeartMedia from considering any offers that are fair and otherwise in the best interests of the Company and its stockholders.

The Rights Plan, which was adopted by the Board, is similar to rights plans adopted by other publicly traded companies and includes a number of recognized stockholder protections that emphasize its limited focus and duration (under one year).

Pursuant to the Rights Plan, the Board has declared a dividend distribution of one right on each outstanding share of iHeartMedia’s Class A common stock, share of Class B common stock and warrant issued in connection with the Company’s plan of reorganization. The record date for such dividend distribution is May 18, 2020.

Under the Rights Plan, subject to certain exceptions, the rights will generally be exercisable only if, in a transaction not approved by the Board, a person or group acquires beneficial ownership of 10% or more of the Company’s Class A common stock (or 20% in the case of certain passive investors), including through such person’s ownership of the convertible Class B common stock and/or warrants, as further detailed in the Rights Plan. In that situation, each holder of a right (other than the acquiring person or group) will have the right to purchase, upon payment of the exercise price, a number of shares of iHeartMedia’s Class A common stock, Class B common stock or warrants, as applicable, having a market value of twice such price. In addition, the Rights Plan contains a similar provision if the Company is acquired in a merger or other business combination after an acquiring person acquires beneficial ownership of 10% or more of iHeartMedia’s Class A common stock (or 20% in the case of certain passive investors).

The Rights Plan has a duration of less than one year, expiring on May 5, 2021.  The Rights Plan may also be terminated, or the rights may be redeemed, by action of the Company prior to the scheduled expiration date under certain circumstances, including if the Board determines that market and other conditions warrant, which the Board intends to monitor. The adoption of the rights plan will not be a taxable event and will not have any impact on the Company’s financial reporting.

Additional details about the rights plan will be contained in a Form 8-K to be filed by the Company with the U.S. Securities and Exchange Commission.

Forward-Looking Statements

Certain statements in this press release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company and its subsidiaries, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements. The words or phrases “guidance,” “believe,” “expect,” “anticipate,” “estimates,” “forecast” and similar words or expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and other important factors, some of which are beyond our control and are difficult to predict.  Various risks that could cause future results to differ from those expressed by the forward-looking statements included in this press release include, but are not limited to: impacts from the COVID-19 pandemic; uncertain global economic conditions; increased competition; dependence upon the performance of on-air talent, program hosts and management; fluctuations in operating costs; shifts in population and other demographics; impact of our substantial indebtedness; legislative or regulatory requirements; regulations and concerns regarding privacy and data protection; and the other risks described in “Item 1A. Risk Factors” of iHeartMedia’s Annual Reports on Form 10-K for the year ended December 31, 2019. Other unknown or unpredictable factors also could have material adverse effects on the Company’s future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this press release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

iHeartMedia’s SmartAudio COVID Recovery Program Introduces Three New Products To Help Advertisers Leverage iHeart’s Broadcast Radio Stations and Digital Platforms To Reach Their Consumers in a Post-COVID World 

New York (May 6, 2020) – iHeartMedia, the leading audio company in the U.S. and No. 1 commercial podcast publisher globally, today announced the “SmartAudio COVID Recovery Program,” a suite of three new innovative SmartAudio products that enable businesses to utilize iHeartMedia’s unparalleled data and scale to re-engage with their loyal customers, and find new ones, as the nation’s economy begins to recover from the effects of the COVID-19 pandemic. Businesses will also be able to use the new products to deliver tailored advertising messages based on local market data to ensure businesses are reaching their customers with messaging that fits their circumstances.

“The massive disruption created by the pandemic has caused brand loyalties to shift as consumers adapted to limited supplies and financial constraints – making them rethink what is essential,” Brian Kaminsky, President of Revenue and Data Operations for iHeartMedia. “The SmartAudio data platform uses iHeartMedia’s best-in-class audience data and real-time inputs to give brands the power to reconnect with their loyal customers and find switchers as they enter the market in a post COVID-19 world.”

The SmartAudio COVID Recovery Program is the newest addition to iHeart’s SmartAudio programmatic platform and builds on the company’s ongoing efforts to assist brands and marketers in targeting consumers across its quarter of a billion monthly broadcast listeners.

The new suite of products includes:

SmartAudio COVID Community Recovery Index – Creative optimization for COVID conditions

With different communities recovering at different times and at different paces, it’s important for brands to be able to adjust their messaging based on whether their community is still under a stay-at-home order, beginning to reopen local businesses or have already established their new way of conducting business post COVID-19. 

The SmartAudio COVID Community Recovery Index dynamically optimizes a brand’s creative to deliver the right message at the right time to the right community by using location-based mobility data to gauge the number of people out of home for recreation, shopping or headed to work. In addition, to help reach the right audience, iHeartMedia will be able to leverage SmartAudio’s data-matching capability to identify a business’s most loyal customers and re-engage with them.

The SmartAudio COVID Community Recovery Index utilizes iHeartMedia’s SmartAudio Dynamic Creative Optimization tool and is powered by location-based marketing intelligence company PlaceIQ.

SmartAudio Brand Loyalists – Reconnect with your customers in a post-COVID-19 world

As many U.S. residents have adapted to limited supplies and choices, they’ve been forced to rethink what products are essential to their way of life and may begin cutting back and adjusting their preferences even after the nation begins to return to normal.

The SmartAudio Brand Loyalist Audience product targets a business’ customers who listen to broadcast radio, using first- and third-party data and sophisticated data science to map those customers onto iHeartMedia’s more than 850 radio stations by day and daypart. 

SmartAudio Unlimited – A data-driven Broadcast-to-Digital extension

SmartAudio Unlimited will allow brands to apply the same audience data used to create their SmartAudio broadcast radio campaigns to inform their digital marketing efforts by letting businesses target audiences on mobile devices, the Internet and smart speakers via iHeartRadio, the all-in-one digital music, podcast and live streaming radio service.

In addition, iHeartMedia’s ad tech platform will enable brands to apply the same targeting developed for broadcast radio and iHeartRadio to the biggest digital platforms, including Facebook, Instagram and YouTube. The SmartAudio Unlimited product is ideal for brands focused on retargeting customers and multi-touch and sequential messages that allow them to personalize and tell their story.

The SmartAudio COVID Recovery program is the latest addition to iHeartMedia’s SmartAudio solutions and will be available to advertisers and partners beginning today.