Programmatic

NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.

Radio is the No. 1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even the largest digital platforms. While radio has the highest consumer engagement of any major medium, prior to the launch of iHeartMedia’s programmatic and automated ad buying solution in 2015, broadcast radio had been perceived as being more difficult to buy and measure. iHeartMedia invested in Jelli’s programmatic platform to make the purchase of data driven radio campaigns as easy as digital, and now with the addition of Foursquare, more in-depth campaign measurement and real world attribution data is now available to advertisers who buy via Jelli’s demand side platform SpotPlan.

This new attribution capability will leverage Foursquare’s location platform to measure the impact of a broadcast radio campaign purchased through the Jelli platform, SpotPlan, and its effectiveness in driving consumers to actual brick and mortar destinations. The Foursquare Attribution product, currently used by more than 250 industry-leading advertisers, publishers and platforms, uses cutting-edge machine learning techniques to measure the true impact of an ad on real-world visits.

“iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said Brian Kaminsky, iHeartMedia’s President of Revenue and Data Operations.” This initiative with Foursquare and Jelli is the next evolution in the development of our platform, providing retailers and QSR’s the same measurement and accountability for broadcast radio, as Google is in search and Facebook is in social.”

"By leveraging Jelli's API and pairing the real-time data provided by our supply-side platform, RadioSpot, with Foursquare's location platform, iHeartMedia can provide advertisers with a new level of campaign intelligence and attribution,” said Michael Dougherty, co-founder and CEO of Jelli. "We are excited that Jelli's platform is powering iHeartMedia and Foursquare's partnership, delivering advertisers enhanced campaign and audience analytics and demonstrating the power of radio."

“Our latest measurement innovations, driven by advancements in machine learning and rooted in our first-party data, is what sets Foursquare Attribution apart. We’re proud that iHeartMedia selected Foursquare as the company’s measurement partner, working in concert with Jelli’s API,” says Peter Krasniqi, Foursquare’s Vice President of Global Enterprise and Business Development. “This is just the beginning of what we can do together. iHeartMedia is also committed to a test phase with our Pilgrim SDK, which will give them even stronger analytics on audiences and foot traffic trends.”

The partnership is part of iHeartMedia’s ongoing focus to assist brands with digital-like targeting and attribution data and tools, to help them leverage their consumers across iHeartMedia’s quarter of a billion monthly broadcast listeners. In May, the company announced iHeartMedia Analytics, the first fully-digital attribution service which allow advertisers to track audience reach, branding metrics and even sales outcomes for iHeartMedia radio ad campaigns in real-time by using data science to fuse information about its digital audience, with broadcast ad logs, on-air programming and commercial content.

iHeartMedia Analytics is part of the company’s industry-leading marketing optimization tools including SoundPoint (programmatic real-time radio ad buying platform) and the recently introduced SmartAudio, which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. SmartAudio has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they do with digital campaigns to ensure increased relevance and impact.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 131 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading audio and media company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company’s radio stations and content can be heard on AM/ FM, on satellite, at iHeartRadio.com, on the company’s station websites and on iHeartRadio, iHeartMedia’s digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

iHeartRadio offers users the country's top live radio stations, personalized custom artist stations created by just one song or seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 1.7 billion downloads, 120 million registered users and is the No. 1 commercial radio podcaster in the U.S.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.

About Jelli

Jelli is the largest technology platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run audio advertising. In order to achieve this, we developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically. Our patented technology is used by some of the largest broadcasters and advertisers in the audio marketplace, reaching hundreds of millions of listeners monthly and serving billions of ad impressions per year. Investors include Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, Universal Music Group and several prominent angel investors. To learn more, visit www.jelli.com.

About Foursquare

Foursquare is a technology platform that powers leading business solutions and consumer products through a deep understanding of location. Foursquare’s business solutions include Pinpoint, Attribution, Pilgrim SDK and Foursquare Analytics, which together empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success. More than 150,000 developers have registered to use Foursquare location data including AccuWeather, Apple, Microsoft, Samsung, Snapchat, Tinder, Twitter and Uber. A community of more than 50 million people use the Foursquare City Guide and Foursquare Swarm apps and websites to discover new places, explore the world and check in. They have written more than 95 million tips and checked in over 13 billion times.

New York – May 17, 2018 - iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other media outlet, today announced iHeartMedia Analytics, the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio.  

Radio is the No. 1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even the largest digital platforms.  Radio has the highest consumer engagement of any major medium, and now it can offer that impact for advertisers who need digital-like targeting and attribution data. By leveraging the data from iHeartRadio’s digital ecosystem, iHeartMedia will enable broadcast radio to measure and show results in the same way as digital media, giving advertisers easy access to state-of-the-art campaign performance insights.

These new capabilities will allow advertisers to track audience reach, branding metrics and even sales outcomes for iHeartMedia radio ad campaigns in real-time by using data science to fuse information about its digital audience, with broadcast ad logs, on-air programming and commercial content. Advertisers will also have the ability to measure a radio campaign’s impact on a brand’s website visitation, social media engagement, physical foot traffic and more. 

“We continue to see advertisers spend money on less effective mediums simply because they provide a perceived level of measurability and accountability,” said Brian Kaminsky, President of Revenue Operations and Insights for iHeartMedia. “Now marketers will be able to capitalize on the unmatched scale and reach of iHeartMedia’s more than 270 million monthly broadcast listeners, and receive the same kind of innovative real-time measurements, insights and custom reporting they are accustomed to getting from digital media, quantifying the full power of radio -- in addition they can get attribution information that is missing from most of the digital marketplace.”

iHeartMedia Analytics is part of the company’s ongoing focus to assist brands and marketers in targeting consumers across it’s quarter of a billion monthly broadcast listeners.  iHeartMedia Analytics is the latest addition to the company’s industry-leading marketing optimization tools including SoundPoint (programmatic real-time radio ad buying platform)and the recently introduced SmartAudio, which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. SmartAudio has allowed brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment, just as they do with digital campaigns to ensure increased relevance and impact. 

In fact, SmartAudio data-infused impressions now reach more than 3 billion a month, targeting more than 700 audiences programmatically, and will continue to increase in scale as iHeartMedia continues to encompass audiences across all of its assets. 

First Suite of Data-Driven Products that Serve Both the Audio and Video Marketplaces

New York, NY – June 19, 2017 – iHeartMedia and Fox Networks Group (FNG) today announced the launch of Smart A/V Audiences, the first suite of data-driven advertising products available to the marketplace offering campaigns including both Audio and Video creative units integrated onto one platform. Smart A/V Audiences will bring the precision and immediacy of digital advertising to the scale of broadcast radio and television for the first time by creating custom audiences based on the combined power of FNG and iHeartMedia data sets.

Smart A/V Audiences will enable brands to deliver more relevant messages by leveraging Smart A/V data to target consumers based on specific interests and passions like music, sports, specific shows, teams and personalities and then serve to those audiences across a combined audio and video platform. Brands will be able to deliver more compelling creative across platforms by tapping into local data and dynamic creative capabilities based on triggers like weather, sports scores, stock market performance and more. Smart A/V Audiences will launch in beta this fall.

Smart A/V Audiences builds on iHeartMedia’s recently launched SmartAudio, which leverages the power of its programmatic solution to help advertisers evaluate, plan and buy broadcast radio, enabling them to build innovative campaigns that target key audience cohorts. It also complements FNG’s latest initiatives, including OpenAP and UP//LIFT, which leverage new ad formats and data to deliver higher impact ad units.

“We launched SmartAudio with the goal of continually expanding it with innovative and impactful ways to help our advertising partners revolutionize the way they buy ads,” said Bob Pittman, Chairman and CEO of iHeartMedia. “Now by combining our assets with the unparalleled data and video assets of Fox, advertising partners can leverage audio and visual as one integrated platform. This is a major breakthrough for the industry and for marketers, allowing brands to leverage both audio and visual platforms to reach consumers like never before."

“Our collaboration with iHeartMedia exemplifies our commitment to creating cross-platform and cross-company tools that enable us to efficiently and effectively deliver targeted audiences to brands, ensuring that the most impactful and engaging messages are being told,” said FNG President of Advertising Revenue Joe Marchese. “Smart A/V unites two companies that are innovators in their fields, and together we are uniting the power of customized targeting with real-time creative optimization across television and radio.” 

The suite of data-driven products will include:

• Smart A/V Audiences: Audience profiles leveraging both companies’ collective data (auto intenders, moms, kids under eight, etc.) as well as more specialized audience profiles based on characteristics of their unique audiences (shows, sports, talent, news and music affinity, etc.)
• Smart A/V Adapt: Will enable creative and campaign optimizations that are driven by shared data and technologies. FNG will optimize flighting for brand lift performance and iHeartMedia will optimize creative messaging for the context of the consumer.

Gayle Troberman, Executive Vice President and Chief Marketing Officer for iHeartMedia, added: “Marketers have been looking for more integrated data solutions and by joining forces we can deliver very specific targeting seamlessly across radio, TV and digital from cars to couches and everywhere in between. We will now have the ability to precision target at massive scale based on everything from consumer passions for music, sports and programming to sentiments, moments and locations, creating more relevance and better context for results than ever before in broadcast advertising. This is the next greenfield for creatives and data scientists to align.”

Ed Davis, Chief Product Officer for FNG Advertising Sales, commented: “Being able to assemble the right audience, at scale, is the first component in generating the best possible returns for advertisers.  The second component is the ability to tune live campaign creative and exposure profiles based on our real-time monitoring of brand performance data.  Sharing the necessary data between Fox and iHeartMedia unlocks the best mechanics to move consumers.”

About Fox Networks Group

Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.

The Latest Feature of iHeartMedia’s Groundbreaking Programmatic Solution Combines the Massive Scale of Broadcast Radio with the Power of Digital Data and More Informed Audience Targeting

New York, NY – March 16, 2017 – iHeartMedia, the media and entertainment company with the largest reach of any radio or TV outlet in America, introduced its SmartAudio digital data advertising product, an added feature of its groundbreaking programmatic solution, last night at its “SoundFront” advertising industry event. SmartAudio leverages the power of iHeartMedia’s programmatic solution to help advertisers evaluate, plan and buy broadcast radio, enabling them to build innovative campaigns that target key audience segments.
 
With more than 850 broadcast stations across the country that reach a quarter of a billion listeners a month, industry-leading on-air personalities, digital assets including iHeartRadio, the all-in-one digital music, podcasting and streaming radio service, nationally-recognized live events; mobile; and social, iHeartMedia has the unique ability to offer a suite of advertising solutions and tightly integrated multiplatform campaigns to advertisers and provides them access to a national scale and reach unmatched by any other media outlet in the U.S.
 
SmartAudio provides brands with even more effective ways to reach their audiences. With SmartAudio, iHeartMedia can now mine its unparalleled digital data from more than 95 million registered iHeartRadio listeners, along with leading second and third-party digital data, consumer and behavioral resources and social networks, to create robust audience segment profiles --including Millennials, auto intenders, mothers and more. Advertisers will be able to utilize these enhanced profiles to select the best broadcasting schedules and methods to reach their targeted consumers. By utilizing the product’s capabilities, brands will receive the massive scale of broadcast radio and the targetability of digital. iHeartMedia has already developed more than 700 SmartAudio audience segment profiles, and will continue to create more based on advertisers’ requests. 
 
SmartAudio also enables advertisers to use dynamic ad creative that utilizes real-time triggers such as weather, pollen counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific market at a specific moment. Now, with radio ads, brands will be able to dynamically serve the most relevant message in each market at each moment just as they have done with digital to ensure increased relevance and impact. For example, advertisers can serve one message in Los Angeles when it’s sunny, a different message in New York when it’s snowing or even a different message in the same market later that day when the weather changes automatically without any back-end work on their part.
 
“Broadcast radio has the unparalleled advantage of real-time connection with consumers, giving the ability for advertisers to reach enhanced audiences at scale, and even tailor their creative messages for real-time,” said Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia. “We’ve been testing SmartAudio with some of the top brands and we’re already seeing additional impact for those using it. They’re able to leverage the product’s flexibility to decide which specific ad to run based on something as simple as whether the local sports team won or lost last night’s game.” 
 
“SmartAudio allows us to easily sort through the millions of combinations of stations, shows, dayparts and markets, and hone in on the ones that best reach the audiences we care about,” said Seth Goren, Senior Vice President of Media Strategy and Analytics at Discovery Communications. “Combining the efficiency and scale of radio with data and advanced analytics of digital, moves iHeartMedia beyond the standard age and demo paradigm to create enhanced audience-based plans that drive real business outcomes for us.”
  
In April 2015, iHeartMedia launched its programmatic and automated ad buying solution for its broadcast radio stations, powered by cloud-based technology innovator Jelli.  The company’s programmatic solution– branded SoundPoint – now features the SmartAudio product and is the foundation for iHeartMedia to offer its ad inventory to advertisers and agencies looking to leverage programmatic and automated technology, including private market place and exchange environments, improving the buying process and reducing administrative hurdles and delays.
 
“We launched our programmatic platform with the specific goal of bringing the best resources, unprecedented accountability and speed to our advertising partners,” said Castelli. “Industry response to our SoundPoint platform has been so well received that we’re now unveiling SmartAudio which allows audience segmenting and dynamic creative capabilities all in one planning and buying tool.”
 
SmartAudio is available now to all advertisers who want to utilize the power of broadcast radio to develop highly targeted campaigns that leverage the rich data sets only available via SoundPoint’s technology and analytics.