Rodo Announces Marketing Partnership With iHeartMedia
The Auto Leasing App That Redefined The Leasing Experience Expands into New Markets and Rolls Out Its First Major Multiplatform Marketing Campaign With The Nation’s Leading Audio Company
New York, NY – December 17, 2019 – Rodo (Rodo.com) the only App that empowers consumers to lease a car in minutes announced today a multi-platform marketing partnership with iHeartMedia, the leading audio company in America. The new marketing campaign will empower Rodo to present its value proposition to more than 90 percent of the US market and kicks off today in 10 states on 48 iHeartRadio stations and 700 podcasts across the country. Rodo will also expand its innovative auto leasing product into three new major markets including Chicago, Columbus, and Atlanta.
“iHeartMedia has a unique understanding of their on-the-go audience especially with relation to automotive sales and branding. We believe that iHeartRadio listeners will enjoy shopping for and leasing their next vehicle in minutes rather than spending days going from dealership to dealership,” said Nathan Hecht, CEO and Founder of Rodo. “We recently introduced auto insurance to the marketplace and we are now excited to announce our first major audio marketing campaign which will help us build further awareness of our product and services as we launch into new markets.” Rodo auto insurance is a significant product expansion to bring the entire new vehicle transaction online. Consumers can choose from three leading insurance carriers and get real time quotes for the vehicle they are leasing and bind a policy at the point of sale in the app.
“We recently commissioned an intensive automotive industry study that uncovered several best practices in how to plan an effective automotive radio campaign and we are excited to leverage these new findings in this marketing partnership with Rodo, introducing our listeners to this innovative and convenient new way to lease a car online,” said Peter Volynsky, Executive Vice President of Corporate Development and Ventures for iHeartMedia.
How Rodo Works
Rodo lets a perspective leasee view vehicles bydisplaying live inventory from local dealers with actual monthly lease payments. With its proprietary technology Rodo shows the best price available and automaticallyapplies all available rebates, incentives, taxes, and discounts. The app lets the user filter through inventoryby make, model, monthly payment, or by specific vehicle features and the orderingexperience is quick, easy, and secure with free home delivery. Additionally, in an industry-first, Rodo now makes it incredibly easy to shop for auto insurance from major carriers at the point of purchase all online.
About Rodo
Rodo is the fastest and easiest way to lease a new car without ever stepping foot in a dealership. Leveraging proprietary technology and the inventory from thousands of dealer partnerships nationwide, in real-time, Rodo puts hundreds of thousands of vehicles in the hands of consumers. Rodo offers a simple, mobile-first, three-step leasing process and free delivery. Founded in 2016 as Honcker by CEO Nathan Hecht along with co-founders Amir Lahav and Zorah Anapolsky, Rodo is backed by IAC, Evolution VC Partners and Lead Edge Capital. Rodo is based in New York City with operations in every major U.S. market. For more information, please visit Rodo.com.