First Ever Concert Tycoon Experience with Coldplay Exclusively in State Farm Park in iHeartLand in Fortnite on October 24

“Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” to include music from the new album and exclusive behind the music commentary from the band

Check out the trailer HERE

NEW YORK- October 23, 2024- iHeartMedia today announced “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience coming to State Farm Park in iHeartLand in Fortnite on October 24. Fans can immerse themselves in this exclusive album release event featuring music and newly released commentary behind the music from Coldplay’s hit new album, Moon Music, in this first-of-its-kind gamified music adventure. Check out the trailer here.

This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand, and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. Players start by building their rocket launch pad, rocket and eventually blasting off toward the moon. Players unlock new areas, in reactive environments tied to the music, on their intergalactic journey, eventually landing back on earth. While playing the game, fans are able to hear new music from Coldplay’s Moon Music album and in-depth exclusive behind the music commentary from Coldplay.

The “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” experience will take place in State Farm Park, in the heart of iHeartLand, a premiere entertainment venue in Fortnite Creative since 2022 that has hosted over 50 music and podcast events.

“At iHeartMedia we always look to create innovative experiences for our listeners to enjoy the music they love and discover new music from both well established and up-and-coming artists,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “Teaming up with State Farm we have been able to bring fans closer to their favorite artists by creating exclusive experiences in the gaming space. We are excited for fans to dive into something they’ve never experienced before- the first ever concert tycoon experience with Coldplay.”

iHeartLand has been rebuilt in Unreal Editor for Fortnite (UEFN), bringing a level of visual fidelity to the premiere entertainment and gaming space in Fortnite Creative. State Farm Park in iHeartLand now has an added level of engagement by adding Simulator and Tycoon games, two of the most popular gameplay formats in Fortnite Creative. Jake From State Farm plays a pivotal role in guiding players to the games when they enter iHeartLand.

“Together with iHeartMedia, we’ve continued to push the boundaries by bringing music and gaming together in our State Farm Park,” said Alyson Griffin, Marketing Vice President for State Farm.  “We’re so excited to see fans interact with virtual Jake from State Farm in Fortnite as part of this incredible immersive experience!”

 For more information, fans can visit iHeartRadio.com/fortnite.

This is not sponsored, endorsed, or administered by Epic Games, Inc.

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iHeartMedia Kicks Off Coldplay’s Tour And New Album Release With Audio Roadblock And Exclusive Interviews Nationwide

iHeartMedia and the Empire State Building Celebrate New Album “Music Of The Spheres” with Music-to-Light Show

Culminating with an iHeartRadio Album Release Party

Broadcast and Stream at 9 p.m. ET

NEW YORK – October 14, 2021 – iHeartMedia kicks off Coldplay’s international tour announcement today with a nationwide audio roadblock and exclusive interviews across more than 150 Hot Adult Contemporary (Hot AC), Alternative Rock (Alt), and Contemporary Hit Music (CHR) broadcast stations nationwide and digitally on the iHeartRadio app, and a week-long national flyaway launching October 25 offering fans the chance to win an exclusive trip to one of the US tour dates.

Additionally, iHeartMedia will celebrate Coldplay’s new album “Music of the Spheres” set to debut Oct. 15 released by Atlantic Records with the iHeartRadio Album Release Party with Coldplay TONIGHT (Oct. 14) at 9pm ET / 6pm PT across Hot AC, Alt and CHR stations nationwide and streamed on the CW app or on www.cwtv.com.

The iHeartRadio Album Release Party will commence with a music-to-light show in partnership with the Empire State Building featuring the band’s collaboration with BTS “My Universe,” simulcasted across New York’s Z100 and available on the iHeartRadio app at 8:55 p.m. ET. The Empire State Building, which celebrates its 90th anniversary in 2021, serves as the New York City broadcast tower for iHeartMedia. The music-to-light spectacular will feature choreography of thousands of LED lights at the top of the famous tower through the wizardry of Marc Brickman and his Tactical Manouevre design collective team.

"We have been huge supporters of Coldplay since the beginning and to be able to help kick of their 2022 tour and their ninth album to music fans nationwide is exciting," said Tom Poleman, Chief Programming Officer for iHeartMedia. "Coldplay has headlined so many of our concert and festival lineups from the iHeartRadio Music Festival to our recently announced iHeartRadio ALTer Ego in 2022, and we are thrilled to be a cornerstone in launching their new album “Music Of The Spheres” with an iHeartRadio Album Release Party."

iHeartRadio stations began teasing the tour announcement on Oct. 13. Kicking off October 25, the week-long national flyaway contest offers two lucky winners the opportunity to be flown to one of the band’s US tour dates to become the center of Coldplay’s “universe” for the night. The band will personally call the lucky winners to welcome them to the show, and once there winners will receive a VIP experience including premium seats, photos from the stage, autographed drum sticks from the set that night and more. Fans can tune in across all CHR, Hot AC and Alt stations for more information.

About Coldplay

Coldplay formed in London in late 1997. The band have gone on to become one of the planet’s most popular acts, selling more than 100 million copies of their eight Number One albums, which have spawned a string of hits including Yellow, Clocks, Fix You, Paradise, Viva La Vida, A Sky Full Of Stars, Adventure Of A Lifetime, Hymn For The Weekend, Something Just Like This and Orphans.

In July 2021, Coldplay confirmed the October 15th release of their ninth album, Music Of The Spheres, produced by Max Martin. The album’s first single, Higher Power, received its first play on the International Space Station by French astronaut Thomas Pesquet in May 2021, and quickly became another worldwide hit. The second single from the album was My Universe, a collaboration with BTS, which debuted at number one on the US Billboard chart and was streamed more than 100 million times in its first week of release.

About the Empire State Building
The Empire State Building, "The World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop-culture.  Learn more at www.esbnyc.com.  2021 is the 90th anniversary year of the Building which officially opened on May 1, 1931. Declared "America's Favorite Building" by the American Institute of Architects, as well as the world's most popular travel destination by Uber and the #1 New York City attraction by Lonely Planet it welcomes more than 4 million annual visitors from around the world.

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors primarily house a diverse array of office tenants such as LinkedIn, Shutterstock, and Global Brands Group, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, Twitter, Instagram, Weibo, YouTube, or TikTok.

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