iHeartLand

“Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” to include music from the new album and exclusive behind the music commentary from the band

Check out the trailer HERE

NEW YORK- October 23, 2024- iHeartMedia today announced “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience coming to State Farm Park in iHeartLand in Fortnite on October 24. Fans can immerse themselves in this exclusive album release event featuring music and newly released commentary behind the music from Coldplay’s hit new album, Moon Music, in this first-of-its-kind gamified music adventure. Check out the trailer here.

This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand, and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. Players start by building their rocket launch pad, rocket and eventually blasting off toward the moon. Players unlock new areas, in reactive environments tied to the music, on their intergalactic journey, eventually landing back on earth. While playing the game, fans are able to hear new music from Coldplay’s Moon Music album and in-depth exclusive behind the music commentary from Coldplay.

The “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” experience will take place in State Farm Park, in the heart of iHeartLand, a premiere entertainment venue in Fortnite Creative since 2022 that has hosted over 50 music and podcast events.

“At iHeartMedia we always look to create innovative experiences for our listeners to enjoy the music they love and discover new music from both well established and up-and-coming artists,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “Teaming up with State Farm we have been able to bring fans closer to their favorite artists by creating exclusive experiences in the gaming space. We are excited for fans to dive into something they’ve never experienced before- the first ever concert tycoon experience with Coldplay.”

iHeartLand has been rebuilt in Unreal Editor for Fortnite (UEFN), bringing a level of visual fidelity to the premiere entertainment and gaming space in Fortnite Creative. State Farm Park in iHeartLand now has an added level of engagement by adding Simulator and Tycoon games, two of the most popular gameplay formats in Fortnite Creative. Jake From State Farm plays a pivotal role in guiding players to the games when they enter iHeartLand.

“Together with iHeartMedia, we’ve continued to push the boundaries by bringing music and gaming together in our State Farm Park,” said Alyson Griffin, Marketing Vice President for State Farm.  “We’re so excited to see fans interact with virtual Jake from State Farm in Fortnite as part of this incredible immersive experience!”

 For more information, fans can visit iHeartRadio.com/fortnite.

This is not sponsored, endorsed, or administered by Epic Games, Inc.

Jake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood 

Intel® Powers Up iHeartLand Experience with its House of Wonder, Full of Fantastical Possibilities 

New York – Sept. 14, 2022 – iHeartMedia today opened the gates to iHeartLand on Roblox, cementing itself as a go-to destination and pioneer in the rapidly-expanding metaverse. iHeartLand is a one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience. Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more.

“We’re always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we’re thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away.”

To celebrate its launch on Roblox, iHeartLand’s State Farm Park will host a video performance from multi-platinum singer, songwriter, producer and multi-instrumentalist Lauv on September 16 at 7 p.m. ET. Lauv will perform songs from his new album “All 4 Nothing,” and fans can walk the red carpet and take selfies with his NPC (non-player character). The kickoff concert will be followed by an album release party with Charlie Puth on October 7, where new music will be performed for the first time in celebration of his upcoming album CHARLIE. State Farm Park, the epicenter of iHeartLand, will host a total of 20 can’t-miss events in the next year. In addition to Lauv and Charlie Puth, “The Trap Nerds” will also join the lineup for a special podcast event later this year.

“I’m so excited to be the first artist to perform at iHeartLand’s State Farm Park on Roblox and can’t wait to share this unique experience with my fans,” said Lauv. “It’s my first concert in the metaverse so hope you all enjoy it as much as I did performing.”

In addition to the large-scale venue events throughout the year, iHeartLand will be an always-on destination for users to become music tycoons.

Upon arriving to iHeartLand, each user will be given a simple music studio to personalize. From there, users will build their way towards a music empire by harnessing the power of audio and must search the streets of iHeartLand to collect sound energy to deposit back at their studio. The sound energy powers the studio while generating listeners and iHeartBucks, which are used in-experience to upgrade their studio with cool equipment, playlist programming, studio pets and more. Users will be encouraged to explore other player studios to check out their customizations and music while collecting more sound energy, keeping them entertained and engaged. 

Built to feel like the ultimate block party, iHeartLand brings together the best of Roblox and fan events to give users a one-of-a-kind experience. More exciting new features in iHeartLand on Roblox, including how to power up the experience, include:

State Farm Neighborhood: With the launch of Jake from State Farm on Roblox, State Farm Neighborhood will amplify the iHeartLand experience with Jake’s daily quest board. Located next to State Farm Park and accessible through a pedestrian bridge, State Farm Neighborhood resembles the look and feel of a street festival with interactive features such as a Ferris wheel, food trucks and access to a special sky-top viewing platform with unobstructed aerial views of the State Farm Park main stage where today’s biggest artists like Lauv and Charlie Puth will perform. Users can complete Jake’s daily quests and play mini games to win iHeartBucks which can be used in State Farm Neighborhood to purchase unique verch (virtual merchandise) and gear for their avatar, including an outfit resembling Jake’s iconic khakis and red polo.

“We are excited to bring Jake to the Roblox metaverse – we have integrated him in virtual worlds as an avatar before with other initiatives and younger generations have interacted positively with him, so we knew this was a natural next step,” said Alyson Griffin, State Farm VP, Marketing. “Our transition to Roblox is aligned with our strategy to generate future demand by showing up in new places. We saw this collaboration with iHeartMedia as a great opportunity to reach younger generations through music and experiential opportunities and continue showing up as your good neighbor in the metaverse.”

Intel® House of Wonder: Intel® will bring a fantastical element to iHeartLand through the House of Wonder installation that encourages users to see the wonder in the world around them. At the House of Wonder, users will enter a surreal waterfront setting that stands out in iHeartLand as a can’t-miss destination where they can power up their experience by using their iHeartBucks. The eye-catching location features dolphins in the courtyard and an Intel “Bong” button that plays the brand’s iconic jingle, too. The House of Wonder will be crucial to the experience since it’s the only way users can exchange their iHeartBucks for in-game Intel® Core™ processors, which will allow them to level up quicker as they explore iHeartLand by collecting and depositing sound energy into their music studios at faster speeds. The installation will also be the go-to destination for players to collect Wonderful emotes that enhance their concert experience with fun features like the ability to shoot rainbows and confetti during unforgettable moments.

“Intel is all for innovation, excitement and changing the world in wonderful and awe-inspiring ways,” said John Coyne, Intel VP, Brand, Creative & Media. “We look to bring this to life in iHeartLand by empowering users in such a unique and thrilling fashion with the incorporation of the House of Wonder. It’s an absolute pleasure to partner with iHeartMedia here to inspire the next generation, and be a catalyst for their innovative and imaginative minds; and to do it in the metaverse of all places? How wonderful is that?” 

iHeartLand was created by The Gang, an industry-leading developer specializing in Roblox. Click here to view a tour of the new iHeartLand on Roblox. 

About State Farm

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and approximately 53,400 employees serve over 87 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 42 on the 2022 Fortune 500 list of largest companies. For more information, please visit www.statefarm.com.

About Lauv

For as much as he’s known for intriguing and inventive soundscapes, multi-Platinum chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller, first and foremost. His stories continue to enchant audiences everywhere by converting the magic around him into generational anthems. Starting his artist career in 2015, Lauv introduced himself with viral sensation “The Other,” he landed a global smash in the form of “I Like Me Better.” It tallied over 2 billion streams, while reaching Top 10 chart positioning at Top 40 radio and Top 5 chart positioning at Hot AC radio in the US, went sextuple-Platinum in the US and Platinum in twelve other countries. He served up Gold-selling 2018 playlist I Met You When I Was 18 and Gold-selling 2020 debut album ~how i’m feeling~ along with a procession of hits, including the Platinum hit “I’m So Tired” with Troye Sivan as well as Gold-certified singles “There’s No Way” [feat. Julia Michaels] and “Lonely” [feat. Anne-Marie].” In between selling out headline tours and supporting Ed Sheeran in stadiums, he has performed on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with James Corden, and more. Lauv’s second full-length album, All 4 Nothing, is out now featuring “26’, “All 4 Nothing (I’m So In Love),” “Kids Are Born Stars,” and “Stranger.”

With iHeartLand, iHeartMedia Will Host 20 Major Events at State Farm Park Over the Next Year in this Always-on Entertainment and Gaming Space

Event Series Kicks Off with Charlie Puth’s First-Ever Performance in the Metaverse at iHeartLand’s State Farm Park, the Premiere Destination for Fan Experiences, on September 9 at 7 p.m. ET

New York – August 24, 2022 – iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite with more exciting metaverse integrations coming soon.

“Our goal is to meet audiences where they are - delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level. iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists in awesome new ways,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “From interactive performances and intimate backstories to immersive game play, native to the platform – this new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways, and is a big next step for iHeartMedia in expanding our engagement with our users.”

iHeartLand is the first metaverse destination dedicated to bringing fans closer to today’s biggest stars through gameplay. The launch will kick off with a special two-part performance by GRAMMY-nominated singer, songwriter and producer, Charlie Puth–the superstar’s first concert in the metaverse–on September 9 at 7 p.m. ET inside Fortnite at iHeartLand’s State Farm Park. This event will be followed by an album release party with new music performed for the first time in celebration of his upcoming album CHARLIE to be released on October 7. In addition to sharing information and new music from his upcoming album, Puth will be hosting an interactive game designed to test fan knowledge leading up to his big shows inside iHeartLand. This first-of-its-kind entertainment venue is an important evolution of fan experiences, combining major concerts, album releases, hit podcast events and interactive gaming in exciting new ways. Over the next year, State Farm Park in iHeartLand will host 20 major events across the music and podcasting space including unique artist-fan experiences that can be unlocked through gameplay.

“I’m so excited to enter the metaverse for the first time in partnership with iHeartRadio and check out all iHeartLand has to offer. It’s really important to me to connect with my fans in new ways and it’ll be a blast to all come together and have some fun,” said Puth. “I couldn’t be happier to share this with iHeart and the fans who have been part of some of the most memorable moments in my career. See you there!”

In true Fortnite fashion, iHeartLand will be dynamic, developing a story of its own; undergoing periodic changes and refreshes; and periodically introducing new minigames.

"What iHeartMedia and the team at Atlas Creative have created is a compelling look at a future of Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways at scale,” said Matthew Henick, VP, Metaverse Development for Epic Games. “We can’t wait for players to experience all of the incredibly ambitious content that iHeartLand has planned in the coming months.”

Current island elements include:

State Farm Park: This first-of-its-kind “outdoor” venue brought to iHeartLand by State Farm® is located at the center of the island where users spawn into the game. It features a massive screen attached to the main stage where users will enjoy concerts, shows and programming from the biggest artists today. Additionally, there will be a red-carpet area where players can snap selfies as well as a countdown clock for players to keep track of the next big event. The area will also feature a lawn sprawled with food and tents where players can use gold (an earnable currency specific to iHeartLand) for items including a fireworks flare cannon and Boogie Bomb emote, which will make other users dance when hit with one.

“Our collaboration with iHeart gives State Farm the opportunity to continue to engage customers and reach new audiences in innovative ways, in both the physical and digital worlds,” said Alyson Griffin, State Farm VP, Marketing. “State Farm Park offers an added experiential element for Fortnite Creative visitors to fully immerse themselves in virtual entertainment – including concerts, meet-and-greets with their favorite artists, trivia and interactive games.”

Minigames: Players will enjoy a variety of competitive, fun and engaging minigames that will reward users with gold. The games will also provide an opportunity for users to unlock special experiences like gameplay competitions with artists themselves. Games include:

· Cranking 90s – a building game where users compete to be the first to the top.

· Speed of Sound – a high speed race car game where players compete on a heart shaped racetrack to be the first to cross the finish line.

· Color Switch: Mic Drop – players must jump to-and-from vibrant colored tiles to make sure they are standing on the color that’s called as they compete to be the last one standing at the end of the game.

· Leap of Faith – an obstacle game set in the clouds where players must be the fastest to complete a course that includes long jumps, climbing walls and falling floors.

iHeart Headquarters: Players can head inside the iHeart building to view a small-scale overhead map of the island to find their way throughout iHeartLand, a broadcast recording studio and iHeart’s famed radio Tuning Tunnel found in its actual New York City headquarters.

iHeartLand was developed by Atlas Creative, an industry-leading game developer specializing in Fortnite Island development. Click here to view the trailer of the new iHeartLand in Fortnite. Additional State Farm Park performances and events will be announced soon.

This is an independently created experience in Fortnite and is not sponsored, endorsed or administered by Epic Games, Inc.

About Charlie Puth

Charlie Puth has proven to be one of industry’s most consistent hitmakers and sought-after collaborators. Puth has amassed eight multi-platinum singles, four GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice Award, and a Golden Globe nomination. His 2018 GRAMMY-nominated LP, Voicenotes, was RIAA Certified Gold only four days after its release and has logged over 5.6 billion streams worldwide. Puth’s 2020 collaboration with Gabby Barrett on their “I Hope” Remix earned him his fourth top 10 track on the Billboard Hot 100, hit number one on the Billboard “Adult Pop Songs” chart, and won a 2021 Billboard Music Award for “Top Collaboration.” Puth also co-wrote and produced The Kid Laroi and Justin Bieber’s record-breaking single, “Stay,” which quickly become one of the biggest songs of 2021 and holds the title for the longest-reigning No. 1 on the Billboard Global 200 chart and the first to lead it for double-digits - spending a total of eleven weeks at the top of the chart. Puth is currently gearing up to release his highly anticipated and deeply personal third studio album, CHARLIE, due October 7, 2022. After months of fan anticipation to his 18 million followers on TikTok, Puth released his critically-acclaimed first single from the album, “Light Switch,” in January 2022 which hit #1 on the Apple iTunes Pop Chart and has garnered more than 449 million streams globally and over 91 million views on YouTube. Teaming up with global superstar Jung Kook of BTS, Puth received his highest chart debut to date with his latest single, “Left And Right (Feat. Jung Kook Of BTS).” The single has already surpassed 158 million streams and 118 million views on YouTube. Known for giving fans a glimpse of his creative process via TikTok, Puth has taken his followers along every step of the way while developing his most vulnerable album to date.

About State Farm

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and approximately 53,400 employees serve over 87 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 42 on the 2022 Fortune 500 list of largest companies. For more information, please visit www.statefarm.com.

State Farm celebrates its 100th anniversary by looking to redefine the future of entertainment with iHeartMedia 

New York – June 8, 2022 – iHeartMedia and State Farm announced today a groundbreaking partnership aimed at redefining entertainment experiences in the metaverse, beginning with Roblox. This summer, State Farm is celebrating its 100th anniversary by stepping into the metaverse in collaboration with iHeartMedia to create the future of live experiences, combining major album releases, some of the biggest hit podcasts and interactive gaming in exciting new ways for fans. 

“iHeartLand is designed to break down the walls between artists, creators, brands and fans in new ways that are only possible in the metaverse,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “As the leading brand for music discovery and popular culture, and the No. 1 podcast publisher globally, we’re excited to build an entirely new world for our biggest creators and the biggest names in music to quite literally play with their fans. The interactive experiences players will get in iHeartLand and in this new first-of-its-kind venue will be incredibly dynamic and creative. We couldn’t be more pleased to collaborate with State Farm given their history of innovation in marketing and desire to continue creating memorable experiences for consumers – and given our companies’ shared fundamental focus on community and neighbors, there was truly no other brand we’d choose to embark on this project with.” 

“State Farm shares in the excitement,” says Rand Harbert, Chief Agency, Sales & Marketing Officer. “As the quintessential good neighbor, it only makes sense for State Farm to join the virtual neighborhood that is the metaverse. We’re excited to work with iHeartMedia to meet consumers where they are in a way only our two brands can. Together, we aim to create a space where fans can compete and collaborate to unlock once-in-a-lifetime experiences in a virtually limitless world of entertainment in iHeartLand.”

iHeartLand will be the premier destination in the metaverse for fans to interact with artists and creators while learning how to build their own music empire through competition, collaboration and connection with the biggest names in music, podcasting and entertainment. To celebrate its launch, the new arena will kick off a steady drumbeat of events where fans can expect performances, new music drops, interactive podcasts, exclusive collectible merch and special access to VIP experiences curated exclusively for metaverse players. Additional details about iHeartLand and the performance and event lineup will be announced closer to launch.

About State Farm®

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,300 agents and nearly 55,000 employees serve approximately 86 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2021 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.