Roblox

The Event Will Feature a Performance by Flo Rida Including His Current Single “What A Night” and Special iHeartLand Experiences Including a Flo Rida House

Select iHeartRadio Stations Across the Country Will Also Broadcast the Performance on June 10

NEW YORK – May 31, 2023 – iHeartMedia announced today that iHeartLand, the premiere metaverse destination and always-on entertainment space, will host a special performance by Flo Rida at State Farm Park in Fortnite and on Roblox.  The six-song performance will feature his current single “What A Night” alongside his biggest hits on Friday, June 9 at 7 p.m. ET and will be available to fans in iHeartLand through Sunday, June 11. In addition, the event will include all-new interactive features and experiences including Flo Rida’s House available May 31 through June 11.

On iHeartLand In Fortnite, Flo Rida’s House will join the island as an escape room-style game where players will travel through Flo Rida’s game room, movie room and culminate in iHeartLand’s exclusive Fortnite backyard that has a pool party feel with a photo station, outdoor stage and pool to collect gold and compete for the fastest time on the State Farm leaderboard. Players can send a screenshot with their time to @AtlasCreativeFN on Twitter to appear on the leaderboard and try to overtake Jake from State Farm’s high score.

New to iHeartLand: Radio Star Simulator on Roblox, users will embark on a scavenger hunt in Flo Rida’s House, located in the State Farm Neighborhood. moving through the movie room, jacuzzi room, music studio and outdoor pool collecting the letters F-L-O-R-I-D-A to earn daily rewards. Rewards will increase each day and will include a Flo Rida radio pet; Flo Rida hoverboard to ride around iHeartLand; an exclusive avatar accessory that users can wear throughout Roblox when the scavenger hunt is completed for seven days in a row – exclusive gold and black Flo Rida oversized sunglasses; and more. Plus, Jake from State Farm will be stationed outside of the house to host the scavenger hunt details and welcome users. Plus, Flo Rida’s single “What A Night” will be added to the simulator’s sound fields for users to find and collect.

Fans can visit iheartradio.com/iheartland now to check out the Flo Rida House experiences and stop by on June 9 for Flo Rida’performance celebrating his single “What A Night.” iHeartRadio Contemporary Hit Radio (CHR) and select Hot Adult Contemporary (AC) stations will also broadcast the performance on June 10 at 7 p.m. local time.

This is an independently created Fortnite experience and is not sponsored, endorsed, or administered by Epic Games, Inc.

Jake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood 

Intel® Powers Up iHeartLand Experience with its House of Wonder, Full of Fantastical Possibilities 

New York – Sept. 14, 2022 – iHeartMedia today opened the gates to iHeartLand on Roblox, cementing itself as a go-to destination and pioneer in the rapidly-expanding metaverse. iHeartLand is a one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience. Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more.

“We’re always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we’re thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away.”

To celebrate its launch on Roblox, iHeartLand’s State Farm Park will host a video performance from multi-platinum singer, songwriter, producer and multi-instrumentalist Lauv on September 16 at 7 p.m. ET. Lauv will perform songs from his new album “All 4 Nothing,” and fans can walk the red carpet and take selfies with his NPC (non-player character). The kickoff concert will be followed by an album release party with Charlie Puth on October 7, where new music will be performed for the first time in celebration of his upcoming album CHARLIE. State Farm Park, the epicenter of iHeartLand, will host a total of 20 can’t-miss events in the next year. In addition to Lauv and Charlie Puth, “The Trap Nerds” will also join the lineup for a special podcast event later this year.

“I’m so excited to be the first artist to perform at iHeartLand’s State Farm Park on Roblox and can’t wait to share this unique experience with my fans,” said Lauv. “It’s my first concert in the metaverse so hope you all enjoy it as much as I did performing.”

In addition to the large-scale venue events throughout the year, iHeartLand will be an always-on destination for users to become music tycoons.

Upon arriving to iHeartLand, each user will be given a simple music studio to personalize. From there, users will build their way towards a music empire by harnessing the power of audio and must search the streets of iHeartLand to collect sound energy to deposit back at their studio. The sound energy powers the studio while generating listeners and iHeartBucks, which are used in-experience to upgrade their studio with cool equipment, playlist programming, studio pets and more. Users will be encouraged to explore other player studios to check out their customizations and music while collecting more sound energy, keeping them entertained and engaged. 

Built to feel like the ultimate block party, iHeartLand brings together the best of Roblox and fan events to give users a one-of-a-kind experience. More exciting new features in iHeartLand on Roblox, including how to power up the experience, include:

State Farm Neighborhood: With the launch of Jake from State Farm on Roblox, State Farm Neighborhood will amplify the iHeartLand experience with Jake’s daily quest board. Located next to State Farm Park and accessible through a pedestrian bridge, State Farm Neighborhood resembles the look and feel of a street festival with interactive features such as a Ferris wheel, food trucks and access to a special sky-top viewing platform with unobstructed aerial views of the State Farm Park main stage where today’s biggest artists like Lauv and Charlie Puth will perform. Users can complete Jake’s daily quests and play mini games to win iHeartBucks which can be used in State Farm Neighborhood to purchase unique verch (virtual merchandise) and gear for their avatar, including an outfit resembling Jake’s iconic khakis and red polo.

“We are excited to bring Jake to the Roblox metaverse – we have integrated him in virtual worlds as an avatar before with other initiatives and younger generations have interacted positively with him, so we knew this was a natural next step,” said Alyson Griffin, State Farm VP, Marketing. “Our transition to Roblox is aligned with our strategy to generate future demand by showing up in new places. We saw this collaboration with iHeartMedia as a great opportunity to reach younger generations through music and experiential opportunities and continue showing up as your good neighbor in the metaverse.”

Intel® House of Wonder: Intel® will bring a fantastical element to iHeartLand through the House of Wonder installation that encourages users to see the wonder in the world around them. At the House of Wonder, users will enter a surreal waterfront setting that stands out in iHeartLand as a can’t-miss destination where they can power up their experience by using their iHeartBucks. The eye-catching location features dolphins in the courtyard and an Intel “Bong” button that plays the brand’s iconic jingle, too. The House of Wonder will be crucial to the experience since it’s the only way users can exchange their iHeartBucks for in-game Intel® Core™ processors, which will allow them to level up quicker as they explore iHeartLand by collecting and depositing sound energy into their music studios at faster speeds. The installation will also be the go-to destination for players to collect Wonderful emotes that enhance their concert experience with fun features like the ability to shoot rainbows and confetti during unforgettable moments.

“Intel is all for innovation, excitement and changing the world in wonderful and awe-inspiring ways,” said John Coyne, Intel VP, Brand, Creative & Media. “We look to bring this to life in iHeartLand by empowering users in such a unique and thrilling fashion with the incorporation of the House of Wonder. It’s an absolute pleasure to partner with iHeartMedia here to inspire the next generation, and be a catalyst for their innovative and imaginative minds; and to do it in the metaverse of all places? How wonderful is that?” 

iHeartLand was created by The Gang, an industry-leading developer specializing in Roblox. Click here to view a tour of the new iHeartLand on Roblox. 

About State Farm

For 100 years, the mission of State Farm has and continues to be to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and approximately 53,400 employees serve over 87 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 42 on the 2022 Fortune 500 list of largest companies. For more information, please visit www.statefarm.com.

About Lauv

For as much as he’s known for intriguing and inventive soundscapes, multi-Platinum chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller, first and foremost. His stories continue to enchant audiences everywhere by converting the magic around him into generational anthems. Starting his artist career in 2015, Lauv introduced himself with viral sensation “The Other,” he landed a global smash in the form of “I Like Me Better.” It tallied over 2 billion streams, while reaching Top 10 chart positioning at Top 40 radio and Top 5 chart positioning at Hot AC radio in the US, went sextuple-Platinum in the US and Platinum in twelve other countries. He served up Gold-selling 2018 playlist I Met You When I Was 18 and Gold-selling 2020 debut album ~how i’m feeling~ along with a procession of hits, including the Platinum hit “I’m So Tired” with Troye Sivan as well as Gold-certified singles “There’s No Way” [feat. Julia Michaels] and “Lonely” [feat. Anne-Marie].” In between selling out headline tours and supporting Ed Sheeran in stadiums, he has performed on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with James Corden, and more. Lauv’s second full-length album, All 4 Nothing, is out now featuring “26’, “All 4 Nothing (I’m So In Love),” “Kids Are Born Stars,” and “Stranger.”

Web3 and the Metaverse Are Newest Consumer Platforms for iHeartMedia; Company Will Also Build A Tokenized Community With Special Access to iHeart Events, Influencers And NFTs

New York, NY – January 12, 2022 -- iHeartMedia, the leading audio company in America, announced today an important next step in extending its presence into web3 and the metaverse, beginning with plans for the creation of iHeart events and experiences for listeners and music fans on Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and committing to launch tokenized communities for its users and creators. iHeart will also use its industry-leading consumer reach of over 90% of Americans every month and strong engagement to create the awareness and demand necessary to bring new metaverse and web3 platforms to the mass market.

“Although there are a number of great new products for the metaverse and web3 from a wide array of creators, with our unparalleled audience reach, multiple platforms, and our trusted broadcast and podcast hosts, iHeartMedia is uniquely positioned to build the consumer awareness, understanding and demand necessary for those new products and platforms from both us and others to succeed,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We see this as a unique opportunity to serve our listeners’ needs, provide an important new layer of growth for the company, and help develop the advertising and consumer potential for the metaverse and web3.”

As part of this overall strategy, in 2022 iHeartMedia plans to bring immersive musical moments to the over 47M daily active users on the Roblox platform and launch its first tokenized community, building a new token that will incentivize and reward the iHeart creator community in new ways and give iHeart’s fans unique access to offerings across its multiple platforms, and a series of collectible non-fungible tokens (NFTs), building on the success of its previously launched iHeartRadio Music Festival NFTs in partnership with Green NFT platform OneOf in September 2021.

“In the same way in which we believed in and committed to digital radio and podcasting – and became the strong number one in both -- we are big believers in the incredible potential of web3,” said Conal Byrne, President of the iHeartMedia Digital Audio Group. “We have already stepped into the metaverse with NFTs and have much more to come. iHeart’s place in this ecosystem -- giving fans extraordinary access to the special events and influencers we provide every day of the year -- is what we’re focused on building out as we work with key partners and develop an easy-to-use ramp to the metaverse and web3 for the mass market.”