iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam Collaborate on Groundbreaking New Audio Measurement Solution
New System Maximizes Companies’ Proprietary Data Assets to Advance Measurement Across Both Broadcast and Digital Audio
New York, NY – July 21, 2016 – Broadcast radio industry leaders iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group announced today a strategic alliance with Shazam for a groundbreaking audio audience measurement solution in the U.S. that will deliver market- and station-level audience metrics across all radio formats.
This new measurement solution for broadcast and digital audio brings together these companies’ proprietary data assets and measurement capabilities. Utilizing the most innovative audio recognition technology available and information from specific geographic markets, it will leverage information collected from tens of millions of devices to produce the accurate, stable cross-platform audience metrics that the industry has been waiting for.
“We welcome this kind of innovation in the audio sector, particularly as more and more advertisers are turning to audio solutions to reach the hundreds of millions of audio consumers monthly,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “A solution that better measures audio is good for us, for our clients and for their brands.”
“Shazam delivers unparalleled audio insights that will enable stable measurement across both digital and broadcast radio, making this an extremely exciting initiative for both iHeartMedia and the audio industry,” said Radha Subramanyam, iHeartMedia’s President of Research and Insights. “The richness of our data, combined with Shazam’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace.”
"Shazam's audio insights can be an empowering measurement tool for Cumulus Media, as well as the audio industry," said Pierre Bouvard, Chief Insights Officer, Cumulus Media. "Clients are demanding more insights and targeting capabilities from media companies, and radio needs to offer what has become basic table stakes. Shazam can help us deliver on these expectations."
“We are pleased to be working with Shazam and the industry in support of an alternative audience measurement tool that will provide more robust information on the hundreds of millions of local radio listeners,” said David Field, President and CEO of Entercom. “With this type of innovation, we believe media strategists and planners will be prompted to re-think their media mix models to give radio its fair share of the media buy.”
“We like what we see going on with Shazam,” said Bill Hoffman, President of Cox Media Group. “Listeners have more contact with their brand of choice than ever before. We continue to get excited about Audience Measurement that keeps up with the rapid advances of technology to accurately account for who and what makes up our audience.”
“Shazam has become the industry standard in delivering fast, accurate audio recognition at scale,” said Greg Glenday, Shazam’s Chief Revenue Officer. “We are thrilled to help support these radio industry leaders as they continue to innovate.”
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 453 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation's leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
About Entercom Communications Group
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the U.S., reaching and engaging more than 40 million people a week through its 124 highly-rated stations in 27 top markets across the country. Entercom is a purpose-driven company, deeply committed to entertaining and informing its listeners with the best locally-curated music, news, sports, and talk content, driven by compelling local personalities. Entercom delivers superior ROI by connecting its customers and audiences through its leading local brands and unparalleled local marketing solutions, which include over 4,000 events each year, and its SmartReach Digital product suite. Learn more about Philadelphia-based Entercom at www.Entercom.com, Facebook and Twitter (@entercom).
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Sun Broadcast Group
Recently named one of the fastest growing companies in America by Inc Magazine, Sun Broadcast Group is a national radio network reaching over 115 Million monthly listeners through its more than 8,000 affiliates in both general market and Spanish language radio. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. It’s growing program and sales offerings include The Marilu Henner Show, The Little League World Series, Accuweather en Español, Nashville Music Minute, Horse Racing’s Triple Crown and the 2015 Breeders Cup. For more information, call Sun Broadcast Group (800) 871-6163.
About Shazam
Shazam is one of the world’s most popular apps, used by hundreds of millions of people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data follow us on Twitter @Shazamforbrands or for more information, visit www.shazam.com/brands.
iHeartMedia Announces The Return Of The 2016 iHeartRadio Fiesta Latina, Celebrating The Best In Latin Music For The Third Straight Year
Event Will Feature Performances by Enrique Iglesias, Juanes, Nicky Jam, Yandel, Gente de Zona, Intocable, J Balvin, Daddy Yankee and Pitbull
TELEMUNDO to Broadcast 2016 iHeartRadio Fiesta Latina Special in November
iHeartRadio Fiesta Latina Will Broadcast Live on iHeartMedia Stations and Stream on TELEMUNDO.com on November 5
New York, N.Y. – July 18, 2016 – iHeartMedia announced today the return of the 2016 iHeartRadio Fiesta Latina to the AmericanAirlines Arena in Miami on Saturday, November 5, 2016. The third annual mega-concert will celebrate the best in Latin music with performances by Enrique Iglesias, Juanes, Nicky Jam, Yandel, Gente de Zona, Intocable, J Balvin, Daddy Yankee and Pitbull. For the second straight year, the 2016 iHeartRadio Fiesta Latina will also include a special TV re-broadcast on TELEMUNDO in November.
The 2016 iHeartRadio Fiesta Latina will once again bring the power and unforgettable performances of the iHeartRadio Music Festival to Latin music. In addition to the special re-broadcast on TELEMUNDO, the star-studded event will video stream live exclusively on TELEMUNDO.com for fans across the U.S. and broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations nationwide on Saturday, November 5.
“The 2016 iHeartRadio Fiesta Latina is a one-of-a-kind celebration of the wide variety of Latin music we play every day on our Spanish and English radio stations throughout the U.S.,” said Tom Poleman, President of the iHeartMedia National Programming Group. “In just three short years, the festival has exceeded even our own expectations. We’re thrilled to be returning to Miami for the 2016 iHeartRadio Fiesta Latina. It promises to be a can’t-miss night.”
The iHeartRadio Fiesta Latina is part of iHeartMedia's incredibly successful roster of major concert events, which includes the iHeartRadio Music Festival, the biggest live concert event in radio history, which features more than 20 A-list artists across every music genre on one stage; the iHeartRadio Summer Pool Party; the nationwide iHeartRadio Jingle Ball Concert Tour; the iHeartCountry Festival; the iHeart80s Party; and the iHeartRadio Music Awards, which generated 115 billion social media impressions.
“The iHeartRadio Fiesta Latina came from a simple idea – combine the highly successful format of the iHeartRadio Music Festival with the incredible artists in Latin music today," said John Sykes, President of Entertainment Enterprises for iHeartMedia. "We are excited that our listeners and Telemundo viewers who can’t experience the event in person will be able to enjoy these once in a lifetime performances."
Beginning Monday, October 3, iHeartMedia will launch a four-week nationwide promotion to give thousands of Latin music fans across the country the opportunity to win trips to Miami to experience the 2016 iHeartRadio Fiesta Latina. The promotion will run on all iHeartMedia Spanish-language stations as well as on iHeartRadio and on additional radio stations in key markets across the country.
Tickets go on sale to the general public on Saturday, July 23 at 10 a.m. ET. For more information, visitiHeartRadio.com/fiesta?. Proud partners of the 2016 iHeartRadio Fiesta Latina include State Farm® and Verizon with more to be announced soon.
About Telemundo
TELEMUNDO is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 54 broadcast affiliates. TELEMUNDO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.
iHeartRadio Opens Its Doors To NPR Member Stations
More Than 260 NPR Member Stations Now Have the Opportunity to Reach Millions of Dedicated Listeners via iHeartRadio
New York, NY – July 14, 2016 – iHeartMedia today announced an agreement with NPR that will allow its Member stations to make their live News Talk programming available via iHeartRadio, iHeartMedia’s free all-in-one digital music and live streaming radio service.
Through this agreement, more than 260 NPR Member stations will have the opportunity to stream their live programming on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced auto dashboards and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers offering these public radio stations the ability to reach millions of new listeners nationwide.
In support of the public radio mission, all stations that join iHeartRadio will also have access to fifty percent of their individual iHeartRadio landing page's digital banner inventory to encourage listeners to donate and directly support the station's public programming.
"The addition of NPR's Member stations helps to create even more signature audio content for iHeartRadio listeners," said Darren Davis, President of iHeartRadio & iHeartMedia Networks. "By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are."
"As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms," said Stephanie Miller, Managing Director of NPR Digital Services.
“iHeartRadio has been a valuable partner in helping us deliver and promote the content audiences most want, from The Current’s Prince music marathon, to our kids’ stream Rock the Cradle to Garrison Keillor’s final broadcast as host of A Prairie Home Companion,” said Diana Flotten, Director, Digital Partnerships and Business Development at American Public Media.
Public radio fans can visit iHeartRadio.com to check out all the available News Talk programming. iHeartRadio offers instant access to thousands of live radio stations from across the country, custom artist stations from a catalog of more than 24 million songs and 830,000 artists, on-demand podcasts and its newest feature "My Favorites Radio" which combines all of a listener's favorite artists and thumbed up songs in one station personalized just for them.
iHeartMedia's 24/7 News Network Joins Forces With NBC News To Launch "NBC News Radio"
New Collaboration with NBC News Brings its Content to Thousands of Broadcast and Digital Radio Stations Across the U.S.
New York – July 11, 2016 – iHeartMedia today announced that its 24/7 News Network, the world's largest radio-only news source, will provide its 1,000 affiliated radio stations and iHeartMedia's more than 850 radio stations with access to NBC News broadcast coverage, along with an hourly newscast provided to its network around the clock. In addition, iHeartRadio, iHeartMedia's all-in-one digital music and streaming radio service, will also feature “NBC News Radio” as a source for national and international news content.
Through this collaboration, NBC News will now span all media platforms including the most widely consumed medium, Radio, which reaches 93 percent of Americans each week. Global content from NBC News' leading and award-winning television news broadcasts including primetime specials, political events and breaking news reports will be available to all of iHeartMedia's 24/7 News Network affiliates, owned stations and will stream online via a new "NBC News Radio" station on iHeartRadio.
“We couldn’t be more excited to partner with NBC News in providing our affiliates and listeners with award-winning news coverage along with the global reach of this powerful news organization,” said Chris Berry, Senior Vice President and General Manager of 24/7 News Network. “Plus, the addition of NBC News Radio on iHeartRadio showcases both our companies’ commitment to providing our consumers with the most credible news wherever they are, whenever they want it.”
“We are delighted to team up with industry leader iHeartMedia to bring the influential reporting of NBC News to radio listeners across the country,” said Elisabeth Sami, SVP, NBC News Group. “More Americans watch NBC News than any news organization in the world, and now millions more will be able to listen to it on iHeartRadio stations.”
With bureaus and staff correspondents throughout the United States, 24/7 News Network produces content solely for radio with anchored news, sports and weather reports serving more than 1,000 broadcast radio stations as well as digital radio affiliates via the iHeartRadio platform.
Users can listen to "NBC News Radio" by visiting iHeartRadio.com/NBCNewsRadio.
About NBC News
More Americans watch NBC News than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
Libsyn Joins Forces with iHeartMedia for Podcast Distribution Deal to Reach More Than 85 Million iHeartRadio Listeners
Chicago, IL – July 7th, 2016 – Liberated Syndication (Libsyn) a worldwide leader of podcast hosting, distribution and monetization, announced the launch of a new Libsyn podcast publishing destination – iHeartRadio, today at Podcast Movement. The addition of iHeartRadio, iHeartMedia’s digital music and streaming radio service with more than 85 million registered users, will expand Libsyn’s podcast distribution and audience reach. Additionally, iHeartRadio has more than 85 million social media followers across their network and the iHeartRadio app has been downloaded more than a billion times. iHeartRadio’s expanded reach will enable podcast producers to attract a new large pool of listeners to their podcast content and grow their show’s audience.
The agreement with iHeartRadio adds an industry leading digital media directory to the Libsyn publishing offering. Libsyn has recently announced the addition of Google Play Music and Spotify, along with other publishing destinations including iTunes, Twitter and Facebook, for a total of now 20 different publishing destinations available to producers.
“We are very excited to add iHeartRadio as one of our Premier Podcast Publishing Destinations,” said Rob Walch VP of Podcaster Relations with Libsyn. “iHeartMedia has the largest reach of any radio or television outlet in America. This is a publishing destination our producers have been asking for and one that will quickly be added to many of the 28,000 podcasts on the Libsyn network.”
“iHeartRadio's podcast listening has grown 58% in the past year," said Chris Williams, Chief Product Officer for iHeartRadio. “Teaming up with Libsyn provides their more than 28,000 publishers with a new, large scale distribution platform and provides more great content for our audience, millions of dedicated listeners, to enjoy 24/7 and across more than 80 unique device platforms.”
As a compliment to the expanded Destination Publishing features, Libsyn Destination Stats are also being showcased at Podcast Movement. The newly launched update to Libsyn’s Stats provides detailed measurement tools that enable producers to track podcast growth across the various publishing destinations. Podcast producers will now be able to measure podcast consumption for each publishing destination with granularity that allows them to identify and evaluate growth of their audience.
The Libsyn service provides a single source for easy podcast distribution to the industry’s largest digital media directories and apps via it’s 20 publishing destinations. Podcast producers have the freedom to customize the distribution of their show and tailor their promotional and marketing efforts to maximize audience growth with Destination Publishing and Stats.
About Liberated Syndication
Liberated Syndication (Libsyn) is the world’s leading podcast hosting network and has been providing publishers with distribution and monetization services since 2004. In 2015 Libsyn delivered over 3.3 Billion downloads. Libsyn hosts over 2.5 Million media files for more than 28,000 podcasts, including typically around 35% of the top 200 podcasts in iTunes. Podcast producers choose Libsyn to measure their audience, deliver popular audio and video episodes, distribute their content through smartphone Apps (iOS, Android and Windows Phone 8), and monetize via premium subscription services and advertising. We are a Pittsburgh based company with a world class team. Visit us on the web at www.libsyn.com.
Berlin School And iHeartMedia Announce The Return Of The “Leadership In Audio Innovation” Scholarship Competition
Winner to Receive Full-Tuition Scholarship to Attend The Berlin School
Berlin – 22 June 2016 – The Berlin School of Creative Leadership and iHeartMedia announced today the return of the “iHeartMedia Scholarship for Leadership in Audio Innovation” program, which was introduced in 2014. The winner will receive a full-tuition scholarship (worth 53,000 Euro) to attend the Berlin School's prestigious global Executive MBA in Creative Leadership Program starting March 2017. Entries are being accepted from now through November 15, 2016 and will be judged by the Berlin School and iHeartMedia's Creative Advisory Council (CAC); entrants to the competition will be considered on both their professional and academic profile, as well as their response to a special essay question about the power of radio and the future of sound.
The return of this global scholarship competition reinforces iHeartMedia's initiatives to drive excitement among the creative community around the possibilities audio offers to advertisers and to develop leadership talent in the field. In conjunction with the competition kickoff, Berlin School President Michael Conrad will host an exclusive fireside chat with Bob Pittman, Chairman and CEO of iHeartMedia, Inc., at the Palais des Festivals on Wednesday, June 22 at 5:15 p.m. to discuss strategies to develop creative excellence and the challenges and breakthroughs Pittman has experienced during his career.
"Audio creative — whether broadcast radio, streaming or podcasts — is increasingly critical for advertisers to maximize the power of sound to reach their consumers," said Pittman. "We are pleased to renew the iHeartMedia Scholarship for Leadership in Audio Innovation because we believe the Berlin School’s global EMBA program is crucial in spreading the right training and development for our creative leaders worldwide.”
Michael Conrad’s view on the power of audio and the power of this scholarship partnership is enthusiastic, “From the Internet of Things via the Media of Things to the Communication of Things the rock of all things combined has been radio. We are so honored and excited to now receive a second iHeartMedia EMBA scholarship with such a strong application topic for the winning participant: What made radio so unique for over half a century, so rock solid and the most favorite media bar none for people around the world and how should the advertising industry adjust their strategies to the growing popularity and innovative products of ’SOUND’?”
Members of the Berlin School Admission Committee will work with iHeartMedia's Creative Advisory Council, which provides expert insights on the development of innovative approaches to audio and out-of-home advertising, to review, evaluate and select the competition's next scholarship winner. The 2014 inaugural Leadership in Audio Innovation Competition received entries from across 20 countries and awarded Sam Bergen, Executive Creative Director for Energy BBDO, its first full-tuition scholarship. He has since joined iHeartMedia's Creative Advisory Council. As such, Bergen will also serve as one of the judges who will help select this year's scholarship recipient.
Distinguished industry and agency thought leaders among iHeartMedia's Creative Advisory Council judges are:
Sam Bergen, Executive Creative Director, Energy BBDO
Lincoln Bjorkman, Global Chief Creative Officer, Wunderman Paul Gunning, President/CEO, DDB Chicago Paul LaVoie, Chairman/Co-Founder, TAXI Benjamin Palmer, (formerly) CEO / Co-Founder, The Barbarian Group Chuck Porter, Partner/Chairman, Crispin Porter + Bogusky David Sable, Global Chief Executive Officer, Y&R Taras Wayner, SVP/Executive Creative Director, New York, R/GA Ty Montague, CEO/Co-Founder, Co:Collective
Jeff Benjamin, Chief Creative Officer, Disco
Matthew Ian, Group Creative Director, Droga5
Matthew MacDonald, Chief Creative Officer, BBDO
Rosemarie Ryan, Co-Founder, Co:Collective
The part-time EMBA program starts March 2017 in Berlin, Germany and is designed for senior executives in the creative industry who have a track record for creative excellence. The Executive MBA comprises of five separate two-week modules taking place in the USA, Asia and Berlin over 18-24 months. The ideal candidates should be accomplished senior executives in the creative industries with a strong professional background and track record of creative excellence. A bachelor’s degree is a required. Application Deadline: November 15, 2016, please visit http://www.berlin-school.com/programs/exec-mba-in-creative-leadership/scholarships/. ? ?
If you have any questions please contact the Berlin School at tel. +49 (0) 30 884 980 80 or via email: Press@berlin-school.com.
About Berlin School
The Berlin School of Creative Leadership (www.berlin-school.com) is the world’s first educational institute and think-tank dedicated solely to leadership for the creative industries including: media, advertising, marketing, design, journalism, entertainment and digital. Its part-time global Executive MBA program in Creative Leadership is the centerpiece of a vibrant global community of senior creative industry executives from more than 60 countries. Based in Berlin and operated by a not-for-profit foundation, the school’s mission is to help develop leaders whose innovative ideas can refresh, renew and transform the creative industries.
iHeartMedia Brings First Programmatic Private Marketplace For Digital Radio to the U.S. Powered By Adswizz
New York – June 20, 2016 – iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic buyers to access iHeartMedia’s premium radio inventory across its digital properties on iHeartRadio, the company's digital music and streaming service. Agencies and brands will be able to programmatically target iHeartRadio’s extensive audience using a combination of first and third party data segments.
iHeartMedia, which reaches more than a quarter billion U.S. listeners each month, offers free digital listening to its 858 live radio stations from across the country through iHeartRadio. The all-in-one digital audio service, which features live and custom stations, is the fastest growing digital service in history, surpassing 85 million registered users and more than a billion downloads in only a few short years. Now, with the launch of iHeartMedia's private marketplace for programmatic buying of its digital audio inventory, select advertisers will be able to deliver automated and targeted campaigns with ease to iHeartRadio's millions of dedicated listeners.
"Audio has a significant and growing role in the lives of today's consumers and iHeartMedia is committed to evolving the ways marketers can reach and influence their target audience through our audio channels," said Brian Kaminsky, President of Programmatic and Data Operations for iHeartMedia. "Offering a programmatic approach to buying iHeartRadio's digital listening audiences is a natural extension of our direct sales and broadcast programmatic initiatives and further enables us to capture even more of the $20 billion in ad spending that is projected for 2016."
“We’re thrilled to work with iHeartMedia to further advance the rise of programmatic in the digital audio space,” says Alexis van de Wyer, CEO at AdsWizz. “iHeart‘s unique audience reach, its brand relationships and its appetite for innovation makes it a perfect fit to be the first digital radio private marketplace. Their decision to launch a private marketplace is also perfectly timed as a growing number of agencies have been eager to start buying digital audio programmatically.”
iHeartMedia's private marketplace is powered by AdsWizz’ programmatic platform and will offer programmatic guaranteed, private marketplace, and open auction opportunities to its advertising partners. With AdsWizz' technology, iHeartMedia will take full advantage of its first-party and partner data to create a rich advertising experience that leverages the effectiveness of programmatic buying. AdsWizz' programmatic platform capitalizes on its leading market share across Europe, Asia Pacific and Latin America to provide iHeartMedia with proven solutions to power its private marketplace.
iHeartMedia continues to demonstrate its commitment to innovation by providing brands with new and more effective ways to reach their audiences. In addition to introducing a digital programmatic private marketplace, last spring, iHeartMedia announced a groundbreaking, programmatic and automated ad buying private network for its broadcast radio stations, powered by cloud-based technology innovator Jelli. With 858 radio stations reaching a quarter of a billion listeners a month, iHeartMedia’s groundbreaking programmatic Private Network is enriched with unique user and listener data and allows brands to evaluate and buy its radio station inventory in an automated way.
“Enriching the buying process with advanced data matching and automation is the ‘new school’ of marketing optimization,” said Seth Goren, senior vice president, media strategy and analytics, Discovery Communications. “Bringing data and programmatic capabilities to the broadcast and digital radio space, iHeartMedia becomes a highly valued partner that is uniquely positioned to help companies drive optimal business outcomes.”
About AdsWizz
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory.
AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and publishers’ audio advertising platforms. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at www.AdsWizz.com.
Dan Mason Joins iHeartMedia As Senior Advisor For Broadcast Relations
Respected Industry Veteran Will Bring His Insights and Expertise To Radio’s Leading Broadcaster
New York, N.Y. – June 16, 2016 – iHeartMedia announced today that highly respected radio industry executive and former President and CEO of CBS Radio Dan Mason will join the company as its Senior Advisor for Broadcast Relations, reporting to iHeartMedia, Inc.’s CEO and Chairman Bob Pittman and iHeartMedia, Inc.’s President, COO and CFO Rich Bressler.
Mason’s appointment highlights iHeartMedia’s position as a 21st century media and entertainment company whose leadership is built on the unparalleled strength of broadcast radio. In this new role, Mason will advise Pittman and Bressler on current and developing issues important to iHeartMedia and the broadcast radio industry; additionally, he will focus most of his attention and time on important issues affecting the broadcast industry, working with other broadcasters, vendors, government relations and important industry associations, including the National Association of Broadcasters (NAB).
“I’ve known and deeply respected Dan for decades,” said Pittman. “Given his long and deep relationships with the broadcast industry, we feel he is ideally suited to establishing deeper and more constant communications with everyone associated with the radio industry on an ongoing and timely basis. We look forward to Dan’s wise counsel on important broadcast issues.”
“I've known both Bob and Rich for many years and have admired the inroads they have made in transforming iHeartMedia into the multi-dimensional entertainment company it is today,” said Mason. “It will be great to join the team, and I look forward to continuing my relationships with everyone in the broadcast industry from this new platform.”
Mason brings a unique expertise and strength as a veteran radio programmer, operator and leader to his new position. He retired from CBS Radio in April 2015 after spending over a combined 15 years with the company. Mason first served as President from 1995 to 2002, and oversaw the successful mergers of the original CBS, Group W, Infinity Radio and American Radio Systems radio broadcasting groups. He next spent five years as a respected advisor and consultant for CBS and other top domestic and international radio industry companies before returning to CBS Radio as CEO and President in 2007. During Mason’s tenures at CBS Radio, he oversaw all aspects relating to the company’s over 100 radio stations across dozens of markets and was responsible for day-to-day operations. Under his leadership, CBS Radio launched a variety of new formats at dozens of stations nationwide, acquired stations in several top 10 markets and expanded its digital presence, including launching online streaming platforms and developing mobile applications.
Mason serves as Chairman of The Broadcasters Foundation of America; he previously served on the board of directors of the National Association of Broadcasters. In 2012, the National Association of Broadcasters presented him with their National Radio Award for outstanding leadership within the radio industry. Mason is a 2015 inductee into the National Radio Hall of Fame at the Museum of Broadcast and Communications in Chicago. He is a graduate of Eastern Kentucky University.
New Analysis Reveals Audio and Out of Home Media Offer the Strongest Opportunity to Impact Purchasing
Study Shares Unique Insight on Consumer Decision Making Across Categories and Segments that Include Automotive, CPG, Millennials, and African-Americans
CHICAGO, IL (June 13, 2016) – Mediavest | Spark and iHeartMedia today released the results of a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions. The results reveal that although there are slight variances across certain categories and consumer segments, overall, audio and out of home advertising prove to exhibit the strongest opportunity to influence consumer purchase decisions shortly before they happen. The study measured consumers’ use of different media on the path to purchase against the following: audio, out of home, print, TV, digital video, search, and social media.
The work covered more than 5,000 consumers using a single-source data set and platform, industry currencies, and globally-consistent yet locally-relevant execution tactics. The insights were gleaned in partnership with RealityMine and the USA Touchpoints dataset, a cross-platform study that identifies consumer behavior relative to location, social setting, activity, emotion and media usage – yielding a “day-in-the-life” snapshot. This study specifically focused on analyzing overall purchase journey behavior, and contains deeper category and target analyses of the following: CPG; Automotive; African-Americans; and Millennials.
“What was so fascinating about these findings is that in an increasingly digital world, audio and out of home advertising still dominate in terms of influencing consumer purchase habits across different stages, categories and targets,” said Helen Katz, SVP Research Director at Publicis Media.
“These findings highlight the unparalleled importance of reach and proximity to purchase for brands wanting to target their core consumers,” said Radha Subramanyam, President of Insights, Research and Data Analytics for iHeartMedia. “Radio, the number one mass reach medium, and out of home advertising are absolutely critical when it comes to driving results for marketers. Companies that ignore these two essential elements risk not taking full advantage of the media mix.”
Key findings from the report include the following:
- Correlations between media exposure and purchase were higher for both radio and out of home than any other media type
- Among Millennials – who are typically thought of as “digital first” or “digital only,” – a strong correlation between media exposure and purchase remains highest for radio and out of home versus other media
- Among African-Americans, audio and out of home are strongly associated with the purchase journey – both in the CPG and Automotive categories
- In the CPG category, audio and out of home demonstrate a nearly 1 to 1 correlation to purchase consideration and decisions
- In the Automotive category, audio and out of home show strength for consideration and decision-making
The full research report can be viewed online: http://mediavest-spark.com/wp-content/uploads/2016/06/RCDPP.pdf
About Mediavest | Spark USA
Mediavest | Spark is one of four global media agency brands within the Publicis Media solutions hub, a division of Publicis Groupe. Led by CEO Chris Boothe, Mediavest | Spark USA leverages an agency footprint that includes offices in Chicago, New York, Los Angeles, Seattle and Detroit in the U.S., along with the additional resources of the full Publicis Media organization that spans 100 countries with more than 13,500 employees worldwide.
Flo Rida, DNCE with Special Guest Hailee Steinfeld, Tinashe, Lukas Graham, Kygo and Jason Derulo Heat Up Miami
Flo Rida, DNCE with Special Guest Hailee Steinfeld, Tinashe, Lukas Graham, Kygo and Jason Derulo Heat Up Miami at the iHeartRadio Summer Pool Party at Fontainebleau Miami Beach
The CW Network to Air iHeartRadio Summer Pool Party as a Televised Special on June 1
Miami – May 23, 2016 – The iHeartRadio Summer Pool Party hosted this summer's hottest party with music's biggest artists on Saturday night at Fontainebleau Miami Beach. The event, which returned to the legendary Fontainebleau Miami Beach on Saturday, May 21, was hosted by Joe Jonas and Hailee Steinfeld. This year's lineup featured live performances by Flo Rida, DNCE with Special Guest Hailee Steinfeld, Tinashe, Lukas Graham, Kygo and Jason Derulo as well as special guest appearances by The Fat Jew, Sofia Carson and Farrah Abraham.
The music of the iHeartRadio app came to life with an extraordinary lineup and these special moments:
- In addition to "Cake By The Ocean," DNCE did covers of TLC's "No Scrubs" and Drake's "Hold On We're Going Home," with Joe Jonas singing a rendition of the "Game of Thrones" theme song.
- Flo Rida put his bling on a lucky fan and danced with the crowd during his scorching performance. Another fun moment happened when Flo invited his close friend Jason Derulo onstage to perform "Hello Friday" with him.
- Kygo performed several songs off his new album Cloud Nine and brought out special guest Maty Noyes, who performed "Stay" and Parson James who closed out the set with "Stole The Show."
- The 2016 iHeartRadio Summer Pool Party was a prominent social media topic throughout the weekend – #iHeartPoolParty trended No. 1 in the U.S. Saturday evening and continues to trend with tweets and retweets from fans as well as artists.
iHeartMedia ran a national on-air and online promotion across its mainstream and rhythmic CHR and HOT-AC stations as well as on iHeartRadio, bringing hundreds of lucky winners to the iHeartRadio Summer Pool Party. Winners received weekend packages, which included round-trip airfare, two-night luxury hotel accommodations at Fontainebleau Miami Beach for two and access to all the weekend's events, including Saturday's all-day pool party featuring sets by iHeartRadio's house DJs, including Prostyle as well as a performance by Tinashe.
Grand Prize Winner, Kacie Benson from Houma, LA, received a fantasy all-access experience which included round trip first class airfare to Miami, a three night hotel stay at the Fontainebleau, spa treatments, a VIP dinner at Scarpetta, a private plane tour of Miami, exclusive once-in-a-lifetime artist experiences and more.
The event streamed LIVE for fans nationwide on CWTV.com and on iHeartMedia CHR, RCHR and HOT-AC stations nationwide. For the fourth consecutive year, the iHeartRadio Summer Pool Party will air as an exclusive television broadcast nationally on The CW Network on Wednesday, June 1 at 8 p.m. ET/PT.
The iHeartRadio Summer Pool Party is an iHeartMedia Production. Proud partners of this year's event include Gold's Gym®, Ideal Image®, Jersey Mike's Subs®, SinfulColors, The CW Network, Warner Bros. "Central Intelligence", and X Out, from the makers of Proactiv®. For more information on the iHeartRadio Summer Pool Party visit iHeartRadio.com.
About Fontainebleau Miami Beach
A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau Miami Beach merges striking design, contemporary art, music, fashion and history into a vibrant guest experience. A revered landmark and symbol of style and sophistication since its opening in 1954, Fontainebleau Miami Beach boasts 1,504 guestrooms and suites appointed with lavish amenities and iMacs; the world renowned LIV™ Nightclub, 12 restaurants and lounges including two restaurants from Chef Michael Mina – StripSteak and Michael Mina 74; two AAA Four Diamond signature restaurants, Scarpetta and Hakkasan; the 40,000-square-foot Lapis spa with mineral-rich water therapies and invigorating treatments; a dramatic oceanfront pool-scape offering lush cabanas; and is home to BleauLive, the innovative concert series that combines intimate performances with memorable weekend escapes. For general information or accommodations at Fontainebleau Miami Beach, visit www.fontainebleau.com or call (877) 512-8002.